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The Influence of Brand Reputation and Price on the Decision to Purchase Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products, South Jakarta) Tampubolon, Irene Lily; Sofia, Evi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1780

The purpose of this research is to examine: The Influence of Brand Reputation and Price on Purchase Decisions for Counterfeited Crocs Products (Case Study of Users of Fake Crocs Products in South Jakarta). This research used a sample of 100 samples, with the criteria being consumers who had used fake Crocs products and consumers who were still using fake Crocs products. The data analysis that researchers used in this research used descriptive analysis, data quality testing, classical assumption testing, multiple linear regression testing, hypothesis testing, and coefficient of determination testing. The software that researchers use is SPSS version 25. The results of this research are: 1) Based on the results of the T test, it is known that the sig value is 0.000 < 0.05, meaning that the Brand Reputation variable (X1) statistically has a positive and significant effect on Purchasing Decisions (Y).Â 2) Based on the results of the T Test on the Price variable, it is known that the sig value is 0.015 < 0.05, meaning that the Price variable (X2) statistically has a positive and significant effect on Purchasing Decisions (Y). 3) The Brand Reputation and Price variables simultaneously have a significant effect on Purchasing Decisions by having a sig value of 0.000 <0.005, meaning they have a positive and significant effect on Purchasing Decisions (Y) simultaneously.

PERAN PENDIDIKAN AGAMA ISLAM DALAM MENINGKATKAN KESADARAN ANTIKORUPSI DI KALANGAN MAHASISWA Sa’diyah, Rika; Shofiyah, Siti; Sofia, Evi
FIKRAH Vol 9 No 1 (2025): JUNI
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/fikrah.v9i1.20635

This study aims to analyze the effectiveness of Islamic Religious Education in increasing anticorruption awareness among students. The widespread corruption phenomenon in Indonesia shows the importance of character education from an early age, especially through religious education. Islamic Religious Education has great potential in shaping anti-corruption character in students. In addition, this study identifies several factors that affect the effectiveness of Islamic religious education, such as the quality of lecturers, a conducive learning environment, and student involvement in religious activities. With a descriptive qualitative method, data was collected through in-depth interviews, observations, and document analysis of student learning in the Islamic Religious Education course at the University of Muhammadiyah Jakarta. The results of the study show that Islamic Religious Education that integrates anti-corruption values is effective in forming students' awareness of the dangers of corruption and the importance of personal integrity. The research also shows the importance of a more intensive curriculum in terms of anti-corruption materials to support the achievement of anti-corruption attitudes among students. The findings of this study also recommend that universities pay more attention to the quality of Islamic religious education and integrate anti-corruption values more systematically in all aspects of learning. In addition, further research is needed to measure the long-term impact of Islamic religious education in shaping anti-corruption character in university graduates. It is hoped that it can produce a young generation who has high integrity and is able to contribute to building a nation that is clean from corruption.

PENINGKATAN PEMAHAMAN PENDIDIKAN ANTIKORUPSI MELALUI EDUKASI BAGI ANAK MUDA GEN Z DALAM PEMBERANTASAN KORUPSI DI SMA NEGERI 2 KABUPATEN TANGERANG BANTEN Sofia, Evi; Rika Sa'diyah
Jurnal Cahaya Edukasi Vol 2 No 2 (2025): Jurnal Cahaya Edukasi: April
Publisher : Cahaya Smart Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63863/jce.v3i2.60

Tujuan dari kegiatan pengabdian pada masyarakat ini adalah untuk meningkatkan pemahaman anak muda Gen Z di SMA Negeri 2 Kabupaten Tangerang tentang pendidikan antikorupsi. Metode pelaksanaan kegiatan melibatkan sosialisasi, edukasi, diskusi, dan simulasi kasus-kasus korupsi yang relevan, di mana para peserta diajak untuk memahami dampak negatif dari korupsi dan langkah-langkah pencegahannya. Hasil kegiatan menunjukkan peningkatan kesadaran dan pemahaman siswa mengenai pentingnya memahami ap aitu korupsi dan perilaku koruptif yang merupakan cikal bakal dari perbuatan korupsi. Diharapkan peserta menghindari perilaku-perilaku koruptif seperti tidak jujur, mencontek, tidak menepati janji dan lain-lain dalam kehidupan sehari-hari. Saran diberikan untuk memperkuat pendidikan antikorupsi melalui kurikulum formal dan kegiatan ekstrakurikuler di sekolah.

OPTIMALISASI KUALITAS AIR DI KOBER DAARUL AMAL MENGGUNAKAN SISTEM FILTRASI UNTUK MENINGKATKAN SANITASI LINGKUNGAN DAN KESEHATAN ANAK Sofia, Evi; Septianissa, Selly; Suryaman, Nia Nuraeni; Komarudin, Udin; Martoni, Martoni; Chandrasari, Ayu Zahra; Prasetia, Adhita; Zanika, Sugih Yusuf; Nugraha, Suhud; Trisnawan , Lukman
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2604

Daarul Amal Playgroup (KOBER), an early childhood education establishment situated in Bandung City, plays a pivotal role in fostering an intelligent and healthy generation. Nonetheless, despite its significant role in educating children, this institution encounters some obstacles, particularly with the quality of water utilized in everyday operations. This community service initiative seeks to enhance water quality at KOBER Daarul Amal by instructing students on the significance of clean water and implementing a filtration system utilizing three filter media: zeolite, ferrolite, and activated charcoal. The outcomes of the educational initiatives for students indicated an increased awareness regarding the significance of clean water. The outcomes of educational initiatives indicate that students have increased their awareness regarding the significance of clean water. Furthermore, the implementation of water filtration has enhanced the water quality at the site, as demonstrated by the initial TDS test results, which ranged from 455.3 ppm to 359,7 ppm, and the turbidity value, which decreased from 4.50 NTU to 4.48 NTU. In addition, based on the results of the questionnaire given to the teachers, it can also be concluded that this community service activity has met its targets.

Edukasi Kesehatan Santri Pesantren Tahfidzul Quran Pondok Bambu Kabupaten Bogor Sa'diyah, Rika; Kumala Sari, Eva Dwi; ., Nurfadhilah; Anam, Moh. Khoirul; Suwarni, Indah; ., Kurniawan; ., Istiqomah; Sutini, Ai; Sumarni, Lilik; Sofia, Evi; ., Hasnida; Masithoh, Siti; Shofiyah, Siti; Khotimah, Husnul; Ichsan, Ilmi Zajuli
Jurnal Pengabdian ADPIKS Vol 2 No 1 (2024): Vol 2 No 1 Tahun 2024
Publisher : Asosiasi Dosen Peneliti Ilmu Keislaman dan Sosial (ADPIKS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kegiatan bertujuan membuka ruang diskusi yang aman bagi santri untuk menyampaikan gagasan dan perasaan terkait kesehatan dan proses tumbuh kembang. Metode pelaksanaan edukasi dengan teknik curah pendapat dan diskusi selama 60 menit, dengan peserta 48 santri putra dan putri ditambah 2 pembina. Pengabdian ini diinisiasi oleh Asosiasi Dosen Peneliti Ilmu ke-Islaman dan Sosial (ADPIKS) bermitra dengan Pesantren Tahfidzul Quran Pondok Bambu, Desa Cogreg, Parung, Bogor. Proses edukasi berjalan sangat dinamis dengan interaksi dan partisipasi aktif hampir seluruh peserta. Diskusi membahas tema proses pertumbuhan fisik dan perkembangan santri, perubahan emosi, dan cara mengendalikan perasaan untuk meningkatkan kesehatan mental santri. Pasca kegiatan masih banyak santri yang melanjutkan diskusi, jadi sangat direkomendasikan untuk melaksanakan kegiatan serupa secara periodik agar menjawab keingintahuan santri dan membangun perilaku sehat.

PERAN PENDIDIKAN AGAMA ISLAM DALAM MENINGKATKAN KESADARAN ANTIKORUPSI DI KALANGAN MAHASISWA Sa’diyah, Rika; Shofiyah, Siti; Sofia, Evi
FIKRAH Vol 9 No 1 (2025): JUNI
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/fikrah.v9i1.20635

This study aims to analyze the effectiveness of Islamic Religious Education in increasing anticorruption awareness among students. The widespread corruption phenomenon in Indonesia shows the importance of character education from an early age, especially through religious education. Islamic Religious Education has great potential in shaping anti-corruption character in students. In addition, this study identifies several factors that affect the effectiveness of Islamic religious education, such as the quality of lecturers, a conducive learning environment, and student involvement in religious activities. With a descriptive qualitative method, data was collected through in-depth interviews, observations, and document analysis of student learning in the Islamic Religious Education course at the University of Muhammadiyah Jakarta. The results of the study show that Islamic Religious Education that integrates anti-corruption values is effective in forming students' awareness of the dangers of corruption and the importance of personal integrity. The research also shows the importance of a more intensive curriculum in terms of anti-corruption materials to support the achievement of anti-corruption attitudes among students. The findings of this study also recommend that universities pay more attention to the quality of Islamic religious education and integrate anti-corruption values more systematically in all aspects of learning. In addition, further research is needed to measure the long-term impact of Islamic religious education in shaping anti-corruption character in university graduates. It is hoped that it can produce a young generation who has high integrity and is able to contribute to building a nation that is clean from corruption.

Peningkatan Literasi Polis Standar Kendaraan Bermotor Indonesia Pada Warga DKI Jakarta Dewanto, Dedy; Rozamuri, Arif Murti; Nurhadi, Elan; Basid, Rezqi Ananda; Mauludianna, Sri Morisonya; Susanto, Erwin; Sofia, Evi; Kusumawati, Fiska; Arham, Muhammad; Pranyoto, Suhari
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 2 (2025): JADKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i2.4499

One of the tasks of community service is to increase the Literacy of Motor Vehicle Insurance Policy to the Residents of DKI Jakarta, where the policy holders certainly want excellent service both in acceptance and claims. This community service activity is based on Increasing Literacy of Motor Vehicle Insurance Policy to the Residents of DKI Jakarta in order to Increase Awareness, Duty Utmost Good Faith, Excellent Service to Insurance Policy Holders. Motor Vehicle Insurance Policy holders face great challenges when driving in DKI Jakarta and its surrounding areas which are often congested and dense. So the potential for friction, collisions, and traffic accidents is quite high. Until 2023 the number of two-wheeled motorized vehicles in DKI Jakarta is 18.22 million units, while the number of four-wheeled motorized vehicles is 3.83 million units. (BPS DKI Jakarta, 2024). Therefore, it is very important for policyholders to know the terms and conditions of the policy, their rights and obligations at the time of closing and when a claim occurs due to friction, collision or traffic accident. So Increasing Literacy of Insurance Policy to the Residents of DKI Jakarta is appropriate, because Residents who own motorized vehicles are the driving force of company/institution operations where security and protection guarantees for their vehicles are very important. The implementation method was carried out by inviting approximately 200 DKI Jakarta residents who own policies/motor vehicle owners to a community service event at the Pertamina University Auditorium, where the resource person delivered material explaining the understanding of the policy contents. Next, a question and answer session, a quiz with prizes, and participant feedback were conducted, which resulted in a lot of enthusiasm among the audience. The conclusion is that the method for increasing motor vehicle policy literacy can be done through socialization/counseling together with a fairly high frequency. Keywords : policy literacy, policy holder, Motor Vehicle (KBM) policy

Branding Pendidikan Lingkungan Berbasis Pengelolaan Sampah dan Infrastruktur Dasar di Sekolah Rakyat Terintegrasi 45 Semarang Jawa Tengah Sofia, Evi; Rika Sa'diyah
Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v6i1.4777

This community service activity aimed to strengthen environmental education branding through basic education on waste management and the introduction of basic infrastructure to students of Sekolah Rakyat Terintegrasi 45 Semarang, Central Java. The target participants were 44 elementary school–aged students, with the involvement of elementary and senior high school teachers within the school environment. The activity was conducted on December 2, 2025, in commemoration of Public Works (PU) Devotion Day through the DWP Mengajar program with the theme “Educating with Heart, Inspiring the Nation.” The implementation method employed a participatory educational approach as a strategy for environmental education branding, delivered through interactive learning sessions, simple discussions, educational games, and waste management simulations. The results indicated an improvement in students’ understanding of waste classification, the importance of maintaining environmental cleanliness, and awareness of the functions of basic infrastructure such as roads, drainage systems, and waste management facilities. Furthermore, the activity contributed to the development of environmentally caring character traits and the adoption of clean and healthy living habits from an early age. Therefore, education on waste management and basic infrastructure proved to be effective as a contextual learning medium for instilling environmental awareness values among Sekolah Rakyat students.

Penguatan Nilai Kejujuran dan Akuntabilitas melalui Kuliah Pakar bagi Civitas Akademika Politeknik Kesehatan Kementerian Kesehatan Palembang, Sumatera Selatan Sofia, Evi; Sa'diyah, Rika; Ruhban, Andi
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2413

Budaya kejujuran dan akuntabilitas di lingkungan pendidikan vokasi kesehatan masih belum optimal, terlihat dari masih ditemukannya perilaku penyimpangan akademik seperti manipulasi data, ketidakdisiplinan, dan kurangnya pemahaman tentang integritas. Permasalahan ini menjadi perhatian penting bagi institusi kesehatan karena berpengaruh terhadap profesionalisme tenaga kesehatan. Kegiatan pengabdian ini bertujuan memperkuat pemahaman dan komitmen civitas akademika terhadap nilai kejujuran dan akuntabilitas melalui kuliah pakar bertajuk “Peran Insan Kampus Membangun Budaya Antikorupsi” dengan submateri “Membangun Karakter Jujur dan Akuntabel Dimulai dari Kelas.” Kegiatan dilaksanakan secara daring pada 25 September 2025 dan diikuti oleh 294 peserta. Metode pelaksanaan mencakup penyampaian materi, diskusi interaktif, refleksi nilai, serta evaluasi pemahaman melalui kuesioner. Hasil menunjukkan peningkatan pemahaman peserta mengenai konsep integritas sebesar 87% dan peningkatan komitmen untuk menerapkan perilaku jujur sebesar 82%. Dampak nyata kegiatan terlihat dari meningkatnya kesadaran akademik terhadap perilaku antikorupsi dan penguatan praktik integritas di lingkungan pembelajaran Program Studi Kebidanan Kampus Muara Enim. Kegiatan ini berkontribusi pada pembentukan budaya akademik yang lebih etis dan akuntabel di institusi mitra.

Pemberdayaan Ekonomi Melalui Budidaya Ikan Lele Budikdamber Dan Pemasaran Digital Whatsapp Di Desa Cipayung Jaya Sofia, Evi; Varlina, Vivi; Kusumawati, Fiska; Oktaviani, Ajeng; Pranyoto, Suhari
Jurnal Pengabdian Masyarakat Madani Vol 6 No 1 (2026): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v6i1.223

Budidaya perikanan berbasis komunitas berpotensi memperkuat mata pencaharian pedesaan melalui kewirausahaan inklusif. Program pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas ekonomi lokal dengan memperkenalkan budidaya ikan lele (Clarias sp.) berkelanjutan menggunakan metode budikdamber (budidaya berbasis ember) yang dikombinasikan dengan pendekatan berbasis posyandu dan pemasaran digital menggunakan Whatsapp Business di Desa Cipayung Jaya. Dengan menggunakan pendekatan penilaian partisipatif pedesaan (PRA) yang melibatkan 40 peserta, dan terdiri dari peternak ikan, relawan pos kesehatan masyarakat, dan penduduk setempat; para peserta menerima pelatihan tentang budidaya ikan lele berkelanjutan dan pemasaran online. Kami mengumpulkan data melalui kuesioner dan wawancara untuk menilai kepuasan, peningkatan pengetahuan, dan rencana implementasi. Hasil menunjukkan kepuasan peserta yang tinggi (skor rata-rata ~4,5/5) pada semua aspek pelatihan, dengan peningkatan signifikan dalam pengetahuan teknis. Pasca pelatihan, peserta melaporkan tingkat kelangsungan hidup rata-rata ikan lele >90% dan hasil produksi sekitar 20–25 kg per unit dalam waktu 3,5–4 bulan. Terbentuknya kelompok petani “Lele Mandiri” juga ternyata mampu meningkatkan produksi kolektif, pemasaran, dan sebagai alat untuk pertukaran informasi. Integrasi WhatsApp Business telah membantu memperluas akses pasar dan memudahkan peserta untuk melakukan penjualan. Secara keseluruhan dapat disimpulkan bahwa model terintegrasi ini secara efektif mampu meningkatkan kapasitas komunitas dan keberlanjutan sosial bagi para peserta. Sehingga para peserta dapat meningkatkan peluang pendapatan, sekaligus memperkuat pemberdayaan sosial dan pembangunan komunitas yang berkelanjutan.

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