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All Journal Healthy Journal Indonesian Journal of Contemporary Multidisciplinary Research Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Journal Business and Management Jurnal Ilmu Ekonomi dan Bisnis (JUKONI) Jurnal Pengabdian Masyarakat Wadah Publikasi Cendekia Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Abdimas Dosma Maroon Journal De Management OBOR: Oikonomia Borneo
Krisdayanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA DAN LABEL HALAL TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN SAMBAL LALAP DI SAMARINDA Krisdayanti; Suyanto
OBOR: Oikonomia Borneo Vol. 3 No. 2 (2021): Oktober
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v3i2.1422

Abstract

This study aims to determine whether there is an influence between the variables of Product Quality (X1) Service Quality (X2), Price (X3) and Halal Label (X4) on Consumer Satisfaction (Y). The results of this study show that Product Quality (X1) and Price (X3) variables partially have an influence on Consumer Satisfaction (Y) while Service Quality (X2) and Halal Label (X4) variables partially have no effect on Consumer Satisfaction (Y) . Then based on the F test, the results obtained 63,934> 2,470 meaning that the variables of Product Quality (X1), Service Quality (X2), Price (X3) and Halal Label (X4) affect Consumer Satisfaction (Y). Then the value obtained is that the value of R2 (R Square) has an effective contribution of 0.729 (72.9%) which means that 4 variables in this study are Product Quality (X1) Service Quality (X2), Price (X3) and Halal Label (X4). has an effective contribution of 72.9% to Consumer Satisfaction (Y).
Co-Authors Agus Halim Agustin, Marsya Amelia Mega Maharani Auliani, Raiva Cahya Wulandari Daniel Rikzen S Fatikah, Nur Fianto Ady S Hari Yeni KM Yusfar Komang, Ni Made Ayu M. Resa F Mahbub, Muhammad Zaini Malaika, Shera Martyarini Budi Mayang Miftakul Huda Mohammad Basit, Mohammad Nofrita, Misra Nur Asep Saepulloh Pantas H Silaban Raflika Yogi Rahayu, Tasya Rahmadaniah, Dina Restu Fauzi Rida Raodatul Janah Riska, Eka Roro Lintang Suryani Rudolf Flotora A Saputra, Irwandi Sianipar, Gloria J M Simanjuntak, Sri Ida Royani Susilawati Suwandi Suyanto Suyanto Tiana Setianingrum