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ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN USAHA TANAMAN HIAS BONSAI PADA JUN BONSAI KECAMATAN SUKOLILO KOTA SURABAYA Edo Pratama; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i1.11043

Abstract

This study aims to analyze the business development strategy of bonsai ornamental plants at Jun Bonsai in Sukolilo District, Surabaya City, using the SWOT analysis method. This research was conducted to identify internal and external factors that affect business development and formulate appropriate strategies to improve the company's performance and competitiveness. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS Matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that Jun bonsai has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. strong competitive position. The development strategy that can be used is to focus on utilizing internal strengths and external opportunities (S-O strategy). The results of the analysis show that Jun Bonsai has great potential to grow, but is also faced with various challenges, such as intense competition and lack of customer education regarding bonsai care. This research recommends that Jun Bonsai continue to innovate in products and marketing strategies, This research is expected to contribute to the development of science in the field of entrepreneurship and become a reference for further research.
PENGARUH KEPERCAYAAN KONSUMEN, PERSEPSI KEAMANAN, PENGETAHUAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA LAYANAN FITUR SHOPEE MALL|ORI DI KELURAHAN MOJO KOTA SURABAYA Bramasta Arief Rizky Priambada; Nekky Rahmiyati
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.178

Abstract

This study aims to analyze the influence of consumer trust, security perception, and consumer knowledge on purchase decisions and customer satisfaction with Shopee Mall|Ori services in Mojo Subdistrict, Surabaya. The analysis method employed Partial Least Squares-Structural Equation Modeling (PLS-SEM), including descriptive analysis, validity and reliability tests, and path coefficient analysis (direct and indirect effects). Data were collected from 100 respondents who are users of Shopee Mall|Ori in Mojo Subdistrict. The results indicate that consumer trust does not significantly influence customer satisfaction but significantly affects purchase decisions. Security perception significantly influences both purchase decisions and customer satisfaction, while consumer knowledge significantly affects purchase decisions but not customer satisfaction. Purchase decisions mediate the relationship between security perception and consumer knowledge with customer satisfaction but do not mediate the relationship between consumer trust and customer satisfaction. This study recommends enhancing strategies focusing on security assurance, consumer education, and trust reinforcement. The research is limited by its specific location and cross-sectional design; thus, broader studies are suggested to enrich the findings.
An Exploration of Earnings Management Based on Green Investments and Financial Risk Nugroho, Mulyanto; Agustono, Dyah Oktaviani Sulistyaningrum; Rahmiyati, Nekky
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10809

Abstract

In an era of globalization that increasingly prioritizes sustainability, green investment-based earnings management has become an important topic in the world of business and finance. This research was conducted with the aim of exploring earnings management based on green investment and financial risk. The method used in this research is a quantitative approach with a sample of 25 SRI-KEHATI indexed companies selected by purposive sampling. The research results show that green investment has no significant effect on earnings management and financial risk has a significant effect on earnings management. Based on these results, it is recommended for future researchers to consider using alternative stock indices, such as LQ45, Kompas100, JII, and others. Additionally, it may be useful to differentiate between companies operating in manufacturing and banking, which may yield different research results.
The Impact of Sustainable Finance and Green Bond Implementation on Firm Value and Investor Trust in the Manufacturing Industry in Central Java Rahmiyati, Nekky; Somodiharjo, Kadari; Hariyani , Diyah Santi
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1754

Abstract

This study examines the impact of Sustainable Finance and Green Bond Implementation on Firm Value and Investor Trust in the manufacturing industry in Central Java. Employing a quantitative approach with 143 samples, data were collected using a Likert scale (1–5) and analyzed through Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results reveal that both Sustainable Finance and Green Bond Implementation significantly enhance Firm Value and Investor Trust. Green Bond Implementation, in particular, demonstrates a stronger influence on these variables, highlighting its critical role in driving sustainable development and corporate credibility. Model fit indices and predictive relevance metrics confirm the robustness of the proposed model. These findings underscore the importance of sustainability in corporate finance and its implications for stakeholder relationships. The study provides valuable insights for companies and policymakers seeking to integrate sustainability into their financial strategies.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN DI KOPI KENANGAN CAB. RUKO NGAGEL ( STUDI KASUS PADA KONSUMEN DI SURABAYA TIMUR ) Silvia Septiani; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i2.11919

Abstract

This study aims to analyze the impact of price perception, product quality, and service quality on purchasing decisions and consumer satisfaction at Kopi Kenangan, Ruko Ngagel Branch, East Surabaya. With the increasing competition in the coffee industry in Indonesia, understanding the factors that influence purchasing decisions and consumer satisfaction is crucial for business sustainability. The population of this study consists of consumers who have made purchases at the Kopi Kenangan Ruko Ngagel Branch, with a sample taken through purposive sampling. Data were collected using questionnaires distributed to 100 respondents and analyzed using Structural Equation Modeling (SEM). The results show that price perception has a significant impact on purchasing decisions and consumer satisfaction. Product quality also has a positive effect on both variables, while service quality significantly influences both consumer satisfaction and purchasing decisions. Purchasing decisions were found to be a strong mediator between product quality, service quality, and consumer satisfaction. These findings imply that Kopi Kenangan management should pay more attention to price, product quality, and service aspects to enhance customer experience and strengthen customer loyalty.
Financial Derivatives in Banking and Finance: A Bibliometric Overview of Research Trends Rahmiyati, Nekky; Kaswoto, Junet; Sungkowati, Sri
The Es Accounting And Finance Vol. 3 No. 02 (2025): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esaf.v3i02.502

Abstract

This study provides a bibliometric analysis of the research trends in financial derivatives within the banking and finance literature. By examining citation patterns, co-authorship networks, and keyword co-occurrences, the study identifies key research themes and their evolution over time. The analysis reveals the central role of derivatives in risk management and financial stability, particularly in the wake of financial crises. It highlights the growth of computational techniques in derivatives pricing and risk management, with an increasing focus on advanced models and simulations. The study also explores the emerging influence of blockchain technology and decentralized finance in reshaping the derivatives landscape. The bibliometric map underscores the global nature of financial derivatives research, with significant contributions from the United States, China, and the United Kingdom. The study provides valuable insights for scholars, practitioners, and policymakers, suggesting areas for further research, particularly in regulatory frameworks, pricing models, and the integration of new technologies in the derivatives market.
Pengaruh Likuiditas, Leverage, Struktur Aktiva Terhadap Harga Saham Melaui Profitabilitas Sebagai Variabel Intervening Pada Perusahaaan Sektor Properti dan Real Estate yang terdaftar di Bursa Efek Indonesia tahun 2018 - 2021 Aristaldo, Raden Wimendy; Rahmiyati, Nekky
RJABM (Research Journal of Accounting and Business Management) Vol 6, No 2 (2022)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v6i2.6661

Abstract

Penelitian ini akan dilakukan pada perusahaan sektor property and real estate di Bursa Efek Indonesia priode 2018 – 2021. Karena berdasar pada fenomena pada sektor property ral estate mengenai Real Estate Property atau rumah untuk milenial berpengaruh terhadap saham dan nilai perusahaan. Penelitian ini dikelompokkan pada penelitian kuantitatif, penelitian ini populasinya adalah seluruh perusahaan Perusahaaan Sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia tahun 2018 sampai dengan 2021, Sedangkan Teknik yang dipilih dalam pengambilan sampel adalah purposive sampling. Teknik pengumpulan data dalam penelitian ini menggunakan metode dokumentasi yang bersumber Websitenya BEI sedangkan teknik analisis data dalam penelitian ini penulis menggunakan PLS (Partial Least Square). Berdasarkan hasil dari pembahasan ditemukan bahwa Likuiditas berpengaruh negatif tidak signifikan terhadap harga saham dan Likuiditas berpengaruh positif signifikan terhadap profitabilitas. Laverage berpengaruh negatif signifikan terhadap harga saham dan Laverage berpengaruh positif Tidak signifikan terhadap profitabilitas. Struktur aktiva berpengaruh positif signifikan terhadap Harga Saham dan Struktur aktiva berpengaruh positif Tidak signifikan terhadap profitabilitas. Profitabilitas berpengaruh positif Tidak signifikan terhadap Harga Saham dan Profitabilitas tidak dapat memediasi pengaruh likuiditas, laverage dan struktur aktiva terhadap harga saham pada perusahaan sektor properti dan real estate yang terdaftar di BEI periode 2018-2021.
Systematic Analysis of the Effect of Good Corporate Governance on Financial Statement Fraud in Indonesia Evianti, Dessy; Rahmiyati, Nekky; Mayndarto, Eko Cahyo; Puspa, Eka Septariana
Dhana Vol. 2 No. 2 (2025): DHANA - JUNE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xvzb3s91

Abstract

Financial statement fraud is a crucial issue that reflects weak internal control and corporate governance. This study aims to analyze the effect of Good Corporate Governance (GCG) on financial statement fraud through a Systematic Literature Review (SLR) approach. The search was conducted on articles published in the last five years with a focus on GCG elements such as independent board of commissioners, audit committee, institutional ownership, and managerial ownership. The study results show that most GCG elements negatively affect financial statement fraud, although there are contradictory findings that suggest that GCG effectiveness is contextual. Factors such as firm size, industry sector (Islamic or non-financial), and quality of implementation strongly influence the strength of the relationship between GCG and fraud. The study also identified that the integration of GCG with internal audit function and corporate ethical culture is a more effective combination in preventing fraud. This study makes a theoretical contribution by reinforcing the understanding that the relationship between GCG and financial statement fraud is not linear or uniform, but rather highly dependent on the institutional context and governance practices implemented in the business environment in Indonesia.
The Moderating Role of Independent Commissioners on the Effect of Corporate Social Responsibility (CSR) Disclosure and Chief Executive Officer (CEO) Tenure on Earnings Management Utami, Ratna Sri; Hariyani, Diyah Santi; Juliyanti, Wiwin; Rahmiyati, Nekky
Moneta : Journal of Economics and Finance Vol. 3 No. 3 (2025): July 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v3i3.620

Abstract

Earnings management is a significant concern in financial reporting, as it has the potential to mislead stakeholders and distort a company’s actual performance. This study aims to examine the effect of Corporate Social Responsibility (CSR) disclosure and Chief Executive Officer (CEO) tenure on earnings management, while also evaluating the moderating role of independent commissioners. A quantitative approach was adopted, employing multiple linear regression and Moderated Regression Analysis (MRA), based on 124 firm-year observations from 31 manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2023 period. The findings reveal that CSR disclosure does not significantly influence earnings management (p = 0.089 > 0.05), suggesting that CSR activities are not effectively mitigating manipulative financial reporting. In contrast, CEO tenure has a significant positive effect on earnings management (β = 0.094; p = 0.001 < 0.05), indicating that longer-serving CEOs are more likely to engage in such practices. Furthermore, independent commissioners significantly moderate the relationship between CSR disclosure and earnings management (β = –1.689; p = 0.004), while their moderating effect on the relationship between CEO tenure and earnings management is not statistically significant (p = 0.350 > 0.05). These results emphasize the need to strengthen internal governance mechanisms to promote greater transparency in CSR reporting and to deter opportunistic behavior by executive leadership.
THE IMPACT OF GREEN INNOVATION, MARKET ORIENTATION, AND DIGITALIZATION ON MSME PERFORMANCE IN INDONESIA Jayanto, Imam; Rahmiyati, Nekky; Prihanto, Purwaka Hari; Parwita, Gde Bayu Surya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2940

Abstract

This study investigates the impact of green innovation, market orientation, and digitalization on the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Using a quantitative approach, data was collected from MSME owners and managers across various sectors. The findings reveal that all three factors significantly enhance MSME performance, with digitalization emerging as the most influential predictor. Furthermore, market orientation mediates the relationship between green innovation and performance, highlighting the importance of customer-centric strategies in sustainable business practices. These results underscore the necessity for MSMEs to integrate digital tools, embrace green innovations, and maintain strong market responsiveness to remain competitive. The study provides theoretical contributions by extending the resource-based view (RBV) and the technology acceptance model (TAM) in the context of MSME development. Practical implications suggest that policymakers and business leaders should facilitate digital transformation and sustainability initiatives to foster long-term MSME growth. Future research could explore longitudinal effects and industry-specific moderating variables to enhance the generalizability of these findings.
Co-Authors - Hwihanus Abelia, Dela Ayu Achmad Yanu Aliffianto ADELIA, PUTRI Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Ahmad Talib Alfiana Andika Dimas Pramuditya Anisa Salsabila Sarianto Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bangun, Via Shefira Br Bella Aureliya E Sc Bramasta Arief Rizky Priambada Choirul Dwi Priamsyah Dipa Teruna Awaloedin Diyah Santi Hariyani Edo Pratama Endah Budiarti Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita Hariyani , Diyah Santi Hariyani, Diyah Santi Hariyani, Diyah Santi Hendri Khuan Hwihanus Jayanto, Imam Jesica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khairunnisa Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal LAUNTU, ANSIR Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mohammad Suyanto Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Natus Sholikha, Ian Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Novitasari, Cindy Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur fitria Herdianti Nur Kamiliyah Firizq Nur Siti Latipah Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Ratnawati Ratnawati Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Rudy Handoko Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani, Sri Andayani Sudaryanto, Edy Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Tungga Bhimadi Karyasa Ulfi Pristiana Ulfi Pristiana Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Wulandari, Jessica May Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta