Article Per Year (5 Year)
p-Index From 2021 - 2026
5.866
P-Index
This Author published in this journals
All Journal Excellent Jurnal Riset Bisnis dan Manajemen Tirtayasa jurnal ilmiah hospitality Jurnal Riset Entrepreneurship Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah Ekonomi dan Manajemen Ekobisman : Jurnal Ekonomi Bisnis Manajemen Bhinneka Multidisiplin Journal Jurnal Ekonomi, Manajemen, Akuntansi Indonesian Journal of Taxation and Accounting
Tabroni
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Non-Linear Effects and The Moderating Role of Cash Flow Slack: Financial Management Perspective Mamay Komarudin; Tabroni
Indonesian Journal of Taxation and Accounting Vol 4, No 1 (2026): March 2026
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ijota.v4i1.343

Abstract

Purpose - This study aims to examine the effectiveness of marketing investment in improving firm performance by identifying whether a specific threshold of financial slack influences the relationship between marketing intensity and sales outcomes in Indonesian food and beverage companies. The study is motivated by the ongoing debate in the literature regarding whether marketing investment consistently improves firm performance or whether its effectiveness depends on internal financial conditions. To address this issue, the research investigates whether the availability of financial slack, measured through firms’ cash position, alters the impact of marketing investment on sales performance and profitability. Methods - The study employs a quantitative research design using panel data from seven food and beverage companies listed on the Indonesia Stock Exchange during the period 2019–2024, resulting in 42 firm–year observations. The analysis applies Hansen’s panel threshold regression model to identify non-linear effects and employs a sequential causality model estimated through pooled ordinary least squares to examine the causal pathway linking cash position, marketing intensity, sales intensity, and profitability. Findings - The findings reveal a statistically significant threshold at a cash position of 18.73%, indicating that the effectiveness of marketing investment differs across financial regimes. In the low-cash regime, marketing intensity shows a stronger influence on sales intensity (β = 1.2475), while in the high-cash regime the effect decreases (β = 0.1398). The sequential analysis further demonstrates that financial slack positively influences sales intensity (β = 5.756, p < 0.01), which subsequently contributes to firm profitability (β = 0.061, p < 0.01). Research Implication - These results indicate that financial slack acts as a strategic enabler that supports the effectiveness of marketing investment in generating firm performance. However, the relatively small sample size and sector-specific focus limit the generalizability of the findings to other industries. Originality - The study contributes to the literature by integrating organizational slack theory and the resource-based view to explain non-linear relationships between financial resources and marketing effectiveness and by applying panel threshold regression to marketing finance research in an emerging market context.
Co-Authors Ahmad Mukhlis, Ahmad Ahmad Rieza Nurfaathir Aisyah Alif Dwi Rahmawati Arta Rusidarma Putra Auliana, Sigit BAHITS, ABDUL D, Derriawan Depi Febriansyah Derriawan Derriawan Derriawan Derriawan Efi Tajuroh Afiah ENCEP SAEFULLAH, ENCEP Fakhrudin Fakhrudin Fatari Fatari, Fatari Fitriani Nasihah Furtasan Ali Yusuf Hadi Kurniawanto Hafidz Hanafiah Hamidah . Hamidah Hamidah I Komang Wahyu Wiguna Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Maria Chriesty S Marnala Evlin Novella Marnisah, Luis Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Retno Wulansari Reviana Qori Rahayu RIKA KARTIKA Riwan S Siregar Saepudin Saepudin Salapudin, Salapudin Siti Mariam Suflani Sukmawan, Irwan Surachman Surachman Susanti Susanti Syech Idrus Tunavisa, Zakia Wahyudianto, Dariska Yuliah, Yuliah Zahra, Surti