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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Paradigma Ekonomika Alotrop Jurnal Pendidikan dan Ilmu Kimia Jurnal Konstitusi Jurnal Ilmiah Peuradeun PETITA: Jurnal Kajian Ilmu Hukum dan Syariah (PJKIHdS) Syntax Literate: Jurnal Ilmiah Indonesia Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Ekonomi Bisnis Syariah SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Jurnal Hukum Samudra Keadilan Jurnal Kebijakan Perikanan Indonesia JURNAL LENTERA BISNIS Edukimia Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Manajemen dan Profesional CHEDS: Journal of Chemistry, Education, and Science Jurnal Locus Penelitian dan Pengabdian Jurnal Hukum dan Peradilan Journal of Language Education Kanun: Jurnal Ilmu Hukum JPM Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah Jurnal Sains dan Kesehatan
Muhammad Ridwansyah
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH BRANDING DAN DIGITAL MARKETING TERHADAP UPAYA OPTIMALISASI PEMASARAN BAGI PELAKU USAHA MIKRO KECIL MENENGAH Ridwansyah, Muhammad
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1854

Abstract

This research activity was conducted to help explain the steps that need to be taken by UMKM stakeholders to develop digital branding and marketing strategies to optimize their businesses. One of the problems faced by most UMKM is the lack of understanding of branding and digital marketing in optimizing the marketing of their products as a function of maintaining business sustainability, that branding is not only about marketing. The method used is qualitative descriptive, aiming to describe each stage of the process carried out to provide a cognitive and emotional impact applied to their UMKM, provide socialization and training on how to improve knowledge, insights, skills, and awareness and motivate the community, especially UMKM actors in local-based economic development which can be done by increasing the selling value of local products so that they can increase community income by means of product branding. In conclusion, UMKM actors can create their product branding by selling through social media and applying innovations to their packaging.
Co-Authors Adi Bhakti Akhmad, Jaenudin Aldino, Sopyan Alfan Alfian, Alfan Ali Suman Alia Putri, Ratu Bilqis Andang Fazri Arifian, Hanggara Arjuna Pramana Asiyah, Mely Nor Askia, Leni Berliawan, Febi Rama Putri Dewi Nusraningrum Dwipa, Rendy Edi Ismanto, Edi Emilia Emilia Enny Nurbaningsih Erlin Dwi Nurrohimi Eryanto, Andry FATIMAH FATIMAH Fatmawati Fatmawati Firnanda Zuni Fransiska Hamzah Hamzah Hendra, Robi Heriberta Heriberta Hidayat, Muhammad Syurya Hilalliyah, Nur Himawan Pramulanto Irmanelly, Irmanelly Islami, Agustina Amalia Jamil, Nurasiah Khairul Fahmi M. Ferdinansyah Mareta, Anggun Masbirorotni Masbirorotni, Masbirorotni Maulida, Sofia Maulina, Tiara Muh Yusuf Muhammad fauzan Muhammad Safri, Muhammad Muhammad Yus, Sulthan musnaini musnaini Nugraha, Dwi Rama Olii, Nova Yunita Putri Palahudin, Palahudin parlindungan, edison Pratama, Nasuha Wahyu Rahmadani, Agung Ramadani, Pino Ria Estiana Ridwan Nurdin Rohima Zalti, Ulfani Rose Darmakusuma, Dinda Saldi Isra Setiabudi, Arifin Sidik, Muhamad Silvia Anggraeni Simangunsong, Ari Putra Wijaya Sudarma, Ade Sudirman Sukemi Sukemi sukmawati Susi Desmaryani, Susi Sutawijaya, Ahmad H Syahputri, Salsabila Dia Tasya, Indriana Thomas R. Hutauruk Turista, Dora Dayu Rahma Widiastuti, Fitri Widyasari, Revaliana Putri Zakyyah, Zakyyah Zulfiani Zulfiani Zuliawati zed, Etty