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Sri Restuti
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ANALISIS PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. INDRAPURA ASSURANCE PEKANBARU I Putu Indra Surya; Sri Restuti; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

PT. Indrapura Pekanbaru Assurance is one of the non-bank financial institutions, where their activities in the face of competition from other non-bank financial institutions to market their services to the public. To cope with the competition, it is necessary to seize the marketing strategy for its target market as much as possible to anticipate any changes in the marketing environment. The purpose of this study is to see the effect of the cost of advertising, individual sales, publicity and direct marketing to the volume of sales at PT. Indrapura Assurance Pekanbaru.The types and sources of data used in this research is secondary data, ie data obtained by the authors of the company in the form of marketing promotion cost data and the number of policies sold in 2010-2015 as well as some other data assessed as having relevance to this study. Then the data will be analyzed using ANOVA with SPSS 21.The result showed that the variables simultan eously advertising, individual sales, publicity and marketing directly affect the volume of sales. Partially get the result that the cost of advertising, sales and marketing individuals direct positive effect on the sales volume. While publicity is not a positive effect on sales volume. Values obtained adjsuted R square of 0.995 which means the percentage of the influence of advertising, personal selling, publicity and marketing directly affect the volume of sales at PT. Pekanbaru Indrapura Insurance of 99.5%.Keywords : Advertising, Personal Selling, Publicity, Direct Marketing and Sales Volume
Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Kartu Halo Pada Grapari Telkomsel Pekanbaru Retna Ridaningsih; Sri Restuti; Chairul Amsal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is motivated by the importance of maintaining the relationship between consumers and companies to the survival of a company. To make and gain the loyalty of consumers, in need of a lot of the supporting factors of these company. The important factor is the quality of service.Likewise with PT. Telkomsel has the largest subscriber in Indonesia should maintain and improve the highest satisfaction for their customers.After a literature review , and preparation of hypotheses , data were collected through questionnaire method against 80 respondents are all KartuHalo customers. The technique used in this sampling is accidental sampling where the sample is taken with certain considerations and dealing with the problems studied are a customer who came to pay the bill in Grapari kartu HALO. After that analysis from the data obtained using multiple linear regression analysis. This analysis includes the validity test, reliability test, multiple linear regression analysis, hypothesis testing via the F test and t test, and coefficient of determination (R2).The results indicate that tangible, reliability, responsiveness, assurance and empathy influence on Grapari Telkomsel customer satisfaction. Where simultaneous test results showed all the independent variables have a significant effect on the dependent variable, it can be seen from F Calculate 30.907 > F table 2.33.While partially variable, the variable responsiveness, assurance and empathy strong influence in which the t value of each variable is 5,415,4,730 and 3,643 greater than t table 2,29.While the tangible variables and variable reliability has a weak effect because t each variable are 1.563 and 2.211 is smaller than t table that is equal to 2.29. The coefficient of determination (R2) shows the independent variables contributed 65.4%.Keywords :Assurance, Customer Satisfaction, Emphaty, Reliability, Responsiveness, Tangible
DAMPAK BRAND EQUITY PADA KEPUTUSAN PEMBELIAN MELALUI BRAND PREFERENCE KONSUMEN PADA PRODUK TELEVISI MEREK SONY DI KOTA PEKANBARU Soracca Devi Prajnagaja; Lilis Sulistyowati; Sri Restuti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the effect of brand equity on the purchase decisions of consumers through brand preference Sony brand televisions in the city of Pekanbaru. This study used 112 samples. The analytical method used is descriptive analysis method is a way to test variables, regression test, and final test path analysis or path analysis. From the results of the testing that has been done, brand equity directly affect Consumer Buying Decision on Sony Television Products in Pekanbaru "is acceptable because the value of the regression is positive and t count> t table. Influential Brand Equity Against Indirect Consumer Purchase Decision Through Brand Preference on Sony Television Products in Pekanbaru "received as a result of the indirect effect of variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through more Brand Preference greater than the value of the direct influence of the variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) on consumer purchasing decisions through Brand Preference. So when variables consisting of Brand Equity (Brand Awareness, Brand Association, Perceived Quality) increased, it will cause an increase in the variable purchase decision and also the variable Brand Preference.Keywords: Brand Equity, Brand Preference, Purchase Decision
Analysis of effect of leadership and culture organization of work on discipline PT . Global Jaya Bangunan Pekanbaru Ayu Andira; Sri Restuti; Restu '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted at PT Global Bangunan Jaya Pekanbarudoing business in Jalan Tuanku Tambusai 225 Pekanbaru . The purpose of this study is to examine and analyze whether leadership, and organizational culture and simultaneous partial effect on the discipline of employees at PT Global Bangunan Jaya Pekanbaru. The population in this study were all employees of PT. Global Bangunan Jaya Pekanbaru numbering as many as 57 people and all were sampled so that the sampling technique was conducted using census.Data analysis tool used is multiple linear regression , and hypothesistesting performed by t test, F test and the coefficient of determination (R2). Before testing the hypothesis , first testing the validity and reliability of the indicators of each variable and to test the assumptions of the classical linear regression model.Based on the results of research and discussion, it is known that the discipline of employees at PT Global Bangunan Jaya Pekanbaru has been good , as well as leadership, organizational culture and work environment provided bythe company, it is seen from respondents to each indicator variable. Significant effect of variable leadership, organizational culture and work environment for employee discipline PT Global Bangunan Jaya Pekanbaru, either partially or simultaneously . This is evident from the results of the t test and F test There is a strong positive relationship variables leadership, organizational culture and work environment with work discipline PT Global Bangunan Jaya Pekanbaru, is evident from the correlation coefficients. There is a high contribution of the variable leadership style , organizational culture and work environment of theemployee discipline PT Global Bangunan Jaya Pekanbaru, this is reflected in the coefficient of determination obtained.Keywords : Work Discipline , Leadership and Organizational Culture.
PENGARUH TYPICAL PERSON ENDORSER DALAM IKLAN MINYAK GORENG BIMOLI TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN PADA IBU RUMAH TANGGA DI KOTA PEKANBARU Diana Oktabrillian; Sri Restuti; Marhadi Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the influence of Typical Person Endorser in Advertisement Cooking Oil Bimoli on Brand Image and Purchase Decision on Housewives in Pekanbaru City. Population in this research is Individual who have seen advertisement of Bimoli cooking oil product which is played by Typical Person Endorser and who have made a purchase. The sampling method was done by using non probability sampling technique so that the number of samples was 130 people. Data analysis technique used is path analysis with help of SPSS program version 18.00. From the test results note that Typical Person Endorser significant effect on Brand Image and Purchase Decision. Brand Image significant effect on Purchase Decision and Typical Person Endorser significant effect on Purchase Decision through Brand Image Bimoli Edible Oil In Pekanbaru City. It is expected that the management of the company to choose the endorser that has the appeal and in accordance with the products offered to increase consumer desire to buy Bimoli cooking oil and trying to convince consumers to buy and consume cooking oil Bimoli with not much consideration.Keywords : Typical Person Endorser, Brand Image and Purchase Decision
The analyze of the marketing mix towards consumer's decisionin using freight forwarding services at PT. JNE Pekanbaru Maya Regina; Sri Restuti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims are to analyze the influence of marketing mix i.e. product, price, promotion, place, people, process and service towards the customer’s decicion making both simultanously and partially at PT JNE Pekanbaru. The population is the customer of PT JNE Pekanbaru. The number of samples are 125 respondent by using Hair model with Accidental Technique Sampling. Data analysis method used quantitative method by using SPSS version 17.0.According to the research, by using the simultant test (F-test) showed that all of the independent variables have a positive influence to the customer’s decision, while using partially test (t-test) showed thas product, place, people, process ande service have a positive and significant influence to the customer’s decision meanwhile price and promotion have no significant influence. Based on the research determinant correlation (R2) of the independent variable are about 50,7 %, and the rest of it ± 49,3 persen are influenced by other variables that not included in this research.Keyword: Product, Price, Promotion, Place, People, Process, Customer Service, Marketing Mix. and Customer Decision Making
ANALISIS SEGMENTASI SUPLEMEN MULTIVITAMIN BERDASARKAN GAYA HIDUP AIO (ACTIVITIES, INTEREST AND OPINION) DI KOTA PEKANBARU Adrianof Agustino; Sri Restuti; Henny Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted in Pekanbaru in order to determine and analyze the segmentation of lifestyle AIO (Activities, Interest and Opinion) multivitamin supplement consumers.In this research conducted by taking the 135 respondents with minimum age of 17 years who live in Pekanbaru and has been using a multivitamin supplement at least one month. In this study using lifestyle variables AIO (Activities, Interest and opinion) and use the method of cluster analysis using SPSS Version 16. Based on the analysis formed three groups: group1, Body Fit (17.03%) with characteristic dominant in social activities, vacation, shopping, recreation intrest and opinion of education. Group2, Keep Fresh (15.56%) has a characteristic an interest of food and challenges of the job. And group3, Need Energy (67.41%) which has the characteristics of the activities to entertain themselves and the club membership has a high valuation, interest in the community, a sense of familiarity and have interest great success and this group also has an opinion to entrepreneurship and consideration of the product is higher than the other groups. The results of this research can help increase sales by making the right marketing strategy and adapted to the characteristics of each group that has been formed.Keywords: Segmentation, Lifestyle AIO, Cluster Analysis
ANALISIS BRAND PERCEIVED QUALITY ICE CREAM BARCELONA DI KOTA PEKANBARU Ika Wijayanti; Sri Restuti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study was to determine the perceived quality/Brand Perceived Quality (BPQ) ice cream Barcelona in Pekanbaru The population in this study is that consumers who live in the city of Pekanbaru and never consume ice cream Barcelona. Minimum of respondents who used the respondents was 96.04, the number of respondents in this study used is rounded to 100 respondents. The analysis technique used in this study is the Importance Performance Analysis or analysis of perceived quality / Brand Perceived Quality (BPQ). Based on the results of the study of consumer perceptions of products Ice Cream Barcelona in Pekanbaru is low this can be seen from each of the respondents is not biased to meet consumer expectations of what is expected by the consumer. The variable that has the greatest degree of satisfaction is Benefit then packaging, followed by Product and Warranty.Keywords: Perceived Quality Brand
PENGARUH BRAND IMAGE DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING PADA SALON JOHNNY ANDREAN MALL SKA PEKANBARU Trisia Lika; Sri Restuti; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this research to know the effect of Brand Image and Customer Relationship Management to Customer Satisfaction in improving Repetitive Buying. In this study, there are four variables : brand image (X1), customer relationship management (X2), customer satisfaction (Y1), and repetitive buying (Y2). Population and sample in this research is all customers Salon Johnny Andrean Mall Ska Pekanbaru, with a sample of 100 respondents were selected by using purposive sampling method with criteria used is the Salon Johnny Andrean Mall Ska Pekanbaru at least 2 times. Collecting data in this study with questionnaire method. To analyze the data in this study using path analysis with program SPSS for Windows Version 21. The results showed that : 1) the brand image have a positive influence and significant impact to customer satisfaction with path coefficient 0,572, 2) the brand image have a positive influence and significant impact to repetitive buying with path coefficient 0,234, 3) the customer relationship management have a positive influence and significant impact to customer satisfaction with path coefficient 0,355, 4) the customer relationship management have a positive influence and significant impact to repetitive buying with path coefficient 0,224, 5) the customer satisfaction have a positive influence and significant impact to repetitive buying with path coefficient 0,292.Keywords : Brand Image, Customer Relationship Management, Customer Satisfaction, and Repetitive Buying.
ANALISIS KUALITAS LAYANAN, CITRA TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA MASKAPAI PENERBANGAN BATIK AIR RUTE KOTA PEKANBARU-JAKARTA Muhammad Arif; Sri Restuti; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted at PT. Lion Mentari Airlines in order to determine how Service Quality, Image either directly or indirectly on Customer Loyalty through of Customer Satisfaction. The sample in this study are 135 cus-tomer at PT. Lion Mentari Airlines, with testing data analysis used in this studyis a Test Validity, Reliability Test, Test Classical Assumptions, Methods Msi. Data analysis methodused is the method of path analysis or path analysis with the help of Statistica Package of Social Science (SPSS) version 21.0. From the proceeds of the test that have been done, the path of Service Quality (X1) significantly impact to Customer Satisfaction (Y1). The result of the path of Image (X2) had a significantly impact to Customer Satisfaction (Y1). The path of Customer Satisfac-tion (Y1) not had significantly impact to Customer Loyalty (Y2). The result of the path of Service Quality (X1) had a significantly impact to Customer Loyalty (Y2). The result of the path of Image (X2) had a significantly impact to Customer Loyal-ty (Y2). The last is, the path of Service Quality (X1) to Customer Loyalty (Y2) through of Customer Satisfaction (Y1) had a direct effect and don’t had indirect effect. The result of the path of Image (X2) to Customer Loyalty (Y2) through of Customer Satisfaction (Y1) had a direct effect and don’t had indirect effect.Keywords: Customer, Satisfaction, Loyalty, Service Quality, and Image.
Co-Authors ', Machasin Adithya Fajar Yufizar Adrianof Agustino Aida Nursanti Arsyad Arsyad Ayu Andira Chairul Amsal Delfi Riska Ananda Deny Danar Rahayu Diana Oktabrillian Diana Sri Dewi Eza Aprilia Sari Fien Hasanah Firmansyah, Rezza Fransisca Simamora, Fransisca Gatot Wijayanto Gea Wilvi Onalza Hamdi, Amrizal Hasibuan, Arisandi Henni Noviasari Henny Noviasari I Gusti Bagus Wiksuana I Putu Indra Surya Ika Wijayanti Ikhwan Fauzan Juju Eka Wahyudi. M, Juju Eka Juliati, Raudha Jushermi Jushermi, Jushermi Juwita, Anggraini Lilis Sulistyowati M. Al Rafi Fajri Wiraguna Marhadi Marhadi Marzolina ' Maya Regina Melinda, Lisa Mellia Savitri Marsyof Muhammad Arif Novita Elisabeth, Novita Novrianto, Novrianto Pakpahan, Eryck Simon Bolivar Perdana, Riky Pitisye, Annisa Baity Putri, Diana Eka Rahimi, Yusnila RAMADHIAN, RIO Rendra Wasnury Restu ' Retna Ridaningsih Riauni, Muhammad Alfarabi NL Rizqon Jamil Farhas Samsir Samsir, Samsir Sari Wenda M shabri, Amirul Simanjuntak, Bernando Soracca Devi Prajnagaja Sri Indarti Susi Hendriani Taufik Hidayat Tengku Firli Musfar Thomas, Jody Derwin Trisia Lika Vionita Eka Legasari Voadi, Salsabilla Diva Widya Handayani YuUa Efni