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All Journal JURNAL SAINS PERTANIAN EQUATOR Jurnal Teknologi Pertanian Andalas AgriHumanis: Journal of Agriculture and Human Resource Development Studies Unri Conference Series: Community Engagement Sagu Publikasi Riset Mahasiswa Manajemen Journal Research of Social Science, Economics, and Management Teknologi dan Industri Pertanian Indonesia Al-Zayn: Jurnal Ilmu Sosial & Hukum Causa: Jurnal Hukum dan Kewarganegaraan JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Intelek Insan Cendikia Journal of Industrial and Mechanical Engineering Jurnal BOLA : Bersama Olahraga Laju Asia
Edo Saputra
Jurusan Teknologi Pertanian, Fakultas Pertanian, Universitas Riau
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Analysis of Readiness and Acceptance Levels of the 'Customer Monitoring Apps' Technology in the Heavy Equipment Industry Using the Technology Readiness and Acceptance Model (TRAM) Saputra, Edo; Puspita, Niniek Fajar; Rahardjo, Jani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1346

Abstract

This research aims to analyze the technology readiness and technology acceptance rate of UT Connect application users in the heavy equipment industry using the Technology Readiness and Acceptance Model (TRAM) approach. The analysis was carried out through the Structural Equation Modeling – Partial Least Square (SEM–PLS) method, including testing the outer model, inner model, and conducting hypothesis testing to assess validity, reliability, and relationships between constructs. The results of the study showed that all constructs met the criteria for validity and reliability. In terms of technological readiness, Optimism has a significant effect on Perceived Usefulness, while Innovativeness, Discomfort, and Insecurity have no effect on either Perceived Usefulness or Perceived Ease of Use. These findings indicate that users have a good level of readiness to embrace digital innovations, even though negative factors do not have a significant influence. Regarding technology acceptance, the variables Perceived Enjoyment, Technology Self-Efficacy, Perceived Ease of Use, and Perceived Usefulness have a significant influence on user attitudes (Attitude Toward Using) and actual usage behavior (Actual Usage). The relationship between Perceived Ease of Use and Perceived Usefulness was also found to be strong, and users’ positive attitudes have an effect on their use of the application. The findings of this study provide empirical evidence that the TRAM model can explain the factors influencing the acceptance and use of digital applications and can serve as a basis for enhancing the effectiveness of UT Connect implementation.
Co-Authors - Andasuryani Abimanyu Abimanyu Aji Wibowo Alexander Hutagaol Alfarel Kurniawan Anthony Hamzah Ayu Efritadewi Candra, Jumi Dewi Fortuna Ayu Dewi, Yossie Kharisma Dimas Prasetya Edfan Darlis Fajar Restuhadi Heni Widiyani Hutagaol, Alexander Jani Rahardjo Joni Gunawan Keflin, David Kevin Oksandy Ramadhani Masrul Muhammad Idhamsyah Natalia Natalia Nathanael Pratama Rezky Nelson Adi Riyanto Niniek Fajar Puspita, Niniek Fajar Nopiani, Yanti Nurmalina Nurmalina, Nurmalina Paundra, Fajar Pramudya, Daka putra, Ahmad Saputra Putri Ayuni Raswen Efendy Riduansyah Riduansyah Riftyan, Emma Saat Egra Santosa Santosa Santoso, Dwi Saputra, Andhyka Jaya Satrio Aji Pratama Shanti Fiftriani Shanti Fitriani Sirait, Sudirman Sudirman Sirait Syafitri Haryani Tri Suci, Yunisa USMAN PATO Vonny Setiaries Johan Widagdo, Herry Yunisa Tri Suci Yusmarini Yusmarini