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VALIDATION OF THE FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE (FSCM) IDEA TO INCREASE THE COMPETITIVENESS OF THE FOOTWEAR INDUSTRY David Sukardi Kodrat; Iswati Iswati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3013

Abstract

The purpose of this study is to validate an efficient and effective of the footwear stakeholder chain marketplace system for coordination among stakeholders in the footwear industry. Informants used to collect data are suppliers of raw materials, auxiliary materials and machinery in the footwear industry, footwear manufacturers, footwear customers, financial institutions, and logistics services. Methods of data collection using interviews, questionnaires and observation. The data collected is tabulated for the process of analysis, synthesis, and product development using the beta version of the product. The results of the study show the features of consumers, features of manufacturers, features of suppliers, features of funding institutions, and features of validated logistics services. The validated model is beneficial for consumers, suppliers, manufacturers, funding institutions, and logistics services. For consumers, especially can make their own designs. For suppliers and manufacturers, they can share access. For funding institutions and logistics services, they can be very competitive. The creation of this efficiency and effectiveness encourages the development of competitiveness in the footwear industry. Keywords: Stakeholder chain marketplace, efficient, effective, competitiveness, footwear
STRUKTUR INDUSTRI TAS KAMERA UNTUK MENENTUKAN STRATEGI BERSAING DI INDONESIA David Sukardi Kodrat
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1534.938 KB) | DOI: 10.30813/bmj.v12i1.433

Abstract

This study aims to investigate the relative strength of camera case industries in Indonesia and measures how much their relative strength influences on their competitive strategy. There is five industries structure which involved in this study, namely competitors (13 companies), new entrants, customers, subtitutes of product (2 companies), and main suppliers which supplies raw materials. Sampling techique was cluster in term of type of industries such as competitrors, new entrants customers, subtitutes of product, and suppliers. Competitive strategy is as dependent variable (Y) and bargaining from supplier (X1), customers (X2), threat from new entrants (X3) subtitutes of product (X4) and rivalry among industries (X5) are as independent variables. The indicators for those variables was adopted from Cunningham (2012), Alrawasdeh (2013), dan Kodrat (2009). And analyzed through multiple regression analysis. The result shows all of the independent variables was simultaneosly affect to competitive strategy significantly.Keywords: camera cases industry, supplier, customers, subtitute products, competitors, new entrants.
Pengembangan kualitas dan keunggulan kepemimpinan dalam organisasi: peran moderasi nilai-nilai kearifan lokal Pieter Sahertian; Umiati Jawas; David Sukardi Kodrat
Jurnal Ekonomi Modernisasi Vol. 18 No. 2 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.488 KB) | DOI: 10.21067/jem.v18i2.7314

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Various research results show that everything that is expected of a leader, what a leader can and cannot do, as well as the status and influence exerted by a leader is the result of the culture in the country where the leader performs his function. Therefore, to be an effective leader one must have the capacity that is obtained through developing leadership skills in the social context in which he is located. This study aims to analyze the effect of developing leadership skills and local wisdom values in forming leadership excellence in Indonesia. The research method used quantitative. The research sample was the leaders of Javanese, Sundanese, Betawi, Minang, Bugis, Batak, Madurese, Balinese, Banjar, Menado, Mataram, Flores and Papuan ethnic groups with a total of 710 respondents. A cluster and purposive sampling technique were used because the leaders as the unit of analysis were grouped into clusters based on ethnicity and region and then the leaders who were selected based on the objectives of the study. SEM analysis was used to data analysis and hipothesis testing.  This study shows that the development of leadership abilities and local wisdom values can significantly increase the dimensions of leadership excellence. Besides, the values of local wisdom are able to moderate the influence of developing leadership abilities on leadership excellence.
PELATIHAN BRANDING BAGI UMKM GRIYA KREATIVE PRIVATE Tina Melinda; David Sukardi Kodrat; Hutomo Setia Budi
Jurnal Abadimas Adi Buana Vol 6 No 02 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i02.a5565

Abstract

Usaha Mikro, Kecil dan Menegah (UMKM) adalah usaha yang mampu bertahan pada saat krisis dan menghadapi tekanan eksternal, dan mampu mendukung perekonomian Indonesia. Hanya kesadaran untuk melindungi produknya dengan merk yang terdaftar masih rendah. Untuk itu perlu adanya pelatihan branding dan pendampingan untuk proses pendaftaran mereknya agar mendapat perlindungan optimal. Pelatihan merek dieberikan dengan metode Authentic project Based Learning dengan tujuan agar peserta pelatihan dapat mengaplikasikan pengetahuan yang diberikan untuk langusng membuat mereknya. Materi pelatihan yang diberikan meliputi: (1) elemen-elemen dari brand, (2)Kriteria yang harus diperhatikan dalam pemilihan merek, (3)Fungsi merek bagi produsen, (4) fungsi merek bagi konsumen dan (5) hal-hal yang berkaitan dengan merek. Setelah proses pemberian materi maka peserta memperbaki mereknya secara langsung dan dilakukan proses pendampingan untuk menndaftarkan mereknya agar dapat terlindungi dari proses pembajakan pihak lain.
FACTORS WHICH FORM COSTS IN CONSTRUCTION COMPANIES IN SURABAYA Benediktus Derry Galista; David Sukardi Kodrat
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The goal is to recognize and examine the factors that shape costs in construction companies in Surabaya. The sample of this research used employees at construction companies in Surabaya. The sample group is equivalent to the full population, namely 103 respondents. Research variables used in the study are: Product Quality Improvement (x1); Increased Worker Productivity (x2); Reducing Unnecessary Costs (x3); Material Order Timeliness (x4); Material Delivery Timeliness (x5); Materials and Tools Inventory (x6); Rework; (x7) Company overhead (x8); Cost of Materials/Materials (x9); Project duration (x10); Performance optimization (x11); Ensure inventory and tool performance (x12); Company performance control (x13); Rework (x14); Reduced rework (x15); Management of the financial performance of the firm (x16); Improving the financial performance of the firm (x17); Material cost control (x18); Optimizing material costs (x19); Control the time working on the project (x20); and Optimizing project execution time (x21). The approach employed in this study is quantitative exploratory. The analytical approach utilized is exploratory factor analysis. The findings indicated that from 19 tested indicators, 6 factors formed the cost of construction companies. The six factors that shape costs in construction companies are: timeliness of orders, contractor costs, quality control, optimization of project work, on time delivery and inventory performance, and financial control.
PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA EKA COFFEE Candy Junior Herlambang; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2080

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The purpose of this research is to test and analyze the effect of product quality, distribution channel and price perception on customer satisfaction at Eka Coffee company. This analysis method uses IBM SPSS STATISTIC 22 analysis software with 3 tested hypotheses. The research method that is used in research is quantitative. The population that is used is all Eka Coffee customers from May to November 2020 that amount to 30 customers then take the sample of 30 customers with saturated sample method. The data collection method is done with questionnaire method. The test method that is used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test, multiple linear regression analysis, t test, F test, and determination coefficient test. The results of the research show that product quality not affect significant on customer satisfaction, distribution channel not affect on customer satisfaction and price perception not affect on customer satisfaction.
PERANCANGAN STRUKTUR SALURAN DISTRIBUSI UNTUK MENINGKATKAN PENJUALAN PERUSAHAAN SLAP Antonio Nicolas; David S. Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 2 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i2.144

Abstract

SLAP adalah perusahaan yang bergerak dibidang fesyen yang memproduksi tas, terutama tas dengan model selempang, tas briefcase dan sling bag. Saluran distribusi yang digunakan SLAP dalam mendistribusikan barang selama ini adalah menggunakan struktur saluran distribusi tingkat 0 dan tingkat 1, dalam pendistribusiannya dilakukan secara langsung dan melalui retailer secara konsinyasi. Penggunaan saluran distribusi yang digunakan ini dirasa belum dapat mengoptimalkan tingkat penjualan perusahaan SLAP, sehingga SLAP ingin melakukan perancangan struktur saluran distribusi dan saluran distribusi untuk bisa meningkatkan penjualan. Penelitian ini menggunakan metode kualitatif eksploratif yang bertujuan untuk mengetahui suatu proses atau pemahaman secara mendalam dengan melakukan penelitian kepada informan yang akan diteliti. Teknik pengambilan datanya dengan menggunakan metode purposive sampling, yaitu informan ditentukan berdasarkan kriteria yang terkait dengan permasalahan penelitian. Penelitian ini menggunakan populasi seluruh pengguna tas, dengan 6 informan sebagai sampel yang terdiri dari 3 konsumen, 2 saluran distribusi dan 1 kompetitor. Teknik pengumpulan data dengan menggunakan metode wawancara dan dokumentasi. Hasil dari penelitian ini adalah perancangan struktur saluran distribusi dan saluran distribusi pada perusahaan SLAP. Hasil penelitian menunjukan bahwa produk tas selempang, tas briefcase dan tas slingbag sekarang ini termasuk pada produk orange goods, dimana produk orange goods lebih cocok menggunakan struktur saluran distribusi tingkat nol dan tingkat satu, yakni pendistribusian langsung serta pendistribusian menggunakan satu level perantara, dan saluran distribusi yang digunakan untuk mempermudah pendistribusian ialah menggunakan media offline melalui toko dan pameran untuk memberikan rasa aman dan kepercayaan lebih bagi konsumen, media online lewat website resmi, e-commerce dan sosial media, serta komunitas dan reseller
FAKTOR-FAKTOR PENYEBAB KEGAGALAN BISNIS PADA PERUSAHAAN MITRA JAYA ABADI Muhammad Yusri Ali; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v2i1.445

Abstract

Mitra Jaya Abadi is a food manufacturing company that produces healthy cookies made from oatmeal, the product named Bite And Bites. Bite and Bites sold in online and offline. The journey ofMitra Jaya Abadi initially went smoothly, but the longer it goes, the more decrease the business turnover is. As a result, the company can not achieve the set targets and has declared a failure. The purpose of this study was to determine what factors are causing failure of his company,Mitra Jaya Abadi. The sources of data are determined by certain considerations, and the respondents are the owner of the company, and mentors who have guided the company a minimum of two semesters. The method used is descriptive qualitative method with semi-structured using interviews and documentation. Then the data are tested using the test validity and reliability. The results show that the factors that cause business failures in the company Mitra Jaya Abadiare factor of strategy and factor of communication within the company.
PROGRAM PEMASARAN ONLINE MELALUI MEDIA SOSIAL KERRONG.CO DIBANDING DENGAN BATIK PASTEL INDONESIA Ali Sidiq Muntaha; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 2 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i2.675

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Penelitian ini bertujuan untuk mengetahui program pemasaran online melalui media sosial Kerrong.co yang lebih baik berdasarkan hasil evaluasi perbandingan program pemasaran online perusahaan Batik Pastel Indonesia. Kerrong.co merupakan perusahaan yang bergerak di bidang fashion khususnya batik. Permasalahan yang dialami oleh Kerrong.co adalah tidak optimal nya program pemasaran online melalui media social sehinggaomzet yang cenderung menurun jika hanya berpacu pada pemasaran offline. Penelitian ini menggunakan metode penelitian kualitatif yang menggunakan observasi terstruktur sebagai metode pengumpulan data. Data yang telah didapat direkapitulasi dan dianalisis sesuai indikator AISAS untuk digunakan dalam evaluasi program pemasaran online melalui media sosial. Hasil penelitian ini adalah masih perludi perbaikinya program pemasaran sosial media dari Kerrong.co
PERAN LEADERSHIP UNTUK MENGEMBANGKAN START-UP BUSINESS Reinaldo Ryan; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.717

Abstract

Perusahaan Opuxan merupakan perusahaan start-up business yang bergerak dibidang food and beverage yang memiliki produk Teh Teras dan Café Teras. Perusahaan ini mengalami beberapa kali pergantian varian produk mulai dari teh celup, teh botolan, dan kemudian daun teh yang dibungkus aluminium foil. Perusahaan Opuxan juga melakukan beberapa penambahan bisnis untuk meningkatkan keuangan dalam perusahaan seperti mencoba memasuki bisnis Tour and Travel dan bisnis kafe. Bisnis kafe berjalan selama dua minggu, namun terjadi kecelakaan terhadap CEO sehingga semua operasional dalam kafe mulai terhenti. CEO mengalami kendala internal sehingga tidak diperbolehkan untuk membuka kafe ditempat kecelakaan tersebut, sehingga rekan kerja yang lainnya terkena masalah internal yang sama (tidak di izikan beroperasi ditempat tersebut) akibat kejadian tersebut sehingga kafe tutup dan perusahaan mengalami kerugian. Hal ini menunjukan bahwa pengembangan usaha dibisnis ini tidak terlepas dari peran seorang CEO yang merupakan leader dari perusahaan, namun terdapat kendala pada gaya kepemimpinan yang menyebabkan perusahaan tidak dapat berlanjut ke siklus kehidupan organisasi selanjutnya. Tujuan dari penelitian ini adalah mengetahui peran leadership untuk mengembangkan start-up business dan model leadership yang dijalankan dalam perusahaan Opuxan. Metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan metode wawancara semi terstruktur. Uji validitas dan reliabilitas data yang digunakan dengan menggunakan trianggulasi sumber. Hasil penelitian menunjukan bahwa peran leader adalah sebagai operasional dan perancang strategi dan model leadership yang digunakan perusahan Opuxan berdasarkan PAIE management style adalah performing serta sedikit entrepreneuring dan integrating.