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ANALISIS PENDAPATAN USAHATANI DAN SALURAN PEMASARAN JAGUNG MANIS DI KELURAHAN SIDOMULYO BARAT KECAMATAN TAMPAN KOTA PEKANBARU Erwin Sinaga; Ahmad Rifai; Ermi Tety
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this study are: 1) to analyze the level of profit and efficiency of sweet corn farming in Sidomulyo Barat Village, 2) to analyze the level of profit and marketing system of sweet corn in Sidomulyo Barat Village. The sample of farmers in this study amounted to 25 respondents and a sample of traders amounted to 10 respondents. The research method uses census techniques with the overall respondents taking farmers who do sweet corn farming activities. Determination of marketing agency samples using the snowball sampling method by following the marketing channel. The results showed that sweet corn farming efficiency was 1.60 and marketing channel I efficiency was 2.68% and in marketing channel II was 8.55%, the efficient channel was marketing channel I. Farmer channel channel I was 75% and channel II was 69.23% .Keywords: sweet corn, farming, income, marketing channel, farmer share
ANALISIS PEMASARAN DAN TRANSMISI HARGA PADA PETANI KARET POLA SWADAYA DI DESA GOBAH KECAMATAN TAMBANG KABUPATEN KAMPAR Riat Shuhada; Ermi Tety; Suardi Tarumun
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this research is to know and analyse : 1) Channel, margin, marketing eficiency and farmer income; 2) Correlation between bokar payment from factory with price to farmer 3) Price influence (price transmission elasticity) bokar at factory level and price at farmer level 4) Market structure. This research using survey method. Doing sampling by purposive sampling on 20 rubber farmer with life plant around 15-25 years old. Doing sampling on seller and factory by using snowball sampling method with follow it’s marketing channel. The result at Gobah Village Tambang District kampar Regency there is on marketing channel (homogen). Farmer to the seller and the seller to factory. The lowest price at farmer level Rp.5.550 /kg, the highest price at farmer level Rp. 9.400/kg, the lowest price at factory level Rp. 7.025/kg, the highest price at factory level Rp. 10.925/kg. Farmer income marketing margin  which price payed by factory to the seller since Febuari 2014-Januari 2015 around Rp.1,58,33 and farmer income around 75.25% marketing efficiency around 16.88%. Correlation value at farmer level and price at factory level 0,924%. Price transmission elasticity at farmer level and at factory level around 0.850%. Market structure are dominan market with kr 68,1%.   Keywords : Marketing, Margin, Price Transmision, Elasticity and market structure
PERSEPSI PELAYANAN TERHADAP PARTISIPASI ANGGOTA KUD LEMBAH SAWIT DI DESA SIALANG BARU KECAMATAN LUBUK DALAM KABUPATEN SIAK Renavika '; Rosnita '; Ermi Tety
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The study aims to: 1) analyze perception service and level of participation of member KUD Lembah Sawit. 2) knowwhere the service perceptions that influence the participation of members of KUD Lembah Sawit. This study as conducted with survey and sampling methods using simple random sampling as many as 48 samples. Analysis of data using the Likert Scale’s Summated Rating (SLR) and multiple linear regression with the help of SPSS version 16. Result illustrate that perceptions of service KUD Lembah Sawit in middle category with a score of 2.10 and the level of participation of members of KUD Lembah Sawit in middle category with score 1,99. The amount of influence perceptions of members of 63,7% as seen from the adjusted R square value, which means that the influence of a strong cooperative service given to the participation of members of KUD Lembah Sawit. Perceptions service cooperative that affect the participation of members of KUD Lembah Sawit are service saving and loan and service waserda. Saving and loan service affect the level of participation of members indicated very significant (0,00<0,05) whereas ditunjukkan waserda service with a significant level (0,02<0,05).   Keywords: Perception of service, participation of member, likert’s scale  
ANALISIS PEMASARAN JAMUR TIRAM PUTIH (Pleurotus ostreatus) DI KOTA PEKANBARU Wan Azmiliana; Ermi Tety; Yusmini Yusmini
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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The purpose of this research are: (1) to analyze the marketing functions; and (2) to analyze the marketing channels. The research method used survey method with 10 white oyster mushroom farmers, 2 brokers, and 31 retailers. The result showed that marketing functions undertaken by institutions who involved in the marketing of white oyster mushroom include farmers, brokers, and retailers such as exchange function, physical function, and function facilities. Marketing channels of white oyster mushroom in Pekanbaru city consists of three channels, where Channel I farmer selling white oyster mushroom to consumer directly, Channel II farmer selling white oyster mushroom to retailer, and then retailer selling mushroom to consumer, and Channel III farmer selling white oyster mushroom to broker, then broker selling mushroom to retailer, and finally retailer selling mushroom to consumer. Keywords: White oyster mushroom, Marketing functions, Marketing channel 
ANALISIS SCP (STRUCTURE, CONDUCT, PERFORMANCE) KOMODITI SAGU DIKECAMATAN TEBING TINGGI TIMUR KABUPATEN KEPULAUAN MERANTI (STUDI KASUS DI DESA SUNGAI TOHOR) Elfis Merdani; Ermi Tety; Deby Kurnia
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 6 (2019): Edisi 1 Januari s/d Juni 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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 This research purpose to analyze the structure, behavior, and appearance of sago commodity in Sungai Tohor village, Tebing Tinggi Timur regency. Research conducted using the method of the survey. Respondents made up of farmers and the entire marketing agencies involved in commodity Commerce of Sago. Determination of the samples of farmers using simple random sampling method, while for merchants using the method of census. The data analysis done in a descriptive and quantitative. The structure of the market are identified through amount of market participants, the obstacles out of market entry, the concentration ratio, market share and the herfindahl index. The behavior of the market is seen through the practice of the establishment of price, correlation of price and price transmission. The appearance of the market observed from the margins of marketing. Market structure including the oligopsony, seen from the amount the seller more than a buyer, and the existence of barriers to market in or out. The value of the present market share traders gatherers ranged from 0.09-0.12, while the present major traders of 1. Herfindahl index value present merchant gatherers of 0.01. While in major merchant level of 1. Analysis of market behavior suggests that the end consumer (merchants) is the dominant part in the determination of price. The commodity price levels in sago farmers correlated strongly with the price at the level of the final consumer. Price transmission elasticity value is < 1. Average marketing margin commodities sago is Rp 1,057,-/kg. Types of commodity markets sago in the village of Sungai Tohor is oligopsony. The average marketing costs at the level of traders collecting is Rp. 647,-/kg, with an average profit rate was Rp. 410,-/Kg. Keywords : Sago, Structure, Behavior, Appearance, Market 
EXPORT COMPETITIVENESS ANALYSIS OF COFFEEINDONESIAIN THE WORLD MARKET desi ratna sari; ermi tety
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 14 No. 1 (2017)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v14i1.876

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Abstract: The purpose of this study was to analyze the competitiveness of Indonesian coffee in the world market. The data used in this study was a secondary data export raw coffee Indonesia, Brazil, Vietnam and Colombia during the period 2001-2012. The data was taken from the value and volume of exports of coffee in the world market. The analytical method used was the Revealed Comparative Advantage (RCA) and Constant Market Share Analysis (CMSA). This data indicated that Indonesia has a RCA exports of coffee were getting better every year because has the positive values. Meanwhile the CMSA analysis note that the competitiveness of Indonesia's coffee exports more influenced by market distribution and competitiveness effects. This represents an increase of Indonesia's coffee exports more influenced by the growth of the world's coffee export in the marketing of coffee to importing countries that have a high demand.Keywords:coffee, competitiveness, Revealed Comparative Advantage (RCA), Constant Market Share analysis (CMSA)
ANALISIS SALURAN PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PADA PETANI SWADAYA DI DESA SIMPANG KELAYANG KECAMATAN KELAYANG KABUPATEN INDRAGIRI HULU Ardiansyah Pratama; Eliza Eliza; Ermi Tety
Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2016): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v12i2.981

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This study aims to find and know, and analyze: 1) channels, marketing margin and part of the price received by farmers. 2) connection or correlation between the price of palm oil paid to the farmer MCC Organization. This study used survey method, with purposive sampling to farmers. Samples of plant age 7-10. with a determined 10% of the population so that the sample was taken 22 216 farmers. Samples traders and MCC using snowball sampling method. Desa Simpang Kelayang District of Kelayang there is a middleman that farmer-trader-MCC. Farmer selling price to wholesalers in February 2015 is Rp. 1326.36 / kg and traders selling to the MCC for Rp. 1790.64 / kg. Margin of March 2014- February 2015 were the highest month of January 2015 amounted to Rp. 420.26 / Kg. The lowest margin in April 2014 amounted to Rp. 125.40 / Kg TBS marketing Efficiency In February 2015 amounted to 14.28 percent of total marketing margin of USD 464.28 / Kg and part of farmers received 73.03 percent. price correlation values (r) at the level of farmers with traders amounted to 0.832
MARKETING ANALYZE OF JERUK SIAM (CITRUS NOBILUS LOURVAR) IN DESA PULAU JAMBU KECAMATAN KUOK KABUPATEN KAMPAR Gita Dewanti; Ermi Tety; Suardi Tarumun
Jurnal Ilmiah Pertanian Vol. 12 No. 1 (2015): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v12i1.1271

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ABSTRACT The marketing of Jeruk Siam principally is about the distribution of the fruits from the farmers to the consumers. This research aims ti analyze: the marketing function, marketing channels, cost, margin, profit, marketing efficiency, and the problem that faced by the marketing institution of Jeruk Siam in Desa Pulau Jambu Kecamatan Kuok Kabupaten Kampar. This research uses the survey method and taking sample of the farmers by the census with the criteria, has minimal 1 hectare of firm land and the age of the plant is about 3-4 years. The sample determining of the marketing institution uses the snow ball sampling method by following the marketing channels. In this reseacrh there are three channels. Channel 1 is the distribution from the farmer to Swalayan Jumbo Mart (super grade, grade A, grade B), channel 2 is the distribution from the farmers-collector-retailer (grade B, grade C, usual grade), channel 3 is the distribution from the farmers to the retailres. The marketing function those are influence to the farmers are exchange function and marketing facility function. The result of the research shows the efficient channel. Seen from the efficiency, channel 3 has 0,93%. Profit, channel 2 grade C has Rp. 1.290,21/kg. Marketing cost, channel 3 has Rp. 93,344/kg. Margin, channel 1 Super grade has Rp. 1.750/kg, and the farmer’s share, channel 3 has 95,19%. The problem of the farmers are the extreme weather, there is no irigation, anda plant disease, while the problems of the marketing institution is the endurance of the fruits for distributing to the far place.
Analisis Pendapatan Usahatani Keladi di Kepenghuluan Darussalam Kecamatan Sinaboi Kabupaten Rokan Hilir Eliza Eliza; Ermi Tety; Yuliansyah Putra
Unri Conference Series: Agriculture and Food Security Vol 1 (2019): Seminar Nasional Pembangunan Pertanian dan Pedesaan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.308 KB) | DOI: 10.31258/unricsagr.1a4

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Penelitian ini bertujuan untuk menganalisis biaya produksi, pendapatan, dan kelayakan usahatani keladi di Kepenghuluan Darussalam Kecamatan Sinaboi Kabupaten Rokan Hilir. Penelitian menggunakan metode survei. Teknik pengambilan sampel secara purposive sampling yaitu petani keladi yang memiliki lahan ≥ 1 Ha diambil sampel sebanyak 30 orang. Jenis data dan sumber data adalah data primer dan sekunder. Model analisis yang digunakan adalah analisis biaya produksi, pendapatan, keuntungan dengan rumus π=TR-TC dan kelayakan usahatani secara ekonomi dengan formula RCR = TR/TC. Hasil penelitian menunjukkan bahwa rata-rata biaya produksi usahatani keladi sebesar Rp 9.989.725,34/Ha/MT) terdiri dari biaya variabel sebesar Rp 7.456.316,00/Ha/MT dan biaya tetap sebesar Rp 2.533.409,34/Ha/MT dengan pendapatan rata-rata sebesar 22.566.848,00/Ha/MT dan rata-rata keuntungan sebesar Rp 12.577.122,66/Ha/MT. Analisis R/C ratio usahatani keladi di Kepenghuluan Darussalam Kecamatan Sinaboi Kabupaten Rokan Hilir sebesar 2,26 berarti usahatani keladi yang dilakukan secara ekonomi layak untuk diusahakan.
ANALISIS TRANSMISI HARGA TANDAN BUAH SEGAR (TBS) DARI PABRIK KELAPA SAWIT (PKS) Ke PETANI SWADAYA DI KELURAHAN SOREK SATU KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN Ermi Tety; Evy Maharani; Muhammad Setiawan
PEKBIS Vol 4, No 01 (2011)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.541 KB) | DOI: 10.31258/pekbis.4.01.%p

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The purpose of this research is to investigate marketing channels, marketingmargins of TBS oil palm and to know the part that received by farmers, thecorrelation or relationship between the prices of oil palm paid by PKS withthe prices received by swadaya farmers, as well as the effect of price changesof oil palm at PKS standard with the price of swadaya farmers standard atSorek Satu District, Pangkalan Kuras Subdistrict. This study was conducted fromAugust 2010 to January 2011. The method that the researcher used was surveymethod. The Sampling of the research was 32 swadaya farmers with the ageof palm trees between 10-15 years done by purposive sampling, whereas for tradersand PKS done by snow ball. Based on the results of one marketing channels inSorek Satu and the average of marketing margins of time series data for theyear 2010 was Rp. 245,25, while the share of farmers is 87%. The correlationvalue of the price from swadaya farmers standard with the price PKS standardwas 0.976 and the price transmission based on the coefficient regression valueof b1 was 0,884.
Co-Authors ', Eliza ', Rosnita Adi Adma Hasibuan AGUNG HARDIANSYAH Agusniarty &#039; Ahmad Rifai Ahmad Rifai Anak Agung Gede Sugianthara Angga Kurniawan Rasmi Ansori, Rizal Ardiansyah Pratama Ari Nurhayati Praptiwi Arjuna Hasudungan Bayu Putra Pratama, Bayu Putra Beben Oktadinanda Cepriadi Chika Afri Mulya Chrisda Oktiadi desi ratna sari Desi Ratna Sari, Desi Ratna Djaimi Bakce Eka Dewi Satriana Elfis Merdani Eliza Eliza Eliza &#039; Eliza Eliza Eliza Eliza Elly Willy Sidabutar Endang Mei Wulandari Erwin Sinaga Evy Maharani Evy Maharany Fajar Manggala Putra Fania Natassa Sinaga Fitria Ningsih &#039; Gita Dewanti Hafiz Fauzan Azim Hagi &#039; Hamdani &#039; Helentina Situmorang Helentina Situmorang Herdian Eka Saputra Ica Eganisa Indra Dwi Septiaji Jumatri Yusri Jum’atri Yusri Jum’atri Yusri Khairul Fahmi Khairunnas &#039; Kurnia, Deby Mai Oni Sandra Masnilam &#039; Mega Melda Sari Miranti Mandasari Mona Herlita, Mona Muhammad Setiawan Mulya, Chika Afri Nasidah &#039; Ni Luh Ari Yusasrini Nita Dermawati Nadeak Novia Dewi Nurul Fitriana Olga Kusuma, Fauziah Partini &#039; Purba, Reno A Rachmawaty Sri Cintami Rahmayuni Raka Prasetyo Randi Mardhan Renavika &#039; Renta Minar Marlinang Pasaribu Riat Shuhada Riski Akbar Rista Hardi Priyana Rista Hardi Priyana, Rista Hardi Romi Effendi Rosnita &#039; Sakti Hutabarat Sarma Punia Manullang Sayamar, Eri ' Selviana Deswita Shorea Khaswarina Sispa Pebrian Sri Yuliana Suardi Tarumun Suardi Tarumun Suardi Tarumun Suardi Tarumun Sufre Vobe Andri Sunarti Sunarti Susy Edwina Sutaryadi Sutaryadi Syaiful Hadi Tanti Oktaria Veithzal Rivai Zainal Vesdia Afifah Vina Panca Margaretha Siringoringo Wan Azmiliana Wulandari Wulandari Yan Subekti Yeni Kusumawaty Yesi Nurjannah.A, Yesi Yogi Septa Saputra Yulian Artha Yuliansyah Putra Yuliansyah Putra Yusmini Zainal, Sylvi Meidika