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Aktivitas Pelatihan Pengembangan Marketing pada Destinasi Ekowisata Mangrove Desa Wisata Kampung Tua Bakau Serip, Batam Lia Fitria Anugrah; Joseph Aldo Irawan; Nevina Risha Artania; Reyhan Pramananda Hanureksa; Wisnu Bawa Tarunajaya; Herlan Suherlan; Acep Unang Rahayu; Atang Sabur Safari
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2699

Abstract

Training in a tourist village is something that many universities do in community service programs. The implementation of this program is located in the Kampung Tua Bakau Serip Tourism Village, Batam in the form of training with the theme of human resources, marketing and packaging. The method of implementing the program focuses on online material training and offline practice. This method was chosen because it can increase efficiency in terms of limited time and is able to increase opportunities for development in a short time. After the training, the participants felt very helped by this activity and got a lot of new information that would be useful for the development of the destinations they managed. This training provider does not stop at 1 university, but it is hoped that there will be new collaborations with other universities, local governments and ministries to private entrepreneurs through the CSR programs.
PARTISIPASI LANSIA DALAM PENGELOLAAN HOMESTAY: STUDI KASUS HOMESTAY KARANG KEDEMPEL DI DESA WISATA KARANGSAMBUNG Fira Ananta Sujawoto; Rifki Rahmanda Putra; Herlan Suherlan; Nurdin Hidayah; R. Fajar Widiarrachman
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4071

Abstract

The presence of homestays in tourist villages can be one of the main means for community empowerment, including those in the elderly or elderly category. The stay experience offered by homestays in tourist villages is not limited to one-way service, but also seeks two-way interaction between the manager and the guests staying. This research aims to explore the role and active participation of the elderly in the management of Karang Kedempel Homestay in Karangsambung Tourism Village. This homestay is directly managed by a 73-year-old elderly person, who offers a different stay experience for the tourists. In the management of this homestay, the elderly not only act as managers, but also as preservers of the principles and values of local wisdom. Therefore, this research seeks to explore in depth how the elderly apply their principles and motivations in the management of homestays, as well as analyze the challenges and socio-economic impacts brought about by the presence of homestays.
Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java Nurdin Hidayah; Sugeng Hermanto; Herlan Suherlan; Rachmat Syam; Raden Fajar Widiarrachman
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9001

Abstract

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.
Preferensi Netizen Indonesia Terhadap Pariwisata: Apaakh Faktor Demografis Berpengaruh? Suherlan, Herlan; Hidayah, Nurdin
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.02

Abstract

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the sub-attributes of travel preferences varies widely. The demographic variable that most dominantly affects the sub-attributes of travel preferences is the gender variable, followed by the variable of origin, meanwhile, age and income variables were relatively less dominant in influencing the tourism preference sub-attributes.
ANALISIS KINERJA WEBSITE DESA WISATA NGARGORETNO DENGAN MENGGUNAKAN EMICA MODEL DAN SEO ANALYTIC TOOLS Hidayah, Nurdin; Suherlan, Herlan; Wibowo, Budi; Nurrochman, Mochammad
Jurnal Pariwisata Vol 10, No 1 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i1.14133

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengevaluasi kinerja website Desa Wisata Ngargoretno dengan menggunakan pendekatan eMICA Model dan Search Engine Optimization Tools (SEO). Metode penelitian menggunakan pendekatan kuantitatif dengan penelusuran secara eksplanasi. Data dianalisis melalui penelusuran konten website Desa Wisata Ngargoretno serta Site Audit dari Ubersuggest. Hasil analisis eMICA memperlihatkan bahwa website Desa Wisata Ngargoretno masih jauh dari standar kelengkapan konten suatu website yang digunakan sebagai alat digital marketing.  Begitupula dengan hasil Site Audit Ubersuggest memperlihatkan bahwa website Desa Wisata Ngargoretno keberadaannya dalam mesin pencari (search engine presence) masih jauh dari kategori baik. Hal tersebut harus menjadi perhatian bagi pengelola Bumdes Argo Inten untuk dapat meningkatkan kapasitas dari para pengelola website tersebut, seperti memfasilitasi pelatihan atau bekerjasama dengan program Corporate Social Responsibility (CSR) perusahaan, tenaga ahli dari perguruan tinggi dan atau para praktisi digital marketing. Kata Kunci: Website Desa Wisata; eMICA; Search Engine Optimization; Digital Marketing; Desa Wisata ABSTRACT This study aims to evaluate the performance of the Ngargoretno Tourism Village website using the eMICA Model and Search Engine Optimization Tool (SEO) approach. The research method uses a quantitative approach with an explanatory search. The data were analyzed through browsing the content of the Ngargoretno Tourism Village website and the Site Audit from Ubersuggest. The results of the eMICA analysis show that the Ngargoretno Tourism Village website is still far from the standard of completeness of the content of a website that is used as an internet marketing tool. Likewise, the results of the Ubersuggest Site Audit show that the Ngargoretno Tourism Village website's presence in search engines is still far from a good category. This should be a concern for the Bumdes Argo Inten managers to be able to increase the capacity of the website managers, such as facilitating training or collaborating with the company's Corporate Social Responsibility (CSR) program, experts from universities and or digital marketing practitioners. Keywords:  Website Desa Wisata; eMICA; Search Engine Optimization; Internet Marketing, Tourism Village
Identification of Best Education Management Practices to Improve Learning Outcomes of Muslim Youth Adapting to 21st Century Competition Lubis, M. Syukri Azwar; Damayanto, Antono; Bangkara, B.M.A.S. Anaconda; Fatoni, M. Anton; Suherlan, Herlan
JURNAL AL-TANZIM Vol 6, No 2 (2022)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.983 KB) | DOI: 10.33650/al-tanzim.v6i2.3366

Abstract

This study examines the best educational management in the era of information technology, known as the 21st century. This study is qualitative research. Madrasahs in Sambas Regency and as primary data are principals and students. Meanwhile, secondary data consists of articles, books, and other supporting documents in this research. The findings of this study indicate that the best practice model to achieve effective and productive educational goals starts with effective schools, management, strong leadership, clear vision, ability to create a good learning climate, has a student monitoring mechanism, progress to have expectations, high level, supported by resource teachers and also involving the community. The results of this study can later contribute to education in Indonesia in general.
TAMAN KOTA SEBAGAI SARANA REKREASI DAN PENINGKATAN KEBAHAGIAAN HIDUP (Studi kasus pada taman-taman tematik di kota Bandung) Suherlan, Herlan; Pramesti, Bilkis
Jurnal Ilmiah Pariwisata Vol 22 No 2 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i2.1133

Abstract

This study aims to assess the suitability of urban parks in a region as a means of recreation that can accommodate user activities and meet the needs of public recreation. Currently the provision of leisure, recreation and tourism facilities is an indicator for the sustainability of urban development, so development in some urban areas now leads to city parks that provide space as a recreational facility that can improve the quality of life and make a city fit to be a place to live Which is convenient. The approach in this research is qualitative naturalistic approach. Data collection techniques used were interview, observation and documentation study. The object of research in the form of thematic parks in the city of Bandung. The results of the research show that (1) Bandung city park development has now lead to the use of the park as a recreational facility that offers a wide range of recreational opportunities both active and passive by optimizing its function in improving the index of happiness of the community; (2). The park in Bandung is in a strategic location with the city center and integrated with urban development; (3) Facilities to support recreational activities are not yet available optimally, there is no integration of various stakeholders in the development of the park as a means of recreation. Based on the results of the research concluded that the development of Bandung city park is currently not suitable for use as a means of public recreation. Recommendation from the above conclusion is the importance of integration conducted by related institutions in the organization and management of the park to serve as a means of public recreation in the city of Bandung.
Spiritual Emotional Freedom Technique with Quality of life and Depression in HIV/AIDS Patients: Systematic Review Firmansyah, Doddy; Gultom, Satriani; Dame, Artha Marisi; Suherlan, Herlan; Ernawati, Dedeh; Manurung, Sarida Surya; Kamil, Abdu Rahim
Journal Of Nursing Practice Vol. 4 No. 2 (2021): April
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jnp.v4i2.144

Abstract

Background: Quality of life and depression in HIV patients is an impact that will be received by HIV patients if the intervention is not carried out properly, to reduce the impact that will occur to eliminate the worst impacts, HIV patients must always be motivated and approach in the form of counseling and other approaches such as spiritual emotional freedom technique.Purpose: The purpose of this study was to collect the right type of therapy or intervention to reduce depression rates due to psychological impacts on HIV patients and improve the quality of life of HIV patients.Methods: The design of this study uses a systematic review approach by collecting several articles from a selected database consisting of science direct, pubmed and proquest with articles published in 2016-2021. The search for articles was conducted by entering the words "Spiritual emotional freedom technique OR SEFT OR Counseling AND Depression AND Quality of life OR QOL AND HIV OR AIDS". The search articles were limited to inclusion criteria and exclusion criteria. The inclusion criteria in this study were HIV patients with low quality of life and depression. The study design was a randomized controlled trial and a quasi-experimental study, while the exclusion criteria were HIV patients without quality of life problems and depressive disorders, cross sectional and literature review.Results: The results of this study were the publication of articles, Science Direct articles 4513, proQuest 18862 article and 7350 pubmed article, 614 articles were deleted because duplicates 1560 were reviewed specifically and found 9 articles that matched the inclusion and exclusion criteria. Research that met the criteria was presented in a systematic table.Conclusion: it was found that there are several appropriate interventions that can be given to HIV/AIDS patients, one of which is counseling about the disease and the provision of spiritual emotional freedom technique therapy
Destination Image Dimension: A Descriptive Analysis of Foreign Visitors At Borobudur, Indonesia Suherlan, Herlan; Hidayah, Nurdin
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 2 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.02.04

Abstract

This study aims to determine the dominant factors forming the image in the context of tourism destinations. The quantitative method with the survey format chosen in this study, where the data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). The results showed that the image of Borobudur as a destination was formed by 4 dominant factors, namely: Core Attractions, Supporting Attractions, Services, and Experience. The results of this study have implications for destination marketers to get a clear picture of how the image is in the eyes of tourists so that programs or activities for developing and improving the quality of a destination are more focused and right on target. This paper fills a gap in the generic branding literature by adopting an empirical stance in describing image-forming factors in the context of tourism destinations.Keywords: Brand image, destination branding, destination image, tourism destinations.
Aplikasi Sistem Pakar Pada Diagnosa Penyakit Hipertensi Dan Diabetes Berbasis Web Mengggunakan Metode Forward Chaining Pria Sukamto Sukamto; Suherlan Suherlan; Haryanto Haryanto
JSAI (Journal Scientific and Applied Informatics) Vol 3 No 3 (2020): November
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v3i3.1061

Abstract

Dengan pesatnya perkembangan teknologi dan ilmu pengetahuan maka berkembang pula dari gaya hidup masa ini sehingga dengan berkembangnya gaya hidup manusia sehingga merubah pula pola makan yang tidak teratur atau kadang-kadang jenis makanan instant yang bisa memicu dan berpengaruh pada sistem kesehatan manusia diantaranya penyakit diabetes dan hipertensi. Salah satu timbul penyakit disebabakan karena keengganan manusia dalam mengontrol kondisi kesehatan misalanya memerika pada dokter tentang penyakit tertentu. Dengan latar belakang permasalahan diatas perlu adanya suatu sistem diagnosa penyakit secara lebih fleksibel dengan menggunakan sistem pakar. Dalam implementasinya dirancang sistem pakar diagnosa penyakit hipertensi dan diabetes dengan menggunakan metode forward chaining karena penyakit ini dirasa perlu dikontrol dengan menggunakan sistem pakar. Dengan adanya sistem pakar dalam diagnosa penyakit hipeetensi dan diabetes diharapkan mendeteksi penyakit secara dini dengan cepat sebelum dilanjutkan pengobatan secara maksimal ke dokter