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Pengaruh Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan di CV Nina Etik Garment Indonesia Nur Puji Astutik; Imam Baidlowi; Toto Heru Dwihandoko
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.767

Abstract

This study aims to analyze the influence of training and work discipline on employee performance in CV. Nina Etik Garment Indonesia. The approach used is a quantitative method by distributing questionnaires to 40 respondents who are permanent employees of the company. The independent variables in this study are training and work discipline, while the dependent variables are employee performance. The results of the study show that training has a positive effect on performance, but this influence is not optimal because there are still obstacles in the form of lack of understanding of the material by some employees. This shows that the effectiveness of training needs to be improved, both in terms of delivery methods, the quality of instructors, and the suitability of materials with work needs. Meanwhile, work discipline has been proven to have a significant influence on improving employee performance. Discipline factors, such as punctuality, compliance with rules, and responsibility for completing tasks, are important aspects that drive productivity. This research also found that undisciplined behavior still often occurs, such as being late or not complying with work procedures, which ultimately has an impact on decreasing the effectiveness of the company's operations. Simultaneously, training and work discipline have a significant effect on employee performance, so these two factors need to receive serious attention from management. The practical implication of this research is the need for companies to improve the quality of training programs, both technical and non-technical, so that employees are able to master skills relevant to their work. In addition, the implementation of a more firm, consistent, and measurable work discipline supervision system is also an important strategy to form a professional work culture.
Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Denise Thrift Di Mojokerto Dengan Minat Beli Sebagai Variabel Moderasi Rahmawati, Lutviana Devi; Setyariningsih, Eny; Dwihandoko, Toto Heru
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap keputusan pembelian dengan minat beli sebagai variabel moderasi pada konsumen Denise Thrift di Mojokerto. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatori. Data dikumpulkan melalui kuesioner yang disebarkan kepada 200 responden dengan teknik accidental sampling. Instrumen penelitian diukur menggunakan skala Likert lima poin dan dianalisis dengan metode Partial Least Square (PLS) menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel produk dan promosi berpengaruh signifikan terhadap keputusan pembelian, sedangkan harga dan tempat tidak memiliki pengaruh signifikan. Selain itu, minat beli terbukti berpengaruh positif terhadap keputusan pembelian. Uji moderasi juga mengungkapkan bahwa minat beli mampu memperkuat pengaruh produk dan promosi terhadap keputusan pembelian, namun tidak memperkuat hubungan harga dan tempat dengan keputusan pembelian. Temuan ini menegaskan bahwa dalam konteks bisnis thrift shop, konsumen lebih menekankan pada kualitas produk dan promosi kreatif dibandingkan pertimbangan harga maupun lokasi toko. Implikasi penelitian ini menunjukkan pentingnya strategi diferensiasi produk dan promosi digital untuk meningkatkan minat beli serta mendorong keputusan pembelian. Penelitian ini juga memberikan kontribusi teoretis pada literatur pemasaran dengan menegaskan peran variabel moderasi dalam perilaku konsumen.
Pengaruh Gaya Kepemimpinan Transformasional dan Lingkungan Kerja terhadap Kinerja Karyawan di UD. Dua Bersaudara Vina Linda Maulah; Imam Baidlowi; Toto Heru Dwihandoko
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.5458

Abstract

This study aims to analyze the influence of transformational leadership style and work environment on employee performance at UD. Dua Bersaudara. The background of this study is based on the importance of leadership that is able to provide inspiration, motivation, and support in increasing employee productivity. On the other hand, a conducive work environment is also a key factor that can create comfort, increase morale, and foster employee loyalty to the company. The method used in this study is a quantitative method with an associative approach, where data were obtained through questionnaires distributed to 50 respondents who are all employees of the company. The collected data were then analyzed using multiple linear regression with the help of the SPSS program version 25. The results of the analysis show that transformational leadership style has a significant influence on employee performance. In addition, the work environment also plays an important role in improving employee outcomes. Simultaneously, both variables are proven to have a significant influence on employee performance. These findings indicate that the application of an appropriate transformational leadership style, such as providing a clear vision, being a role model, and encouraging innovation, can improve work quality and employee productivity. Likewise, creating a supportive work environment, such as good communication, adequate work facilities, and a harmonious work atmosphere, will encourage employees to work more effectively. Therefore, it can be concluded that creating a supportive work environment combined with effective leadership can significantly enhance employee performance. This research also provides practical implications for home industries, encouraging them to pay more attention to leadership aspects and work environment conditions in an effort to increase competitiveness.
Kualitas Produk, Harga, Dan Kepuasan Pelanggan Dalam Mendorong Minat Beli Ulang Nurdiana, Fita; Setyariningsih, Eny; Dwihandoko, Toto Heru
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 3 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i3.2056

Abstract

This study's objective is to examine the influence of product quality (X1) and price (X2) on repurchase intention (Y), with customer satisfaction (Z) serving as an intervening variable at Om. Bean Café Mojokerto. A total of 200 respondents participated in this research, which employed a quantitative approach using questionnaires as the primary data collection instrument. The collected data were analyzed using the PLS 4 method. The findings reveal that all hypotheses are supported: customer satisfaction is significantly influenced by product quality, customer satisfaction is significantly influenced by price, repurchase intention is significantly influenced by product quality, repurchase intention is significantly influenced by price, and repurchase intention is significantly influenced by customer satisfaction. Furthermore, customer satisfaction was found to mediate the relationship between product quality and repurchase intention, as well as between price and repurchase intention. These results are expected to offer useful insights and strategic suggestions for café owners to enhance marketing effectiveness and strengthen customer loyalty in Mojokerto.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Analisis Perbandingan Metode Sharpe, Treynor, Jensen’s Alpha, Sortino, dan M² dalam Mengevaluasi Kinerja Saham Indeks IDX Banking (JKBANK15) di Bursa Efek Indonesia pada Periode 2020-2024 Dian Novitasari; Rini Armin; Toto Heru Dwihandoko
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11216

Abstract

Penelitian ini bertujuan untuk membandingkan lima metode evaluasi kinerja saham, yaitu Sharpe, Treynor, Jensen’s Alpha, Sortino, dan M², dalam menilai kinerja saham sektor perbankan yang tercatat dalam Indeks IDX Banking (JKBANK15) di Bursa Efek Indonesia selama periode 2020–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data harga saham, Indeks Harga Saham Gabungan (IHSG), dan suku bunga SBI. Analisis dilakukan melalui statistik deskriptif, uji normalitas, homogenitas, Kruskal-Wallis, korelasi Spearman, Wilcoxon Signed-Rank, dan Friedman. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan signifikan dalam hasil evaluasi antar metode, meskipun masing-masing memiliki pendekatan yang berbeda terhadap pengukuran risiko dan imbal hasil. Analisis korelasi menunjukkan hubungan yang kuat dan signifikan antar metode, mengindikasikan konsistensi dalam penilaian kinerja saham. Temuan ini memberikan implikasi praktis bahwa investor dapat memilih salah satu metode evaluasi sesuai preferensi risiko dan tujuan analisis. Dengan demikian, pendekatan evaluasi yang berbeda tetap dapat memberikan hasil yang sejalan dalam konteks investasi saham sektor perbankan.
Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk 3second (Studi Kasus Pada Store 3second Jl Majapahit Mojokerto) Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.194

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG JASA TREATMENT TERHADAP TARGET PENJUALAN PADA KLINIK KECANTIKAN LOUTIRA SKINCARE DI MOJOKERTO Pratidina, Shinta Muji; Setyariningsih, Eny; Dwihandoko, Toto Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Klinik Kecantikan Loutira Skincare di Mojokerto menghadapi tantangan dalam pencapaian target penjualan, khususnya dalam layanan treatment, meskipun telah berkomitmen untuk menyediakan perawatan kulit berkualitas tinggi dengan dukungan tenaga medis profesional. Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor yang mempengaruhi minat pembelian ulang jasa treatment di klinik tersebut dengan pendekatan kuantitatif dan kualitatif. Faktor-faktor yang dianalisis mencakup kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode kuantitatif menggunakan kuesioner yang disebarkan kepada 43 konsumen yang telah melakukan lebih dari dua kali treatment, sementara pendekatan kualitatif melibatkan wawancara untuk memahami persepsi dan motivasi pelanggan. Analisis faktor menunjukkan bahwa empat komponen utama mempengaruhi minat pembelian ulang: kualitas fisik, pelayanan, aksesibilitas, dan keunggulan. Hasil penelitian menunjukkan bahwa kualitas fisik, termasuk kesesuaian harga dan fasilitas klinik, memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Selain itu, pelayanan yang baik dan aksesibilitas yang mudah juga berkontribusi pada kepuasan pelanggan. Penelitian ini menyarankan agar Klinik Kecantikan Loutira Skincare fokus pada peningkatan kualitas layanan, inovasi produk, dan strategi promosi untuk meningkatkan kepuasan dan loyalitas pelanggan. Dengan memahami dan mengimplementasikan rekomendasi ini, klinik diharapkan dapat memperbaiki pencapaian target penjualan dan memperkuat posisinya di pasar.
The Relationship between Green Marketing and Business Performance: A Systematic Literature Review Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12873

Abstract

Lingkungan perusahaan bersifat dinamis dan dapat memberikan dampak terhadap kinerja perusahaan. Salah satunya adalah peraturan pemerintah terkait kelestarian lingkungan hidup. Hal ini harus diwaspadai oleh perusahaan agar dapat menghasilkan produk atau jasa yang ramah lingkungan dan aman bagi konsumen. Banyak perusahaan yang melakukan promosi ramah lingkungan dalam rangka memperkenalkan produk yang ramah lingkungan, baik dari segi kemasan maupun bahan yang digunakan dalam produksinya. Terdapat beberapa penelitian dan pembahasan dengan hasil yang berbeda-beda mengenai hubungan antara green marketing dengan perusahaan dan variabel green marketing. Tujuan artikel ini adalah untuk memberikan pemahaman tentang hubungan antara pemasaran ramah lingkungan dan Kinerja Bisnis dengan melakukan tinjauan literatur sistematis terhadap 283 artikel terindeks Scopus yang diterbitkan oleh Elsevier, Springer, Emerald dan SAGE. Dari 283 artikel kami memilih 40 kutipan. Selanjutnya, kami memilih 10 artikel terbitan yang sesuai dan relevan dengan topik pada tahun 2013 hingga 2024. Hasilnya menunjukkan bahwa Green marketing mempunyai hubungan dan pengaruh terhadap perusahaan.
Pengaruh Produk dan Harga terhadap Keputusan Pembelian dengan Word of Mouth (WOM) Sebagai Variabel Moderating Aula, Vikrul; Rahayu, Rahayu; Heru Dwihandoko, Toto
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1364

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh variabel independen terhadap variabel dependen dan menguji apakah variabel moderasi mampu memperkuat hubungan antara variabel independen terhadap variabel dependen. Variabel independen pada penelitian ini ialah Produk dan Harga, variabel dependennya ialah Keputusan Pembelian serta Word of Mouth (WOM) yang berperan sebagai variabel moderasi. Metode yang digunakan ialah metode kuantitatif. Teknik pengambilan sampel yang dipergunakan adalah Non-Probability Sampling dengan pendekatan purposive sampling. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan metode Moderation Regression Analysis (MRA) yang dibantu oleh aplikasi analisis data SPSS 22. Hasil penelitian menunjukkan bahwa produk dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta Word of Mouth memoderasi secara kuat hubungan antara produk dan harga terhadap keputusan pembelian di UD Farida Jaya Plastik. This research aims to analyze the influence of the independent variable on the dependent variable and to test whether the moderating variable can strengthen the relationship between the independent variable and the dependent variable. The independent variables in this research are Product and Price, the dependent variables are Purchasing Decisions and Word of Mouth (WOM) which act as moderating variables. This research used a quantitative method. The sampling on data collection technique was a Non-Probability Sampling with a purposive sampling approach. The total of the sample was 100 respondents. This research used the Moderation Regression Analysis (MRA) method which was assisted by the SPSS 22 data analysis application. The results of the study show that product and price partially have a positive and significant effect on purchasing decisions, and Word of Mouth strongly moderates the relationship between product and price on purchasing decisions at UD Farida Jaya Plastik.