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Kualitas Produk, Harga, Dan Kepuasan Pelanggan Dalam Mendorong Minat Beli Ulang Nurdiana, Fita; Setyariningsih, Eny; Dwihandoko, Toto Heru
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 3 No. 3 (2025): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v3i3.2056

Abstract

This study's objective is to examine the influence of product quality (X1) and price (X2) on repurchase intention (Y), with customer satisfaction (Z) serving as an intervening variable at Om. Bean Café Mojokerto. A total of 200 respondents participated in this research, which employed a quantitative approach using questionnaires as the primary data collection instrument. The collected data were analyzed using the PLS 4 method. The findings reveal that all hypotheses are supported: customer satisfaction is significantly influenced by product quality, customer satisfaction is significantly influenced by price, repurchase intention is significantly influenced by product quality, repurchase intention is significantly influenced by price, and repurchase intention is significantly influenced by customer satisfaction. Furthermore, customer satisfaction was found to mediate the relationship between product quality and repurchase intention, as well as between price and repurchase intention. These results are expected to offer useful insights and strategic suggestions for café owners to enhance marketing effectiveness and strengthen customer loyalty in Mojokerto.
Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Analisis Perbandingan Metode Sharpe, Treynor, Jensen’s Alpha, Sortino, dan M² dalam Mengevaluasi Kinerja Saham Indeks IDX Banking (JKBANK15) di Bursa Efek Indonesia pada Periode 2020-2024 Dian Novitasari; Rini Armin; Toto Heru Dwihandoko
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.11216

Abstract

Penelitian ini bertujuan untuk membandingkan lima metode evaluasi kinerja saham, yaitu Sharpe, Treynor, Jensen’s Alpha, Sortino, dan M², dalam menilai kinerja saham sektor perbankan yang tercatat dalam Indeks IDX Banking (JKBANK15) di Bursa Efek Indonesia selama periode 2020–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan data harga saham, Indeks Harga Saham Gabungan (IHSG), dan suku bunga SBI. Analisis dilakukan melalui statistik deskriptif, uji normalitas, homogenitas, Kruskal-Wallis, korelasi Spearman, Wilcoxon Signed-Rank, dan Friedman. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan signifikan dalam hasil evaluasi antar metode, meskipun masing-masing memiliki pendekatan yang berbeda terhadap pengukuran risiko dan imbal hasil. Analisis korelasi menunjukkan hubungan yang kuat dan signifikan antar metode, mengindikasikan konsistensi dalam penilaian kinerja saham. Temuan ini memberikan implikasi praktis bahwa investor dapat memilih salah satu metode evaluasi sesuai preferensi risiko dan tujuan analisis. Dengan demikian, pendekatan evaluasi yang berbeda tetap dapat memberikan hasil yang sejalan dalam konteks investasi saham sektor perbankan.
Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk 3second (Studi Kasus Pada Store 3second Jl Majapahit Mojokerto) Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.194

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG JASA TREATMENT TERHADAP TARGET PENJUALAN PADA KLINIK KECANTIKAN LOUTIRA SKINCARE DI MOJOKERTO Pratidina, Shinta Muji; Setyariningsih, Eny; Dwihandoko, Toto Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Klinik Kecantikan Loutira Skincare di Mojokerto menghadapi tantangan dalam pencapaian target penjualan, khususnya dalam layanan treatment, meskipun telah berkomitmen untuk menyediakan perawatan kulit berkualitas tinggi dengan dukungan tenaga medis profesional. Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor yang mempengaruhi minat pembelian ulang jasa treatment di klinik tersebut dengan pendekatan kuantitatif dan kualitatif. Faktor-faktor yang dianalisis mencakup kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode kuantitatif menggunakan kuesioner yang disebarkan kepada 43 konsumen yang telah melakukan lebih dari dua kali treatment, sementara pendekatan kualitatif melibatkan wawancara untuk memahami persepsi dan motivasi pelanggan. Analisis faktor menunjukkan bahwa empat komponen utama mempengaruhi minat pembelian ulang: kualitas fisik, pelayanan, aksesibilitas, dan keunggulan. Hasil penelitian menunjukkan bahwa kualitas fisik, termasuk kesesuaian harga dan fasilitas klinik, memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Selain itu, pelayanan yang baik dan aksesibilitas yang mudah juga berkontribusi pada kepuasan pelanggan. Penelitian ini menyarankan agar Klinik Kecantikan Loutira Skincare fokus pada peningkatan kualitas layanan, inovasi produk, dan strategi promosi untuk meningkatkan kepuasan dan loyalitas pelanggan. Dengan memahami dan mengimplementasikan rekomendasi ini, klinik diharapkan dapat memperbaiki pencapaian target penjualan dan memperkuat posisinya di pasar.
The Relationship between Green Marketing and Business Performance: A Systematic Literature Review Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12873

Abstract

Lingkungan perusahaan bersifat dinamis dan dapat memberikan dampak terhadap kinerja perusahaan. Salah satunya adalah peraturan pemerintah terkait kelestarian lingkungan hidup. Hal ini harus diwaspadai oleh perusahaan agar dapat menghasilkan produk atau jasa yang ramah lingkungan dan aman bagi konsumen. Banyak perusahaan yang melakukan promosi ramah lingkungan dalam rangka memperkenalkan produk yang ramah lingkungan, baik dari segi kemasan maupun bahan yang digunakan dalam produksinya. Terdapat beberapa penelitian dan pembahasan dengan hasil yang berbeda-beda mengenai hubungan antara green marketing dengan perusahaan dan variabel green marketing. Tujuan artikel ini adalah untuk memberikan pemahaman tentang hubungan antara pemasaran ramah lingkungan dan Kinerja Bisnis dengan melakukan tinjauan literatur sistematis terhadap 283 artikel terindeks Scopus yang diterbitkan oleh Elsevier, Springer, Emerald dan SAGE. Dari 283 artikel kami memilih 40 kutipan. Selanjutnya, kami memilih 10 artikel terbitan yang sesuai dan relevan dengan topik pada tahun 2013 hingga 2024. Hasilnya menunjukkan bahwa Green marketing mempunyai hubungan dan pengaruh terhadap perusahaan.
Pengaruh Produk dan Harga terhadap Keputusan Pembelian dengan Word of Mouth (WOM) Sebagai Variabel Moderating Aula, Vikrul; Rahayu, Rahayu; Heru Dwihandoko, Toto
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1364

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh variabel independen terhadap variabel dependen dan menguji apakah variabel moderasi mampu memperkuat hubungan antara variabel independen terhadap variabel dependen. Variabel independen pada penelitian ini ialah Produk dan Harga, variabel dependennya ialah Keputusan Pembelian serta Word of Mouth (WOM) yang berperan sebagai variabel moderasi. Metode yang digunakan ialah metode kuantitatif. Teknik pengambilan sampel yang dipergunakan adalah Non-Probability Sampling dengan pendekatan purposive sampling. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan metode Moderation Regression Analysis (MRA) yang dibantu oleh aplikasi analisis data SPSS 22. Hasil penelitian menunjukkan bahwa produk dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta Word of Mouth memoderasi secara kuat hubungan antara produk dan harga terhadap keputusan pembelian di UD Farida Jaya Plastik. This research aims to analyze the influence of the independent variable on the dependent variable and to test whether the moderating variable can strengthen the relationship between the independent variable and the dependent variable. The independent variables in this research are Product and Price, the dependent variables are Purchasing Decisions and Word of Mouth (WOM) which act as moderating variables. This research used a quantitative method. The sampling on data collection technique was a Non-Probability Sampling with a purposive sampling approach. The total of the sample was 100 respondents. This research used the Moderation Regression Analysis (MRA) method which was assisted by the SPSS 22 data analysis application. The results of the study show that product and price partially have a positive and significant effect on purchasing decisions, and Word of Mouth strongly moderates the relationship between product and price on purchasing decisions at UD Farida Jaya Plastik.
Pengaruh Operating Profit Margin (OPM), Return On Equity (ROE), Dan Return On Assets (ROA) Terhadap Harga Saham Pada PT. Xl Axiata Tbk Tahun 2019-2023 Fitriyani, Dwi; Hartono; Dwihandoko, Toto Heru
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In general, companies listed on the stock market prioritize share price increases as a measure of their value. This was done in an effort to attract investors to contribute to the business. Various variables that influence stock prices include profitability, Operating Profit Margin (OPM), Return On Assets (ROA), and Return On Equity (ROE). In theory, profits in Operating Profit Margin (OPM), Return On Equity (ROE), and Return On Assets (ROA) are correlated with higher stock prices, however, at PT. XL Axiata Tbk., these three ratios experienced fluctuations from 2019 to 2023, even in 2023 they indicated an increase. PT. XL Axiata Tbk, but share prices are expected to fall in 2022–2023. The aim of this research is to examine the influence of Operating Profit Margin (OPM), Return On Equity (ROE), and Return On Assets (ROA) on stock prices. In this research, multiple linear regression analysis was used to analyze quantitative data using the SPSS (Statistics Product and Service Solution) application program. Based on the research results, there is no real relationship between stock prices and Operating Profit Margin (OPM), Return on Equity (ROE), and Return on Assets (ROA), with respective significance values ??of 0.467, 0.134, and 0.157.
Pengaruh Operating Capacity, Likuiditas, Profitabilitas Dan Solvabilitas Terhadap Financial Distress Pada Perusahaan Subsektor Hotel, Restoran Dan Pariwisata Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023 Putri, Meyleni; Armin, Rini; Dwihandoko, Toto Heru
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hotel, Restaurant and Tourism Subsector companies that have negative earning per share values for 2 consecutive years. This indicates that the company is experiencing financial distress or financial difficulties. financial distress occurs due to the company's inability to manage and maintain financial performance, resulting in the company experiencing operational losses. This study aims to test and analyze the effect of operating capacity, liquidity, profitability and solvency on financial distress in Hotel, Restaurant and Tourism Subsector Companies listed on the Indonesia Stock Exchange for the 2020-2023 Period. This study uses a type of quantitative research. Sampling using purposive sampling technique, obtained 8 companies with 4 years of research. The analysis used in this research is multiple linear regression analysis. The results showed that, operating capacity affects financial distress, liquidity has no effect on financial distress, profitability affects financial distress, and solvency affects financial distress.
Pengaruh Struktur Modal, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Nilai Perusahaan pada Perusahaan Farmasi Retno Ayu Deyandra, Anisa; Heru Dwihandoko, Toto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3753

Abstract

The company has the main goal of increasing the value of the company as much as possible because maximizing shareholder value is the same as maximizing shareholder wealth. There are several aspects that can affect a company's value, such as capital structure, profitability, company size, dividend policy, leverage, and company growth. The purpose of the study is to identify the influence of capital structure, company size, and sales growth on company value. The population in this study is pharmaceutical companies that have been listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period and 7 samples of pharmaceutical companies were obtained. The type of data used is secondary data that is quantitative. The source of data comes from the annual financial statements. The data analysis in this study used the Multiple Linear Regression Analysis test with the help of the SPSS software application. The results of this study show that the capital structure has a negative and significant influence on the company's value, the size of the company does not affect the company's value, the company's sales growth does not affect the company's value.