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All Journal Students´ Journal of Economic and Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Ihsan: Jurnal Pengabdian Masyarakat Jurnal Riset Kelautan Tropis (Journal Of Tropical Marine Research) (J-Tropimar) JURNAL SAINS DAN TEKNOLOGI MARITIM Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Bakti Masyarakat Manajemen Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat International Journal of Economics and Management Sciences Jurnal Ekonomi, Manajemen, Akuntansi Jurnal JEJAMA Manajemen Malahayati
Rahyono Rahyono
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences Transportation Other

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The Influence of Entrepreneurship Training, Capital Access, and Digital Marketing Strategies on the Business Expansion of Bandar Lampung MSMEs Dela Laras Sati; Rahyono Rahyono; Hiro Sejati
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1179

Abstract

Micro, small, and medium enterprises (MSMEs) constitute a pivotal pillar of local economic resilience in Bandar Lampung, particularly in the fashion, salon and beauty, and professional service sectors. Notwithstanding their considerable growth potential, many MSMEs continue to encounter structural constraints that impede business expansion, most notably limited entrepreneurial capability, restricted access to capital, and the suboptimal utilization of digital marketing. Against this backdrop, the present study aims to examine the partial and simultaneous effects of entrepreneurship training, capital access, and digital marketing strategy on MSME business expansion. This research employed a quantitative explanatory design with a cross-sectional approach. Data were collected from 100 MSME owners selected through purposive sampling from a population of 2,785 enterprises, and were analyzed using multiple linear regression with SPSS. The findings reveal that entrepreneurship training does not exert a statistically significant effect on business expansion (B = 0.000; p = 0.998), indicating that training, in isolation, has not yet been effectively translated into concrete growth-oriented business practices. By contrast, access to capital has a positive and significant effect (B = 0.263; p = 0.001), demonstrating that financial accessibility enhances operational scale and market development. More importantly, digital marketing strategy emerges as the most influential determinant of business expansion (B = 0.593; p < 0.001), confirming that digital platform utilization substantially strengthens market reach, customer engagement, and business competitiveness. Simultaneously, the three variables significantly affect MSME expansion (F = 34.061; p < 0.001), with an explanatory power of 51.6%. It can therefore be concluded that MSME expansion is primarily driven by the synergy of financial accessibility and digital market adaptation, while entrepreneurship training becomes meaningful only when effectively operationalized within business practice.
Co-Authors Alansori, Apip Anita Anita Ayuningtias, Pambayun Ayu budiyanto, Lilik budzana, Arya Dela Laras Sati Erna Listyaningsih Euis Mufahamah Euis Mufahamah Fatih, Muhammad Al Febrianty, Febrianty Fitra Br Sihombing, Dame Elsya Fitriyani, Indri Harold Kevin Alfredo Harun, Harmani Hiro Sejati Iing Lukman Indriani, Wiewiek Khotimah, Ayyumi Khusnul Kurniawan, Hidayat Lestari , Febrianty Lestari, Tria Liana Sari Magad, Azidan Mariana Kristiyanti, Mariana Muhammad Irfan Pratama Muhammad Muhammad Mungkas, Ihfa Nurdiansyah, Ridho Nurwijayanti Pratama, Reza Hardian Pratiwi, Ariska Putri, Addela Mariska Putri, Fadillah Amanda Putri, Nadia Tiara Rino Rino Rizki Agung Wibowo Robani, Sholahuddin Rohmah, Mibtahul Sabila, Elga Chantika Salsabila, Perlisca Salsyabilla, Nyimas Dinda Samosir, Amril Sejati, Hiro Syahromi, Syahromi Syarief Hidayat Trismianto, Devout Prakoso Vani, Wulan Septio Wicaksono, Fardan Abi Wiyono, Arif WULANDARI, LARAS Wuryanti Wuryanti Wuryanti, Lestari Yani, Riska Putri Yuntoro, Kresno