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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Academia Open Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi BanKu: Jurnal Perbankan dan Keuangan Journal Community Service Consortium International Journal of Review Management Business and Entrepreneurship
David Sukardi Kodrat
Universitas Ciputra
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Journal : Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)

 1 
SOCIAL MEDIA-DRIVEN PROCESS INNOVATION AND COMPETITIVE ADVANTAGE IN ART GALLERIES AND MUSEUMS: THE MEDIATING ROLE OF VISITOR CO-CREATION Radiany, Ade Asria; Herdinata, Christian; Kodrat, David Sukardi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.89904

Abstract

The purpose of this study is to analyze the influence of social media-driven process innovation on competitive advantage in art galleries and museums, with visitor co-creation as a mediating variable. Drawing on Dynamic Capability Theory (DCT), the study employs a quantitative design with PLS-SEM on 198 valid responses from Cultural and Creative Industry organizations registered with Indonesia"™s Creative Economy Agency (Bekraf), following rigorous validation through expert review, pilot testing, and screening procedures. Results show social media-driven process innovation significantly affects visitor co-creation (β = 0.793, p < 0.001) and competitive advantage (β = 0.258, p = 0.010). Visitor co-creation also strengthens competitive advantage (β = 0.595, p < 0.001). Mediation testing confirms partial mediation with VAF = 64.7%. The model explains 62.8% of the variance in visitor co-creation and 55.2% in competitive advantage. These findings offer practical implications for cultural institutions by highlighting the strategic importance of integrating digital innovation with visitor engagement to achieve sustainable competitiveness. JEL: M21, M531, M537.
Co-Authors Adhitya Ginting Alexander, Juan Richard Ali Sidiq Muntaha Andarina, Deansha Ghaisani Angelyn Angelyn Angga Istighfar Antonio Nicolas Antonius Yansen Suryadarma Ariesta Andriani, Nathania Disa Aristya, Tania Benediktus Derry Galista Candy Junior Herlambang Christian Herdinata Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi Mayasari Dewi, Melinda Alfiani Rosida Edrick Gian Gunawan Evan Johan Fanny Tanzilia, May Faradiba, Dimarta Gonaldy, Vincent Aurelius Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Harsono, Bernardus Danny Hartono, Alexander Hartono Hasianna Silitonga, Hanna Tabita Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto Jaya, Arip Pauzan JE Sutanto Juan Richard Alexander Lidya Handayani Ma'ruf Nidhomuddin Madina, Nur Melinda Alfiani Rosida Dewi Minarni Wartiningsih Muhammad Yusri Ali Nazila, Qahira Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Sofyan Kurniawan, Widya Arif Sugiyatmi, Tri Astuti Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Tatas H.P. Brotosudarmo Tina Melinda Tina Melinda Umiati Jawas Viena, Windi Clara Welly Trilaksono Wendra Hartono