Articles
<![CDATA[Sustainable Marketing Strategies And The Influence Of Environmental Factors On Consumer Purchase Intention: The Role Of Environmental Awareness Intervention ]]>
<![CDATA[Miska Irani Tarigan]]>;
<![CDATA[Mohamad Sajili]]>;
<![CDATA[Juarsa Badri]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.3923
<![CDATA[In the dynamic landscape of contemporary business, the adoption of sustainable marketing practices is imperative for companies seeking to harmonize economic goals with environmental responsibility. This research investigates the interplay between sustainable marketing strategies, environmental factors, and consumer behavior within the operational framework of PT AKR Corporindo Tbk in Medan. The study explores direct and indirect relationships to discern the impact of marketing strategies and environmental factors on both consumer awareness and purchasing decisions. While marketing strategies significantly influence consumer purchases, the role of environmental factors in shaping consumer behavior is more nuanced. The study emphasizes the importance of aligning marketing initiatives with consumer values and recognizing the mediating role of environmental awareness in influencing purchasing decisions. These findings contribute valuable insights for businesses operating in logistics, energy distribution, and trading, offering a comprehensive understanding of the complex dynamics at the intersection of sustainable practices and consumer preferences.]]>
<![CDATA[PENGARUH KELOMPOK REFERENSI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI COFFEE SHOP “JANJI JIWA” PADANG ]]>
<![CDATA[Vonni Amelia]]>;
<![CDATA[Juarsa Badri]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.490
<![CDATA[This study aims to investigate the influence of Reference Groups and Lifestyle on the Purchase Decisions of Generation Z at "Janji Jiwa" Coffee Shop in Padang. The focus is to provide a deep understanding of the factors affecting the preferences and purchasing behavior of Generation Z in the context of a coffee shop. The research method employs a quantitative approach with a survey design. The sample consists of 96 respondents from Generation Z who are visitors to "Janji Jiwa" Coffee Shop at Jl. Batang Arau No.60, Berok Nipah, Padang. Data were collected through questionnaires and data analysis was performed using multiple regression tests to assess the influence of the independent variables on the dependent variable. The results indicate that both Reference Groups and Lifestyle significantly and positively influence the Purchase Decisions of Generation Z at "Janji Jiwa" Coffee Shop in Padang]]>
<![CDATA[PENGARUH DISIPLIN KERJA,MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJAPEGAWAI KANTOR BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA (BKPSDM) SOLOK SELATAN ]]>
<![CDATA[Tomi Rivaldo]]>;
<![CDATA[Juarsa Badri]]>;
<![CDATA[Elva Dona]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i1.456
<![CDATA[This study aims to examine work discipline on employee performance, to test work motivation on employee performance, to test job satisfaction on employee performance. This research was conducted at the Solok Selatan Office of the Personnel and Human Resources Development Agency (BKPSDM). Type in this study using Quantitative. Sampling method using a saturated total sampling of 42 samples. The data analysis technique used is validity, reliability, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t test. The results showed that work discipline has a positive and significant effect on employee performance. work motivation has a positive and significant effect on employee performance, and job satisfaction has a positive and significant effect on employee performance. So it can be concluded that work discipline is accepted, work motivation is accepted and job satisfaction is accepted]]>
<![CDATA[INOVASI PEWARNAAN ALAMI BATIK TANAH LIEK SALINGKA TABEK KOTO BARU SOLOK ]]>
<![CDATA[Henryanto Abaharis]]>;
<![CDATA[Juarsa Badri]]>;
<![CDATA[Alfian Alfian]]>;
<![CDATA[Nidia Anggreni Das]]>
<![CDATA[ SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 6 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Juni 2023 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram ]]>
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DOI: 10.55681/swarna.v2i6.633
<![CDATA[Seiring berjalannya waktu, kebutuhan akan permintaan produksi batik semakin meningkat. Begitu juga dengan penggunaan bahan-bahan kimia atau pewarna sintetis dalam proses produksi batik semakin tak terbendung. Bahan-bahan kimia sisa proses pewarnaan batik dapat menyebabkan pencemaran yang akan berdampak buruk pada lingkungan. Pengalihan penggunaan bahan-bahan pewarna kimia dengan bahan alami merupakan salah satu solusinya, dan pemanfaatan bahan-bahan alami secara baik tidak akan membawa dampak buruk bagi lingkungan. Berdasarkan kondisi tersebut usaha batik salingka tabek melakukan inovasi pewarnaan alami dengan bahan-bahan yang bersumber dari lingkungan di sekitar pengrajin batik. Tujuan dari pengabdian pada masyarakat ini adalah untuk meningkatkan kesadaran para pengrajin terhadap kelestarian lingkungan dan ekosistem yang ada di sekitarnya dan untuk meningkatkan pengetahuan para pengrajin mengenai tata cara perwarnaan alami batik menggunakan bahan-bahan yang ada di sekitar lingkungan para pengrajin.]]>
<![CDATA[PEMANFAATAN DIGITAL MARKETING PADA UMKM GUNA MENINGKATKAN PENJUALAN ]]>
<![CDATA[Juarsa Badri]]>;
<![CDATA[Henryanto Abaharis]]>;
<![CDATA[Alfian Alfian]]>;
<![CDATA[Maria Magdalena]]>;
<![CDATA[Nidia Anggreni Das]]>
<![CDATA[ SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram ]]>
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DOI: 10.55681/swarna.v2i12.1066
<![CDATA[Penerimaan teknologi dan internet di masyarakat sudah sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh kalangan pengusaha, hal ini juga diaplikasikan oleh para penggiat Usaha Mikro Kecil dan Menengah (UMKM). Banyaknya digital marketing yang dipakai oleh para pemasar, membuktikan bahwa digital marketing memiliki banyak kelebihan dan manfaat guna perkembangan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pengenalan dan pelatihan terhadap para penggiat UMKM yang berada di Kota Padang, Provinsi Sumatra Barat. Diharapkan melalui kegiatan ini para penggiat UMKM mampu meningkatkan penjualannya demi keberlangsungan usahanya.]]>
<![CDATA[PENGARUH KEPERCAYAAN NASABAH DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MENABUNG DI BANK RAKYAT INDONESIA CABANG TAPAN ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Sepriyanti, Rilla]]>
<![CDATA[ Ensiklopedia of Journal Vol 6, No 3 (2024): Vol. 6 No. 3 Edisi 3 April 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia ]]>
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DOI: 10.33559/eoj.v6i3.2359
<![CDATA[This study aims to identify and measure the influence of customer trust and service quality on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The population of the study includes all customers of Bank Rakyat Indonesia Tapan Branch who have savings products, totaling 434 savings customers. In this study, the sample was determined using the Slovin formula, resulting in a total of 208 savings customers of Bank Rakyat Indonesia Tapan Branch. The sampling technique used was random sampling. The data analysis techniques used include descriptive statistics, classic assumptions, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that 1) Customer trust has a positive and significant effect on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The coefficient value of customer trust is 0.517 with a positive direction, and the significance level (α) is 0.05 with a Sig. value of < 0.000. 2) Service quality has a positive and significant effect on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The coefficient value of service quality is 0.303 with a positive direction, and the significance level (α) is 0.05 with a Sig. value of < 0.000.]]>
<![CDATA[Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience ]]>
<![CDATA[Setia Putra, Hari]]>;
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Irfani, Hadi]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v1i02.24
<![CDATA[This article investigates the transformative impact of Artificial Intelligence (AI) on business dynamics through multiple linear regression analysis. Using data from PT. Samudera Indonesia Padang Branch, this research evaluates the influence of operational efficiency with the application of AI (X1), decision making supported by AI technology (X2), and efforts to improve customer experience through AI innovation (X3) on the Evaluation of the Impact of AI-Based Marketing Strategy variables (dependent) . The results show a robust model, with an R-square value of 0.783, indicating that approximately 78.3% of the variability in the dependent variable is explained by the AI-driven predictor variables. Each variable demonstrated a positive and substantial impact, emphasizing the importance of AI in improving operational processes, decision making and customer interactions. The high F-square value of 47.342 confirms the statistical significance of the entire model. This study contributes to understanding how AI adoption in business drives innovation and success, providing valuable insights for organizations looking to harness the potential of AI in a rapidly evolving business landscape.]]>
<![CDATA[THE EFFECT OF ORGANIZATIONAL COMMITMENT AND WORK ENVIRONMENT ON JOB SATISFACTION OF EMPLOYEES OF THE SOUTH COAST DISTRICT INSPECTORATE OFFICE ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[A, Megaliza.]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.36
<![CDATA[This study aimed to analyze and prove the effect of organizational commitment and work environment on job satisfaction of employees in the Inspectorate Office of Pesisir Selatan District. The data analysis technique used to test the hypothesis is multiple linear regression. The sampling technique used is saturated sampling, while the number of samples used for analysis is 47 people. In this study, there are two independent variables: organizational commitment and work environment. Based on the multiple linear regression analysis results, it was found that the variable organizational commitment has a positive and significant effect on job satisfaction, and the work environment has a positive and significant effect on job satisfaction in the Inspectorate Office of Pesisir Selatan District. This study recommends practically to the Inspectorate Office of Pesisir Selatan District to continue to improve employee job satisfaction optimally in achieving organizational goals in the future]]>
<![CDATA[INFLUENCE OF WORK DISCIPLINE, LEADERSHIP STYLE AND COMPETENCE TO PERFORMANCE STATE CIVIL APPARATUS ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Monika, Monika]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.37
<![CDATA[This study aimed to determine and analyze the effect of work discipline, leadership style, and competence on the performance of the State Civil Apparatus in Lubuk Begalung Sub-District Padang. The population in this study were all State Civil Apparatus in Lubuk Begalung Sub-District Padang, totaling 84 people. The sampling technique used is saturated sample. Because the population in this study was relatively small, and less than a hundred people, the entire population could be sampled. The data analysis technique used to test the hypothesis is the statistical t test. The results showed that work discipline affects employe performance. This is because work discipline has a significant value of 0.000, this significant value is smaller than alpha 0.05. This means that work discipline has a significant effect on employe performance. Leadership style does not affect employe performance. This is because leadership style has a significant value of 0.297, which is greater than alpha 0.05. This means that leadership style has no significant effect on employe performance. Competence affects employe performance. This is because competence has a significant value of 0.018, this significant value is smaller than alpha 0.05. This means that competence has a significant effect on employe performance]]>
<![CDATA[THE EFFECT OF PRICE AND PRODUCT QUALITY ON THE DECISION TO BUY A LAPTOP BRAND ACER STUDENT STIE "KBP" PADANG ]]>
<![CDATA[Olanda, Septika]]>;
<![CDATA[Badri, Juarsa]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.38
<![CDATA[This study aims to determine (1) the effect of price on laptop purchasing decisions, (2) product quality affect laptop purchasing decisions, (3) price and product quality affect laptop purchasing decisions. The variables in this study are the independent variables, namely price (X₁) and product quality (X₂) and the dependent variable (Y) namely purchasing decisions. This study uses a quantitative research design with multiple linear regression data analysis. The results of the research that From the calculation of the t test, it can be seen that for X₁, t significant value is 0.038 <0.05 for N = 94, so the conclusion is that the hypothesis can be accepted or proven true for the price variable (X₁). So it can be stated that there is a negative and significant influence between price and purchasing decisions. While the t test for X₂, the significant value is 0.018<0.05 for N = 94, the conclusion is also the hypothesis is accepted for the product quality variable (X₂). So it can be stated that there is a positive and significant influence between product quality and purchasing decisions]]>
