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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Academia Open ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Ekonomi BanKu: Jurnal Perbankan dan Keuangan Journal Community Service Consortium International Journal of Review Management Business and Entrepreneurship
David Sukardi Kodrat
Universitas Ciputra
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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FAKTOR-FAKTOR YANG MEMBENTUK BISNIS KELUARGA BERTUMBUH SECARA BERKELANJUTAN Gunawan Adi Prayogo; David Sukardi Kodrat; I Gusti Bagus Yosia Wiryakusuma
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 2 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i2.1523

Abstract

Keberlanjutan bisnis keluarga atau yang juga disebut family business sustainability oleh Komisi Lingkungan dan Pembangunan dunia (1987 dalam Oudah et al. 2018) didefinisikan sebagai pemanfaatan keberlangsungan usaha yang telah ada saat ini, dengan tujuan untuk pemenuhan kebutuhan hidup dimasa mendatang tanpa mengorbankan kemampuan genarasi-generasi penerus selanjutnya. Keberlanjutan bisnis keluarga memiliki peran yang sangat penting bagi seorang entrepreneur yang sedang menjalankan family business. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang membentuk bisnis keluarga bertumbuh secara berkelanjutan. Responden dari penelitian ini adalah mahasiswa Universitas Ciputra yang tergabung dalam komunitas Family Business. Jumlah responden yang digunakan sejumlah 80 responden. Pendekatan penelitian ini dilakukan secara kuantitatif menggunakan metode second order confirmatory factor analysis (CFA). Metode pengumpulan data yang digunakan adalah kuesioner dengan berdasar pada kedelapan variabel yang diperkirakan merupakan faktor yang membentuk keberlanjutan bisnis keluarga. Hasil penelitian ini mengungkapkan bahwa terdapat tiga faktor yang membentuk bisnis keluarga bertumbuh berkelanjutan yaitu kepemimpinan, nilai bisnis keluarga, dan keharmonisan keluarga.Kata kunci: Usaha Keluarga, Kewirausahaan, Generasi Penerus, Keberlanjutan Bisnis Keluarga.
FAKTOR-FAKTOR PEMBENTUK QUALITY CONTROL KESEGARAN DAGING PADA PERUSAHAAN AKUNA Evan Johan; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 3 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i3.1654

Abstract

Kompetisi usaha makanan dan minuman di Surabaya tentu tidak mudah melihat jumlah perusahaan penyedia makanan dan minuman yang tidaklah sedikit. Penelitian ini dilakukan guna untuk memberi kontribusi terhadap pengendalian kualitas khususnya mengenai kesegaran daging sapi, dimana pengendalian kualitas ini memiliki hubungan dengan tingkat penjualan perusahaan. Dalam pengumpulan data diperlukan responden yang memiliki pengalaman dalam menangani daging sapi yang serupa dengan daging sapi yang digunakan oleh perusahaan Akuna. Pada penelitian ini metode yang digunakan adalah metode analisa faktor, penganalisaan dilakukan untuk mengetahui faktor apa saja yang membentuk quality control kesegaran daging sapi pada perusahaan Akuna. Ditemukan 6 faktor yang menjadi pembentuk quality control dimana masing-masing faktor memiliki indikator yang digunakan untuk mengukur variabelnya, namun melalui proses penyebaran kuisioner dan kalkulasi menggunakan SMARTPLS, 1 faktor tereliminasi karena tidak memiliki korelasi. Maka dicapai kesimpulan bahwa quality control kesegaran daging pada perusahaan akuna dibentuk oleh 5 faktor yaitu material, lingkungan, men, metode, dan mesin. Kata kunci: Akuna, quality control kesegaran daging, analisa faktor, industri makanan dan minuman.
ANALISIS FAKTOR-FAKTOR YANG MEMBENTUK PROSES KEPUTUSAN PEMBELIAN KONSUMEN UNTUK MENGGUNAKAN JASA DI NOVOTEL SAMATOR Edrick Gian Gunawan; David Sukardi Kodrat; I Gusti Bagus Yosia Wiryakusuma
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 5 No. 2 (2020): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v5i2.1736

Abstract

Hotel adalah salah satu bisnis jasa penyedia layanan penginapan yang mengalami pertumbuhan yang sangat pesat terutama di Indonesia. Novotel Samator adalah hotel bintang 4 berstandar International Chain Hotel di bawah naungan manajemen AccorHotels di area Surabaya Timur. Novotel Samator meraih rating yang baik menurut Booking.com, namun jumlah tingkat hunian hotel di Novotel Samator lebih rendah dibandingkan dengan hotel bintang 4 di area sekitarnya. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang membentuk proses keputusan pembelian konsumen untuk menggunakan jasa di Novotel Samator. Responden dalam penelitian ini adalah orang-orang yang pernah berkunjung atau menginap di Novotel Samator. Jumlah sampel yang digunakan adalah 100 responden. Pendekatan penelitian dilakukan secara kuantitatif dengan menggunakan metode second order confirmatory factor analysis (CFA). Metode pengumpulan data menggunakan kuesioner yang berdasarkan tujuh variabel yang diperkirakan menjadi faktor-faktor yang dapat membentuk proses keputusan pembelian konsumen di Novotel Samator. Hasil penelitian ini menunjukkan bahwa terdapat empat faktor yang dapat membentuk proses keputusan pembelian konsumen untuk menggunakan jasa di Novotel Samator yaitu citra perusahaan, kualitas pelayanan, fasilitas kamar, dan fasilitas umum. Kata kunci: Kualitas Pelayanan, Fasilitas Umum, Fasilitas Kamar, Citra Perusahaan, Keputusan Pembelian.
ANALISIS KOMPARASI PERSEPSI KONSUMEN TERKAIT HARGA, KUALITAS PRODUK DAN KEMASAN DALAM KEPUTUSAN PEMBELIAN TEH SYAHI HALEEB DAN TEH SUSU ALADDIN Angga Istighfar; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2049

Abstract

Syahi Haleeb is a business that runs in food and beverage with instant beverage product that consists of tea, milk, spices (wood, cardamom) in powder form ingredients in which then is packaged with sachets. The purpose of this research is to do comparative analysis of consumer perception related to price, product quality and packaging in purchase decision of Syahi Haleeb and Aladdin Milk Tea products. The research approach that is used is comparative research. The sample is calculated with Yamane pattern with error rate of 0.1. Based on the calculation result, the number of samples that is used is 128 people, consist of 57 people from Syahi Haleeb consumers, and 71 people of Aladdin Milk Tea consumers. The measurement scale that is used is five Likert scale. The data is collected through the distribution of online questionnaires through google form link that is given to the target respondents through whatsapp and at several cafes and restaurants around the tomb area of Sunan Ampel. Analysis and hypothesis test use validity and reliability, descriptive analysis, and MANOVA analysis. The results show that the first hypothesis (H1) There is significant difference from consumer perception related to price in purchase decision of Syahi Haleeb product and Aladdin Milk Tea is accepted. The second hypothesis (H2) There is significant difference from consumer perception related to product quality in purchase decision of Syahi Haleeb product and Aladdin Milk Tea is accepted. The third hypothesis (H3) There is significant difference from consumer perception related to packaging in purchase decision of Syahi Haleeb product and Aladdin Milk Tea product is accepted. Finally, the researcher gives managerial implication for the company to maintain the price that is offered, do product bundling by determining cheaper price, and doing special packaging design for big day commemoration in Indonesia as well as promotion of company support for Indonesia.
MARKET TESTING OF FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE David Sukardi Kodrat; Tina Melinda; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6494

Abstract

Footwear Stakeholder Chain Marketplace (FSCM) is a marketplace that integrates suppliers, producers, consumers, logistics services and funding institutions. Industry groups with core industries that interact intensively and form partnerships, both with supporting industries and with related industries can be said to be clusters in the marketplace. The purpose of this study is to examine the horizontal and vertical linkages in FSCM including: suppliers, manufacturers, makers, buyers, carriers, stores, sellers, distributors, retailers and customers. Testing is carried out using the market testing method using in-person usability testing techniques to improve performance and user experience. The procedure is done to collect respondents, find a comfortable room, and record the whole process. The results show that the home, consumers, suppliers, manufacturers, and forums display create a unique user experience. When consumers buy certain products, words that reinforce consumer choices will appear, such as: Good choice!” or “Yum! We love that one". In addition, consumers also have the opportunity to display their designs and at the same time sell them in the artist shop. Suppliers and producers have the opportunity to share access.
INFORMATION TRANSPARENCY AND REGULATORY FOCUS TO INCREASE BUYING INTEREST IN THE INTEGRATED FOOTWEAR MARKETPLACE (IFM) David Sukardi Kodrat; Denpharanto Agung Krisprimandoyo; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11549

Abstract

This research aims to examine information transparency and regulatory focus to increase buying interest at the Integrated Footwear Marketplace. The informants used in this research came from consumers, suppliers, producers, funding institutions and logistics services. The research method used is descriptive qualitative. The results of this research show that the Integrated Footwear Marketplace uses two main concepts, namely co-design and economic sharing. The concept of co designing is seen in the consumer engagement menu where consumers can enter design ideas and designs and other consumers can provide responses and comments on these design ideas and designs. Transparency by showing data related to individual profiles, company profiles and various product descriptions. Information quality is related to information that is trustworthy, reliable, available on time, relevant and easy to understand. The concept of self-regulation creates natural motivation to achieve desired results. The concept of self-regulation can be grouped into approach and avoidance. This avoidance concept can be seen from the product description which explains it completely and in detail so that it can be taken into consideration regarding things that have the potential to become risks.
DESIGN AND MARKET TESTING OF THE MERDEKA BELAJAR-KAMPUS MERDEKA WEBSITE: EVIDENCE FROM INDONESIA David Sukardi Kodrat; Melinda Alfiani Rosida Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11548

Abstract

The aim of this study was to examine stakeholder connections horizontally including: Government, Universities, Partners, Lecturers, Admins, and students on the UC’S MBKM website regarding the ease and way users interact with the system. This study uses the market testing method with usability testing. The total sample is 20 respondents which are students, lecturer, and industry. This research using purposive sampling. The procedure for usability testing follows the following steps, namely: (1) collecting respondents, (2) using a comfortable room, and (3) recording the entire testing process. In usability testing, respondents are asked to complete a series of tasks while being observed. In a web-based information system, testing focuses on the convenience felt by users in finding what they are looking for, how users interact with the information provided (direct anipulation, menu selection, form fill in, command language, and natural language), how users search information, and how they act after obtaining the required information. UC’s MBKM website design uses a dynamic website that allows the content to always change. This website makes it easy to manage data needed at the university level. This data is useful for providing information related to specialization in the types of student activities at Universitas Ciputra which can be used as a monitoring and evaluation tool to determine goals and strategies for achieving each form of MBKM, determine curriculum direction, and add partners who work with the Study Program.
The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table Angelyn Angelyn; David Sukardi Kodrat
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1946

Abstract

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.
The Effect of Networking, Online Sales, Offline Sales, and Training on the Trust of Cooperative Members Welly Trilaksono; David Sukardi Kodrat
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i2.2438

Abstract

This study aims to analyze the effect of networking, online sales, offline sales, and training on the trust of members of the Karya Utama Sejati cooperative. This research is important because optimal member trust can be influenced by Networking, online sales, offline sales, and training at Koperasi Karya Utama Sejati. The sample in this study were all members of the Karya Utama Sejati cooperative, totaling 58 people. The research design used is quantitative research with a descriptive approach with an emphasis on theory testing through measurement of research variables through distributing research questionnaires. The analysis technique in this study is to use multiple linear regression analysis with the help of SPSS 20.0 software. The results showed that the networking variables had an effect on member trust, online sales had an effect on member trust, offline sales had an effect on member trust and training had an effect on the trust of members of the Karya Utama Sejati Cooperative and there was a simultaneous influence on networking, online sales, offline sales and training on trust members of the Karya Utama Sejati cooperative. The advice that can be given to the Karya Utama Sejati cooperative is to improve networking, online sales, offline sales, and training to maximize the trust of cooperative members and achieve the vision and mission of the cooperative.
The Role of Integrated Marketing Communication (IMC), on Purchase Decision Through Customer Experience in Housing PT. Grand Zamzam Indonesia Ma'ruf Nidhomuddin; David Sukardi Kodrat
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4026

Abstract

Housing is one of society's essential needs, and PT. Grand Zamzam Indonesia is a property developer in Lumajang. Due to the rapid competition in the housing market, Integrated Marketing Communication (IMC) is crucial to provide the right customer experience and maximize purchasing decisions. The questionnaire was distributed directly to customers (buyers) of PT. Grand Zamzam Indonesia, with a total of 129 respondents. The data analysis was conducted using Smart PLS software version 3.0. Based on the results of data processing, the researcher draws the following conclusions: the effect of IMC on purchasing decisions through customer experience is higher, with a coefficient (O) of 0.342, compared to the direct effect of IMC on purchasing decisions, with a coefficient (O) of 0.266. Briefly, the researcher suggests the following recommendations based on the study findings: 1) For the IMC variable, the researcher recommends modifying the lowest mean of X2.1 (information via Tik Tok) with a mean of 3.42. The highest mean at X3.1 (meeting directly with marketing in the marketing office) with a mean of 4.12 should be maintained; 2) Regarding the customer experience variable, the company is advised to develop new strategies for the lowest mean of Y2.2 (freelance marketing recommendations) with a mean of 3.56. The highest means at Y1.1 (selection of house type) and Y1.2 (reputation brand) with means of 4.22 should be maintained with more innovative approaches.
Co-Authors Alexander, Juan Richard Ali Sidiq Muntaha Andarina, Deansha Ghaisani Angelyn Angelyn Angga Istighfar Antonio Nicolas Aristya, Tania Benediktus Derry Galista Candy Junior Herlambang Christian Herdinata Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi, Melinda Alfiani Rosida Edrick Gian Gunawan Evan Johan Faradiba, Dimarta Gunawan Adi Prayogo Handijaya, Elizabeth Maeko Cyrilla Harsono, Bernardus Danny Hartono, Alexander Hartono Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto Jaya, Arip Pauzan JE Sutanto Juan Richard Alexander Ma'ruf Nidhomuddin Melinda Alfiani Rosida Dewi Minarni Wartiningsih Muhammad Yusri Ali Nazila, Qahira Pieter Sahertian Pramana, Isadora Elgina Prameswari, Gita Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Rosida Dewi, Melinda Alfiani Salsa, Brilliane Sean, Jeremy Ernesto Sofyan Kurniawan, Widya Arif Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Tanzilia, May Fanny Tatas H.P. Brotosudarmo Tina Melinda Tina Melinda Tri Astuti Sugiyatmi Umiati Jawas Welly Trilaksono Wendra Hartono