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Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang Budi Wibowo; Herlan Suherlan; Nurdin Hidayah; Mochammad Nurrochman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 6 No. 1 (2022)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v6i1.646

Abstract

Tata kelola menawarkan potensi besar untuk pengelolaan destinasi pariwisata. Tata kelola pariwisata mengeksplorasi konstituen destinasi pariwisata dan berfokus pada pemberian arahan dan batasan destinasi. Namun, baru-baru ini, telah diperdebatkan bahwa bentuk tata kelola kolaboratif dan asosiatif antara pengelola pariwisata dan pihak terkait lainnya semakin penting dalam mendorong pariwisata yang berkelanjutan dan peka lingkungan. Penelitian ini bertujuan menganalisis tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan, diantaranya: (1) visi dan misi pengembangan Desa Wisata; (2) permasalahan yang dihadapi dalam mewujudkan visi dan misinya; dan (3) tata kelola kolaboratif. Penelitian ini menggunakan disain penelitian kualitatif dengan pendekatan kualitatif yang berusaha memahami sudut pandang, pemikiran, pengalaman para stakeholder mengenai tata kelola kolaboratif menuju desa wisata yang mandiri dan berkelanjutan di Desa Wisata Ngargoretno Kabupaten Magelang Jawa Tengah. Arah pengembangan Desa Wisata Ngargoretno adalah untuk meningkatkan kesejahteraan masyarakat. Visi desa wisata memiliki peran yang strategis sebagai bingkai yang mempersatukan langkah semua pemangku kepentingan yang terlibat untuk berkolaborasi, bersinergi dalam mengelola desa wisata. Kendala yang dihadapi dalam pengembangan desa wisata menuju desa wisata yang mandiri, berdaya saing, dan berkelanjutan adalah semangat/spirit untuk berinovasi terhadap tantangan ke depan dan aksesibilitas.
Enhancing Tourism Destination Promotion through Strategic Instagram Engagement: A Case Study of @visitkarangsambung Nurdin Hidayah; Herlan Suherlan; R. Fajar Widiarrachman; Rifki Rahmanda Putra; Fitra Ananta Sujawoto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 2 (2025)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i2.2171

Abstract

This study explores the performance of the Instagram account @visitkarangsambung using the Circular Model of SOME (Share, Optimize, Manage, Engage). Employing a qualitative case study approach, the research reveals that current management practices are suboptimal in all four model dimensions. Key issues include unstructured content sharing, limited audience interaction, weak content management, and lack of strategic engagement. Findings offer actionable insights for improving Instagram engagement and contribute to the literature on social media marketing in rural tourism. The implications of this study provide input for organizations that want to increase Instagram engagement rates, namely: strengthening share strategy; optimizing content performance; better content management; and more active engagement strategies. This research aims to contribute to the existing literature on social media marketing in tourism and fill the gap on tourism village social media marketing research.
Cost and Benefit Analysis of Sports Tourism in Downhill Trek, Cikole Lembang, Bandung Barat District, West Java Province Hery Sigit Cahyadi; Herlan Suherlan; Muhammad Aldo Dewantara
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 1 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i1.293

Abstract

The purpose of the research is to analyze the cost and benefit analysis and find out the feasibility of sport tourism development at Cikole, Lembang in support the lacal community income. This research was conducted at the Downhill Track Cikole Bike Park in Lembang District and is a tourist attraction in the form of downhill bicycle track facilities. The number obtained is the result of calculating the comparison between benefits and costs and shows the value that can be defined as a feasible activity, because the numbers obtained have a value of more than 1 which is an indication of eligibility with a results in the form of> 1 declared feasible and if <1 (less of) is declared ineligible. Based on the calculation results of the Cost-Benefit Ratio (CBR) analysis with the final result in the form of a comparison value of 3,3128528. With the increase in the number of visits and opening of new jobs, the results of the analysis in the form of downhill activities have been declared feasible.