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Applying Green Hotel to Enhance Service Quality of The Front Office Staff at Mercure Bali Legian Ni Kadek Putri Wulandari; Nyoman Mastiani Nadra; Ni Ketut Bagiastuti; I Ketut Astawa; I Made Budiasa
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.254

Purpose: This study aims to analyze the application of green hotels to improve the service quality of front office staff at Mercure Bali Legian and to identify indicators that need to be improved and maintained in the service quality of front office staff at the hotel. Research methods: The sample selection is 65 respondents and three ants, and the sampling is done by incidental sampling technique. A questionnaire is distributed to respondents. The analyticamethodue used in this research is descriptive qualitative analysis to determine the application of green hotels at Mercure Bali Legian and dynamic quantity analysis, namely imporimportance-performanceysis (IPA) yous, se d to classify service quality indicators that need to be improved and maintained into Cartesian diagram. Results and discussion: The application of green hotels has been maximally implemented by the front office staff at Mercure Bali Legian. The results of this study indicate that two indicators need to be improved in the quality of service, namely the indicator of handling guest complaints quickly and well and the indicator of staff providing information abouassistancees with environmentally friendly actions that are easy for guests to understand. Implication: There are five indicators that the front office staffs need to maintain the quality of service, namely the hotel lobby indicator is clean and smoke-free, supports the environmentally friendly concept during the check-in process by minimizing the use of paper, the staffs inform the hotel facilities including energy-saving facilities in the hotel, giving welcome drink using drinks from local products, and front office staffs providing information about the cashless program Keywords: green hotel, front office, quality of service, importance-performance analysis.

Implementation of Green Practice In Improving Service Quality At The Front Office Department At Mercure Bali Legian Ni Kadek Helen Kusuma Dewi; Nyoman Mastiani Nadra; I Ketut Suarja; Ni Nyoman Triyuni; I Ketut Astawa
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.260

Purpose: This study aims to determine the application of green practice in improving the service quality of the front office department at Mercure Bali Legian. Research methods: The data collection method was an observation, interviews, distributing questionnaires, and a literature study. The sampling technique was accidental sampling, with a total sample of 68 respondents and three informants. They collected data using online questionnaires distributed to respondents. Results and discussion: The application of green practice in improving the service quality of the front office department at Mercure Bali Legian has been maximally implemented, starting from the application of green action, green food, and green donation. Implication: The application of this green practice has a positive impact on improving the quality of service in the front office department, especially in helping work become more efficient and practical without using too many manual systems. Keywords: Implementation, green practice, service quality, front office department, hotel.

Marketing Mix Implementation Of Food And Beverage At Pool Bar Canggu Dream Village I Gede Krisna Mahendra Putra; Nyoman Mastiani Nadra; Ni Gusti Nyoman Suci Murni
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the application of the marketing mix to food and beverage sales at the Canggu Dream Village pool bar. The problem described in this study is how much effort has been made by the Food & Beverage Department and sales & marketing in increasing the sales of food and beverages at the Canggu Dream Village pool bar. This research was conducted on the food & beverage department and sales & marketing, namely FB managers and sales marketing managers who were taken using purposive sampling techniques, namely people who were considered to know the application of the marketing mix carried out in Canggu Dream Village. Data analysis in this study uses descriptive qualitative analysis which describes information from interviews and relates it to theories that support the discussion related to the marketing mix conducted by Canggu Dream Village. The results obtained are that the marketing mix carried out in Canggu Dream Village, especially in the fb department, is quite good, but has shortcomings in the elements of human resources and promotion. The effort that can be done is to add human resources to help promote increased product sales, namely food and beverages that are owned, namely in the people mix element (people) there are limitations to the marketing team, if the Canggu Dream Village adds human resources to assist in handling requests that arise come from consumers and help promote the sale of food and beverages owned by the pool bar.

Human resources efforts to improve employee performance at JW Marriott Surabaya Shenia Dwi Virdanty; Nyoman Mastiani Nadra; Ni Made Sudarmini; Ni Wayan Wahyu Astuti; Ni Made Rai Erawati
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i1.10-19

Human resources are the first elements of an organization. This study aims to find out and analyze the efforts made by the human resource (HR) department in improving the employee performance of JW Marriott Surabaya. This research was conducted to Human Resources, they are Assistant HR and Training Manager and Human Resources Coordinator took using Purposive Sampling technique, which is considered to know the efforts to improve employees’ performance. Data collection techniques by using observation, interviews, documentation, and studies literature. Data analysis in this study uses a qualitative method with technical triangulation analysis. The results showed that performance improvement efforts began with, employee placement, training and development, discipline in employee attendance, and the provision of salaries and compensation to employees but the need for supervision, multiplying variants of methods in training, and acting decisively to employees who are less disciplined to existing regulations.

Digitalization need: Green promotion framing in reinforcing the revenue increase I Wayan Suwastana; Dewa Made Suria Antara; Nyoman Mastiani Nadra; Ni Kadek Herna Lastari
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.38-46

The current trend among tourists is staying in an accommodation that has applied the principles of green or pro-environment in the operations. Manah Shanti Resort has conducted green promotion to attract tourists who know about tourism sustainability well. The study aimed at identifying the strategies that are possible to apply to have better promotion in improving hotel revenue. The study used qualitative research design. The data were collected by conducting FGD with the owner, management staff, and operational team, interviews, and document reading initiations. Besides, the data obtained were determined in the SWOT analysis table of the green promotion yielding IFAS and EFAS data analysis. The resort generates revenue effectively as a result of green promotion performance. However, the resort partly implements green promotion and is categorized in a growth stage. According to the analysis, there are eight strategies suggested and categorized as Strengths-Opportunities, Weaknesses-Opportunities, Strengths-Threats, and Weaknesses-Threats strategies to conduct better green promotion in increasing revenue. Thus, further actions need to be taken to optimize the green promotion at Manah Shanti regarding digitalization needs.

Innovative hr transformation: Career development and employee performance in the hybrid era Nyoman Mastiani Nadra; I Wayan Basi Arjana
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.449

This study aims to explore innovative transformations in human resource management relevant to career development and employee performance improvement in organizations implementing hybrid work systems. The primary focus of this research is the integration of digital technologies such as artificial intelligence (AI), HR process automation, and dynamic career approaches that adapt to the demands of flexible work. This study uses a descriptive qualitative approach and documentation study to identify current human resource management practices in hybrid organizations. Data were obtained from academic literature, such as relevant scientific journal articles, and then analyzed using thematic analysis techniques. The study results indicate that organizations that successfully adapt to hybrid work generally implement technology- and data-driven human resource management strategies, such as automated recruitment, adaptive online training, and digital performance management systems. The implementation of these innovations contributes to higher employee engagement, sustainable career development, and overall productivity improvements. Furthermore, active employee involvement in the managerial innovation process has been shown to strengthen organizational loyalty and resilience. This study concludes that innovative transformations in human resource management are key to supporting organizational success in the hybrid work era. This approach not only improves operational efficiency but also creates sustainable value through adaptive, skilled, and actively engaged human resources

Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali Ida Ayu Ketut Sumawidari; Made Sudarmini; I Wayan Pugra; Nyoman Mastiani Nadra; Ida Ayu Kade Werdika Damayanti; Ni Putu Wiwiek Ary Susyarini
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.129-137

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.

Innovative hr transformation: Career development and employee performance in the hybrid era Nyoman Mastiani Nadra; I Wayan Basi Arjana
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.449

This study aims to explore innovative transformations in human resource management relevant to career development and employee performance improvement in organizations implementing hybrid work systems. The primary focus of this research is the integration of digital technologies such as artificial intelligence (AI), HR process automation, and dynamic career approaches that adapt to the demands of flexible work. This study uses a descriptive qualitative approach and documentation study to identify current human resource management practices in hybrid organizations. Data were obtained from academic literature, such as relevant scientific journal articles, and then analyzed using thematic analysis techniques. The study results indicate that organizations that successfully adapt to hybrid work generally implement technology- and data-driven human resource management strategies, such as automated recruitment, adaptive online training, and digital performance management systems. The implementation of these innovations contributes to higher employee engagement, sustainable career development, and overall productivity improvements. Furthermore, active employee involvement in the managerial innovation process has been shown to strengthen organizational loyalty and resilience. This study concludes that innovative transformations in human resource management are key to supporting organizational success in the hybrid work era. This approach not only improves operational efficiency but also creates sustainable value through adaptive, skilled, and actively engaged human resources

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