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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Komunikasi Jurnal SEPA (Social Economic and Agribusiness Journal) Unri Conference Series: Agriculture and Food Security Unri Conference Series: Community Engagement COMMENT: Journal of Community Empowerment JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Arifudin Arifudin
Departement Of Agribussines, Faculty Of Agriculture University Of Riau Jl. Binawidya 30, Pekanbaru 28291
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Brand Image and Social Media Instagram on Consumer Buying Interest Rika Utari; Arifudin; Roza Yulida
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.10.1.2023.37-46

Abstract

The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the increasingly competitive competition is through the formation of a positive brand image and the utilization of social media Instagram as digital marketing which is expected to influence consumer buying interest. The aim of this study is to analyze the influence of brand image and social media Instagram on consumer buying interest. Simple random sampling was used as the sampling method of this research by taking data through questionnaires from 120 respondents. SEM (Structural Equation Model) in AMOS 26 was used to analyze the data. The analysis results show that brand image and social media Instagram significantly influenced consumer buying interest. In addition, it was also found that social media Instagram significantly influenced brand image.
Mitigasi Bencana Dengan Pembuatan Plang Dan Piezometer Di Desa Pasiran Kabupaten Bengkalis Arifudin Arifudin; Sopiatul Gadis Witri; Vilandra Oktavia; Arif Setiawan; Lia Sholihati; Lisa Efri Yeni; Nazliana Aqila; Carmella Yosfira; Sarah Junita Andriani Simanjuntak; Akhiyar Rofi; Erlando Fatiranes
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2023): November: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i4.335

Abstract

Pasiran Village is a peat land area covering an area of 750.00 Ha. With the many negative impacts that will be caused by peatland fires, it is necessary to make preparedness efforts by making several evacuation route signs, fire-prone signs, and also making piezometers as a benchmark for awareness of peat water levels in the area. The method used is descriptive qualitative because it raises from the problems that occur in Pasiran Village, namely related to peatland problems and mitigation efforts. The gathering point area in Sandan Village is in Samikun Hamlet where the area is a fairly large field and is in the middle of residential areas. Burn-prone signs are installed around peatlands located adjacent to the plantations of Pasiran villagers. The piezometer made is a simple piezometer made from paralon and bamboo pipes. This effort is expected to provide benefits to the entire community of Pasiran Village.
Co-Authors A. HAITAMI Ahmad Muhammad Akhiyar Rofi Almasdi Syahza Angga Pramana Arif Setiawan Asnawi Asnawi Ayu Aizatul Natasya Besri Nasrul Carmella Yosfira Eri Sayamar Erlando Fatiranes F Trisakti Haryadi Hasrullah Hasrullah Hermin Indah Wahyuni Kei Mizuno KHAIRUL ANWAR Kosuke Mizuno Lia Sholihati Lisa Efri Yeni M Sahal Michiko Hosobuchi Misdawita Misdawita Muhammad Yusa Nazliana Aqila Nita Rimayanti Nurul Qomar Octia Madeyanti Dermawan Osamu Kozan Patika Riki Darmayanti Radith Mahatma Rika Utari Rizka Emilia Roza Yulida Sakti Hutabarat Sarah Junita Andriani Simanjuntak Septya, Fanny Sopiatul Gadis Witri Sunawiruddin Hadi Susy Edwina Sutikno, Sigit Taryono Taryono Vilandra Oktavia Wahyu Iskandar WAHYUNI RIZKI Yelly Zamaya Yogi Riyantama Yuli Yendi Zuli Laili Isnaini