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Agus Hitopa Sukma
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
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Pengelolaan Kesan Simbolik Presiden Jokowi Agus Hitopa Sukma
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.184 KB) | DOI: 10.55122/kom57.v1i2.165

Abstract

The purpose of research was to find out the management of President Jokowi's leadership communication in terms of managing the symbolic impression displayed in the one-year period of his governance with Vice President Ma'ruf Amin. The research approach uses cultural studies, with the method of studying the literature of media content, especially political opinions. The results showed that during one government, judging by the management of symbolic impressions, President Jokowi more presents himself as an organizer and entrepreneur, so that it does not stand out too prominently the formal aspects of protocol presidency in his daily acts. The leadership challenge is urban geopolitics, namely the co-optation of the city area into a source of legitimacy opposition. This challenge developed into a latent issue of binary opposition that attacked the identity of the President. The post-truth era news phenomenon contributes to the threat of government legitimacy in cyberspace. In the field of education, the element of character building is still weak in the realm of implementation, so the course of government for one year is shown many breakthroughs, but often colored controversially.
Strategi Corporate Social Responsibility Dompet Dhuafa dalam Membangun Brand Differentiation Lembaga Iswahyu Pranawukir; Agus Hitopa Sukma
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 3, No 1 (2021): Jurnal Inovasi Ilmu Sosial dan Politik (JISoP)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jisop.v3i1.9000

Abstract

The research aims to determine the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation through the establishment of the Smart Ekselensia Republika school. It also concerns the dynamics of the Dompet Dhuafa Foundation's business paradigm which focuses on CSR programs to form brand differentiation. This type of research is case study with a qualitative descriptive method. It aims to describe the establishment of a school accompanied by an explanation of the process of occurrence, development and changes in various aspects of the dynamics of its CSR. Thus, there are peculiarities of cases which the researcher describes descriptively based on dynamic and contextual chronology. The results showed that the Dompet Dhuafa Foundation's CSR strategy in building brand differentiation is based on social awareness, that business contributions are social benefits; economic awareness, that the maximum profit from business is the maximum benefit in increasing charity in society; and legal awareness, that justice efforts that have been criticized by the pudblic can be maximally fulfilled because the efforts being carried out have a segment of the dhuafa. Differentiation is an achievement that combines the shared value business context in the three intelligences. Intellectual intelligence is proven in the provision of education, emotional intelligence by building social service businesses for the poor, as well as spiritual intelligence with the principles of trust, worship and Islam. So, business differentiation is a business that presents God in its operations.
Penyuluhan dan pelatihan jurnalistik & E-preneurship di pondok pesantren Madinatul quran cilodong Agus Hitopa Sukma; Dwi Sidik Permana
Jurnal Pengabdian Teratai Vol 1 No 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.719 KB)

Abstract

The topic of this activities chosen was "journalism & e-preneurship counseling and training at Madinatul Quran Islamic Boarding School in Cilodong". The main objective are: the adaptive character of students embedding to face all changes in business in the 4.0 era, build the ability to pioneer digital-based independent businesses (e-preneurship) and brief the journalism and online creativity opportunities for students. The method used by the implementation team are counseling in group learning, as conventional teaching and problem solving model. The method did not appliy the assessment system. The recruitment pattern is fully the authority of the Director of Education in Islamic Boarding Schools which is decided based on the considerations of the religious teachers and is known by the foundation. With this counseling activity, they were more aware of their positioning in which will actually be able to play a wider role in the community. However the progress of civilization, then the turning point of humans will be directed to religion, the need for trust which is the capital in the business. Being the tahfidz will place them as high social trust. It is very strategic to start a business.
Menginspirasi Peluang Usaha Melalui Komunikasi Lintas Budaya Misnan Misnan; Agus Hitopa Sukma; Obing Zaid Sobir; Hiswanti Hiswanti; Mayang Riyanti; Iswahyu Pranawukir; Alamsyah Alamsyah
Jurnal Pengabdian Teratai Vol 1 No 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.79 KB)

Abstract

The Inter-cultural communication is expected to inspire business opportunities and cross cultural communication. The main objection is the mind set changing of students at SDN Lenteng Agung 11 and IBI Kosgoro 1957 students for their professional career in the future. The other aim is to broaden local horizons into global ones. The inter-cultural communication has strategic potential to inspire Indonesian students to see wider business opportunities with more innovative and creatively. It is expected to lead the entrepreneurship enhancement. The method is counseling with the participatory observation combining. The result showed that the student’s entrepreneurship insight appearanced based on the various professions of Korean guests. The developed, high-income country, Korea rely its economic on private sector. Intercultural communication is expected to inspire Indonesian students to build businesses based on creative ideas based on Korea culture. Through this activity, there is mind set changing and increase business self-confidence among Indonesian students.
LAPORAN KEUANGAN STANDAR AKUNTANSI KEUANGAN ENTITAS MIKRO KECIL DAN MENENGAH (SAK EMKM) PADA USAHA MIKRO KECIL DAN MENENGAH KECAMATAN JAGAKARSA (NASI GORENG PARJO) Widjanarko Widjanarko; Obing Zaid Sobir; Agus Hitopa Sukma; Dwi Aji Prasetyo; Aulia Safitri Nurdiniyah; Nisrina Fariha
Jurnal Pengabdian Teratai Vol 3 No 2 (2022): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v3i2.602

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan wawasan, pengetahuan, keterampilan, dan kemudahan kepada pengusaha UMKM Nasi Goreng Parjo yang berlokasi di Srengseng Sawah Jakarta Selatan untuk mengelola keuangannya dalam bentuk laporan. Teknik yang dikembangkan dalam kegiatan pengabdian masyarakat ini melalui kegiatan pendampingan pembuatan Laporan Keuangan yang sesuai dengan Standar Akuntansi Keuangan Entitas Mikro Kecil dan Menengah (SAK EMKM) terhadap UMKM Nasi Goreng Parjo yang mampu mengaplikasikan pembukuan sederhana untuk usahanya dan mampu membuat laporan keuangan secara mandiri. Dalam metode pengumpulan data yang dilakukan bersifat kualitatif yaitu dengan melakukan beberapa tahap antara lain, survei, wawancara, observasi, dan dokumentasi. Hasil dari wawancara yang dilakukan menimbulkan permasalahan utama yang dihadapi oleh pemilik UMKM Nasi Goreng Parjo, yaitu terkait keterbatasan pengetahuan yang dimiliki dalam mengatur usahanya terkait pembuatan laporan Keuangan. Hal ini mengakibatkan usaha produktif sulit untuk berkembang dengan baik karena ketidakmampuan pembuatan laporan keuangan yang menjadi syarat memperoleh penghasilan tambahan. Maka dari itu, dengan adanya kegiatan pendampingan tentang pembuatan laporan keuangan UMKM yang kami lakukan ini, dapat memberikan wawasan, pengetahuan, keterampilan, dan kemudahan bagi para pelaku usaha serta secara langsung dapat diterapkan pada pembuatan laporan keuangan usahanya.
KONFORMITAS DAN KOHESIVITAS SEBAGAI MANAJEMEN KOMUNIKASI ANTARBUDAYA WARGA TIONGHOA DI KABUPATEN BOGOR Agus Hitopa Sukma; Misnan Misnan; Iswahyu Pranawukir
Jurnal Pustaka Komunikasi Vol 6, No 1 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i1.2620

Abstract

The purpose of research is to know the cultural ethnic cohesiveness in the conformity of local wisdom, a study of social construction and management of intercultural communication among Chinese citizens in Bogor Regency. By using qualitative descriptive method and analysis, the several findings were obtained. First, in the Chinese Village of Inkopad-Inkopol, West Bogor, the cultural cohesiveness has been initiated since the colonial era, through a family approach. The conformity of local wisdom is shown by the involvement of ethnic Chinese in "abangan" Islamic worship. Second, in the Chinese Community Housing Cinere Depok, the cohesiveness is more visible on the socio-economic side. When the Chinese community shows their simplicity of living in a rural village, there is an interaction of closeness and togetherness. There is a kind of inclusiveness. The local cultural conformity is shown through the mixed of Chinese citizens in supporting social and cultural activities. Third, at the Wihara Amurwa Bhumi Cibinong, Chinese Ethnic Communication Forum, the Chinese are more dominant in showing their organizational character and ancestral culture that they continue to fight for. The cultural cohesiveness occured precisely in an exclusivity strategy. As a result, the exclusivity gave birth to uniqueness, which turned out to be a kind of tourist attraction for the surrounding community. This area is actually very well known for its ethnic performances.
PERENCANAAN DAN STRATEGI KOMUNIKASI JARINGAN FRANCHISE WARUNG TEGAL KHARISMA BAHARI Agus Hitopa Sukma; Iswahyu Pranawukir
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 2 December 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1159

Abstract

In Jakarta, the image of the Tegal warung which is synonymous with the lower-class consumer segmentation has slowly begun to change, since the Kharisma Bahari franchise has begun to offer a new concept in the tegal shop business. This shop has tried digital services to improve its consumer segmentation services. The research objective is to know the planning and communication strategy of the Warung Tegal Kharisma Bahari (WTKB) franchise network in increasing consumer segmentation. The research method is descriptive qualitative and the interview process is carried out through data classification and cross check theory. The results showed that there was a dynamic communication strategy of the WTKB franchise network in increasing the resources of WTKB actors. At the initial stage the pull model is used, then the push model, followed by the pass. Pull, by accommodating all the aspirations and inspirations of WTKB actors to find a solution, while push, a cultural change communication strategy sells through the 5R messages: Concise, Neat, Clean, Careful and Diligent. Communication barriers include cultural, educational and personal aspects. While the supporting aspect is the operational field of WTKB which has been attached to all levels of society as a traditional cheap food which is a cost-effective solution.
Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority Iswahyu Pranawukir; Alfan Bachtiar; Agus Hitopa Sukma; Alamsyah Alamsyah; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3390

Abstract

Silent authority is a communication style that shows a calm, polite, solution and inclusive attitude, which has been demonstrated by Airlangga Hartarto, General Chair of the Golkar Party and Coordinating Minister for Economic Affairs, a potential figure to run as a presidential/vice presidential candidate in the 2024 presidential election. This research aims to to analyze the silent authority's political communication style as a differentiation for Airlangga Hartarto ahead of the 2024 presidential election. The method used is a case study with a qualitative approach, using secondary data in the form of news, articles, interviews and public opinion surveys related to the research topic. The research results show that Airlangga Hartarto's silent authority political communication style has several characteristics, namely: (1) avoiding conflict and political polarization; (2) building open and equal communication with parties and community groups; (3) displaying performance and achievements as a form of responsibility and commitment; (4) offering concrete and realistic solutions to overcome the nation's problems; and (5) prioritizing national interests above party or personal interests. The impacts of this silent authority political communication style include: (1) increasing a positive image and public trust; (2) expanding networks and political support base; (3) strengthening his bargaining position and credibility as party leader; and (4) demonstrate capability and readiness as a future leader.
Strategi Komunikasi Efektif Motor Honda dalam Branding, Marketing dan Selling Produk Sukma, Agus Hitopa; Misnan, Misnan; Hiswanti, Hiswanti; Pranawukir, Iswahyu; Barizki, Rezzi Nanda
Jurnal Publisitas Vol 10 No 2 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v10i2.425

Abstract

The automotive industry in Indonesia is currently very competitive, with various brands competing for consumers' attention. In this situation, an effective communication strategy is the key to building a brand, marketing products and increasing sales. This research aims to analyze the communication strategies used by PT. Astra Honda Motor (AHM) in branding, marketing and selling Honda motorbike products in Indonesia. This research uses a qualitative method with a case study on AHM. Data was collected through interviews with key informants at AHM, observation and document analysis. The research results show that AHM uses various effective communication strategies in branding, marketing and selling Honda motorbike products. Branding strategy includes establishing a strong brand image. AHM has built Honda's brand image as a quality, fuel efficient and sporty motorbike. This is done through various communication activities, such as advertising, sponsorship and events. The marketing strategy is carried out through integrated marketing. This strategy includes: 1) Above-the-line communication: AHM uses various advertising media such as TV, radio, print media and online media to build brand awareness and increase consumer interest in Honda motorbike products. 2) Below-the-line communication: AHM uses various promotional activities such as exhibitions, events and sponsorships to increase sales of Honda motorbike products. 3) Digital marketing: AHM utilizes digital media such as websites, social media and mobile applications to reach a wider range of consumers and establish more personal interactions with consumers. The selling strategy prioritizes personal selling. AHM has an extensive dealer network throughout Indonesia. These dealers provide quality sales and after-sales services to consumers.
PENGEMBANGAN MEDIA ONLINE SEBAGAI SARANA KOMUNIKASI DAN PROMOSI YAYASAN PUTRA FITRI Sukma, Agus Hitopa; Putri, Erita Riski; Pranawukir, Iswahyu; Dhamayanti, Sylvia Kartika; Desilawati, Nur
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2388

Abstract

The use of new media in communication shows a form of interaction that has added value. By training in communication skills through online media, creative and innovative ideas will develop, especially for promotions. This is the target of service activities for teachers at the Putra Fitri Foundation/An-Nabil Bojonggede PAUD school. Therefore, the aim of the activity is to provide digital literacy skills in using online media and the ability to write using computer media or smart devices to the teachers of the Putra Fitri Foundation/An-Nabil Bojonggede PAUD school so that they can increase their creative and innovative abilities in carrying out promotions. The form of activity is counseling and training. The results of the activity show that the development of online media in the form of websites, social media and mobile applications has had a positive impact in increasing interaction between schools and parents, the community and related stakeholders as well as increasing community interest in registering their children at An-Nabil Bojonggede PAUD School. The implication of this research is the importance of using online media as a means of communication and promotion in improving the quality of early childhood education services.
Co-Authors Afrida Sary Puspita Alamsyah Alamsyah - Alfan Bachtiar Aprih Santoso Arian, Vabrian Prima Dana Aulia Safitri Nurdiniyah Bachtiar, Alfan Barizki, Rezzi Nanda Damayanti, Prisila Dana, Vabrian Prima Desilawati, Nur Dewi, Dyah Utami Dwi Aji Prasetyo Dwi Sidik Permana Febryano Manggala Putra Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Irzan Soepriyadi Iswahyu Pranawukir Marzuku, Alamsyah Mayang Riyanti Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mustika, Pina Nanda Barizki, Rezzi Nisrina Fariha Noerlina Anggraeni Obing Zaid Sobir Permana, Dwi Sidik Putri, Erita Riski Riyanti, Mayang Romli Romli, Romli RR. Aryanti Kristantini Soejarminto, Yos Suandi, Fikry Sylvia Kartika Dhamayanti Widjanarko Widjanarko Widjanarko Widjanarko, Widjanarko Zara Tania Rahmadi Zobir, Obing Said