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<![CDATA[PENGARUH KEPERCAYAAN NASABAH DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MENABUNG DI BANK RAKYAT INDONESIA CABANG TAPAN ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Sepriyanti, Rilla]]>
<![CDATA[ Ensiklopedia of Journal Vol 6, No 3 (2024): Vol. 6 No. 3 Edisi 3 April 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia ]]>
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DOI: 10.33559/eoj.v6i3.2359
<![CDATA[This study aims to identify and measure the influence of customer trust and service quality on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The population of the study includes all customers of Bank Rakyat Indonesia Tapan Branch who have savings products, totaling 434 savings customers. In this study, the sample was determined using the Slovin formula, resulting in a total of 208 savings customers of Bank Rakyat Indonesia Tapan Branch. The sampling technique used was random sampling. The data analysis techniques used include descriptive statistics, classic assumptions, multiple linear regression analysis, and hypothesis testing. The results of the study indicate that 1) Customer trust has a positive and significant effect on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The coefficient value of customer trust is 0.517 with a positive direction, and the significance level (α) is 0.05 with a Sig. value of < 0.000. 2) Service quality has a positive and significant effect on customer loyalty in Bank Rakyat Indonesia Tapan Branch. The coefficient value of service quality is 0.303 with a positive direction, and the significance level (α) is 0.05 with a Sig. value of < 0.000.]]>
<![CDATA[Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience ]]>
<![CDATA[Setia Putra, Hari]]>;
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Irfani, Hadi]]>
<![CDATA[ Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age ]]>
Publisher : <![CDATA[Takaza Innovatix Labs Ltd. ]]>
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DOI: 10.61536/escalate.v1i02.24
<![CDATA[This article investigates the transformative impact of Artificial Intelligence (AI) on business dynamics through multiple linear regression analysis. Using data from PT. Samudera Indonesia Padang Branch, this research evaluates the influence of operational efficiency with the application of AI (X1), decision making supported by AI technology (X2), and efforts to improve customer experience through AI innovation (X3) on the Evaluation of the Impact of AI-Based Marketing Strategy variables (dependent) . The results show a robust model, with an R-square value of 0.783, indicating that approximately 78.3% of the variability in the dependent variable is explained by the AI-driven predictor variables. Each variable demonstrated a positive and substantial impact, emphasizing the importance of AI in improving operational processes, decision making and customer interactions. The high F-square value of 47.342 confirms the statistical significance of the entire model. This study contributes to understanding how AI adoption in business drives innovation and success, providing valuable insights for organizations looking to harness the potential of AI in a rapidly evolving business landscape.]]>
<![CDATA[THE EFFECT OF ORGANIZATIONAL COMMITMENT AND WORK ENVIRONMENT ON JOB SATISFACTION OF EMPLOYEES OF THE SOUTH COAST DISTRICT INSPECTORATE OFFICE ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[A, Megaliza.]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.36
<![CDATA[This study aimed to analyze and prove the effect of organizational commitment and work environment on job satisfaction of employees in the Inspectorate Office of Pesisir Selatan District. The data analysis technique used to test the hypothesis is multiple linear regression. The sampling technique used is saturated sampling, while the number of samples used for analysis is 47 people. In this study, there are two independent variables: organizational commitment and work environment. Based on the multiple linear regression analysis results, it was found that the variable organizational commitment has a positive and significant effect on job satisfaction, and the work environment has a positive and significant effect on job satisfaction in the Inspectorate Office of Pesisir Selatan District. This study recommends practically to the Inspectorate Office of Pesisir Selatan District to continue to improve employee job satisfaction optimally in achieving organizational goals in the future]]>
<![CDATA[INFLUENCE OF WORK DISCIPLINE, LEADERSHIP STYLE AND COMPETENCE TO PERFORMANCE STATE CIVIL APPARATUS ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Monika, Monika]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.37
<![CDATA[This study aimed to determine and analyze the effect of work discipline, leadership style, and competence on the performance of the State Civil Apparatus in Lubuk Begalung Sub-District Padang. The population in this study were all State Civil Apparatus in Lubuk Begalung Sub-District Padang, totaling 84 people. The sampling technique used is saturated sample. Because the population in this study was relatively small, and less than a hundred people, the entire population could be sampled. The data analysis technique used to test the hypothesis is the statistical t test. The results showed that work discipline affects employe performance. This is because work discipline has a significant value of 0.000, this significant value is smaller than alpha 0.05. This means that work discipline has a significant effect on employe performance. Leadership style does not affect employe performance. This is because leadership style has a significant value of 0.297, which is greater than alpha 0.05. This means that leadership style has no significant effect on employe performance. Competence affects employe performance. This is because competence has a significant value of 0.018, this significant value is smaller than alpha 0.05. This means that competence has a significant effect on employe performance]]>
<![CDATA[THE EFFECT OF PRICE AND PRODUCT QUALITY ON THE DECISION TO BUY A LAPTOP BRAND ACER STUDENT STIE "KBP" PADANG ]]>
<![CDATA[Olanda, Septika]]>;
<![CDATA[Badri, Juarsa]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.38
<![CDATA[This study aims to determine (1) the effect of price on laptop purchasing decisions, (2) product quality affect laptop purchasing decisions, (3) price and product quality affect laptop purchasing decisions. The variables in this study are the independent variables, namely price (X₁) and product quality (X₂) and the dependent variable (Y) namely purchasing decisions. This study uses a quantitative research design with multiple linear regression data analysis. The results of the research that From the calculation of the t test, it can be seen that for X₁, t significant value is 0.038 <0.05 for N = 94, so the conclusion is that the hypothesis can be accepted or proven true for the price variable (X₁). So it can be stated that there is a negative and significant influence between price and purchasing decisions. While the t test for X₂, the significant value is 0.018<0.05 for N = 94, the conclusion is also the hypothesis is accepted for the product quality variable (X₂). So it can be stated that there is a positive and significant influence between product quality and purchasing decisions]]>
<![CDATA[THE EFFECT OF PRODUCT QUALITY, PRICE AND SERVICE QUALITY ON CONSUMER SATISFACTION AT CAFE SAVA KOFFIE ]]>
<![CDATA[Marselina, Sherli]]>;
<![CDATA[Badri, Juarsa]]>
<![CDATA[ Bina Bangsa International Journal of Business and Management Vol. 2 No. 1 (2022): Bina Bangsa International Journal of Business and Management ]]>
Publisher : <![CDATA[LPPM Universitas Bina Bangsa ]]>
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DOI: 10.46306/bbijbm.v2i1.39
<![CDATA[This study examines the effect of product quality, price and service quality on customer satisfaction at Café Sava Koffie. This type of research is quantitative, the research process emphasizes objective measurement of results using statistical analysis. The population in this study are consumers who visit Café Sava Koffie. The total population is 606 people. The sampling technique used is accidental sampling based on certain criteria, namely consumers who visit Café Sava Koffie, while the number of samples is 86 people obtained using the slovin formula. The type of data used in this study is quantitative data. While the data sources are primary and secondary. The data analysis technique uses multiple linear regression using the SPSS version 21.00 program. The hypothesis was tested using the t test at = 0.05. This study indicates that product quality, price, and service quality have a positive and significant effect on consumer satisfaction at Café Sava Koffie]]>
<![CDATA[PENGARUH MINIMALISASI PAJAK, MEKANISME BONUS KEPEMILIKAN ASING TERHADAP TRANSFER PRICING PADA PERUSAHAAN MANUFAKTUR MULTINASIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA ]]>
<![CDATA[Juarsa Badri]]>;
<![CDATA[Henryanto Abaharis]]>;
<![CDATA[Alfian Alfian]]>;
<![CDATA[Yosep Eka Putra]]>;
<![CDATA[Romi Susanto]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023 ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v7i1.6938
<![CDATA[Globalization in the economic and business fields has led to economic development that knows no boundaries between countries. Many transactions between companies are increasing, both between domestic and foreign companies. The flow of goods, services, capital (investment), and labor is easier and smoother between countries. This research was conducted with the aim of obtaining empirical evidence regarding the effect of tax minimization, foreign ownership, and bonuses on transfer pricing. This study used 12 samples of multinational manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018. Based on the test results, the following conclusions are obtained: First, the test results show that tax minimization (X1) partially affects transfer pricing (Y), this is evidenced by using the t test with a t value of 2.428 ≥ t table 2.042 with a significance of 0.022 ≤ 0.05. Second The test results show that partially foreign ownership (X2) has no effect on transfer pricing (Y). This is evidenced by using the t test with a t table value of 1.09898 t table 2.042 with a significance of 0.281 ≥ 0.05. Third. The test results show that the bonus (X3) partially has no effect on transfer pricing (Y), this is evidenced by using the t test with the t value 1.293 29 t table 2.042 with a significance of 0.206 ≥ 0.05.]]>
<![CDATA[Pengaruh Electronic Word Of Mouth, Citra Objek Wisata, Dan Wisata Halal Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang ]]>
<![CDATA[Magdalena, Maria]]>;
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Gusman, Arif Boy]]>
<![CDATA[ Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024) ]]>
Publisher : <![CDATA[Lembaga Intelektual Muda (LIM) Maluku ]]>
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DOI: 10.54373/ifijeb.v4i6.2368
<![CDATA[Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang, Citra Objek Wisata Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang, Dan Wisata Halal Terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang. Responden dalam penelitian ini berjumlah 100 orang dengan menggunakan teknik random sampling. Jenis data yang digunakan pada penelitian ini adalah kuantitatif. Analisis data yang digunakan adalah regresi linear berganda. Hasil pengujian menunjukkan bahwa electronic word of mouth, citra objek wisata, dan wisata halal terhadap keputusan berkunjung memiliki pengaruh positif dan signifikan terhadap Keputusan Berkunjung Wisatawan Ke Pantai Air Manis Kota Padang.]]>
<![CDATA[Pengaruh Citra Destinasi dan Fasilitas Wisata Terhadap Kepuasan Wisatawan Pantai Gandoriah di Kota Pariaman ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Fahrizal, Rozi]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i2.18337
<![CDATA[Penelitian ini dilakukan untuk mengetahui pengaruh citra destinasi dan fasilitas wisata terhadap kepuasan wisatawan pantai gandoriah di kota pariaman. Metode penelitian ini menggunakan metode kuantitatif. Teknik yang digunakan dalam pengumpulan data pada penelitian adalah kuesioner dengan cara menyebarkan kuesioner kepada 100 responden yang populasinya diambil pada tahun 2022 sebanyak 81.478 wisatawan yang berkunjung di pantai gandoriah di kota pariaman. Dalam penelitian ini teknik yang digunakan dalam menentukan sampel menggunakan teknik accidential sampling, dan penelitian ini juga menggunakan uji reliabilitas dengan menggunakan metode cronbach’s alpha. Data jawaban dari responden akan diolah menggunakan SPSS. Hasil penelitian ini menunjukan bahwa citra destinasi berpengaruh positif terhadap kepuasan wisatawan, dan fasilitas wisata berpengaruh positif terhadap kepuasan wisatawan.]]>
<![CDATA[Pengaruh E-Service Quality Terhadap Customer Loyalty Dengan Customer Experience Sebagai Variabel Moderasi Pada Penggunaan Aplikasi Gojek Di Padang ]]>
<![CDATA[Badri, Juarsa]]>;
<![CDATA[Novita, Monalisa]]>
<![CDATA[ Center of Economic Students Journal Vol. 8 No. 1 (2025): January-Maret (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia ]]>
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DOI: 10.56750/csej.v8i1.1088
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh e-service quality terhadap customer loyalty dengan customer experience sebagai variabel moderasi pada penggunaan aplikasi Gojek di Padang. Penelitian ini menggunakan metode kuantitatif dengan teknik pemilihan sampel menggunakan non probability sampling dan teknik penarikan sampel menggunakan accidental sampling dengan jumlah sampel sebanyak 60 sampel. Analisis data menggunakan metode SEM PLS dengan merancang outer model (uji validitas dan uji reliabilitas) dan inner model (uji R-Square, Effect Size, dan uji hipotesis). Hasil penelitian menunjukkan bahwa e-service quality tidak berpengaruh positif terhadap customer loyalty pada penggunaan aplikasi Gojek di Padang. Customer experience berpengaruh positif dan signifikan terhadap customer loyalty pada penggunaan aplikasi Gojek di Padang. E-service quality dan customer loyalty tidak dimoderasi oleh customer experience. Maka dapat disimpulkan bahwa hipotesis pertama ditolak, hipotesis kedua diterima, dan hipotesis ketiga ditolak.]]>
