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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Abdi Geomedisains PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAWI : Journal of Ahkam Wa Iqtishad

Sri Restuti

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Author-ID : 359701

Religion Humanities Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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ANALISIS KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITASPASIEN RUMAH SAKIT SYAFIRA PEKANBARU HIDAYAT, TAUFIK; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 8, No 2 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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A very tight competition among hospitals, the practices of midwives, physician practices,and other healthcare services, demanding RS Syafira Pekanbaru to improve the quality ofservice that can meet patientâs expectations or desire. To create a quality of service that canachieve patient satisfaction, could not be separated from the role of human resources whohave the attitude, behavior, knowledge, and ability to support the effectiveness of therealization of quality service.This study aimed to analyze the influence of the quality ofservice that consists of the quality of interaction, the quality of the physical environment,and the quality of the results of the patient satisfaction and loyalty. The sample of this studywas 75 patients from RS Syafira Pekanbaru who were hospitalized were selected accordingto the criteria in research.Data analysis using Partial Least Square (PLS). The first toseventh hypotesis was tested using path coefficient, T static, and original sample. The resultfrom this study shows that the quality of service which is the quality of interaction, has anegative effect on patient satisfaction, but the quality of interaction also have a positiveimpact on patient loyalty. The quality of the physical environment and the quality of theresults has a positive impact on patient satisfaction and loyalty. The satisfaction of patientalso has positive impact into the loyalty of patient.

MEMBANGUN KEUNGGULAN BERSAING MELALUI INOVASI, MANAJEMEN PENGETAHUAN DAN ORIENTASI PASAR (Studi Pada Usaha Mikro Produk Makanan Khas Riau di Kota Pekanbaru) Farhas, Rizqon Jamil; Samsir, Samsir; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 8, No 1 (2016)
Publisher : Jurnal Tepak Manajemen Bisnis

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The study is conducted on micro industries typical food products of Riau in Pekanbaru Citylisted in Riau Food Association (ASPARI) as the organization that houses the business operatorstypical food products of Riau in Pekanbaru. Purpose of this study is to determine the effect ofknowledge management and market orientation towards innovation and competitive advantage, andalso examine the effect of innovation on competitive advantage in micro industries typical foodproducts of Riau in Pekanbaru.The study population consisted of 108 respondents as micro industries typical food products of Riau,which are micro industries as well as samples of this study. The sampling method used is a censusmethod. Variables used are knowledge management and market orient ation as an independentvariable, as well as innovation and competitive advantage as the dependent variable. The analysis toolis Lisrel 8.80.Statistical tests results indicate that knowledge management had a positive but insignificant effect onthe innovation and competitive advantage, while market orientation had a positive and significant effecton the innovation and positive but insignificant effect on the competitive advantage. The researchresults also indicate that innovation had a positive and significant effect on the competitive advantagemicro industries typical food products of Riau in Pekanbaru city..

ANALISIS PENGARUH E-MARKETING MIX DAN WORD OF MOUTH TERHADAP BUYING DECISION PADA 3 TOKO ONLINE POPULER DI KOTA PEKANBARU Perdana, Riky; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 11, No 2 (2019)
Publisher : Jurnal Tepak Manajemen Bisnis

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This research is purposed for knowing the influence of E-Marketing Mixand Word of Mouth towards Buying Decision. While the benefits of this research is toanalyze the influence of E-Marketing Mix and Word of Mouth towards BuyingDecision on online shop users at Pekanbaru City. Data for the research are collectedwith questionaire which measured with Likert scale so te respondents has options tochoose which answers that suits each of them. Population on this research are onlineshop users who use among Lazada.co.id, Bukalapak.com, and Tokopedia.com andlive at Pekanbaru City where the population itself can not be estimated. As for thesample collection technique the researcher use the maximum likelihood techniquewith AMOS as an analysis for the structural equation and measurement model. Theresult of the research shows us that 1) E-Marketing Mix has a significantly positiveinfluence towards Buying Decision, 2) E-Marketing Mix has a significantly positiveinfluece towards Word of Mouth, 3) Word of Mouth has a significantly positive influece towards Buying Decision

PENGARUH CUSTOMER RELATIONSHIP MARKETING, KEUNGGULAN PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK RIAU SYARIAH PEKANBARU Arsyad, Arsyad; Samsir, Samsir; Restuti, Sri
Jurnal Ekonomi Vol 25, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The purpose of this research are: 1) To analyze the effect of customerrelationship marketing on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) To analyze the effect of product excellence tow ard customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru.3) To analyze the influence of customer value on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) To analyze the effect of customer satisfaction on customer loyalty Bank Riau Syariah Pekanbaru.This research was conducted in Pekanbaru in Bank Riau Syariah Pekanbaru which take place in September 2015. As for the population in this study were all Customer Savings Bank Riau Syariah Pekanbaru totaling 66 021 people.Sampling using accidental sampling method that is 100 Customer Savings Bank Riau Syariah Pekanbaru, which incidentally met with investigators can be used as a sample. Data collection technique used by a questionnaire containing statements based on variables studied. Data were analyzed using path analysis.From the results obtained the following conclusions: 1) customer relationship marketing positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) The value of customers' positive and significant impact on customer loyalty through customer satisfaction Islamic Bank Riau in Pekanbaru. 3) Advantage positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) That the customer satisfaction and significant positive effect on customer loyalty Bank Riau Syariah Pekanbaru.

PENGARUH DAYA TARIK IKLAN, KREATIVITAS IKLAN DAN KREDIBILITAS ENDORSER TERHADAP EFEKTIVITAS IKLAN DAN SIKAP KONSUMEN PADA SABUN PEMUTIH WAJAH MEREK OIL OF OLAY DI KOTA PEKANBARU Legasari, Vionita Eka; Indarti, Sri; Restuti, Sri
Jurnal Ekonomi Vol 21, No 03 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This research was conducted to the viewers of television commercial of Oil ofOlay whitening facial soap. The goal is to determine the direct and indirect effectsof advertising attraction, advertsing creativity and endorser credibility on theattitudes of consumers through advertising effectiveness.The study population included the viewers of television commercials of Oil ofOlay whitening facial soap in Pekanbaru. Research sample consisted of 179viewers chosen by purposive sampling technique. Independent variables were theattraction advertising research, advertising creativity and endorser credibility;while the attitude of of consumers was the dependent variable and theeffectiveness of advertising was the intervening variable. The data were analyzedby a path analysis using SPSS 17 for Windows.The results show that advertising attraction, advertising creativity and endorsercredibility both simulaneously and partially has a positive and significant effecton the advertising effectiveness and the attitude of the consumers. Partially, theadvertising effectiveness has a positve and significant effect on the attitude ofconsumers. Endorser credibility was the most dominant factor to affect theadvertising effectiveness and the attitude of the consuers. It is then recommendedthat the advertising setting be based on the cultural concepts and local values tomake it different from the same advertising themes of the same product. It is alsorecommended to choose female endorsers with the Indonesian characters and skinfaces.Kata Kunci: Advertising Attraction, Advertising Creatvity, EndorserCredibility, Advertisingeffectiveness and The Attitude ofConsumers.

Pengaruh Current Ratio (CR), Debt To Equity Ratio (DER), Rentabilitas Ekonomi (RE), Dan Return On Equity (ROE) Terhadap Dividend Per Share (DPS) Pada Perusahaan Manufaktur Yang Terdapat Di BEI. YuUa Efni; Sri Restuti
Jurnal Ekonomi Vol 17, No 02 (2009)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Tujuan penelitian ini adalah untuk mengetahuisignifikan pengaruh dari CurrentRatio, Debt to Equity Ratio, Rentabilitas Ekonomi, dan Return on Equity secarasimultan dan parsial terhadap Dividend Per Share pada perusahaan Manufakturyang ada di BEL Sedangkan manfaat dari penelitian ini adalah sebagai bahanpertimbangan dalam berinvestasi, pengambilan keputusan tentang pembagiandeviden ,referensi bagi pihak- pihakyang tertarik untuk melakukan penelitian yangsama.Metodologi yang digunakan dalam penelitian ini adalah metodePurposive Samplingdimana populasi dalam penelitian ini adalah 142 perusahaan manufaktur yangterdaftar di Bursa Efek Indonesia. Pengambilan sampel yaitu perusahaan-perusahaan yang membagikan dividend secara terus menerus selama tiga tahun.Dari seluruh perusahaan yang bergerak di sektor manufaktur terdapat 27perusahaan yang membagikan dividen selama tiga tahun berturut-turut.Dari hasil penelitian dengan menggunakan regresi linear berganda dan pengujiansecara simultan diperoleh hasil bahwa secara simultan Current ratio. Debt Equityrasio, Rentabilitas Ekonomis dan Return on Equity mempunyai pengaruh yangsignifikan terhadap DPS sedangkan secara parsial ( uji t) Renturn on Equity yangmempunyai pengaruh yang signifikan terhadap DPS.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN INNOVATION CAPABILITY TERHADAP CUSTOMER SATISFACTION PADA PERBANKAN SYARIAH MILIK PEMERINTAH DI KOTA PEKANBARU Diana Sri Dewi; Sri Restuti
Jurnal Ekonomi Vol 22, No 4 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The research aimed to know the effect of each dimension of Customer Relationship Management either directly or through Innovation Capability to Customer Satisfaction. The data collection using questionnaire that has been done a pretest with 165 respondents selected by using purposive sampling method. The main analysis is structural equetion modeling using Partial Least Square (PLS) as a variance/component based approach which does not required the fullfillment o data. The result of the research show that how good the prediction model of Customer relationship Management for Innovation Capability. But only Long-term Partnership and Technology-based CRM dimensions that have a great positive significant influence, with Long-term Partnership are most important, while Information Sharing tending to moderate significant influence lowering Innovation Capability. The improvement Information Sharing could change the effect to be positive. The facts also indicated how good the prediction model of Customer Relationships Management and Innovation Capability for Customer Satisfaction. Innovation Capability give the significant positive effect among medium and large as Long-term Partnership dimensions. While Technology-based CRM with a great direct influence.In this case, Innovation Capability plays an important role to produced the great total effect as moderating from Long-term Partnerships and Technology-based CRM. Customer Involvement indicated as initial point inCcustomer Relationship Management strategy and together with Joint Problem Solving role to strengthen Long-term Partnership.

Analisis Kepuasan Pelanggan (Penumpang Domestik) Terhadap Kualitas Pelayanan Pada PT. ANGKASA PURA H (PERSERO) CABANG BANDARA SULTAN SYARIF KASIM H PEKANBARU Marzolina '; Sri Restuti
Jurnal Ekonomi Vol 18, No 01 (2010)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian dilakukan pada PT. Angkasa Pura II (Persero) Cabang Bandar UdaraSultan Syarif Kasim II Pekanbaru yang beralamat di Jalan Perhubungan UdaraKelurahan Maharatu Kecamatan Marpoyan Damai Kotamadya Pekanbarudengan tujuan untuk mengetahui bagaimana tingkat kepuasan pelangganpenumpang domestik) terhadap kualitas pelayanan pada PT. Angkasa Pura II(Persero) Cabang Bandara SSK II Pekanbaru. Penentuan sampel denganmenggunakan teknik Proportionate Random Sampling diperoleh sebanyak 100(seratus) responden yang melakukan perjalanan domestikDari hasil analisis diperoleh variabel Keandalan (Reliability), Daya Tanggap,Jaminan (Assurance), Empati (Emphaty), Bukti Langsung (Tangibles)memberikan kontribusi tingkat kepuasan pelanggan terhadap kualitas pelayanan.Dari Diagram Kartesius dapat dilihat atribut-atribut atau faktor-faktor yangharus diperhatikan untuk ditingkatkan. Saran pada kuadran B dan C dimanayang mendapatkan prosentase tertinggi . Pada kuadran B menyatakan faktorkepuasan yang sangat penting bagi pelanggan, namun sudah dilakukan denganbaik oleh perusahaan sehingga wajib dipertahankan. Sedangkan pada kuadran Cmerupakan faktor kepuasan yang dianggap kurang penting bagi pelanggan,namun sudah dilakukan dengan baik oleh perusahaan. Sedangkan pada kuadranA j'uga harus diperhatikan, karena merupakan prioritas utama yang harusdilaksanakan agar sesiuxi dengan harapan pelanggan.

Analisis Kepuasan Penumpang Atas Kualitas Layanan Jasa CV. Indah Travel Terayek Tembilahan – Pekanbaru Gea Wilvi Onalza; Sri Restuti; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to find out the level of passenger satisfaction for the quality of service which includes tangible, reliability, responsiveness, assurance, andempathy on the CV. Indah Travel route of Tembilahan - Pekanbaru. This study uses Importance - Performance Analysis with Cartesian diagram. In this study, the populations were all passengers of CV. Indah Travel route of Tembilahan - Pekanbaru, which made 100 respondents who were sampled by Purposive Sampling Method that is taking samples to passengers with a minimum of 3 timeshave used the services of CV. Indah Travel. From the research and discussion of the analysis of satisfaction,then gained the value of variablefrom passenger satisfaction over the quality of the service -dimensional tangible / physical evidence amounted equal to 77.98 %, the dimensions of reliability of 66.41 %, dimensions responsiveness of 76.97 %, the dimension of assurance of 65 , 97 % and dimensions of empathy of 77.19 % . From the results of Importance and Performance Analysis (IPA), can be seen that the total average of all indicators of the five (5) service dimensions is 3.25 < 4.46 (P < E). It means the passengers are not satisfied with the service provided which is expectation exceed the performance.Keywords: Quality of Service and Passenger Satisfaction

ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN RABBANI DI PEKANBARU Eza Aprilia Sari; Sri Restuti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to analyzed Brand image, Product quality on Purchasing decisions and Consumer satisfaction, research applied on consumer Rabbani in Pekanbaru. This research consists of four variabel: the dependent variabel, one intervening variable and two independent variables. They are Consumer satisfaction (Y2), Purchasing decisions (Y1), Product quality (X2), and Brand image (X1). This research was conducted with purposive sampling method on respondents who meet the criteria to fill in the questionnaire. In terms of data analysis, this research used path analysis method using SPSS (Statistical package for social science) version 21. Based on the hypothesis test conducted, results showed that research Brand image and Product quality significant and positive effect on Purchasing decisions, Product quality and Purchasing dicisions significant and positive effect on Consumer satisfaction. Whil Brand image positive and Purchasing decisions is not significant effect on Consumer satisfaction. Brand image and Product quality influence Consumer satisfaction are moderated by Purchasing decisions.Keywords: Brand image, Product quality, Purchasing decisions and Consumer satisfaction.

Co-Authors ', Machasin Adithya Fajar Yufizar Adrianof Agustino Aida Nursanti Arsyad Arsyad Ayu Andira Chairul Amsal Delfi Riska Ananda Deny Danar Rahayu Diana Oktabrillian Diana Sri Dewi Eza Aprilia Sari Fien Hasanah Firmansyah, Rezza Fransisca Simamora, Fransisca Gatot Wijayanto Gea Wilvi Onalza Hamdi, Amrizal Hasibuan, Arisandi Henni Noviasari Henny Noviasari I Gusti Bagus Wiksuana I Putu Indra Surya Ika Wijayanti Ikhwan Fauzan Juju Eka Wahyudi. M, Juju Eka Juliati, Raudha Jushermi Jushermi, Jushermi Juwita, Anggraini Lilis Sulistyowati M. Al Rafi Fajri Wiraguna Marhadi Marhadi Marzolina ' Maya Regina Melinda, Lisa Mellia Savitri Marsyof Muhammad Arif Novita Elisabeth, Novita Novrianto, Novrianto Pakpahan, Eryck Simon Bolivar Perdana, Riky Pitisye, Annisa Baity Putri, Diana Eka Rahimi, Yusnila RAMADHIAN, RIO Rendra Wasnury Restu ' Retna Ridaningsih Riauni, Muhammad Alfarabi NL Rizqon Jamil Farhas Samsir Samsir, Samsir Sari Wenda M shabri, Amirul Simanjuntak, Bernando Soracca Devi Prajnagaja Sri Indarti Susi Hendriani Taufik Hidayat Tengku Firli Musfar Thomas, Jody Derwin Trisia Lika Vionita Eka Legasari Voadi, Salsabilla Diva Widya Handayani YuUa Efni

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