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Nekky Rahmiyati
Universitas 17 Agustus 1945 Surabaya
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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Strategi Optimalisasi Pemberdayaan UMKM di Kabupaten Ponorogo Sri Andayani; Nekky Rahmiyati
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The number of MSMEs in Ponorogo Regency based on data from the Office of Cooperatives and MSMEs in JATIM Province was 207,561. The number will continue to increase in the following years, with an increase in quantity, it does not mean that Micro and Small Enterprises (MSEs) have no problems, Problems always exist including: Low productivity, caused by low quality of human resources, especially in management, organization, technology mastery, and marketing. Limited access to capital. The situation is very difficult for MSMEs to increase business capacity or develop competitive products, although the government has provided solutions through various cheap and easy credit scheme schemes, but there are still many MSMEs that are difficult to reach. With that, we conducted a research entitled "Optimization Strategy for Empowerment of SMEs in Ponorogo Regency. The problem in this study is: What is the strategy to optimize the empowerment of MSMEs in Ponorogo Regency? While the purpose of this study is to find out: 1. Empowerment of MSMEs that have been carried out by the Government, through the relevant Dinas in Kabupaten Ponorogo. 2. How to Optimize the Strategy for Empowerment of MSMEs (which should be) carried out in Ponorogo Regency. Research Methods: Research Sites in Ponorogo Regency, a. Primary data collection of respondents questionnaire instrument as many as 100 MSME actors b. Data analysis using SWOT analysis, c. then an Optimization Strategy for empowering MSMEs was made. Research Results: Based on SWOT Analysis, the results are obtained: In the current internal condition of MSMEs in Ponorogo Regency the position of strength is 1.67 while the weakness is 1.46 which is higher than the weakness. While the opportunity factor (O) has a score of 1.57 and the threat factor (T) with a score of 1.25, so there is still a higher chance of the threat. So that the IFAS score is 3.13 and the EFAS score is 2.82. Based on these conditions, then: a) In quadrant I (S o Strategy) Aggressive strategy: a general strategy that can be carried out by MSEs is to use the power of MSMEs to take every advantage on the opportunities that exist. b) In quadrant II (WO Strategy) Turn Arraund Strategy, SMEs can make excellence on opportunities as a reference to focus activities by avoiding weaknesses. c) In quadrant III (WT Strategy) Deversification Strategy Minimize all weaknesses to deal with each threat. d) In quadrant IV (S-T Strategy) Make every strength to deal with each threat by creating diversification to create opportunities
Co-Authors - Hwihanus Abelia, Dela Ayu Achmad Yanu Aliffianto ADELIA, PUTRI Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Alfiana Andika Dimas Pramuditya Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bangun, Via Shefira Br Bella Aureliya E Sc Bramasta Arief Rizky Priambada Dipa Teruna Awaloedin Diyah Santi Hariyani Edo Pratama Endah Budiarti Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti, Endang Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita Hariyani , Diyah Santi Hariyani, Diyah Santi Hariyani, Diyah Santi Hendri Khuan Herdianti, Nur Fitria Hwihanus Ian Natus Sholikha Jayanto, Imam Jesica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khairunnisa Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal LAUNTU, ANSIR Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mohammad Suyanto Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Novitasari, Cindy Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur Kamiliyah Firizq Nur Siti Latipah Priamsyah, Choirul Dwi Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Ratnawati Ratnawati Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Rudy Handoko Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani, Sri Andayani Sudaryanto, Edy Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Tungga Bhimadi Karyasa Ulfi Pristiana Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Wulandari, Jessica May Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta