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Pengaruh Kualitas Produk Dan Kepercayaan Merek Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Novrianto, Novrianto; Restuti, Sri; Wasnury, Rendra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.12

This study aims to determine the effect of product quality and brand trust on purchasing decisions and consumer satisfaction on Apple Iphone smartphones in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Apple Iphone smartphones. The sampling technique used a non-probability sampling method, namely purposive sampling with a minimum age criterion of 17 years and 114 respondents were selected as samples. The data analysis method in this study used path analysis with the help of the SPSS version 25 test tool. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions. (2) Brand Trust has a positive and significant effect on Purchasing Decisions. (3) Purchase decisions have a positive and significant effect on consumer satisfaction. (4) Product quality has a positive and significant effect on consumer satisfaction through purchasing decisions. (5) Brand Trust has a positive and significant effect on Consumer Satisfaction through Purchasing Decisions. Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Kepercayaan Merek Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Smartphone Apple Iphone Di Kota Pekanbaru. Populasi dalam penelitian ini adalah masyarakata Kota Pekanbaru yang membeli dan menggunakan smartphone Apple Iphone. Teknik pengambilan sampel mengunakan metode non-probaility sampling, yaitu purposice sampling dengan kriteria usia minimal 17 tahun dan dipilih 114 responden yang dijadikan sampel. Metode analisis data dalam penelitian ini menggunakan analisis jalur (path analysis) dengan bantuan alat uji SPSS versi 25. Hasil penelitian ini menunjukkan bahwa: (1) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (2) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (3) Keputusan Pembelian berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. (4) Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Konsumen melalui Keputusan Pembelian. (5) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Kepuasan Konsumen melalui Keputusan Pembelian.

Pembuatan Peta Berbasis Geospasial Sebagai Upaya Peningkatan Kesejahteraan Masyarakat di Desa Sejangat, Kecamatan Bukit Batu, Kabupaten Bengkalis Putri, Diana Eka; Sri Restuti; Pitisye, Annisa Baity; Hasibuan, Arisandi; Delfi Riska Ananda; Fien Hasanah; Ikhwan Fauzan; M. Al Rafi Fajri Wiraguna; Mellia Savitri Marsyof; Voadi, Salsabilla Diva
Abdi Geomedisains Vol. 5, No. 1, June 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/abdigeomedisains.v5i1.2694

Sejangat Village is one of the villages in Bukit Batu District, Bengkalis Regency. Sejangat Village has land and village infrastructure that is quite complete. However, only a few people understand the land use and use of existing infrastructure in this village. In this era of technological progress, we are required to be able to access information quickly and in a wider scope. So a map is needed that can access the location, land use, existing facilities and infrastructure. This aims to provide village governments and communities with information and improve skills to manage regional development. The method used in making this map is field survey by service students, preparation and making of the map. This activity produces a village map which contains comprehensive information about land, location, regional boundaries, water areas, facilities and infrastructure in the village geospatially. The existence of a village map makes it possible to utilize new land and improve facilities and infrastructure. Therefore, the presentation of maps needs to be done over time to update village conditions. Apart from that, increasing the knowledge and skills of village officials regarding the management of village areas and infrastructure so that they can create a well-organized village with good administrative order in Sejangat Village, Bukit Batu District, Bengkalis Regency. Keyword :Geospatial Map, Location, Administrative

Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.

Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.

Analysis of The Influence of Product Design, Product Quality and Competitive Prices on Purchasing Decisions Through Brand Image (Study on Pekanbaru Sleepwalking Customers) Thomas, Jody Derwin; Restuti, Sri; Musfar, Tengku Firli
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.541

This study aims to determine the influence of product design, product quality and competitive prices on purchasing decisions through brand image (Study on Pekanbaru Sleepwalking Customers). The population in this study is all the customers of Sleepwalking who have visited more than 2 times, whose age 10 and over also has the intensity of visiting at least 1 time during the past year. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this study using path analysis with Smart PLS ver. 3.0. The sampling method used a non-probability sampling method with a purposive sampling technique (100 people). The results of the study indicate that product design has a positive and significant effect on brand image. Product quality has a positive and significant effect on brand image. Competitive pricing has a positive and significant effect on brand image. Product design has a positive and significant influence on purchasing decisions.Product quality has a positive and significant influence on purchasing decisions.Competitive prices have a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Product design has a positive and significant influence on purchasing decisions through brand image. Product quality has a positive and significant influence on purchasing decisions through brand image.And Competitive prices have a positive and significant influence on purchasing decisions through brand image.

PERAN BRAND EQUITY TERHADAP CUSTOMER VALUE DAN REPURCHASE INTENTION PRODUK KARTU SIMPATI DI KOTA PEKANBARU RAMADHIAN, RIO; HENDRIANI, SUSI; RESTUTI, SRI
Jurnal Daya Saing Vol. 4 No. 1 (2018): Eksplorasi Manajemen Kinerja, Pasar, dan Pemasaran
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v4i1.141

Peran ekuitas merek terhadap nilai pelanggan dan niat membeli kembali produk kartu Simpati di Kota Pekanbaru. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh setiap dimensi ekuitas merek yang terdiri dari brand awareness, perceived quality, brand loyalty, dan brand association, baik terhadap customer value maupun untuk membeli kembali niat secara langsung. Data dikumpulkan dengan menggunakan kuesioner, yang terdiri dari 200 pengguna kartu Simpati Telkomsel di Kota Pekanbaru, ditentukan dengan menggunakan purposive sampling. Alat utama analisis data adalah AMOS 22. Hasil penelitian ini menunjukkan bahwa semua model bagus dan mengindikasikan dapat direplikasi. Hal ini juga didukung oleh model pengukuran yang baik. Model relasi ekuitas merek terhadap nilai pelanggan cenderung bagus, namun sesuai dengan nilai pelanggan, model relasi merek baik dengan niat membeli kembali. Diantara empat dimensi ekuitas merek yang digunakan dalam penelitian ini, hanya asosiasi merek yang merupakan variabel dimensi terpenting pada nilai pelanggan. Sedangkan untuk niat membeli kembali, hanya loyalitas merek yang memiliki peran penting. Meski dirasakan kualitas dan brand awareness tidak memiliki peran penting, baik untuk nilai pelanggan atau niat membeli kembali, namun keduanya bisa memperkuat dua dimensi lainnya. Kualitas yang dirasakan mengindikasikan peran yang lebih baik untuk memperkuat loyalitas dan asosiasi merek. Sementara, kesadaran merek hanya memperkuat asosiasi merek. Kata kunci: ekuitas merek, brand awareness, perceived quality, brand loyalty dan asosiasi, nilai pelanggan dan niat membeli kembali

Pengaruh green marketing dan kesadaran lingkungan terhadap minat beli produk Bumijo yang dimediasi oleh sikap konsumen pada Generasi Z di Kota Pekanbaru Septiawita, Alyssa; Restuti, Sri; Musfar, Tengku Firli
Jurnal Bisnis Mahasiswa Vol 6 No 1 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.1019

Tujuan – Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing dan Kesadaran Lingkungan terhadap Minat Beli produk ramah lingkungan dengan Sikap Konsumen sebagai variabel mediasi pada Generasi Z di Kota Pekanbaru. Desain/metodologi/pendekatan – Objek penelitian adalah brand Bumijo, sebuah social enterprise yang menyediakan beragam produk ramah lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan melibatkan 100 responden Generasi Z. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) melalui SmartPLS. Temuan – Hasil penelitian menunjukkan bahwa Green Marketing dan Kesadaran Lingkungan berpengaruh positif dan signifikan terhadap Sikap Konsumen. Namun, kedua variabel tersebut tidak berpengaruh signifikan secara langsung terhadap Minat Beli. Sebaliknya, Sikap Konsumen terbukti berpengaruh positif dan signifikan terhadap Minat Beli serta mampu memediasi pengaruh Green Marketing dan Kesadaran Lingkungan. Temuan ini menegaskan bahwa sikap konsumen yang positif berperan penting dalam meningkatkan minat beli produk ramah lingkungan Bumijo. Keterbatasan penelitian – Penelitian ini memiliki keterbatasan pada ukuran sampel yang kecil dan fokus pada satu merek sehingga hasilnya belum dapat digeneralisasi secara luas. Implikasi – Secara praktis, pelaku usaha seperti Bumijo perlu memfokuskan strategi green marketing dan edukasi lingkungan pada pembentukan sikap konsumen positif melalui komunikasi yang konsisten, kredibel, dan relevan dengan karakteristik Generasi Z, seperti transparansi praktik keberlanjutan dan keterlibatan konsumen dalam kampanye ramah lingkungan. Secara teoretis, penelitian ini menegaskan peran sikap konsumen sebagai variabel mediasi penting yang menjembatani pengaruh green marketing dan kesadaran lingkungan terhadap minat beli, sekaligus memperkuat literatur bahwa nilai dan kesadaran pro-lingkungan tidak selalu berpengaruh langsung terhadap perilaku pembelian, tetapi perlu melalui proses pembentukan sikap terlebih dahulu. Kebaruan – Kebaruan penelitian terletak pada pengujian peran mediasi sikap konsumen dalam konteks produk ramah lingkungan dari social enterprise lokal yang masih jarang diteliti pada Generasi Z di Indonesia.

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