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All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Mantik Enrichment : Journal of Management Kepariwisataan: Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ulumuna Jurnal Abdimas Bina Bangsa SENTRI: Jurnal Riset Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management, Entrepreneurship and Tourism
Muhammad Adi Junaidi
Universitas Hamzanwadi
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Rural tourism: Activities and challenges Muhammad Ramli; Hasan Basri; Muhammad Adi Junaidi; Irwan Rahadi; Muh Hilmi Pauzi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.682 KB) | DOI: 10.32670/fairvalue.v4i7.1251

Abstract

Rural tourism is perceived to develop the tourism niche segment to reduce the influence of mass tourism. To prevent the risk of natural damage, rural tourism comes as a solution to improve the economy of rural areas and provide education, mixed experiences and offers high levels of service. This study aims to explain the activities of rural tourism that have been determined by the tourism office and the challenges of their development. The ethnographic method is used to cluster activities and problems related to tourism activities in the Rural Tourism area in Lombok Timur. This type of research adopts a case study covering three zones; marine zoning, mountain range zoning, and natural zoning (flat landscape). The sampling technique used was random clustering sampling by selecting three representatives from each sample cluster. The reasons supporting the selection of this sample model are assumed that all samples have the same characteristics. The data collection process was carried out by participant observation, document review, semi-structured interviews, and field notes. All representational tourism activities and development barriers in rural (Desa Wisata) areas are discussed.
Stakeholder Collaboration through the Pentahelix Model in the Tetebatu Nature Fest 2024 Event Walid Sugandi, Yogi Birrul; Adi Junaidi, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.186

Abstract

The Tetebatu Nature Fest 2024 is the inaugural event aimed at branding Tetebatu Village, East Lombok, as an international nature tourism destination. This study seeks to analyze the role of the pentahelix model, which involves the government, academia, businesses, communities, and media in the implementation of this event. Additionally, it aims to identify challenges and strategic solutions to enhance stakeholder collaboration effectiveness. A qualitative approach was employed, utilizing interviews, observations, and document analysis. The findings indicate that the pentahelix collaboration positively contributes to tourism promotion, local community empowerment, and cultural preservation. However, challenges such as lack of stakeholder coordination and resource limitations need to be addressed. This study concludes that strengthening coordination, fostering active community involvement, and diversifying promotional strategies are essential. The research provides significant contributions to the development of collaborative-based tourism to establish a sustainable tourism destination
Community Empowerment Strategies in Developing Sustainable Marine Tourism at Kahona Beach Amrullah, Amrullah; Adi Junaidi, Muhammad; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.205

Abstract

This study aims to formulate strategic directions for sustainable marine tourism development at Kahona Beach, located in Sekaroh Village, Jerowaru District, East Lombok, by emphasizing community empowerment and digital innovation. Employing a descriptive qualitative approach with a case study design, the research targeted key tourism stakeholders in the village. The study population included local tourism operators, community leaders, youth organizations, and village residents. Six informants were selected purposively based on their direct involvement and knowledge. Data were collected through participatory observation, in-depth interviews, documentation review, and visual data analysis. Thematic analysis using Braun and Clarke’s six-phase model was applied, complemented by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to explore strategic development potential. Findings revealed that Kahona Beach possesses strong ecological and cultural assets, such as healthy coral reefs and vibrant traditions, which support its potential as a marine ecotourism destination. However, internal challenges include underdeveloped infrastructure, limited digital marketing, and low community engagement. External threats involve privatization of coastal access and ecological degradation, yet opportunities are present through rural tourism programs, digital technologies, and increasing demand for nature-based travel. The study recommends the establishment of inclusive tourism institutions, digital training for local youth, and participatory strategies for environmental and cultural preservation. These findings contribute to the discourse on community-based marine tourism and offer practical insights for local governments and policymakers seeking sustainable and inclusive destination governance.
Ekspresi Nilai dalam Praktik Wisata Budaya Bejango Bliq di Desa Songak Kabupaten Lombok Timur Pauzi, Muh. Hilmi; Junaidi, Muhammad Adi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4476

Abstract

This study aims to identify and analyze the values contained in the implementation of cultural tourism in Songak Village, particularly in the Bejango Bliq tradition, as well as to examine and explore how the practice of cultural tourism is carried out in the village. This research provides information and understanding that the implementation of cultural tourism in Songak Village utilizes traditional elements as the main driving force in fulfilling tourism attractions. The results of the study indicate that field findings reveal various values embedded in the Bejango Bliq tradition in Songak Village, including religious values, norms of politeness and etiquette, social and kinship values, cultural and customary values, as well as economic values. Furthermore, the practice of cultural tourism in Songak Village has been established and sustained over generations, as it has been passed down from ancestors and is now part of the official tourism event calendar in East Lombok Regency. Prior to the Bejango Bliq cultural tourism event, various other activities are also organized, including traditional ceremonies and other ceremonial events.
IDENTIFYING COMMUNITY BASED TOURISM POTENTIAL IN SAPIT VILLAGE THROUGH SWOT ANALYSIS Junaidi, Muhammad Adi; Amrullah, Amrullah; Rochmi, Evilia
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.865

Abstract

AbstractThis study aims to identify the potential for developing Sapit Village as a community-based tourism village through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Sapit Village, located in Lombok Timur Regency, West Nusa Tenggara Province, offers diverse natural and cultural attractions such as mountain nous landscapes, traditional weaving, and authentic agricultural practices, yet these assets remain suboptimally managed within a sustainable tourism framework. Employing a qualitative case study approach, data were gathered via participatory observation, in-depth interviews with community leaders, tourism practitioners, and policymakers, and documentation review of village development plans and tourism regulations. Internal (strengths and weaknesses) and external (opportunities and threats) factors were mapped to formulate locally relevant development strategies. Findings indicate that Sapit Village’s primary strengths include its natural endowments, cultural heritage, active community engagement, and creative-economic potential (e.g., weaving and agritourism). Key challenges involve inadequate infrastructure, limited human-resource capacity, and non-professional institutional management. Opportunities arise from supportive tourism policies, experiential-tourism trends, digital-technology advances, and strategic partnership prospects. External threats encompass environmental degradation, cultural erosion, digital-access disparities, and natural-disaster risks. The study concludes that an integrative, participatory development approach balancing social, economic, cultural, and environmental dimensions, is essential. These insights provide strategic guidance for regional authorities, local communities, and stakeholders in designing inclusive, sustainable tourism-village development. Future research should further explore quantitative assessments of visitor preferences, longitudinal studies on community capacity building, and comparative analyses with other emerging tourism villages to enrich the strategic framework and ensure broader applicability.Keywords: Tourism Village; SWOT; Empowerment; Sustainable Tourism; Strategy
Princess Mandalika of Lombok: A Gender Equality Hero Defying Power Structures in Folklore Khirjan Nahdi; Hasan Basri; Amrullah Amrullah; Muhammad Adi Junaidi
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 3 (2024): Agustus
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i3.26761

Abstract

This study aims to reveal a new understanding of Mandalika folklore through Derrida's deconstruction. The goal is to demonstrate that Derrida's approach uncovers objective meanings and offers a theoretical alternative to traditional interpretations. By contextualizing new meanings through deconstruction, the study provides varied insights without relying solely on the author's intended meaning. The research employs Derrida's deconstruction through textual and in-depth analysis, exploring the concept of difference to identify binary contexts in the narrative structure. It includes case studies, comparisons of folkloric versions, interdisciplinary approaches for a comprehensive view, and critical analysis. The process begins with a synopsis representing the entire Mandalika folklore text. Findings indicate that Mandalika folklore’s meanings extend beyond conventional understandings, emerging from dynamic interactions between textual and non-textual elements. These new meanings challenge previous interpretations shaped by authorial authority. The study highlights how Mandalika folklore reflects the patriarchal Sasak society, revealing tragic choices born from social disharmony. It emphasizes the need for the Sasak community to use the Mandalika narrative for reflection and reevaluation of gender relations. The folklore advocates for gender equality, depicting Mandalika as both a hero and a victim of patriarchal norms. This new understanding calls for a reassessment of gender roles and societal expectations.
Community Roles in Managing Coastal Tourism: A Case of Labuhan Haji Beach, East Lombok Junaidi, Muhammad Adi; Rochmi, Evilia; Amrullah; Juaini, Muhamad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.269

Abstract

This study aims to analyze the role of local communities in the management of community-based tourism (CBT) in Labuhan Haji Beach, East Lombok, as well as identify challenges and strategies to strengthen this role in supporting the sustainability of coastal tourism. The method used is a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observations, and documentation studies. The informants consisted of Pokdarwis administrators, tourism business actors, village governments, and domestic tourists. The results of the study show that local communities play a role in four main aspects: (1) destination operational management (cleanliness, security, tourism services), (2) environmental and cultural preservation, (3) local economic development through diversification of tourism businesses, and (4) participation in local institutions, especially through Pokdarwis. Apart from this, the level of community participation is still at the consultative and functional level, not yet achieving strategic partnerships in decision-making. The main challenges include weak human resource capacity, limited capital, unstable Pokdarwis institutions, lack of infrastructure, and not optimal digital promotion of destinations. This study recommends strengthening strategies through community capacity building, inclusive co-management models, development of cultural and ecological-based tourism products, and marketing digitalization. These findings contribute to strengthening the implementation of CBT in coastal areas as well as practical implications for governments and tourism stakeholders.
The Optimizing Contextual Human Resource Management to Enhance Operational Effectiveness: Evidence from a Community-Based Hospitality Business Amrullah; Junaidi, Muhammad Adi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.278

Abstract

This study examines strategies for optimizing human resource management (HRM) to enhance operational effectiveness in a community-based hospitality enterprise, Peraja Coffee and Bungalow, located in East Lombok. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and document analysis involving six key informants representing managerial and operational roles. The data were analyzed thematically through systematic coding, categorization, and interpretation. The findings reveal that HRM practices are predominantly informal yet highly adaptive, characterized by community-based recruitment, on-the-job training, and trust-based performance evaluation. Career development is facilitated through internal mentoring and social recognition rather than formal promotion systems, which effectively strengthens employee motivation, loyalty, and retention. This study contributes theoretically by extending contextual HRM literature through empirical evidence from a rural, community-based hospitality setting, highlighting how social values and participatory culture can function as strategic HRM mechanisms. Practically, the findings offer actionable insights for medium-scale hospitality enterprises, particularly in developing regions, on how integrating social capital with professional HRM practices can improve operational effectiveness and support long-term business sustainability.
AUTENTISITAS DAN IDENTITAS BUDAYA KULINER TRADISIONAL LOMBOK SEBAGAI DAYA TARIK PARIWISATA BERKELANJUTAN Rochmi, Evilia; Junaidi, Muhammad Adi; Amrullah, Amrullah
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.919

Abstract

AbstrakPenelitian ini bertujuan menganalisis autentisitas dan identitas budaya dalam kuliner tradisional Lombok serta potensinya sebagai daya tarik wisata berkelanjutan. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode etnografi. Data dikumpulkan melalui observasi, wawancara mendalam terhadap pelaku kuliner, tokoh adat, akademisi, dan pemangku kebijakan, serta dokumentasi, kemudian dianalisis menggunakan model Spradley yang meliputi analisis domain, taksonomi, komponensial, dan tema kultural. Hasil penelitian menunjukkan bahwa autentisitas kuliner Lombok tercermin pada penggunaan bahan lokal, resep turun-temurun, serta teknik memasak tradisional berbasis tungku kayu yang menghasilkan cita rasa khas. Identitas budaya masyarakat Sasak termanifestasi melalui simbolisme rasa pedas, keterkaitan kuliner dengan ritual adat, serta praktik konsumsi yang menekankan nilai kebersamaan. Kuliner tradisional juga berperan sebagai media reproduksi identitas budaya dan memiliki potensi sebagai core attraction dalam diversifikasi produk pariwisata berkelanjutan berbasis komunitas. Implikasi penelitian menegaskan pentingnya sinergi antara pemerintah, pelaku usaha, akademisi, dan masyarakat dalam penguatan promosi digital, pengembangan infrastruktur kuliner, pelatihan manajemen usaha, serta penguatan rantai pasok lokal yang ramah lingkungan. Penelitian selanjutnya disarankan mengkaji persepsi wisatawan terhadap autentisitas kuliner, model pengembangan wisata kuliner berbasis teknologi digital, serta analisis kuantitatif mengenai kontribusi ekonomi kuliner tradisional terhadap kesejahteraan masyarakat lokal.AbstractThis study aims to analyze the authenticity and cultural identity embedded in traditional Lombok cuisine and its potential as a sustainable tourism attraction. A qualitative descriptive approach with an ethnographic method was employed. Data were collected through field observations, in depth interviews with culinary practitioners, traditional leaders, academics, and policymakers, as well as documentation, and were analyzed using Spradley’s model, including domain, taxonomic, componential, and cultural theme analysis. The findings reveal that the authenticity of Lombok’s traditional cuisine is reflected in the use of local ingredients, inherited recipes, and traditional cooking techniques based on wood fired stoves that produce distinctive flavors. The cultural identity of the Sasak community is manifested through the symbolic meaning of spiciness, the strong linkage between food and ritual practices, and communal dining traditions that emphasize togetherness. Traditional cuisine also functions as a medium for cultural identity reproduction and has strong potential to become a core attraction in the diversification of community based sustainable tourism products. The study implies the importance of synergy among government, local communities, academics, and the private sector in strengthening digital promotion, developing culinary infrastructure, improving business management capacity and reinforcing environmentally sustainable local supply chains. Future research is recommended to examine tourist’s perceptions of culinary authenticity, develop technology based culinary tourism models and conduct quantitative studies on the economic contribution of traditional cuisine to local community welfare.
Co-Authors Amrullah Amrullah Amrullah Amrullah Amrullah Baharudin Baharudin Dani Alfatwari Firmansyah, Kukuh Fitri Amir, Ahmad Hasan Basri Hasan Basri Hasan Basri Herman Supriadi Irwan Rahadi Jumhur Hakim Khirjan Nahdi Lalu Muhammad Ariadi Mawalina, Mawalina Mugni Muh Hilmi Pauzi Muh. Fahrurrozi Muhamad Juaini Muhammad Ali Sukran Muhammad Ali Sukran Muhammad Ali Sukran Muhammad Ramli Muhammad Ramli Muhammad Ramli Parham Rahadi, Irwan Rahadi, Irwan Rochmi, Evilia Rochmi, Evilia Rochmi, Evilia Sari, Mira Solihin, Riadatus Sugandi, Yogi Birrul Walid Sukran, Muhammad Ali Walid Sugandi, Yogi Birrul Yogi Birrul Walid Sugandi Zaitun Zaitun Zaitun Zaitun Zaitun Zaitun Zaitun