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Aliandrina, Dessy
Universitas Internasional Batam
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Snack Business Popcorn With Various Flavors Rizki Alamsyah; Dessy Aliandrina
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Based on the results of observations made by researchers, Popcorn is generally still rarely found, especially in the Batam city area, where most UMKM or street vendors prefer to sell fried snacks and the like. Foods or snacks that contain a lot of oil are not very good for health. This research focuses on the snack food business that sells various flavors of popcorn. The name of this business is Corzen Popcorn. The presence of Corzen Popcorn is to have a good impact on people who really like light food but are free from oily food. Sales in this business are carried out through social media, namely Instagram and Facebook. Operational activities carried out by Corzen Popcorn are producing and selling products from Corzen Popcorn, namely popcorn with various flavors.
Designing Production Lines And Producing Fish Nuggets In The Crunchy Nugget Business Dessy Aliandrina; Devy Cathrine
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this study was to determine the condition of "Crunchy Nuggets" from the aspect of production management. This research was conducted from September to December 2022, and data were analyzed using qualitative descriptive analysis. The concept of this business is to sell fish-based nuggets, This business development includes marketing, operational and financial planning. The marketing plan includes promotion using social media. The operational plan includes purchasing raw materials, producing nuggets, and distributing products to consumers directly. The findings show that Crunchy Nugget has provided benefits, but still faces several problems, such as sudden engine damage, non-standard products and difficulty finding ingredients.
FUNCTIONALITY AND ROLE OF MANAGERS IN INCREASING THE FINANCIAL PERFORMANCE OF SHARIA BANKING Yulfiswandi Yulfiswandi; Dessy Aliandrina; Muhammad Rivaldy Hisham; Dewi Kurniawaty; Maidan Setiawati
Journal of Global Business and Management Review Vol 5 No 1 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i1.7342

Abstract

The stock price determines the company's value and sound company operations. Suppose the company's operations are going well. In that case, the company's value also has a good effect on what is regulated in management with the scientific problems companies face. The manager's role in managing the company's organization in achieving the company's goals makes the knowledge used by the company, such as planning, organizational structure, and decision making, as well as managers in providing communication, influence from leadership, direction, control, evaluation and assessment. In this study, the authors used the literature study method to obtain secondary data to analyze managers' roles and influences on improving Islamic banking finance.
Analisis Pengaruh Iklan Layanan Masyarakat Terhadap Pencegahan Penyalahgunaan Narkoba (Masyarakat Tanjungpinang) Dessy Aliandrina; Yulfiswandi; Hardianto Aris
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3206

Abstract

Penelitian ini dilakukan untuk menguji pengaruh iklan layanan masyarakat terhadap perhatian, penjabaran dan penyaringan informasi serta sikap terhadap pencegahan penggunaan dan penyalahgunaan narkoba. Sampel penelitian ini adalah masyarakat Kota Tanjungpinang. Responden terdiri dari 305 orang. Teknik pengumpulan data dalam penelitian ini menggunakan metode snowball sampling dengan memberikan kuesioner. Teknik analisis data menggunakan Partial Least Square (PLS) dengan menggunakan software smart PLS 3.0. Pemanfaatan iklan layanan masyarakat memudahkan masyarakat untuk memperoleh informasi dan pengetahuan tentang bahaya narkoba. Masyarakat merasa terbantu dengan adanya iklan layanan masyarakat yang praktis dan mudah dipahami.
Designing Production Lines And Producing Fish Nuggets In The Crunchy Nugget Business Dessy Aliandrina; Devy Cathrine
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this study was to determine the condition of "Crunchy Nuggets" from the aspect of production management. This research was conducted from September to December 2022, and data were analyzed using qualitative descriptive analysis. The concept of this business is to sell fish-based nuggets, This business development includes marketing, operational and financial planning. The marketing plan includes promotion using social media. The operational plan includes purchasing raw materials, producing nuggets, and distributing products to consumers directly. The findings show that Crunchy Nugget has provided benefits, but still faces several problems, such as sudden engine damage, non-standard products and difficulty finding ingredients.
Social Media Promotion Design On Master Bakery Instagram Platform Dessy Aliandrina; Yeni Wulandari
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The growth of internet users can assist a business in conducting online marketing which is useful for business owners to interact and quickly provide the latest promotional information to consumers. One form of online marketing through social media is Instagram. Instagram is used for business owners to introduce their products. One business that uses Instagram as online marketing is a bakery. Instagram can be a place for a baker to show his product and increase awareness among his consumers and can be used for business development, thereby facilitating the development of MSMEs in this digitalization era.
Luti Gendang Traditional Food Business Dessy Aliandrina; Ridho Kurnia
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Curry Up is a micro, small and medium enterprise (MSMEs) engaged in culinary tourism. Curry Up is located at the YKB D.16 complex with 8 employees. Curry Up is a family-run business that has been established since 2017. Curry Up sells Luti Gendang and curry puff food, which are typical Riau Islands or Malay food. This traditional food is still rarely known by people in the city of Batam. Therefore, with this business, luti gendang food and also curry puff can be known to all Indonesian people because every region has different food and tastes. Therefore, with social media such as Instagram and Facebook, all people know about luti gendang food. and curry puff is a typical Malay food, especially in Batam and can be souvenirs for traveling and is a culinary tourism destination for residents of Batam City or outside Batam. The data collection carried out in this activity is to collect primary data. The primary data collected was sourced from interviews conducted by the author. Interviews conducted by the author to Curry Up customers. The questions asked in the interview were related to Luti Gendang which is a Core Product from Curry Up.
Household Appliances Dropship Business (Me Home) Sani Kurnia; Dessy Aliandrina
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This study focuses on the dropship business that sells household appliances online on the Tokopedia marketplace. The business name is Me Home. The problems in the dropship business include the small number of suppliers, less varied products, and product promotion on social media. The scope of this study is the addition of provider partners and product catalog creation. The purpose of this activity is to find suitable supply partners, create catalogs, and increase product sales in the Me Home dropshipping business. The target of this dropship business activity is to increase the number of supply partners, design product catalogs, and add business promotional media. The research methodology used is a qualitative research methodology. Data collection techniques using semi-structured interviews. The selected informants were sellers of household appliances and buyers of household appliances. The results obtained after carrying out this activity are increasing the number of suppliers in the dropship Me Home business, having a catalog, and using social media as a marketing tool.
Strategi Optimalisasi Penggunaan Sosial Media sebagai Upaya dalam Meningkatkan Jumlah Pengunjung di Desa Wisata Bakau Serip Anggraini, Ratih; Sharon; Aliandrina, Dessy; Setyawan, Agustinus; Sudhartio, Lily; Nainggolan, Ferdinand
Dedikasi Sains dan Teknologi (DST) Vol. 3 No. 2 (2023): Dedikasi Sains dan Teknologi : Volume 3 Nomor 2, Nopember 2023
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v3i2.3255

Abstract

Perkembangan desa wisata dari waktu ke waktu memang mengalami peningkatan yang sangat signifikan. Perubahan minat wisata saat ini cenderung lebih mengarah pada wisata ekologis dibandingkan dengan wisata keramaian. Hal ini menjadi salah satu tantangan bagi sebuah Ekowisata untuk meningkatkan strategi pemasaran, terutama penggunaan sosial media agar para turis dapat mengenal desa wisata beserta produk yang ditawarkan. Tujuan kegiatan Pengabdian kepada Masyarakat ini salah satunya adalah untuk memberikan kontribusi kepada desa wisata Kampung Tua Bakau Serip dalam hal pengelolaan media sosial dan konten-konten yang dapat dijadikan contoh untuk pengelolaan selanjutnya. Kegiatan ini dilakukan selama efektif selama 3 bulan yang melibatkan dosen, mahasiswa, serta pengelola desa wisata Kampung Tua Bakau Serip. Hasil dari kegiatan ini adalah mahasiswa dan dosen melakukan pembuatan Instagram dan men-design konten-konten yang menarik sebagai salah satu langkah awal dalam pengembangan digitalisasi desa wisata. Dengan adanya hasil dari kegiatan PkM ini akan memberikan semangat kepada pengelola desa wisata agar memperbaiki kualitas dari desa wisata dan melanjutkan pengembangan konten untuk sosial media agar menarik minat wisatawan tidak hanya di dalam negeri, tetapi juga dari luar negeri.
Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
Co-Authors Aldi Rifaldi Saputra Angela Adriyanti Yang Arianto, Hepy Hefri Aris, Hardianto Ariyanto, Hepy Hefri Candy, Candy Chandra, Budi Devy Cathrine Dewi Kurniawaty Dion Dewa Barata Eni Valentina Evi Silvana Muchsinati Fadia Janita Rahma Feby Feby Felix King Lie Hardianto Aris Ivone, Ivone Joycelin Joycelin Junestin Junestin Karen Kho Kwok, Sherly Lily Purwianti Lingga, Rimba Zulkarnain Maidan Setiawati Marheni, Dewi Khornida Meliawati Michelle Selvia Liu Muhammad Rivaldy Hisham Nainggolan, Ferdinand Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Piandi Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini, Ratih Ridho Kurnia Rieza Melinda Rizal Verandi Rizki Alamsyah Rizqi Anantia Said Teguh Putra Ramadhan Sandy Tio Sani Kurnia Sari Wahyuni, Lily Sudhartio, Selvia Eka Marliana Septiana, Jennyfer Setyawan, Agustinus Sharon Shelvi Shelvi Sihombing, Dame Afrina Stefhani Susanto Teddy Ong Windy Graciela Wang Wynne Lie Yeni Wulandari Yulfiswandi, Yulfiswandi Yunianti, Ernis