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Digital Marketing Communication Strategy in Facing Umrah Travel Business Competition in Makassar City: JEL Classification: M31, L83, Z32, D83, L86, M37 Pusvitasari, Dwi; Sukmarini, Andi Vita; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.2125

Abstract

This study discusses the digital marketing communication strategy implemented by PT. Wisata Iman in facing the competition of Umrah travel business in Makassar City. Amid the increasing use of social media and changes in the behavior of prospective Umrah pilgrims, the company utilizes digital platforms—especially Instagram—to expand the reach of promotions, build trust, and increase interaction with prospective customers. Through a descriptive qualitative approach, data was obtained from in-depth interviews with internal parties and customers of PT. Wisata Iman. The results of the study indicate that a communication strategy based on educational, inspirational, and testimonial content through Instagram can increase the trust and interest of prospective pilgrims. However, the company also faces challenges such as limited advertising budget, tight competition, and limited resources in digital content management. Therefore, an integrated strategy with the use of SEO, email marketing, and collaboration with influencers is the key to increasing the effectiveness of digital promotions and expanding the market. This study contributes to understanding the strategic role of digital marketing communication in the religious travel industry.
Analysis of The Influence of Leadership Style, Workload and Work Stress on Employee Performance: Empirical Study from The MATSC Branch of Aviation Navigation Service Provider Institution Amal A. R, Chaerul; Daga, Rosnaini; Samad, Abdul
Golden Ratio of Human Resource Management Vol. 5 No. 2 (2025): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v5i2.1282

Abstract

This study aims to determine and analyze the influence of leadership style variables, workload, and work stress on employee performance at the MATSC branch of an aviation navigation service provider institution. The analysis tool used in this study is data analysis using SPSS. The population in this study was all telecommunications technician employees of the MATSC branch of the aviation navigation service provider institution, totaling 94 employees. The results of the study indicate that: (1) Leadership style has a positive and significant effect on employee performance at The MATSC branch of aviation navigation service provider institution; (2) Workload has a negative but insignificant effect on employee performance at The MATSC branch of aviation navigation service provider institution; (3) Work stress has a negative but insignificant effect on employee performance at The MATSC branch of aviation navigation service provider institution; (4) Leadership style, workload and work stress simultaneously have a significant effect on employee performance at The MATSC branch of aviation navigation service provider institution.
Communication Pattern of Intelligence and Action Field of Class I Special Immigration Office TPI Makassar in Supervising Foreigners Wahidin, Ikhsan; Samad, Abdul; Sukmarini, Andi Vita
Journal of Public Representative and Society Provision Vol. 5 No. 3 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i3.680

Abstract

This study aims to examine, identify and describe the communication patterns of the Intelligence and Enforcement Field of the Makassar Class I TPI Immigration Office in the supervision of foreigners. This research approach uses qualitative research. Data were obtained through observation, in-depth interviews, literature study and documentation. The research was conducted at the Makassar Class I TPI Immigration Office and Makassar Immigration Detention Center with the object of research being foreigners who have been examined by immigration officers. Data collection techniques using interview methods and data analysis techniques using the Miles and Huberman model. The results showed that in the communication pattern of immigration officers and foreigners at the Makassar Class I TPI Immigration Office was carried out directly with the interview method. The interview process is carried out with questions and answers between Immigration Officers and Foreigners with immigration officers being more dominant in the communication process. In the examination process, foreigners are given the opportunity to clarify their presence and activities as well as violations if there are suspected violations. The communication pattern formed in the supervision of foreigners is a chain communication pattern between Immigration Officers, foreigners and translators/guarantors if needed.
Style Influence Transformational Leadership and Organizational Culture on Employee Performance: JEL Classification: M12, M14, M54, J24, O15 Hamid, Siti Hardiyanti Mustaina; Suyuthi, Nurmadhani Fitri; Samad, Abdul
Journal La Bisecoman Vol. 6 No. 3 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i3.2517

Abstract

This study aimed at investigating and discussing the effect of transformational leadership style on employee performance with the view of establishing whether organizational culture had an effect on employee performance and whether organization culture and transformational leadership style jointly had significant impact on employee performance at the Makassar Region V Airport Authority Office. The authors employed a quantitative approach in this study since the questionnaires were distributed to the employees in the Makassar Region V Airport Authority Office. The purposive method was used to select the research sample whereby 50 respondents would pass a questionnaire that was valid and reliable. Findings of this research point to the fact that: (1) transformational leadership style does not significantly and positively influence employee performance at Makassar Region V Airport Authority Office. (2) Organizational culture positively and significantly influences the performance of employees, and influences the performance of employees in part at the Makassar Region V Airport Authority Office. (3) At the same time, the organization culture and the style of leadership, transformational leadership style, significantly influence the employee performance at the Makassar Region V Airport Authority Office.
Ipteks Pendampingan Teknis Peningkatan Jalan dengan Pavingisasi dan Perbaikan Sistem Drainase di TPQ Al-Ashfa Dusun Rampal Desa Dadapan Kab. Malang Utari, Rini Pebri; Rommel, Erwin; Setyono, Ernawan; Samad, Abdul
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7941

Abstract

Program pengabdian masyarakat di TPQ Al-Ashfa Dusun Rampal, Kabupaten Malang, merupakan hasil kolaborasi mahasiswa PMM, dosen, dan masyarakat dalam mengatasi permasalahan infrastruktur yang meliputi akses jalan yang kurang memadai, potensi longsor pada lereng, serta lingkungan belajar yang belum tertata. Penyelesaian difokuskan pada tiga tahap utama, yaitu pemasangan paving block mutu K-300 seluas 132 m² untuk meningkatkan aksesibilitas, pembangunan talud dan pagar pengaman guna memperkuat stabilitas lereng sekaligus menjamin keselamatan, serta penataan lingkungan TPQ agar tercipta kondisi yang lebih rapi, aman, dan kondusif. Hasil kegiatan menunjukkan adanya peningkatan kualitas infrastruktur, kenyamanan, dan keselamatan santri maupun masyarakat, disertai penguatan kapasitas teknis serta solidaritas sosial melalui gotong royong. Kesimpulannya, program ini tidak hanya menghasilkan perbaikan fisik, tetapi juga membangun kesadaran kolektif dalam pemeliharaan fasilitas publik. Saran yang diajukan meliputi kebijakan pemeliharaan berbasis partisipasi masyarakat, dukungan pemerintah desa, serta pendampingan berkelanjutan dari perguruan tinggi dan dunia usaha untuk mendorong pembangunan desa yang inklusif dan berkelanjutan.
The Use Malays-Sambas Expressions in Developing Character Education in Sambas Primary Madrasah in Millennial Era Putra, Purniadi; Kartika MR, Galuh Nashrulloh; Hafiz, Abdul; Pratama, Dendi; Samad, Abdul
Jurnal Ilmiah Peuradeun Vol. 9 No. 2 (2021): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v9i2.482

Abstract

The Malays-Sambas expression is believed to have contributed to the Islamic basic education through an emphasis on a culture of shame expression that reflects the honor, reputation, and self-esteem of foreign cultures. The purpose of this study was to analyze the expression of Malay Sambas in improving the character education of Islamic primary students. The naturalistic phenomenological method was used to analyze the data of 6 students, 3 principals, and classroom teachers through in-depth interview sessions. The voices of participants with homogeneous characteristics of the Sambas Malay ethnicity were recorded and analyzed looking at the characteristics and implications, among others: 1) Exploration of the Sambas Malay; Suppan said, "a small wrong hand is set up" means respect, openness, gentle words, and the expression of the language of "tullah"(damned) to teach children, should not conflict with parents, teachers or parents. 2) The contribution of the Malay-Sambas language has significant character education value. Therefore, these findings contributed to schools in creating a model of local wisdom curriculum that aims to explore the richness of local values integrated into formulating the lives of a good millennial generation, so that they can maintain their values ​​while respecting globalization dominance.
Antibiotics Resistance in Poultry and its Solution Samad, Abdul
Devotion : Journal of Research and Community Service Vol. 3 No. 10 (2022): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i10.206

Abstract

The poultry sector has grown quickly over the past three decades. This has led to increased use of antibiotics as both medicinal and growth-promoting drugs. Concerns about the emergence of antibiotic resistance in bacterial populations, the presence of antibiotic residues in poultry products, and the increasing consumer demand for products free of antibiotic residues have accelerated the search for alternatives that could replace antibiotics without causing a loss in productivity or product quality. These alternatives to antibiotics in chicken include the use of organic acids, probiotic microorganisms, prebiotic substrates that encourage the establishment of beneficial bacterial populations, or symbiotic (combinations of prebiotics and probiotics), which boost production and maintain bird health. Phytobiotics, antimicrobial peptides, herbal medications, vitamins and minerals, and plant extracts are more examples. Probiotic organisms compete with pathogenic organisms for colonization sites in the gastrointestinal tract, redirect fewer nutrients to harmful microorganisms and the toxins they produce, and stimulate the immune system. Prebiotics also present an option since they change the immune system and intestinal microorganisms to prevent pathogens from colonizing the gut and to promote the growth of healthy microflora. However, further research is required to select probiotic, prebiotic, or synbiotics either alone or in combination that can result in the selection of strains capable of functioning well in the gastrointestinal system. Using synbiotics is still a preferable method for improving poultry production. Researchers can utilize the information in this review to further their understanding of antibiotic alternatives for poultry birds without sacrificing the welfare or performance of the birds.
THE INFLUENCE OF WORK ABILITY AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE GUNUNG SUGIH SUB-DISTRICT OF THE CENTRAL LAMPUNG DISTRICT Samad, Abdul; Febriansyah, Febriansyah
Saburai International Journal of Social Sciences and Development Vol 7, No 2 (2023): SABURAI INTERNASIONAL JOURNAL OF SOCIAL SCIENCES AND DEVELOPMENT
Publisher : University of Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/saburaiijssd.v7i2.4097

Abstract

The effectiveness of operations and the success of achieving the goals of an organization is determined by how much motivation is given by members to optimize their performance. Therefore, the element of human resources (HR) needs special attention, handling and treatment in addition to other factors because of its departure as the subject of implementing the policies and operational activities of an organization in line with the objectives of the organization itself. An additional effort is to increase the availability of facilities that are expected to help employees carry out their duties and functions efficiently and effectively. Among the problems faced by employees in Gunung Sugih Sub-district, Central Lampung Regency are as follows: less than optimal work ability, such as employees' lack of understanding of the latest technology and science, which is considered as one of the factors that hinder their performance; less motivation, which is shown by employees only waiting for orders from superiors and being less productive; and poor work performance. This research uses descriptive quantitative research methods, namely research methods that use data in the form of numbers in analyzing the facts found which aim to determine the relationship between variables in a population. The analysis used is simple and multiple regression. This study used 40 respondents. The purpose of this study was to determine. The effect of Work Ability on employee performance, the effect of Work Motivation on employee performance, the effect of Work Ability and Work Motivation together on employee performance there is an effect of Work Ability (X1) on Employee Performance (Y) of 71.1%. There is an effect of Work Motivation on Employee Performance of 79.3%, there is an effect of Work Ability and Work Motivation together on Employee Performance of 80.8%.