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KEPUASAN MAHASISWA JURUSAN PARIWISATA TERHADAP KINERJA PERMATA TOURS Nyoman Mastiani Nadra; Ni Luh Eka Armoni; AAA Ngurah Harmini; I Gusti Made Wendri
Soshum: Jurnal Sosial dan Humaniora Vol 7 No 3 (2017): November 2017
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.22 KB) | DOI: 10.31940/soshum.v7i3.705

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dianggap penting oleh pelanggan serta faktor-faktor yang perlu mendapatkan prioritas untuk meningkatkan kepuasan pelanggan. Penelitian ini adalah penelitian kualitatif yang dikuantitatifkan menggunakan skor. Data yang diolah berupa data primer yang diperoleh dari penyebaran kuesioner keresponden. Dengan menggunakan Performance Important Analysis didapat hasil bahwa tidak ada atribut/variable pada kuadran A yang menyebabkan mahasiswa tidak puas/kecewa. Pada kuadran B menunjukkan faktor faktor atau atribut yang mempengaruhi kepuasan pelanggan, kuadran ini perlu dipertahankan karena pada umumnya tingkat pelaksanaannya telah sesuai dengan kepentingan dan harapan mahasiswa. Kuadran C menunjukkan beberapa variable yang kurang penting pengaruhnya bagi pelanggan, dalam pelaksanaanya oleh perusahaan biasa biasa saja, dianggap kurang penting dan kinerjanya kurang memuaskan. Kuadran D menunjukkan variabel yang mempengaruhi pelanggan kurang penting tetapi pelaksanaannya berlebihan, dianggap kurang penting tapi kinerjanya memuaskan. Rekomendasi berupa self evaluation bagi Permata Tours dan Peace Tours dan dapat dipakai acuan dalam memberikan pelayanan kepada mahasiswa dalam memberikan pelayanan yang lebih berkualitas.
ANALISIS KOMPETENSI RESERVASI TICKET INTERNATIONAl ONLINE LULUSAN MAHASISWA PROGRAM STUDI USAHA PERJALANAN WISATA POLITEKNIK NEGERI BALI Nyoman Mastiani Nadra; I Made Budiasa
Soshum: Jurnal Sosial dan Humaniora Vol 4 No 2 (2014): July 2014
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.595 KB)

Abstract

Education on Diploma III Travel & Tourism Study Program is aimed at generating power business associate professionals in the travel and tourism field. With the enactment of the President of the Republic of Indonesia Regulation No. 8 of 2012 on the Indonesia Qualifications Framework (KKNI) qualifications level of Indonesian human resources, the Education Studies Program Diploma of Business Travel at the level of 5 is in a position as a supervisor, it is necessary to support the level of competence 5 to support the necessary competence to analyze the competence of graduates by conducting research using the alumni of the last 2 years working in the field of ticketing as a sample. With the snowball method obtained 11 alumni and 3 supervisors ticketing to be interviewed in depth. Results achieved that competency is a skill that any 'key to operate the computer and use the internet and be able to operate online ticket reservation system using a program like Abacus reservation. Other skills should also be held as to understand the ticketing provisions in general, understand the common terms used in the operational flight by IATA, the basis for calculating the price of tickets, look for special fare and the condition (rule) of each special prices as well as to understand the geography of international flight. In addition to the core competencies to become competent resources necessary attributes required soft skills such as initiative, ethics / integrity of critical thinking, willingness to learn, commitment, motivation, enthusiastic, reliable, and creative verbal communication.
Spa Products as Main Orientation in Wellness Tourism in Bali I Gusti Made Wendri; Nyoman Mastiani Nadra; Ni Luh Eka Armoni
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.031 KB) | DOI: 10.31940/soshum.v8i1.756

Abstract

Wellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to date, people’s knowledge about wellness spa is still poor. This fact has motivated the implementation of this research under the title “Spa Products as Main Orientation in Wellness Tourism in Bali”. The objective of the research is to find out what products becomes the orientation in wellness tourism in Ubud as well as in South Badung. This qualitative research uses a phenomenological approach to the study. The determination of the informants is purposively done, and the information concerning the object of the research is obtained by deep interview controlled by a checklist based on Wellness Wheel concept. The location of the research is Ubud and South Badung areas, the latter represented by Nusa Dua, Jimbaran, and Kuta. The research uses 10 informants, 5 from Ubud and 5 from South Badung. The informants include spa managers and spa therapists. The result of the research shows that such packages as Bali spa ritual package, personal growth, and eco-adventure package become the most attractive products offered by wellness tourism industry and enjoyed by the tourists for the fulfilment of the tourists' wellness needs.
ABACUS GLOBAL DISTRIBUTION SYSTEM SEBAGAI MEDIA PEMBELAJARAN DI POLITEKNIK NEGERI BALI I Made Budiasa; Nyoman Mastiani Nadra
Soshum: Jurnal Sosial dan Humaniora Vol 4 No 3 (2014): November 2014
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.157 KB)

Abstract

Keberhasilan pelaksanaan pembelajaran sangat tergantung pada media pembelajaran yang digunakan. Pembelajaran dianggap sebagai proses komunikasi dari pemberi pesan kepada penerima pesan melalui media komunikasi. Terdapat berbagai jenis media pembelajaran baik yang berbentuk fisik maupun non-fisik. Abacus Global Distribution System merupakan salah satu perangkat lunak (software) yang biasa digunakan oleh biro perjalanan wisata dalam melakukan reservasi tiket penerbangan. Penggunaan Abacus Global Distribution System sebagai media pembelajaran di Politeknik Negeri Bali khususnya pada Program studi Usaha Perjalanan Wisata Jurusan Pariwisata dapat memberikan manfaat dan kontribusi nyata terhadap efektivitas dan efisiensi pembelajaran mata kuliah Tarif dan Dokumen Pasasi 3 yang diajarkan pada semester IV.
PENGARUH PROMOSI TERHADAP TRANSAKSI PENJUALAN TIKET SELAMA GARUDA INDONESIA TRAVEL FAIR 2015 Nyoman Mastiani Nadra
Soshum: Jurnal Sosial dan Humaniora Vol 6 No 1 (2016): March 2016
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.902 KB)

Abstract

Garuda Indonesia Travel Fair 2015 merupakan ajang promosi bersama antara Garuda Indonesia dengan beberapa travel agent dan Bank Central Asia (BCA). GATF 2015 yang mengambil tema “Fly with Style” ini diadakan untuk memfasilitasi masyarakat untuk mendapatkan informasi daerah tujuan wisata terbaik di domestik dan internasional serta memfasilitasi para traveller mendapatkan harga tiket dan paket wisata yang menarik dengan harga terjangkau. Selain itu travel fair ini dimaksudkan juga untuk mendukung program pemerintah dalam pengembangan pariwisata nasional. Penelitian ini didukung oleh teori pemasaran dan bauran pemasaran bidang jasa, travel agent dan bank sebagai mitra Garuda Indonesia. Dengan hipotesis ’Ada pengaruh promosi terhadap transaksi penjualan tiket selama GATF 2015”. Data kuantitatif bersumber dari data primer yang diperoleh dari Garuda Indonesia. Dengan menggunakan analisis korelasi, analisis determinasi, analisis regresi dan analisis t-test dan dengan menggunakan SPSS 17.0 for Windows, hasil korelasi 0,762 berarti bahwa ada hubungan yang kuat antara promosi dengan transaksi penjualan tiket selama GATF 2015. Promosi memberikan kontribusi terhadap peningkatan transaksi penjualan tiket sebesar 59,4 %, sedangkan sisanya 40,6 % dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Hasil t-test menunjukkan bahwa ada pengaruh positif antara promosi dengan transaksi penjualan tiket selama GATF 2015
Promotion Strategy to Increase Room Occupancy during the Covid-19 Pandemic Ni Made Diantari; Ni Nyoman Triyuni; I Ketut Astawa; Nyoman Mastiani Nadra; A. Agung Putu Swabawa
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.542 KB) | DOI: 10.56743/ijothe.v1i1.4

Abstract

ABSTRACT Purpose: The purpose of this research is to identify the suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic at Pramana Watu Kurung Resort Ubud, Bali, Indonesia. Research methods: Data collection methods used are participation observation, semi-structured interviews, documentation, and questionnaires. The questionnaire was distributed to 10 informants from the head of department who were determined by purposive sampling technique. Data analysis technique used is descriptive qualitative analysis, SWOT analysis, Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External Matrix (IE), SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) analysis. Findings: The internal factors with IFAS score 2,71 and external factors with EFAS score 2,05 can be known if the current position of promotion strategy in cell V, which is in the growth and stability with horizontal integration. SWOT analysis resulted in 8 alternative promotion strategies with a suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic is to collaborate with competitors with the highest TAS (Total Attractive Score) value, 144.67 that obtained from QSPM analysis. Implication: Pramana Watu Kurung Resort Ubud must do collaborate with competitors as a suitable promotion strategy to increase room occupancy. The collaboration aims to create profits through sharing the resources of each company to reduce costs and create new innovations. Keywords: promotion strategy, room occupancy, Covid-19 pandemic.
Human resources efforts to improve employee performance at JW Marriott Surabaya Shenia Dwi Virdanty; Nyoman Mastiani Nadra; Ni Made Sudarmini; Ni Wayan Wahyu Astuti; Ni Made Rai Erawati
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.068 KB) | DOI: 10.31940/jasth.v5i1.10-19

Abstract

Human resources are the first elements of an organization. This study aims to find out and analyze the efforts made by the human resource (HR) department in improving the employee performance of JW Marriott Surabaya. This research was conducted to Human Resources, they are Assistant HR and Training Manager and Human Resources Coordinator took using Purposive Sampling technique, which is considered to know the efforts to improve employees’ performance. Data collection techniques by using observation, interviews, documentation, and studies literature. Data analysis in this study uses a qualitative method with technical triangulation analysis. The results showed that performance improvement efforts began with, employee placement, training and development, discipline in employee attendance, and the provision of salaries and compensation to employees but the need for supervision, multiplying variants of methods in training, and acting decisively to employees who are less disciplined to existing regulations.
Digitalization need: Green promotion framing in reinforcing the revenue increase I Wayan Suwastana; Dewa Made Suria Antara; Nyoman Mastiani Nadra; Ni Kadek Herna Lastari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.38-46

Abstract

The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability well. The study aimed at identifying the strategies that are possible to apply to have better promotion in improving hotel revenue. The study used qualitative research design. The data were collected by conducting FGD with the owner, management staff, and operational team, interviews, and document reading initiations. Besides, the data obtained were determined in the SWOT analysis table of the green promotion yielding IFAS and EFAS data analysis. The resort generates revenue effectively as a result of green promotion performance. However, the resort partly implements green promotion and is categorized in a growth stage. According to the analysis, there are eight strategies suggested and categorized as Strengths-Opportunities, Weaknesses-Opportunities, Strengths-Threats, and Weaknesses-Threats strategies to conduct better green promotion in increasing revenue. Thus, further actions need to be taken to optimize the green promotion at Manah Shanti regarding digitalization needs.
Selecting Green Supplier for Perishable Raw Materials using AHP Method at Nunia Boutique Villa Seminyak Komang Devi Paramita; Nyoman Mastiani Nadra; I Nyoman Winia; I Gede Mudana; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 4 No. 1 (2023): International Journal of Glocal Tourism - March 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Abstract

Purpose: The aim of this research is to do the selection for green supplier for perishable raw material at Nunia Boutique Villa, Villa with 8 Units Villa located at Seminyak Badung Bali. Research methods: One of the methods that used in this research is Analytical Hierarchy Process (AHP) method with Vendor Performance Index (VPI) is a Quality, Cost, Delivery, Flexibility, and Responsiveness (QCDFR) by adding the Environment Management criteria. This research used the AHP method with the expert choice software. Findings: The final rating of relative importance’s supplier selection criteria was found: the Quality criteria (0.472) was ranked first in the order of priority in the green supplier selection criteria. Implication: The Cost criteria with 0.192, Environment Management criteria (0.102), Delivery criteria (0.091), Flexibility criteria (0.076) and the last criterion is Responsiveness (0.067).
Applying Green Hotel to Enhance Service Quality of the Front Office Staffs at Mercure Bali Legian Ni Kadek Putri Wulandari; Nyoman Mastiani Nadra; Ni Ketut Bagiastuti; Ni Nyoman Triyuni
International Journal of Glocal Tourism Vol. 4 No. 2 (2023): International Journal of Glocal Tourism - June 2023
Publisher : Yayasan Sinergi Widya Nusantara

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Abstract

Purpose : This study aims to analyze the application of green hotels in an effort to improve the service quality of front office staffs at Mercure Bali Legian and to identify indicators that need to be improved and maintained in the service quality of front office staffs at the hotel. Research methods : A questionnaire is distributed to respondents. The analytical technique is descriptive qualitative analysis to determine the application of green hotels at Mercure Bali Legian and quantitative analysis, namely importance performance analysis (IPA) is used to classify service quality indicators that need to be improved and maintained into a Cartesian diagram. Findings : Write only the main results and discussion in a few words. There is no discussion or explanation. Implications : There are five indicators that the front office staffs need to maintain the quality of service, namely the hotel lobby indicator is clean and smoke-free, supports the environmentally friendly concept during the check-in process by minimizing the use of paper, the staffs inform the hotel facilities including energy-saving facilities in the hotel, giving welcome drink using drinks from local products, and front office staffs providing information about the cashless program.