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All Journal Innofarm Jurnal Inovasi Pertanian CEMARA Forum Agribisnis Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JURNAL GALUNG TROPIKA Jurnal Pertanian Agros Jurnal Agribest Jurnal Ilmiah Fillia Cendekia Jurnal Ilmiah Hijau Cendekia Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Cendekia : Jurnal Pengabdian Masyarakat Manajemen Agribisnis: Jurnal Agribisnis Jurnal Agriovet Abdimasku : Jurnal Pengabdian Masyarakat JURNAL ILMIAH AGRINECA Journal of Agricultural Socio-Economics (JASE) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdiraja JANITA AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Agribis Journal Science Innovation and Technology (SINTECH) Agricultural Socio-Economic Empowerment and Agribusiness Journal Journal of Community Capacity Empowerment Journal of Rural and Urban Community Studies
Nastiti Winahyu
Fakultas Pertanian Universitas Islam Kadiri
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Journal : JURNAL GALUNG TROPIKA

 1 
The Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Pembelian Produk Olahan Ikan Griyaulam-Q Kabupaten Kediri Fatmawati, Erlin Widya; Navita Maharani; Nastiti Winahyu
Jurnal Galung Tropika Vol 13 No 2 (2024)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v13i2.1167

Abstract

The government is aggressively implementing the Gemari program, namely Gemar Makan Ikan, to improve community nutrition. Fish processors use this opportunity to make varied fish dishes. Processed fish products are essential to increase consumer interest in consuming processed fish. This research aims to determine the influence of product quality on purchasing decisions, determine the influence of product prices on purchasing decisions for processed fish products, and determine the influence of product promotions on purchasing decisions for processed fish products at Griya Ulam-Q, Kediri Regency. The method used for objective analysis in this research is quantitative with multiple linear regression using SPSS. The regression analysis results in this research show in the t-test that product quality and promotion significantly affect purchasing decisions for processed fish products at Griya Ulam-Q, Kediri Regency. Meanwhile, the price variable only significantly affects the decision to purchase processed fish products at the Griya Ulam-Q.
Co-Authors Agustin, Ferica Ahmad Jamaludin Ambiya, M. Warisatul Amirroh Khoirunnisa, Siti Amirudin, Fajar Atika, Khofifa Nur Azizah, Imazunita Nur Diana E. Lorensa Endro Puji Astoko Endro Puji Astoko Erlin W Fatmawati Erlin Widya Fatmawati Erlin Widya Fatmawati Ferica Agustin H., Nunuk Helilusiatiningsih, Nunuk Heru Setiyadi Imazunita Nur Azizah Indah Yuni Astuti, Indah Indis, Nadhifah Al Irawati, Titik Irwan Ibrahim Jafar Khofifa Nur Atika Lestari, Retna Dewi Mega Anggraeni Putri Melinda Nur Dianasari Melinda Nur Dianasari Nadella Ervietasari Navita Maharani Ni Made Shinta Adhella Niam, Muhammad Alfa Nunuk Helilusiatiningsih Pramudita, Willy Pratama, Yogi Bagus Prisca Nurmala Sari Puji Astoko, Endro Rahmattullah, Trikadika Yulio Rahmawati Setiyani Rahyunanto, Setyo Ratna Dewi Mulyaningtiyas Ribut Santosa RIBUT SANTOSA Rita Nurmalina Rizki Cahyo Utomo Rizky Arief Shobirin Rohmad Rohmad Rohmad Rohmad Salma Sabilla Salma Sabilla Samudi Samudi Sandra Dwi Angesti Sanipah Sanipah Sari Fajeri Sirait, Indri Lestariana Siska Yunia Ekawati Siska SITI MAHMUDAH Sosiawati, Endang Sapta Hari Titik Irawati Uswatul Khoiriyah Vifi Nurul Choirina Wahyu Aditya Pratama Wahyu Aditya Pratama