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All Journal PROSIDING SEMINAR NASIONAL SEGMEN Jurnal Manajemen dan Bisnis Jurnal Keuangan dan Perbankan Benefit: Jurnal Manajemen dan Bisnis DERIVATIF Daya Saing : Jurnal Ilmu Manajemen Jurnal Sinar Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Majalah Ilmiah Warta Dharmawangsa Review of Management and Entrepreneurship Jurnal Pengabdian Masyarakat IPTEKS Ilomata International Journal of Management BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Simki Economic Dynamic Management Journal Jurnal Manajemen DIVERSIFIKASI Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Borobudur Management Review Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi National Multidisciplinary Sciences Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Manajemen : Jurnal Ekonomi IECON: International Economics and Business Conference Ulil Albab Jurnal Pengabdian Masyarakat Manage eJEBA JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan
Maheni Ika Sari
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS SWOT UNTUK PEMASARAN DI TOKO BANGUNAN “BIMA JAYA” Cahyo, Bayu Dwi; Sari, Maheni Ika; Hermawan, Haris
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2136

Abstract

Marketing strategy has an important role to achieve business success. In determining the appropriate marketing strategy for the company, analysis is needed to see market needs. This is done by analyzing the business environment, both internal and external, usually called a SWOT analysis. The SWOT analysis is thorough on the strengths, weaknesses, opportunities and threats. This analysis is needed to determine several strategies that exist in the company. One of them is the Bima Jaya Bondowoso Building Shop. This study aims to determine the development of the right strategy based on SWOT analysis to be applied to the Bima Jaya Bondowoso Building Shop. The sampling technique used non-probability sampling by using snow ball sampling. From the results of this study that the results of the Internal and External Matrix have a Stability strategy to develop in the future the strategies that can be applied consist of defensive and offensive strategies, defending and product development. The SWOT matrix analysis is S-O where this strategy takes advantage of the company's strengths to seize opportunities that exist in the external environment. The result of the company's alternative strategy is to develop a marketing strategy that has not been done at the Bima Jaya store before and will be developed by the Bima Jaya store in the future.
ANALISIS PENGARUH KUALITAS INFORMASI, E-WOM DAN SUBSIDI ONGKIR TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE Yunitasari, Silvia; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1955

Abstract

Bisnis e-commerce yang semakin besar dan cepat, khususnya di Indonesia menyebabkan banyaknya e-commerce bermunculan, serta setiap e-commerce menawarkan keuntungan dan kemudahan yang beragam serta memunculkan persaingan yang semakin tinggi. Berdasarkan persentase e-commerce yang dirilis oleh iprice.co.id, Shopee menguasai pasar e-commerce tingkat kedua. Shopee menjadi e-commerce yang paling disukai oleh konsumen, karena fitur-fitur yang dihadirkan oleh shopee lebih interaktif dan tema yang selalu berbeda tiap momen, namun kepuasan konsumen masih sangat relative puas dan juga ada pula yang tidak puas, khususnya dikalangan anak muda yatu mahasiswa. Tujuan penelitian ini untuk mengetahui kualitas informasi, elektronic word of mouth, subsidi ongkir berpengaruh signifikan terhadap keputusan pembelian shopee pada Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember. Jenis penelitian ini adalah penelitian kausalitas. Populasi dalam penelitian ini yaitu Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember yang menggunakan aplikasi Shopee. Sampel yang digunakan sebanyak 76 responden dengan menggunakan teknik puposive sampling. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan kualitas informasi, elektronic word of mouth, subsidi ongkir berpengaruh signifikan terhadap keputusan pembelian shopee pada Mahasiswa Fakultas Ekonomi Manajemen Angkatan 2018 Universitas Muhammadiyah Jember.
ANALISIS PERSEPSI TENTANG KUALITAS LAYANAN TERHADAPKEPUASAN KONSUMEN PADA UD. MUKTI JAYA JEMBER Andrean, Mohammad Ongky; Hermawan, Haris; Sari, Maheni Ika
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3493

Abstract

Performance decisions get better, namely the goal for all employees to want to achieve the targets that have been set. The purpose of this study was to determine the Perception Analysis and Consumer Satisfaction at UD. Mukti Jaya Jember. The population used in this research is UD consumers. Mukti Jaya Jember. The sample used was 82 respondents, using a non-probability sampling technique. The data analysis technique uses multiple linear regression analysis. The results of this study indicate that the Perception Analysis variable has a significant effect on consumer satisfaction. Suggestions in this study is that companies can increase customer satisfaction.
ANALISIS KESEHATAN BUMDES BERDASARKAN ASPEK PERMODALAN, LIKUIDITAS, KEMANDIRIAN DAN PERTUMBUHAN (Studi Kasus BUMDes Dana Asri Sejahtera Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember) Aini, Terawati Isro’; Sari, Maheni Ika; Winahyu, Pawestri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1759

Abstract

This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Dana Asri Sejahtera, Wonoasri Village, Tempurejo District, Jember Regency). The analytical tool used in this study is an analysis of aspects of capital, liquidity, independence and growth. Based on the analysis results show that the health of BUMDes based on aspects of capital, liquidity, and growth is quite healthy. The factors that affect the health level of BUMDes Dana Asri Sejahtera in 2019-2020 are the estimated capital of BUMDes Dana Asri Sejahtera in meeting their operational needs. The ability of Dana Asri Sejahtera BUMDes to fulfill their short-term obligations, and the ability of Dana Asri Sejahtera BUMDes to produce SHU for capital or independence and or for institutional development, member dividends and operating expenses or expenses.
ANALISIS KUALITAS LAYANAN E-COMMERCE TERHADAP KEPUASAN PELANGGAN (STUDI KASUS : RUMAH KERAJINAN KAYU SITUBONDO) Windiawati, Windiawati; Sari, Maheni Ika
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1997

Abstract

The research objective was to determine and analyze the effect of efficiency, fulfillment, system availability, privacy, and partial responsiveness to customer satisfaction. The theories used in this research are marketing management theory, service quality theory, and customer satisfaction theory. The research was conducted on customers of the Wooden Craft House. This type of descriptive quantitative research using purposive sampling method with a sample of 82 respondents. The nature of the research is explanatory. The test tool used is multiple linear regression, with SPSS software version 20.00. The t test results show that efficiency (0.003), fulfillment (0.006), system availability (0.001), privacy (0.000), and responsiveness (0.002) have a significant effect on customer satisfaction partially. The regression test shows that efficiency (0.155), fulfillment (0.195), system availability (0.189), privacy (0.220), and responsiveness (0.210) have a positive effect on customer satisfaction and the coefficient of determination test is 93.7%, customer satisfaction is influenced by efficiency. , fulfillment, system availability, privacy, and responsiveness while the remaining 6.3% is influenced by other variables outside of research.
PERILAKU MANAJEMEN KEUANGAN PEDAGANG PEREMPUAN DI PASAR KALISAT KABUPATEN JEMBER Safira, Serli Vebriana; Supeni, Retno Endah; Sari, Maheni Ika
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.4133

Abstract

The phenomenon that occurs to female traders in the Kalisat market is financial knowledge where traders in the Kalisat market do not understand how to manage finances properly even though the proceeds from their sales are set aside to be saved every day. The researcher intends to measure the financial management behavior of female traders in the Kalisat market, Jember district by raising variables regarding financial management which refer to financial knowledge, income, financial attitude, personality and financial management behavior. The data obtained by distributing questionnaires through the Google Form. The population measurement was conducted by interviewing the head of the market management and the results obtained were 1,520 female traders. The sampling technique used the Slovin formula and the results obtained were 320 respondents with the criteria of being female, aged over 17 years and trading for more than 5 years. The method is a quantitative approach with multiple linear regression tests. The results of the study stated that the financial management behavior of female traders in the Kalisat market in Jember district was positively and significantly influenced by the variables of financial knowledge, income, financial attitudes, and personality.
PENGARUH CITRA DESTINASI, PROMOSI, KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DIRA SWIMMING POOL AMBULU Ma’nunah, Zauharotul; Sari, Maheni Ika; Winahyu, Pawestri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1765

Abstract

Study aims to determine and analyze the effect of destination image, promotion, service quality on visitor satisfaction at Dira Swimming Pool Ambulu. The primary data sources used in this study were respondents' answers through questionnaire items. The population of this study were all visitors to the Ambulu Dira Swimming Pool whose exact number could not be counted. Thus the number of samples in this study amounted to 80 respondents. The analytical tool used in this research is multiple linear regression analysis. Multiple regression test results show that the image of the destination has a positive effect on visitor satisfaction. This proves that a good destination image will increase visitor satisfaction at Dira Swimming Pool Ambulu. Promotion has a positive effect on visitor satisfaction. This proves that an attractive promotion will increase visitor satisfaction of Dira Swimming Pool Ambulu. Service quality has a positive effect on visitor satisfaction. This proves that good service quality will increase visitor satisfaction of Dira Swimming Pool Ambulu.
ANALISIS KESEHATAN BUMDES BERDASARKAN ASPEK PERMODALAN, LIKUIDITAS, KEMANDIRIAN DAN PERTUMBUHAN PADA BUMDES USAHA SEJAHTERA DESA KARANGSONO, KECAMATAN BANGSALSARI Oktaviani, Nadia; Sari, Maheni Ika; Hermawan, Haris
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2018

Abstract

This study aims to determine and analyze the health of BUMDes based on aspects of capital, liquidity, independence and growth (case study of BUMDes Usaha Sejahtera, Karangsono Village, Bangsalsari District, Jember Regency). The type of research used is quantitative research. This study uses external secondary data sources obtained through literature studies which are arranged in the form of documents in the form of reports, books and other written sources related to the object of research and primary data sources, namely financial report data in the form of Balance Sheet reports and Profit and Loss reports for BUMDes Business. Prosperous period 2018-2020. The analytical tool used in this research is the analysis of liquidity ratios, solvency ratios, activity ratios, and profitability ratios. The results of this study indicate that the health of BUMDes based on aspects of capital, liquidity, independence and growth in terms of liquidity ratios, solvency ratios, activity ratios and profitability ratios is quite healthy. The factors that affect the soundness of BUMDes Usaha Sejahtera in 2018-2020 are having a high liquidity ratio to pay obligations that are soon due by using assets or assets owned by the company, successfully reducing asset financing by debt and fully using own capital in operational activities. company, is able to manage receivables with a fast receivables turnover ratio so that it is profitable for BUMDes Usaha Sejahtera, and is able to maintain the company's profit level and even increase the profit percentage
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN DALAM MEMILIH PRODUK (Studi Kasus pada Customer Baru MyDevTeam) Ainun N, Fardhotun; Sari, Maheni Ika; Winahyu, Pawestri
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1991

Abstract

This study aims to determine and analyze the influence of marketing mix decisions in choosing a product (Case Study on New Customers in MyDevTeam). The primary data sources used in this study were respondents' answers through a questionnaire item. The population of this study is all new potential customers who make purchases at MyDevTeam. The number of samples in this study was set at 110 respondents with the criteria of prospective customers who have a business more than 1 year so that they need innovative marketing services. The analytical tool used in this research is multiple linear regression analysis. The results of multiple regression testing show that product quality influences the decision to choose a new customer product at MyDevTeam. Price affects the decision to choose a new customer product in MyDevTeam. Place affects the decision to choose a new customer product in MyDevTeam. Promotion affects the decision to choose a new customer product in MyDevTeam.
RANCANGAN STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BLUE OCEAN STRATEGY PADA USAHA BAKSO HADIRIN KENCONG KABUPATEN JEMBER Sari, Nur Ita; Sari, Maheni Ika; Rahayu, Jekti
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i2.1951

Abstract

Bakso Hadirin is an SME engaged in the culinary industry in general meatballs are served with hot and clear soup, but the father hadirin as the founder and owner of the Bakso Hadirin made a new innovation to produce pentol in frozen food packaging therefore bakso hadirin need to design the right strategy to compete and develop the business. Blue Ocean Strategy is a strategy that the company applies together with its tools and frameworks, to be able to create value innovations, where the company is able to create new value for customers, and is able to create a new market space where there are no competitors in it the goal to be achieved in this study, namely to know the analysis of the business development strategy design using the Blue Ocean Strategy (BOS) approach method in the bakso hadirin business Kencong, Jember Regency. The research method uses a qualitative research approach. by using the four-step framework tool and the abolish-reduce-enhance-create scheme. The result of this study is the promotion factor, the product quality factor must be improved, the product factor must be created, the price factor must be consistent, but The bakso hadirin must be able to be consistent in carrying out a promotion so that the products offered can be known by many people and can increase sales in the long term.
Co-Authors Achmad Hasan Hafidzi Agus Irawan Agus Yulianti, Yulas Ahmad Baiquni Ahmad Fatoni, Setio Ahmad Hasan Hafidzi Ahmad Izzuddin Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Alfi Arif Ana Mufida Ana Mufida Ana Mufidah Andrean, Mohammad Ongky Aqnes Devita Efendy Arrahhma Elian Tania Bayu Wijayantini, Bayu Cahyo, Bayu Dwi Devi Lestari Dian Asih Budiarti Ega Afri Wulandari Eko Budi Satoto Fadhilah, Ikrimah Nur Fardela, Yusfi Nila Fefi Nurdiana Wijayanti Feti Fatimah Fina Pratna Paramita Fitra Nahar Rizky Haris Hermawan Haris Hermawan, Haris Himmah, Efiatul Hoji, Saiful Holiseh Holiseh Ikrimah Nur Fadhilah Ira Puspita Dewi S Irianti, Lutvia Ragilta Jekti Rahayu Juhari Juhari Karsiyanto, Regita Wira Utami Kuncoro, Muh Alfan Ma’nunah, Zauharotul Masluhah S, Masluhah S Mathew, Raisun Mela Rosalina Mochtar Luthfi Effendy Mohammad Fathul Muin Mubarok, Muhammad Umam Muhammad Edo Fiorentino Muzaki Ahmad Dayan Muzammil, M. Alfian Nely Supeni Nely Supeni Ningtias, Kiki Arista Wahyu Nita Herlina Novita Dwi Susanti Nurul Qomariah Oktaviani, Nadia Paramita, Fina Pratna Prabatwati, Titis Alvita Pramesti, Cindy Pratama, Rizky Anggi Rahayu, Jekti Rajasa, Ilham Surya Rendy Mirwan Aspirandi Retno Endah Supeni Retno Endah Supeni Reza Vannes Fahlevy Ririn Windari Rosalina, Mela Rusdiyanto Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Safira, Serli Vebriana Sari, Nur Ita Septy Holisa Umamy Siti Naisyah Suharto, Akhamd Suharto, Akhmad Sutrisno, Mashluhah Tatit Diansari Reskiputri Tatit Diansari Reskiputri Tatit Diansari Reskiputri, Tatit Diansari Tina Destiana Trias Setyowati Trias Setyowati, Trias Wahyu Eko Setianingsih Wenny Murtalining Tyas Wibowo, Yohanes Gunawan Winahyu, Pawestri Winaldha Ninda Rossytania Windiawati, Windiawati Yanik Rinata Yesita Karel Yoni Setiawan Yunitasari, Silvia Yusron Rozaid Yusron Rozzaid