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Journal : EKONOMIKA45

Analisis Peranan Kinerja, Promosi, dan Pelayanan Radio RSPD 96,5 FM terhadap Kepuasan Masyarakat dalam Menyampaikan Informasi Rini Sopiani; Junita Lubis; Fauziah Hanum
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.2500

Abstract

The aim of this research is to determine the influence of the performance, promotion and service of RSPD 96.5 FM Radio on public satisfaction in conveying information. This type of research is quantitative research. The sample used was 100 people, namely loyal listeners of RSPD Radio 96.5 FM. The research results show that performance, promotion and service have a positive and significant effect both partially and simultaneously. For the performance variable (X1), the value obtained was tcount (3.541) > ttable 1.661) and a significance level of 0.001 < 0.05. This means that performance partially influences community satisfaction. For the promotion variable (X2), the value obtained is tcount (2.946) > ttable (1.661) and the significance level is 0.001 < 0.05. This means that promotion partially influences public satisfaction. For service (X3), the value obtained is tcount (4,722) > ttable (1.661) and the significance level is 0.000 < 0.05. This means that service partially influences community satisfaction. The coefficient of determination test results obtained a value of 0.725. This value means that public satisfaction can be explained by performance, promotion and service by 72.5%. Meanwhile, the remaining 27.5% was influenced by other variables not examined in this research.
Pengaruh Gaya Hidup, Service Quality, dan Word Of Mouth terhadap Keputusan Pembelian Konsumen dalam Memilih Cafe Sebagai Tempat Hangout di CKC Corner Perisai Rantauprapat Astri Bella Lestari; Siti Lam’ah Nasution; Junita Lubis
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2252

Abstract

This research aims to determine the influence of lifestyle, service quality, and word of mouth on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. This type of research is quantitative. In this study, the population is consumers of the CKC Corner Shield Rantauprapat café, the number of which is not known for certain. Because the population is unknown, the sample size obtained from the formula (Sujarweni, 2015) was 96 people. The sampling technique used is accidental sampling, that is, the sampling technique can be carried out on anyone who is accidentally found and is suitable to be used as a sample, then that person can be used as a sample. The research results show that lifestyle, service quality, and word of mouth have a positive and significant influence on consumer purchasing decisions in choosing a café as a hangout place at CKC Corner Shield Rantauprapat. The R square value from the coefficient of determination analysis is 0.606, meaning that purchasing decisions can be explained by lifestyle variables (x1), service quality (x2), and word of mouth (x3) of 60.6%, while the remaining 39.4% can be explained by other variables not examined in this study.
Pengaruh Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pemuda dan Olahraga Kebudayaan dan Pariwisata Kabupaten Labuhanbatu Indri Liza Karina; Junita Lubis; Pitriyani Pitriyani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.4834

Abstract

This study was conducted at the Youth and Sports Culture and Tourism Office of Labuhanbatu Regency with the aim of analyzing the influence of organizational culture and organizational commitment on the performance produced by employees with job satisfaction as an intervening variable. This study uses a quantitative method with the help of the IBM SPSS 25 Software analysis tool. This research was tested using path analysis, t-test, and determination coefficient test. The results of the study show that: 1) organizational culture (X1) has a positive and significant influence on job satisfaction (Z); 2) organizational commitment (X2) has a positive and significant influence on job satisfaction (Z); 3) job satisfaction (Z) has a positive and significant influence on employee performance.