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Pengaruh Harga Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Mahasiswa Pada Live Streaming Aplikasi Tiktok Shop Razak, A.; Amrusi, Amrusi; Maulidaini, Sastri; Mustofa, Achmad; Suraiya, Nana; Anggraini, Irma; Musfiana, Musfiana
Neraca: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2024): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v9i2.7168

Abstract

Kepercayaan merupakan faktor pertimbangan yang sangat penting dalam melakukan pembelian pada aplikasi TikTok Shop, karena transaksi yang dilakukan tidak secara langsung. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kepercayaaan konsumen terhadap keputusan pembelian mahasiswa pada live streaming aplikasi TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi adalah mahasiswa Pendidikan Ekonomi FKIP USK berjumlah 241 orang serta diperoleh sampel berjumlah 70 orang dengan kriteria sudah pernah berbelanja minimal 2 kali pada saat live streaming aplikasi TikTok Shop melalui teknik pengambilan sampel yaitu sampling purposive. Pengumpulan data dilakukan dengan membagikan kuesioner kepada responden. Teknik analisis data yang digunakan adalah analisis regeresi linear berganda dan uji hipotesis dengan menggunakan bantuan SPSS versi 29. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh yang signifikan harga terhadap keputusan pembelian dibuktikan dengan nilai t-hitung 5,959 > t-tabel 1,996 dan nilai signifikansi sebesar 0,001 < dari 0,05; (2) terdapat pengaruh yang signifikan kepercayaan konsumen terhadap keputusan pembelian dengan nilai t-hitung 9,745 > t-tabel 1,996 dan nilai signifikansi sebesar 0,001 < dari 0,05; (3) terdapat pengaruh yang signifikan antara harga dan kepercayaan konsumen terhadap keputusan pembelian dengan nilai F-hitung 46,809 > F-tabel 3,13 dan nilai signifikansi sebesar 0,001 < dari 0,05.
Comparative Study Of Community Tourism Development Models In Baluran, Situbondo, And Banyuwangi National Parks Hasana, Mou’idhotul; Razak, Abdur
Journal of Business Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.531

Abstract

Baluran National Park, which spans across Situbondo and Banyuwangi Regencies, presents an important case for understanding how different regional strategies affect community-based tourism (CBT) outcomes. These two regions employ distinct governance models in managing their tourism potential, resulting in varied levels of community participation, technological integration, and institutional readiness. This study aims to examine and compare community-based tourism development models applied in two strategic areas, namely Baluran National Park, located in Situbondo Regency, and Banyuwangi Regency. This study will focus on Community Capacity Building Efforts, local citizen participation. This study employs a qualitative approach, drawing on literature studies from various scientific journal references and academic literature. The findings of this study indicate that the approach to tourism development in each regional regulation, particularly in Situbondo, emphasizes local output as the foundation for its development. This study suggests that policy harmony and increasing the capacity of local communities are essential foundations for sustainable tourism development.
Pengaruh Penerapan Sistem Kerja Hybrid Pasca Pandemi Covid-19 Terhadap Produktivitas Kerja Pada Karyawan Arivia Rahman, Berliana; Cuhenda; Noviana, Anna; Razak, Abdur
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 2 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i2.2813

Abstract

Pandemi Covid-19 sudah berlalu lima tahun sejak kemunculannya pada tahun 2020. Banyak sektor yang terdampak akibat virus ini sehingga produktivitas kerja menurun. Kinerja karyawan pasca pandemi tentu mengalami perubahan karena diharuskan bekerja dari rumah. Seiring perkembangannya, muncul sistem kerja hybrid sebagai bentuk adaptasi baru yaitu penggabungan antara kerja dari rumah dan kerja dari kantor. Melalui penelitian kuantitatif, karya ilmiah ini bertujuan untuk menganalisis bagaimana pengaruh sistem kerja hybrid terhadap produktivitas kerja karyawan pasca pandemi Covid-19. Penelitian ini menggunakan metode survei dengan melibatkan 55 responden yang pernah atau sedang menjalani sistem kerja hybrid. Hasil dari penelitian ini menunjukkan bahwa penerapan sistem kerja hybrid pasca covid-19 hingga saat ini memberikan pengaruh yang positif terhadap peningkatan fleksibilitas dan produktivitas karyawan.
KEPEMIMPINAN TRANSFORMASIONAL POLITEKNIK LP3I JAKARTA Suprayogi, Bambang; Ridwansyah, Muhammad; Razak, Abdur
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1891

Abstract

This study seeks to analyze the transformational leadership style of LP3I Jakarta Polytechnic. The purpose of this research is to learn more about the qualities that a good leader must possess in order for a leader to perform his duties effectively and educational programs to run smoothly. This study uses a literature study technique by analyzing various leadership journals and books. The findings of this study suggest that once the characteristics of an ideal leader have been identified, they must be adapted to fit the chosen leadership model. As a result of the analysis of various literatures, researchers have at least two conclusions: 1) Leadership is a person who has the ability, the power of art to influence, give aspirations, and direct the behavior of a person or organization in its work in a way of obedience, trust, honor, and enthusiastic cooperation in achieving the goals of mutual education. 2) to achieve educational goals optimally, effectively, and efficiently, it requires leadership that is responsible and understands the main tasks and functions effectively and efficiently
Comparative Study of Community Tourism Development Models in Baluran, Situbondo, and Banyuwangi National Parks Hasana, Mou’idhotul; Razak, Abdur
Journal of Business Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.531

Abstract

Background: Baluran National Park, located in Situbondo and Banyuwangi Regencies, is a strategic area for examining community-based tourism (CBT) development. Different tourism governance models adopted by the two regions result in varying levels of community participation, technological integration, and institutional readiness, which influence the effectiveness of sustainable CBT implementation. Aims: This study aims to examine and compare community-based tourism development models implemented in two strategic areas, namely Baluran National Park in Situbondo Regency and Banyuwangi Regency, with a focus on community capacity-building efforts and local community participation. Methods: This study employs a qualitative approach using a literature review method. Data were collected from various scientific journal articles and relevant academic literature related to community-based tourism, regional tourism governance, and sustainable tourism development. Result: The findings indicate significant differences in tourism development approaches as reflected in regional regulations. Situbondo Regency tends to emphasize the strengthening of local outputs as the foundation of tourism development, while Banyuwangi Regency demonstrates a stronger focus on institutional integration and managerial innovation. These differing approaches influence the level of community readiness and the effectiveness of CBT implementation in each region. Conclusion: This study concludes that policy harmonization between regions and the enhancement of local community capacity are essential foundations for achieving sustainable community-based tourism development in the Baluran National Park area. Adaptive governance strategies that align with local social and institutional conditions are necessary to optimize community participation and long-term tourism sustainability.