Article Per Year (5 Year)
p-Index From 2021 - 2026
2.459
P-Index
This Author published in this journals
All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika WIDYABHAKTI Jurnal Ilmiah Populer JSHP (Jurnal Sosial Humaniora dan Pendidikan) GANEC SWARA Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Tata Sejuta STIA Mataram Madaniya Pariksa: jurnal Hukum Agama Hindu Jurnal Bisnis dan Kewirausahaan Jurnal Penjaminan Mutu Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Proceeding Maritime Business Management Conference
Made Ayu Jayanti Prita Utami
Politeknik Negeri Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
ANALISIS SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP CUSTOMER RESPONSE (STUDI KASUS PADA UMANA BALI, LXR HOTELS AND RESORTS PASCA REBRANDING) Made Ayu Jayanti Prita Utami; Putu Wira Widiantara; Upayana Wiguna Eka Saputra
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3231

Abstract

This study aims to analyze the influence of Social Media Marketing and Brand Image on Customer Response at Umana Bali, LXR Hotels and Resorts, following their rebranding. The research method used is a quantitative approach with a descriptive causal research type. Data were collected through questionnaires distributed to customers who follow Umana Bali’s Instagram accounts. The findings reveal that Social Media Marketing and Brand Image have a significant impact on Customer Response. Multiple linear regression analysis shows that these two variables simultaneously contribute significantly to the variability of Customer Response. These findings emphasize the importance of social media marketing strategies and brand image management in creating a positive customer experience. This study provides practical insights for the hospitality industry, particularly Umana Bali, to continuously optimize digital marketing strategies and strengthen brand image to enhance customer loyalty and purchase intent. Suggestions for future research include exploring new social media platforms and conducting comparative studies with other companies to examine broader effectiveness.
An evaluation of purchasing department strategies in handling food and beverage operations in five-star hospitality settings Pratiwi, Ni Putu Eka; Utami, Made Ayu Jayanti Prita; Wajdi, Majid; Chaurasiya, Sneha
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.118

Abstract

This study aims to analyse the handling and procurement of food and beverage (F&B) products by the Purchasing Department at The Westin Resort Nusa. As a core operational area in the hospitality industry, efficient F&B management significantly influences guest satisfaction and operational costs. The objective of this research is to assess how the purchasing department manages supplier selection, procurement processes, stock monitoring, and coordination with the kitchen and F&B service teams to ensure product availability, quality, and cost-efficiency. The study employs a qualitative descriptive method, using interviews, observations, and documentation as primary data collection techniques. Interviews were conducted with key purchasing staff and F&B personnel to understand workflows, procurement standards, and challenges faced. Observations of daily procurement activities and stock handling were also carried out, along with document reviews including purchase orders, vendor records, and inventory reports. The analysis reveals that the purchasing department plays a pivotal role in maintaining the consistency of raw material quality while balancing cost-effectiveness. Key strengths include a well-established supplier network, digitalized procurement records, and adherence to hotel SOPs. However, challenges were found in managing fluctuating supply prices, occasional delays in delivery, and the need for stronger interdepartmental communication. The study concludes that while the purchasing system is generally effective, it requires continuous monitoring, vendor performance reviews, and integration with inventory systems to enhance real-time responsiveness. These improvements are crucial for sustaining high service standards in the resort’s F&B operations.
Analisis Social Media Marketing Activities dalam Meningkatkan Niat Pembelian dengan Peran Mediasi Brand Image dan Brand Trust (NJS Project) Ni Wayan Sriastini; Utami, Made Ayu Jayanti Prita; Hapsari, Yulia Tria
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.23-34

Abstract

This study is motivated by the increasing significance of social media as a strategic marketing channel within the online florist sector, as illustrated by NJS Projects in Denpasar, which actively utilizes Instagram to engage its audience. The objective of this research is to investigate the influence of Social Media Marketing Activities (SMMA) on consumers’ online purchase intentions, with Brand Image and Brand Trust serving as mediating variables. Employing a quantitative research approach, data were gathered through a survey of 110 respondents who are active followers of the @njs.projects Instagram account, and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings indicate that SMMA significantly contributes to strengthening brand image and building consumer trust, which in turn positively affects online purchase intention. This research provides practical implications for businesses seeking to optimize their digital marketing efforts and adds to the growing academic literature on digital marketing strategy.
Co-Authors Chaurasiya, Sneha Cokorda Istri Sri Widhari Gede Pradiva Adiningrat HAPSARI, Yulia Tria Herna Lastari, Ni Kadek I Gede Iwan Suryadi I GUSTI MADE DENDY PRANATHA MAHARDIKA I Made Widiantara I Putu Okta Priyana I Putu Yoga Laksana Ida Bagus Putra Astika Ketut Vini Elfarosa Majid Wajdi Maria Meiatrix Ratna Sari Ni Nengah Lasmini Ni Putu Maha Lina Ni Wayan Sriastini PRATIWI, NI PUTU EKA Putu Wira Widiantara Rahmanu, I Wayan Eka Dian Saputra, Upayana Wiguna Eka Sari, Anjli Purnama SINTADEVI, NI PUTU RITA Suta, I Gusti Lanang Tri Tanami Sukraini Wayan Tari Indra Putri Wibawa Yasa, Gede Sedana