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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Majalah Ekonomi JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Bussman Journal : Indonesian Journal of Business and Management SENTRI: Jurnal Riset Ilmiah Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Visi Manajemen (JVM) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah IIJSE Ebisnis Manajemen Journal of Islamic Economics and Finance Philosophiamundi : Journal of Global Humanistic Studies Nusantara Entrepreneurship and Management Review Jurnal Manajemen Bisnis Era Digital J-CEKI PESHUM ABDIMAS NUSANTARA
Dwihandoko, Toto Heru
Fakultas Ekonomi Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Penggunaan SPaylater pada Generasi Z di Kecamatan Magersari Kota Mojokerto Dwi Silvialorensa, Dina; Hartono, Hartono; Heru Dwihandoko, Toto
Ebisnis Manajemen Vol. 2 No. 3 (2024): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.507

Abstract

Researchers know that many generation Z use SPaylater to make purchase transactions on the Shopee application. The types of products purchased are not all basic necessities, but they follow current trends and some even buy items because they are cute. The use of SPaylater can be influenced by the lifestyle of generation Z who follow trends without measuring their abilities. Therefore, financial literacy is really needed by society, especially generation Z. From this background, this research was conducted with the title "The Influence of Financial Literacy and Lifestyle on the Use of SPaylater in Generations Z in Magersari District, Mojokerto City." This research uses quantitative research methods and primary data collection is carried out using data collection techniques through distributing questionnaires using Google Form. Sampling method The researcher chose to use Purposive Sampling. In this research, the technique used to determine the sample size was the Solvin technique and resulted in a sample size of 389 respondents. The results of this research show that financial literacy has a significant effect on the use of spaylater. Lifestyle has a significant influence on the use of spaylater. Financial literacy and lifestyle together have a significant effect on spaylater use.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Penggunaan SPaylater pada Generasi Z di Kecamatan Magersari Kota Mojokerto Dwi Silvialorensa, Dina; Hartono, Hartono; Heru Dwihandoko, Toto
Ebisnis Manajemen Vol. 2 No. 3 (2024): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.507

Abstract

Researchers know that many generation Z use SPaylater to make purchase transactions on the Shopee application. The types of products purchased are not all basic necessities, but they follow current trends and some even buy items because they are cute. The use of SPaylater can be influenced by the lifestyle of generation Z who follow trends without measuring their abilities. Therefore, financial literacy is really needed by society, especially generation Z. From this background, this research was conducted with the title "The Influence of Financial Literacy and Lifestyle on the Use of SPaylater in Generations Z in Magersari District, Mojokerto City." This research uses quantitative research methods and primary data collection is carried out using data collection techniques through distributing questionnaires using Google Form. Sampling method The researcher chose to use Purposive Sampling. In this research, the technique used to determine the sample size was the Solvin technique and resulted in a sample size of 389 respondents. The results of this research show that financial literacy has a significant effect on the use of spaylater. Lifestyle has a significant influence on the use of spaylater. Financial literacy and lifestyle together have a significant effect on spaylater use.
Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto M.Syamsul Hidayat; Budi Utami; Eny Setyariningsih; Toto Heru Dwihandoko
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.987

Abstract

Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still many MSMEs that do not use online sales optimally when marketing their products. Likewise, the MSME "Rengas Jaya" Mojokerto in carrying out its product marketing activities already uses digital technology. To overcome this problem, the Service Team of the Faculty of Economics, Majapahit Islamic University designed a solution by providing assistance in preparing a Digital Marketing strategy so that partners understand what a good marketing management strategy is by utilizing social media.This has an impact on increasing sales at the MSME "Rengas Jaya" address Mejero Village, Mojoanayar District, Mojokerto Regency. It is hoped that through digital marketing assistance it will have an effect on increasing their income. The results obtained from this activity for partners are: Partners understand the promotion strategy via social media. Then, by implementing the promotion strategy via social media, partners can increase the number of customers and increase sales.
Pengaruh Produk dan Harga terhadap Keputusan Pembelian dengan Word of Mouth (WOM) Sebagai Variabel Moderating Aula, Vikrul; Rahayu, Rahayu; Heru Dwihandoko, Toto
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1364

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh variabel independen terhadap variabel dependen dan menguji apakah variabel moderasi mampu memperkuat hubungan antara variabel independen terhadap variabel dependen. Variabel independen pada penelitian ini ialah Produk dan Harga, variabel dependennya ialah Keputusan Pembelian serta Word of Mouth (WOM) yang berperan sebagai variabel moderasi. Metode yang digunakan ialah metode kuantitatif. Teknik pengambilan sampel yang dipergunakan adalah Non-Probability Sampling dengan pendekatan purposive sampling. Jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan metode Moderation Regression Analysis (MRA) yang dibantu oleh aplikasi analisis data SPSS 22. Hasil penelitian menunjukkan bahwa produk dan harga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, serta Word of Mouth memoderasi secara kuat hubungan antara produk dan harga terhadap keputusan pembelian di UD Farida Jaya Plastik. This research aims to analyze the influence of the independent variable on the dependent variable and to test whether the moderating variable can strengthen the relationship between the independent variable and the dependent variable. The independent variables in this research are Product and Price, the dependent variables are Purchasing Decisions and Word of Mouth (WOM) which act as moderating variables. This research used a quantitative method. The sampling on data collection technique was a Non-Probability Sampling with a purposive sampling approach. The total of the sample was 100 respondents. This research used the Moderation Regression Analysis (MRA) method which was assisted by the SPSS 22 data analysis application. The results of the study show that product and price partially have a positive and significant effect on purchasing decisions, and Word of Mouth strongly moderates the relationship between product and price on purchasing decisions at UD Farida Jaya Plastik.
Pengaruh Transaksi Online Terhadap Minat Penggunaan Fintech dengan Model E-Money Layanan Shopeepay (Studi pada Generasi Z yang Berdomisili di Kecamatan Kemlagi) Arindi Listasari; Hartono Hartono; Toto Heru Dwihandoko
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.315

Abstract

The purpose of this study is to investigate how interest in Shopeepay is affected by online transactions. Convenience, security, efficiency, promotions, features, and payment variations are the variables in this study. Using a non-probability purposive sampling strategy and incidental sampling methods, questionnaires distributed online via Google Form provided the primary data. Convenience, security, effectiveness, promotions, features, and payment options all have a positive and significant impact on interest in Shopeepay, according to the findings of this study.
HUBUNGAN GREEN MARKETING DAN KINERJA BISNIS: TINJAUAN LITERATUR SISTEMATIK Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.223

Abstract

The company's environment is dynamic and can have an impact on company performance. One of them is government regulations related to environmental sustainability. Companies must be aware of this in order to make products or services that are environmentally friendly and safe for consumers. Many companies carry out green promotions in order to introduce products which are environmentally friendly both in terms of packaging and materials used in production. There are several studies and discussions that still have different results regarding the relationship between green marketing and companies and green marketing variables. Therefore, the aim of this article is to provide a clear understanding clearer about the relationship between green marketing and business performance by conducting a systematic literature review of 283 Scopus indexed articles published by Elsevier, Springer, Emerald and SAGE. From the 283 articles, we selected a minimum of 40 quotes. Then we further selected 10 published articles that were relevant from 2012 to 2024. The results of the analysis identified that in general green marketing has a relationship and influence on companies
Pengaruh Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Kerupuk Cassava pada Umkm Bintang Anugrah Kota Mojokerto Amelia Asma’ul Windasari; Nersiwad Nersiwad; Toto Heru Dwihandoko
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.153

Abstract

This study aims to determine the effect of price, product quality and brand image on purchasing decisions of cassava crackers at UMKM Bintang Anugrah, Mojokerto City. The type of research used is quantitative research, namely to test hypotheses and show the relationship between the variables analyzed. The data sources used in this study are primary and secondary data, in which the primary data is the result of an online questionnaire using a Likert scale, while the secondary data is obtained from analyzing books, information and sources that already exist and are related to research information. The population in this study were consumers who had bought Cassava Crackers at UMKM Bintang Anugrah. The sample in the study consisted of 85 respondents using the Hair at al formula with a sampling technique using a non-probability sampling technique with a purposive sampling method, namely a method where researchers select samples based on research knowledge about the sample to be selected. Processing of this research data includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), T and F test. The results of this study can be concluded that price has a significant and positive effect on purchasing decisions of (2.446 > 1.989), product quality has a significant and positive effect on purchasing decisions (3.020 > 1.989) and brand image has a significant and positive effect on purchasing decisions (4.223 > 1.989). And all independent variables have a significant and positive effect on purchasing decisions of (25.250 > 2.72).
ANALISIS PENERIMAAN QRIS DI KALANGAN UMKM Alfiana Alfiana; Nika Sintesa; Toto Heru Dwihandoko; Eko Budi Lestari; Nersiwad Nersiwad
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1528

Abstract

The purpose of this study is to analyze the acceptance of QRIS among MSMEs. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that the acceptance of QRIS among MSMEs has benefits and positive impacts in simplifying and accelerating the payment system, facilitating monitoring and analyzing transaction history and financial arrangements, improving merchant business performance, developing MSME growth, encouraging efficiency in the economic sector, and accelerating inclusive finance. However, there are still obstacles such as unstable internet connections, security issues and transaction readability, and admin deductions on QRIS. Therefore, with the right strategy, such as education and training, improving digital infrastructure, promotion and incentives, and improving system security, QRIS can be more widely accepted and utilized by MSMEs.
Co-creation melalui media sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola di Indonesia Zuhri, Saifuddin; Heru Dwihandoko, Toto; Rahayu, Rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3945

Abstract

Abstract Co-creation has become a compelling concept in innovation involving companies and customers. Communication between companies and consumers is now seen as a central factor in the success of both existing and new products or services. Numerous studies have emphasized the importance of co-creation through active customer participation. In today's era of consumer sovereignty, social media platforms and corporate websites have become major enablers of user-generated content. This study explores customer co-creation through social media, using Coca-Cola's “Share a Coke” campaign as a case study. This campaign, recognized as one of the most iconic co-creation initiatives, was launched in several countries, including Indonesia. The research applies a qualitative method to examine how social media platforms facilitated the interaction between brand and consumer, allowing customers to become co-creators of value. In Indonesia, the campaign replaced the Coca-Cola logo on bottles with 70 popular local names, encouraging consumers to share their personalized experiences online. The study finds that co-creation in this campaign was driven not only by promotional incentives but also by emotional, social, and psychological motivations. It also highlights how digital marketing and social media have shifted power from companies to consumers, positioning the consumer as an active participant in branding and innovation.
Local Wisdom-Based Digital Marketing Strategy in Brambang Gareng Slawe MSMEs Dwihandoko, Toto Heru
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4267

Abstract

This study examines the implementation of local wisdom-based digital marketing strategies by Brambang Gareng Slawe MSMEs in adapting to the demands of the digital market. Rooted in a qualitative case study approach, the research was conducted in Slawe Village, Mojokerto Regency, East Java, with seven purposively selected informants. Data were collected through in-depth interviews, participant observation, and documentation, and analysed thematically. The findings reveal that while MSMEs in this region have begun to engage digital platforms such as WhatsApp, Facebook, and Instagram, their digital marketing strategies remain intuitive and unstructured. The integration of local values, such as traditional recipes, Javanese expressions, and visual cultural symbols, has enhanced product authenticity and emotional connection with consumers. However, significant barriers persist, particularly the lack of digital literacy, limited access to infrastructure, and the absence of dedicated branding personnel. Despite these constraints, the rise in digital consumer behaviour and community-based platforms presents strategic opportunities. This study concludes that cultural branding, when combined with basic digital marketing literacy, offers a viable pathway for rural MSMEs to achieve sustainable competitive advantage in the digital economy.
Co-Authors Abdul Karim Abdul Karim Afandi, Arif Aida Anjelina Alfiana Amelia Asma’ul Windasari Arindi Listasari Ariski, Ema Dwi Aula, Vikrul Budi Utami Dian Novitasari Dwi Fitriyani, Dwi Dwi Silvialorensa, Dina Eko Budi Lestari Evi Sirait Fitri Isnaini, Nurdiana Hadi Purnomo, Agus Hari Setiono, Hari Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hidayat, M. Syamsul Imam Baidlowi Imam Baidlowi Baidlowi Indra Kusumawati Jarul Mustajirin Junus Paulus Patty kasnowo, kasnowo Kusumawati, Indra Latifa, Havna Nur M. Adik Rudiyanto M.Syamsul Hidayat Mohammad Muslimin Mohammad Muslimin Muhamad Rifa’i Muslimin, Mohammad Nersiwad Nersiwad Nersiwad Nisa'ul Kaamilah Noviandhi Sanggar Nirvandhi Nur Ainiyah Nur Ainiyah Nur Puji Astutik Nur Rosyidah Nurdiana, Fita Patty, Junus Paulus Pratidina, Shinta Muji Putri, Meyleni Rahayu Rahayu Retno Ayu Deyandra, Anisa Rini Armin Rini Armin ROOSGANDA ELIZABETH Roosganda Elizabeth Rosyidah, Nur Saifuddin Zuhri Setyariningsih, Eny sintesa, nika Sirait, Evi SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Tiragiajeng Fandira Tri Anggun Melen Novari Verlandes, Yuliasnita Vina Linda Maulah Young Parulian Panggabean Zainal Abidin Zainal Abidin