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STRATEGI PENGEMBANGAN USAHA SPAREPART SEPEDA MOTOR DENGAN MENGGUNAKAN ANALISIS SWOT PADA TOKO ZIF JAYA GORONTALO Lahmudin, Moh Rifaizal; M. Suyanto; Kartika Wijayanti, Yulyar; Rahmiyati, Nekky
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 4 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v1i4.1067

Abstract

This research discusses the business development strategy of Zif Jaya Gorontalo shop using SWOT analysis. Toko Zif Jaya Gorontalo is a business that focuses on selling motorcycle spare parts. The purpose of this research is to identify internal and external factors that affect the business, identify alternative business strategies that are effective for improving spare parts business performance, and determine the most appropriate strategy. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that toko Zif Jaya Gorontalo store has dominant strengths compared to weaknesses, has significant strengths in product and service diversification, and strategic location advantages. The development strategy that can be used is to focus on capitalizing on internal strengths and external opportunities (S-O strategy). The development strategy is that Toko Zif Jaya Gorontalo can consider further utilizing its strategic location by conducting more aggressive promotions, improving customer service by using the latest technology, adding technicians by recruiting more employees to overcome limitations in services and operations.
PENGARUH LIKUIDITAS, LEVERAGE DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI Artanti, Ratna Ari; Rahmiyati, Nekky
PRIMA EKONOMIKA Vol. 13 No. 2 (2022): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v13i2.152

Abstract

This observe objectives to investigate the impact of liquidity, leverage, capital shape on organization price and profitability as intervening variables. This observe makes use of a pattern of Textile and Garment businesses indexed at the Indonesia Stock Exchange (IDX), yearly for 3 years, from 2019 to 2021. The statistical approach used on this observe is Partial Least Square (PLS). The effects confirmed that liquidity had no enormous impact on organization price, liquidity had no enormous impact on organization price, leverage had no enormous impact on organization price, leverage had no enormous impact on profitability, capital shape had no enormous impact on organization price, and capital shape had no enormous impact on profitability. , Profitability has enormous impact at the price of the company. Keywords: Liquidity, Leverage, Capital structure, firm value, profitability
PENINGKATAN LITERASI KEUANGAN DALAM PENGELOLAAN KEUANGAN KELUARGA PADA IBU IBU RUMAH TANGGA KELOMPOK CAHAYA ISLAMI DI MOJOKERTO Rahmiyati, Nekky; Rachmawati, Titiek; Indartuti, Endang
ABDIMAS Vol 5 No 03 (2025): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v5i03.1816

Abstract

Program pengabdian masyarakat ini bertujuan untuk memberikan pemahaman kepada ibu rumah tangga mengenai pentingnya literasi keuangan dalam pengelolaan keuangan pribadi. Kegiatan ini diikuti oleh ibu ibu rumah tangga kelompok cahaya islami . Dalam upaya mengajarkan literasi keuangan, tim pelaksana pembicara untuk memberikan materi terkait perencanaan keuangan, investasi, dan manajemen utang. Hasil kegiatan ini menunjukkan wawasan mengenai efektivitas pelatihan literasi keuangan serta potensi dampaknya terhadap kemampuan ibu ibu dalam mengelola keuangan mereka.
The Effect of Working Capital Management, Operational Efficiency, and Profitability on Financial Sustainability of SMEs Rahmiyati, Nekky; Wahidhani, Eha Hasni; Fitrianingsih, Dwi; Rachmawati, Titiek
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.918

Abstract

This study examines the effects of working capital management (WCM), operational efficiency (OE), and profitability on the financial sustainability (FS) of small and medium-sized enterprises (SMEs). Utilizing quantitative analysis and data collected from a diverse sample of SMEs, the research highlights the significant relationships between these variables. The results indicate that effective WCM and enhanced OE positively influence profitability, which, in turn, plays a crucial mediating role in promoting financial sustainability. This study contributes to the existing literature by demonstrating how integrated management strategies that prioritize working capital practices and operational improvements can enhance the financial health of SMEs. The findings provide practical implications for SME owners and managers, suggesting that a focus on these critical factors is essential for achieving long-term financial viability. Future research directions are proposed to explore sector-specific impacts and longitudinal effects on financial sustainability.
ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN USAHA TANAMAN HIAS BONSAI PADA JUN BONSAI KECAMATAN SUKOLILO KOTA SURABAYA Edo Pratama; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i1.11043

Abstract

This study aims to analyze the business development strategy of bonsai ornamental plants at Jun Bonsai in Sukolilo District, Surabaya City, using the SWOT analysis method. This research was conducted to identify internal and external factors that affect business development and formulate appropriate strategies to improve the company's performance and competitiveness. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS Matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that Jun bonsai has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. strong competitive position. The development strategy that can be used is to focus on utilizing internal strengths and external opportunities (S-O strategy). The results of the analysis show that Jun Bonsai has great potential to grow, but is also faced with various challenges, such as intense competition and lack of customer education regarding bonsai care. This research recommends that Jun Bonsai continue to innovate in products and marketing strategies, This research is expected to contribute to the development of science in the field of entrepreneurship and become a reference for further research.
PENGARUH KEPERCAYAAN KONSUMEN, PERSEPSI KEAMANAN, PENGETAHUAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA LAYANAN FITUR SHOPEE MALL|ORI DI KELURAHAN MOJO KOTA SURABAYA Bramasta Arief Rizky Priambada; Nekky Rahmiyati
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.178

Abstract

This study aims to analyze the influence of consumer trust, security perception, and consumer knowledge on purchase decisions and customer satisfaction with Shopee Mall|Ori services in Mojo Subdistrict, Surabaya. The analysis method employed Partial Least Squares-Structural Equation Modeling (PLS-SEM), including descriptive analysis, validity and reliability tests, and path coefficient analysis (direct and indirect effects). Data were collected from 100 respondents who are users of Shopee Mall|Ori in Mojo Subdistrict. The results indicate that consumer trust does not significantly influence customer satisfaction but significantly affects purchase decisions. Security perception significantly influences both purchase decisions and customer satisfaction, while consumer knowledge significantly affects purchase decisions but not customer satisfaction. Purchase decisions mediate the relationship between security perception and consumer knowledge with customer satisfaction but do not mediate the relationship between consumer trust and customer satisfaction. This study recommends enhancing strategies focusing on security assurance, consumer education, and trust reinforcement. The research is limited by its specific location and cross-sectional design; thus, broader studies are suggested to enrich the findings.
An Exploration of Earnings Management Based on Green Investments and Financial Risk Nugroho, Mulyanto; Agustono, Dyah Oktaviani Sulistyaningrum; Rahmiyati, Nekky
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10809

Abstract

In an era of globalization that increasingly prioritizes sustainability, green investment-based earnings management has become an important topic in the world of business and finance. This research was conducted with the aim of exploring earnings management based on green investment and financial risk. The method used in this research is a quantitative approach with a sample of 25 SRI-KEHATI indexed companies selected by purposive sampling. The research results show that green investment has no significant effect on earnings management and financial risk has a significant effect on earnings management. Based on these results, it is recommended for future researchers to consider using alternative stock indices, such as LQ45, Kompas100, JII, and others. Additionally, it may be useful to differentiate between companies operating in manufacturing and banking, which may yield different research results.
The Impact of Sustainable Finance and Green Bond Implementation on Firm Value and Investor Trust in the Manufacturing Industry in Central Java Rahmiyati, Nekky; Somodiharjo, Kadari; Hariyani , Diyah Santi
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1754

Abstract

This study examines the impact of Sustainable Finance and Green Bond Implementation on Firm Value and Investor Trust in the manufacturing industry in Central Java. Employing a quantitative approach with 143 samples, data were collected using a Likert scale (1–5) and analyzed through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results reveal that both Sustainable Finance and Green Bond Implementation significantly enhance Firm Value and Investor Trust. Green Bond Implementation, in particular, demonstrates a stronger influence on these variables, highlighting its critical role in driving sustainable development and corporate credibility. Model fit indices and predictive relevance metrics confirm the robustness of the proposed model. These findings underscore the importance of sustainability in corporate finance and its implications for stakeholder relationships. The study provides valuable insights for companies and policymakers seeking to integrate sustainability into their financial strategies.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN DI KOPI KENANGAN CAB. RUKO NGAGEL ( STUDI KASUS PADA KONSUMEN DI SURABAYA TIMUR ) Silvia Septiani; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i2.11919

Abstract

This study aims to analyze the impact of price perception, product quality, and service quality on purchasing decisions and consumer satisfaction at Kopi Kenangan, Ruko Ngagel Branch, East Surabaya. With the increasing competition in the coffee industry in Indonesia, understanding the factors that influence purchasing decisions and consumer satisfaction is crucial for business sustainability. The population of this study consists of consumers who have made purchases at the Kopi Kenangan Ruko Ngagel Branch, with a sample taken through purposive sampling. Data were collected using questionnaires distributed to 100 respondents and analyzed using Structural Equation Modeling (SEM). The results show that price perception has a significant impact on purchasing decisions and consumer satisfaction. Product quality also has a positive effect on both variables, while service quality significantly influences both consumer satisfaction and purchasing decisions. Purchasing decisions were found to be a strong mediator between product quality, service quality, and consumer satisfaction. These findings imply that Kopi Kenangan management should pay more attention to price, product quality, and service aspects to enhance customer experience and strengthen customer loyalty.
Financial Derivatives in Banking and Finance: A Bibliometric Overview of Research Trends Rahmiyati, Nekky; Kaswoto, Junet; Sungkowati, Sri
The Es Accounting And Finance Vol. 3 No. 02 (2025): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esaf.v3i02.502

Abstract

This study provides a bibliometric analysis of the research trends in financial derivatives within the banking and finance literature. By examining citation patterns, co-authorship networks, and keyword co-occurrences, the study identifies key research themes and their evolution over time. The analysis reveals the central role of derivatives in risk management and financial stability, particularly in the wake of financial crises. It highlights the growth of computational techniques in derivatives pricing and risk management, with an increasing focus on advanced models and simulations. The study also explores the emerging influence of blockchain technology and decentralized finance in reshaping the derivatives landscape. The bibliometric map underscores the global nature of financial derivatives research, with significant contributions from the United States, China, and the United Kingdom. The study provides valuable insights for scholars, practitioners, and policymakers, suggesting areas for further research, particularly in regulatory frameworks, pricing models, and the integration of new technologies in the derivatives market.
Co-Authors - Hwihanus Abelia, Dela Ayu Achmad Yanu Aliffianto ADELIA, PUTRI Agustinus Wilhelmus Uja Werang Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Ahmad Talib Alexsius Laurenzo Talaud Alfiana Andika Dimas Pramuditya Anggit Anggrahito Anisa Salsabila Sarianto Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bangun, Via Shefira Br Bella Aureliya E Sc Bramasta Arief Rizky Priambada Choirul Dwi Priamsyah Dessy Evianti Diah Ayu Susiloningtias Dipa Teruna Awaloedin Diyah Santi Hariyani Edo Pratama Edy Sudaryanto Eka Septariana Puspa Endah Budiarti Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita GRACE LORDITA HATUMENA Hariyani , Diyah Santi Hariyani, Diyah Santi Hariyani, Diyah Santi Hendri Khuan Ian Natus Sholikha Jayanto, Imam Jesica May Wulandari Jessica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khairunnisa Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal LAUNTU, ANSIR Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mayndarto, Eko Cahyo Mohammad Suyanto Muhammad Naufal Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Natus Sholikha, Ian Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Novitasari, Cindy Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur fitria Herdianti Nur Kamiliyah Firizq Nur Siti Latipah Okta Antika Pramitasari S.Ant S.Ak M.Ak, Dini Ayu Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Ratnawati Ratnawati Raymundus Dwi Abri Gesi Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Rudy Handoko Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Santi Diwyarthi, Ni Desak Made Shodik Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sri Andayani, Sri Andayani Suharto Suharto Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Tri Hutomo Yogiantoro Tri Ratnawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Ulfi Pristiana Ulfi Pristiana Umar Burhan Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Wiartha, Nyoman Gede Mas Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta