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Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk 3second (Studi Kasus Pada Store 3second Jl Majapahit Mojokerto) Tri Anggun Melen Novari; Imam Baidlowi; Toto Heru Dwihandoko
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2023): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i3.194

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for 3Second products (Case Study at the 3Second store, Jl Majapahit Mojokerto). The type of research used is quantitative research based on the philosophy of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative or statistical, which aims to test the established hypotheses. The data sources used in this study are primary data and secondary data, primary data comes from the results of online questionnaire respondents using a Likert scale, while secondary data comes from journals, analyzing books, online media and sources related to this research and existed before. The population in this study were consumers who had purchased 3Second products at least once at the 3Second store Jl Majapahit, Mojokerto, with a total sample of 75 respondents, using the Hair et al formula. This study uses a sampling technique, namely non-probability sampling using purposive sampling method, which means determining the sample using certain considerations. Data processing in this study includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), beta coefficient test, T test and F test. The results of this study indicate that product quality has a partial effect on decisions purchases of (2.899 > 1.993). Brand image has a partial and positive effect on purchasing decisions (2.953 > 1.993). And price also has a partial and positive effect on purchasing decisions of (3.179 > 1.993). Then for the F test which shows that product quality, brand image and price simultaneously influence purchasing decisions by (13.770 > 3.12) and get a significance value of 0.000.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG JASA TREATMENT TERHADAP TARGET PENJUALAN PADA KLINIK KECANTIKAN LOUTIRA SKINCARE DI MOJOKERTO Pratidina, Shinta Muji; Setyariningsih, Eny; Dwihandoko, Toto Heru
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 12 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Klinik Kecantikan Loutira Skincare di Mojokerto menghadapi tantangan dalam pencapaian target penjualan, khususnya dalam layanan treatment, meskipun telah berkomitmen untuk menyediakan perawatan kulit berkualitas tinggi dengan dukungan tenaga medis profesional. Penelitian ini bertujuan untuk mengeksplorasi faktor-faktor yang mempengaruhi minat pembelian ulang jasa treatment di klinik tersebut dengan pendekatan kuantitatif dan kualitatif. Faktor-faktor yang dianalisis mencakup kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Metode kuantitatif menggunakan kuesioner yang disebarkan kepada 43 konsumen yang telah melakukan lebih dari dua kali treatment, sementara pendekatan kualitatif melibatkan wawancara untuk memahami persepsi dan motivasi pelanggan. Analisis faktor menunjukkan bahwa empat komponen utama mempengaruhi minat pembelian ulang: kualitas fisik, pelayanan, aksesibilitas, dan keunggulan. Hasil penelitian menunjukkan bahwa kualitas fisik, termasuk kesesuaian harga dan fasilitas klinik, memiliki pengaruh signifikan terhadap keputusan pembelian ulang. Selain itu, pelayanan yang baik dan aksesibilitas yang mudah juga berkontribusi pada kepuasan pelanggan. Penelitian ini menyarankan agar Klinik Kecantikan Loutira Skincare fokus pada peningkatan kualitas layanan, inovasi produk, dan strategi promosi untuk meningkatkan kepuasan dan loyalitas pelanggan. Dengan memahami dan mengimplementasikan rekomendasi ini, klinik diharapkan dapat memperbaiki pencapaian target penjualan dan memperkuat posisinya di pasar.
The Relationship between Green Marketing and Business Performance: A Systematic Literature Review Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12873

Abstract

Lingkungan perusahaan bersifat dinamis dan dapat memberikan dampak terhadap kinerja perusahaan. Salah satunya adalah peraturan pemerintah terkait kelestarian lingkungan hidup. Hal ini harus diwaspadai oleh perusahaan agar dapat menghasilkan produk atau jasa yang ramah lingkungan dan aman bagi konsumen. Banyak perusahaan yang melakukan promosi ramah lingkungan dalam rangka memperkenalkan produk yang ramah lingkungan, baik dari segi kemasan maupun bahan yang digunakan dalam produksinya. Terdapat beberapa penelitian dan pembahasan dengan hasil yang berbeda-beda mengenai hubungan antara green marketing dengan perusahaan dan variabel green marketing. Tujuan artikel ini adalah untuk memberikan pemahaman tentang hubungan antara pemasaran ramah lingkungan dan Kinerja Bisnis dengan melakukan tinjauan literatur sistematis terhadap 283 artikel terindeks Scopus yang diterbitkan oleh Elsevier, Springer, Emerald dan SAGE. Dari 283 artikel kami memilih 40 kutipan. Selanjutnya, kami memilih 10 artikel terbitan yang sesuai dan relevan dengan topik pada tahun 2013 hingga 2024. Hasilnya menunjukkan bahwa Green marketing mempunyai hubungan dan pengaruh terhadap perusahaan.
Pengaruh Produk dan Harga terhadap Keputusan Pembelian dengan Word of Mouth (WOM) Sebagai Variabel Moderating Aula, Vikrul; Rahayu, Rahayu; Heru Dwihandoko, Toto
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1364

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh variabel independen terhadap variabel dependen dan menguji apakah variabel moderasi mampu memperkuat hubungan antara variabel independen terhadap variabel dependen. Variabel independen pada penelitian ini ialah Produk dan Harga, variabel dependennya ialah Keputusan Pembelian serta Word of Mouth (WOM) yang berperan sebagai variabel moderasi. Metode yang digunakan ialah metode kuantitatif. Teknik pengambilan sampel yang dipergunakan adalah Non-Probability Sampling dengan pendekatan purposive sampling. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan metode Moderation Regression Analysis (MRA) yang dibantu oleh aplikasi analisis data SPSS 22. Hasil penelitian menunjukkan bahwa produk dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta Word of Mouth memoderasi secara kuat hubungan antara produk dan harga terhadap keputusan pembelian di UD Farida Jaya Plastik. This research aims to analyze the influence of the independent variable on the dependent variable and to test whether the moderating variable can strengthen the relationship between the independent variable and the dependent variable. The independent variables in this research are Product and Price, the dependent variables are Purchasing Decisions and Word of Mouth (WOM) which act as moderating variables. This research used a quantitative method. The sampling on data collection technique was a Non-Probability Sampling with a purposive sampling approach. The total of the sample was 100 respondents. This research used the Moderation Regression Analysis (MRA) method which was assisted by the SPSS 22 data analysis application. The results of the study show that product and price partially have a positive and significant effect on purchasing decisions, and Word of Mouth strongly moderates the relationship between product and price on purchasing decisions at UD Farida Jaya Plastik.
Pengaruh Operating Profit Margin (OPM), Return On Equity (ROE), Dan Return On Assets (ROA) Terhadap Harga Saham Pada PT. Xl Axiata Tbk Tahun 2019-2023 Fitriyani, Dwi; Hartono; Dwihandoko, Toto Heru
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

In general, companies listed on the stock market prioritize share price increases as a measure of their value. This was done in an effort to attract investors to contribute to the business. Various variables that influence stock prices include profitability, Operating Profit Margin (OPM), Return On Assets (ROA), and Return On Equity (ROE). In theory, profits in Operating Profit Margin (OPM), Return On Equity (ROE), and Return On Assets (ROA) are correlated with higher stock prices, however, at PT. XL Axiata Tbk., these three ratios experienced fluctuations from 2019 to 2023, even in 2023 they indicated an increase. PT. XL Axiata Tbk, but share prices are expected to fall in 2022–2023. The aim of this research is to examine the influence of Operating Profit Margin (OPM), Return On Equity (ROE), and Return On Assets (ROA) on stock prices. In this research, multiple linear regression analysis was used to analyze quantitative data using the SPSS (Statistics Product and Service Solution) application program. Based on the research results, there is no real relationship between stock prices and Operating Profit Margin (OPM), Return on Equity (ROE), and Return on Assets (ROA), with respective significance values ??of 0.467, 0.134, and 0.157.
Pengaruh Operating Capacity, Likuiditas, Profitabilitas Dan Solvabilitas Terhadap Financial Distress Pada Perusahaan Subsektor Hotel, Restoran Dan Pariwisata Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023 Putri, Meyleni; Armin, Rini; Dwihandoko, Toto Heru
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

Hotel, Restaurant and Tourism Subsector companies that have negative earning per share values for 2 consecutive years. This indicates that the company is experiencing financial distress or financial difficulties. financial distress occurs due to the company's inability to manage and maintain financial performance, resulting in the company experiencing operational losses. This study aims to test and analyze the effect of operating capacity, liquidity, profitability and solvency on financial distress in Hotel, Restaurant and Tourism Subsector Companies listed on the Indonesia Stock Exchange for the 2020-2023 Period. This study uses a type of quantitative research. Sampling using purposive sampling technique, obtained 8 companies with 4 years of research. The analysis used in this research is multiple linear regression analysis. The results showed that, operating capacity affects financial distress, liquidity has no effect on financial distress, profitability affects financial distress, and solvency affects financial distress.
Pengaruh Struktur Modal, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Nilai Perusahaan pada Perusahaan Farmasi Retno Ayu Deyandra, Anisa; Heru Dwihandoko, Toto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3753

Abstract

The company has the main goal of increasing the value of the company as much as possible because maximizing shareholder value is the same as maximizing shareholder wealth. There are several aspects that can affect a company's value, such as capital structure, profitability, company size, dividend policy, leverage, and company growth. The purpose of the study is to identify the influence of capital structure, company size, and sales growth on company value. The population in this study is pharmaceutical companies that have been listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period and 7 samples of pharmaceutical companies were obtained. The type of data used is secondary data that is quantitative. The source of data comes from the annual financial statements. The data analysis in this study used the Multiple Linear Regression Analysis test with the help of the SPSS software application. The results of this study show that the capital structure has a negative and significant influence on the company's value, the size of the company does not affect the company's value, the company's sales growth does not affect the company's value.
The Influence of Total Quality Management (TQM), Reward Systems, and Performance Measurement Systems on Company Performance through Employee Productive Behavior As Mediation Variables in Garment Companies Hartono, Hartono; Heru Dwihandoko, Toto; Muslimin, Mohammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2793

Abstract

Today’s business world has experienced rapid development. There is intense competition among fellow companies. The management system can work as a tool to improve company performance by measuring its employees’ performance. A performance measuring system is required to improve business performance. It will later function as an information provider that can be a reference for managers in making correct decisions for the company’s progress in general. This study focuses on garment companies using SEM PLS data analysis techniques, producing different results. It uses a quantitative descriptive method. It looks at the company’s performance measurement only from a financial point of view. The result showed that there is a significant beneficial impact between the TQM, employee productive behavior on company performance, and TQM on employee productive behavior. However, there is no effect of the reward system on the company’s performance. The productive behavior of employees can mediate the reward system based on company performance. Performance measurement systems can be mediated by productive employee behavior upon company performance. Employees that engage in productive behavior can mediate TQM on mediated company performance. The suggestion of the result of this research is the company can consider these research results to develop their company performance to achieve their goal. Therefore, the researchers also suggest that others conduct further research using a different method and variables that have not been studied in this study.
ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP MINAT BELI SECARA BERULANG Muslimin, Mohammad; Abidin, Zainal; Dwihandoko, Toto Heru; Kusumawati, Indra; Elizabeth, Roosganda
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11269

Abstract

Sebuah perusahaan disamping mempunyai pemasaran yang bagus, juga harus bisa memahami perilaku konsumen dari suatu pasar karena hal ini merupakan salah satu hal penting untuk dilakukan oleh produsen ataupun oleh suatu perusahaan yang menjalankan usaha- usaha pemasaran, karena dalam konsep pemasaran salah satu cara untuk mencapai tujuan perusahaan adalah dengan mengetahui apa kebutuhan dan keinginan konsumen secara lebih efisien dari para pesaing perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi terhadap minat beli berulang. Populasi dan sampel dalam penelitian ini adalah masyarakat yang pernah berbelanja di Minimarket Alfamidi dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 180 responden dalam penelitian ini. Hasil penelitian menunjukkan bahwa kualitas produk dan promosi berpengaruh terhadap minat beli berulang. Kata Kunci: Minat Beli Berulang, Kualitas Produk, Promosi
PERAN FINANCIAL TECHNOLOGY TERHADAP PEMBIAYAAN UMKM DI INDONESIA Karim, Abdul; Sirait, Evi; Dwihandoko, Toto Heru; Mustajirin, Jarul; Patty, Junus Paulus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13763

Abstract

Abstrak Financial technology menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk laporan, buku, artikel dan jurnal dengan menggunakan pendakatan kualitatif dan deduktif. Temuan dalam peneltian ini adalah financial technology memilik peran yang sangat krusial terhadap pembiayaan UMKM di Indonesia. Peran financial technology terhadap perkembangan UMKM di Indonesia sangat banyak antara lain sebagai layanan keuangan pembiayaan, pembuka lapangan pekerjaan baru, dan memudahkan dalam bertransaksi tanpa menggunakan uang tunai. Financial technology juga sangat berperan penting dalam pembiayaan modal, meningkatkan inklusi keuangan UMKM, meningkatkan literasi keuangan UMKM dan meningkatkan kinerja UMKM. Financial technology memberikan dampak positif terhadap UMKM di Indonesia dan memberikan keuntungan bagi para pelaku usaha dalam meningkatkan volume penjualan, mempermudah promosi produk, mempercepat kegiatan transaksi dan lain-lain. Kata Kunci: Financial Technology and UMKM
Co-Authors Abdul Karim Abdul Karim Afandi, Arif Agoes Hadi Poernomo Aida Anjelina Alfiana Amelia Asma’ul Windasari Arindi Listasari Aula, Vikrul Budi Utami Budi Utami Dean Faris Pandea Dian Novitasari Dwi Fitriyani, Dwi Dwi Silvialorensa, Dina Eko Budi Lestari Evi Sirait Fitri Isnaini, Nurdiana Galang Dewa Maulana Hadi Purnomo, Agus Hari Setiono, Hari Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hernanik, Nova Dwi Hidayat, M. Syamsul Imam Baidlowi Imam Baidlowi Baidlowi Indra Kusumawati Jarul Mustajirin Junus Paulus Patty kasnowo, kasnowo Kusumawati, Indra Latifa, Havna Nur M. Adik Rudiyanto M. Syamsul Hidayat M.Syamsul Hidayat Mohammad Ainur Rofik Mohammad Muslimin Mohammad Muslimin Muhamad Rifa’i Muhammad Ja’far Baihaqi Muslimin, Mohammad Nersiwad Nersiwad Nersiwad Nisa'ul Kaamilah Noviandhi Sanggar Nirvandhi Nur Ainiyah Nur Ainiyah Nur Puji Astutik Nur Rosyidah Patty, Junus Paulus Pratidina, Shinta Muji Putri Aulia Sofiana Putri, Meyleni Rahayu Rahayu Rahayu Retno Ayu Deyandra, Anisa Rini Armin Rini Armin Risa Alfiah Menganti ROOSGANDA ELIZABETH Roosganda Elizabeth Rosyidah, Nur Saifuddin Zuhri Setyariningsih, Eny Sigit Priambodo sintesa, nika Sirait, Evi Siti Roina Laili SYAIFUL BAHRI Syamsudin Wijaya SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Tio Arriela Doloksaribu Tiragiajeng Fandira Tri Anggun Melen Novari Verlandes, Yuliasnita Vina Linda Maulah Yolanda Putri Sabrina Young Parulian Panggabean Yusuf Dwi Nur Rahmad Zainal Abidin Zainal Abidin