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All Journal Jurnal Komunikasi Pembangunan SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Kebijakan Publik JKMS : Jurnal Ilmu Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara Buletin Ilmiah Nagari Membangun EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Tourism and Creativity Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Unri Conference Series: Community Engagement Komitmen : Jurnal Ilmiah Manajemen Journal of Communication Studies International Journal of Humanities Education and Social Sciences ETAM: Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Dirkantara Indonesia Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA) IPTEKIN : Jurnal Kebijakan Pembangunan dan Inovasi
Anuar Rasyid
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Unri Conference Series: Community Engagement

 1 
Pengembangan kompetensi digital Bengkalis UMKM community di Kabupaten Bengkalis Belli Nasution; Nita Rimayanti; Anuar Rasyid; Afrianto Daud; Anita Mediana
Unri Conference Series: Community Engagement Vol 3 (2021): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.3.556-563

Abstract

The Covid-19 pandemic has had a major impact on MSME players, especially in the Bengkalis area. Bengkalis is an archipelago which is a strategic place to promote MSME products to other countries such as Malaysia and Singapore. The ability to use various applications and content creation for digital marketing is an obstacle for Bengkalis UMKM Community members. This is especially the case for the Baby boomers and Gen X people who were not familiar with communication technology such as smartphones at their young ages. Changes in consumers' purchasing patterns from offline to online provide challenges for MSME actors to master digital skills. Through community service, coaching and training were carried out for these business actors who become activity partners. The community service program aimed to provide knowledge and skills to Bengkalis MSME members to gain skills in digital marketing. This program was carried out through face-to-face and online meetings via zoom meetings so that participants can continue to be fostered for three months. Based on surveys to participants, it was found that this program increases the number of consumers on social media through the content they create during coaching. In addition, participants also managed to understand how to create good content to share on social media.
Co-Authors ", Liskasari Afrianto Daud Ahmad Rifqi Amiruddin Saleh Anggita Putri Anita Mediana Audilla, Deniesya Putri Azizatul Fitri Bambang Tri Mukti Bela Marbun Belli Nasution Bertina P. Batuara Damri, Zurriat Fastawa Dedi Saputra Della Oktavinoarti Desy Wahyuni Didi Alfian Dira Putri Deza Disrahayu, Annisa Ditya Jessica Elfiyana Putri Evawani Elysa Lubis Fajri " Femi Oktavia Firdaus , Muhammad firdaus muhammad Fuad Muchlis Hafied Cangara Hafizdzoh, Nurul Hevi Susanti Ilham Riandin Ismandianto Jefri Yurahman Khairul Khairul Lailatur Rahmi Lisa Melinda Lisa Naomy Nisa Lubis, Laila Marbun, Bela Maryati Maryati Maura Salsabila Muhammad Alif Pratama Muhammad Firdaus Muhammad Firdaus Muhammad Nuriadi Muhammad Rayhan Hasra Muhammad Untung Surapati Mutiara Hatika N. Nurjanah Nafia, Syifa Nasa Monica Nindi Manik Setiyani Niswansyah, Teddy Nisyia Sasqia Azahra Nita Rimayanti Nova Yohana Nur ‘Amalaia Nurjanah Nurjanah Nursanti " Nuzila Fitria Oktavia Depinta Permatasari, Minda Putra, Evandi Julian Putri, Indah Mardini Ramses Jhoni Asniroha Purba Randi Saputra Ravi Oktafriansyah Reni Anzela Retno Puji Pertiwi Rika Fitri Ringgo Eldapi Yozani Riska Rahmawati Riski Mainaki Pasesa Rola Julianda Saras Aulora Sari, Yana Sela Ginela Cherea Nata Shaumiya Rahmi Alno Putri Siregar, Elida Warni Soffi Wulandari Sumiati Sumiati Suyanto Suyanto Tantri Puspita Yazid Tantri Yazid Thiska Ika Jennisa Wahyu Budi Priatna Wanda Wahyudi Wahyudi Welly Wirman Yasir Yasir Yasir Yaumil Fitri Zen Yolla Ningsih Yuniardi, Indra Zefa Destiana Zul Iqbal Kurniawan Zulkarnain Zulkarnain