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All Journal PRIVE: Jurnal Riset Akuntansi dan Keuangan Majalah Ekonomi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Bussman Journal : Indonesian Journal of Business and Management SENTRI: Jurnal Riset Ilmiah Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Visi Manajemen (JVM) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Trending: Jurnal Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah IIJSE Ebisnis Manajemen Journal of Islamic Economics and Finance Philosophiamundi : Journal of Global Humanistic Studies Nusantara Entrepreneurship and Management Review Jurnal Manajemen Bisnis Era Digital Indonesian Journal of Innovation Science and Knowledge Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Cendekia Ilmiah PESHUM Jurnal Ilmiah Manajemen Dan Kewirausahaan ABDIMAS NUSANTARA Jurnal Ilmiah Ekonomi dan Manajemen Indonesia ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Dwihandoko, Toto Heru
Fakultas Ekonomi Universitas Islam Majapahit
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi dan Pelatihan Pendirian BUMDes Bagi Pengelola BUMDes di Desa Purworejo, Kecamatan Pungging, Kabupaten Mojokerto Setiono, Hari; Dwihandoko, Toto Heru
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2019): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Pengabdian kepada masyarakat ini mempunyai tujuan memberikan sosialisasi dan mendampini Pelaku BUMDes serta perwakilan warga yang berkaitan dalam pembentukan BUMDes berbasis lembaga keuangan mikro dan Perusahaan Air Minum. BUMDes ini dibuat dalam rangka melaksanakan pemberdayaan ekonomi masyarakat desa Purworejo Kecamatan Pungging yang potensial. Selama ini permasalahan yang timbul adalah sebagaian besar warga mempunyai profesi sebagai petani. Permasalahan selanjutnya adalah kurang adanya kecakapan dan pengetahuan tentang pengelolaan BUMDes. Adanya pengabdian Masyarakat ini diharapkan bisa memberikan kontribusi dalam pengetahuan dan pemahaman pemerintahan di Desa Purworejo kecamatan Pungging, dan masyarakat tentang pengelolaan BUMDes. Selain hal tersebut dengan adanya pengabdian Masyarakat ini diharapkan dapat menghasilkan model ideal dalam mengelola Lembaga Keuanagan Mikro dan Perusahaan Air Minum BUMDes yang mampu memberdayakan masyarakat.
Penyuluhan Perencanaan Keuangan Keluarga Di Era New Normal Bagi Ibu-Ibu Di Desa Kedundung Kecamatan Magersari Kota Mojokerto Armin, Rini; Dwihandoko, Toto Heru; Afandi, Arif
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Kegiatan ini merupakan bentuk kepedulian perguruan tinggi di era new normal dalam rangka pemulihan ekonomi. Mitra kegiatan ini adalah Ibu-ibu di Desa Kedundung Kecamatan Magersari Mojokerto. Pelaksana kegiatan adalah Tim Fakultas Ekonomi yang terdiri dari Ketua dan dua orang Anggota. Permasalahan yang dihadapi mitra yaitu belum adanya perencanaan keuangan yang baik dalam keluarga sehingga terjadi tekanan ekonomi akibat pandemic covid-19. Solusinya adalah memberikan penyuluhan kepada mitra tentang perencanaan keuangan keluarga. Luaran yang diharapkan: mitra memahami pentingnya perencanaan keuangan keluarga, adanya pengaturan keuangan keluarga sehingga pemulihan ekonomi tercapai, serta adanya publikasi ilmiah di tingkat nasional. Hasil kuesioner menggambarkan bahwa kegiatan ini sangat bermanfaat bagi mitra.
Pembinaan Administrasi Keuangan Dan Pemasaran Digital Pada UMKM Karunia Desa Sawahan Mojokerto Hidayat, M. Syamsul; Dwihandoko, Toto Heru; Setyariningsih, Eny
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

Most of the MSME entrepreneurs in trade management are still traditional, so that the results of their business are only sufficient for daily life and some other needs. Bookkeeping has not been recorded in an orderly manner, let alone simple financial reports do not even exist. Likewise, the marketing system carried out by MSME Karunia Desa Sawahan, Mojosari District is also still far from modern. Where marketing is still being carried out by relying on traditional marketing by relying on salespeople. This causes the amount of costs and benefits to be unknown and a good marketing system to be known. Besides that, in the current economic conditions in Indonesia, The era of the industrial revolution society 4.0 and the COVID-19 pandemic period requires modern marketing with a digital system. Therefore, it is necessary to develop knowledge and skills so that their businesses (MSMEs) can be more advanced and develop by incorporating digitalization and digital marketing strategies (digital marketing). help use websites, blogs or social media as promotional media and sales strategies (Umar et al., 2020) In order to overcome these problems, the Service Team of the Faculty of Economics, Majapahit Islamic University, designed a solution by providing assistance in Financial Administration and Digital Marketing so that partners understand how to have a good financial system and good marketing management by utilizing digital technology (Digital Marketing). As said by Wang (2010), "To develop the knowledge capacity of MSMEs, the technical learning of MSME owners and industry must be enriched (Kim et al., 2010). This can have an impact on increasing productivity in the Rengginang MSME Production "Karunia" address, Sawahan Village Gang 2, Mojosari District, Mojokerto Regency. It is hoped that through financial administration development, digital marketing funds will have an effect on increasing their income. The results obtained from this activity:, 1) Simple financial statements of SMEs. 2) Partners understand Digital Marketing, Then with digital marketing marketing management is implemented, partners can add customers, and regulate how their marketing works, and increase sales.
Pelatihan Dasar Investasi Saham di Pasar Modal Indonesia Beserta Fintech Pendukungnya: (Studi Kasus : Pengurus PKK dan Karang Taruna Desa Cinandang, Kecamatan Dawarblandong, Kabupaten Mojokerto) Verlandes, Yuliasnita; Fitri Isnaini, Nurdiana; Hadi Purnomo, Agus; Heru Dwihandoko, Toto
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

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Abstract

The Covid 19 pandemic that has spread to Indonesia sice the beginning of 2020 has dramatically effected various sectors of human life. One of the sectors most effected is the economic sector. Difficult economic conditions increase public awareness of the importance of owning investments. One type investment widely looked at by the public is a stock investment in the Indonesian Capital Market. Verious supporting application servuces and educational content related to stock investment also continue to increase producyion. One rapidly growing service is fintech (financial technology) wich can be used as an investment medium. However, because so many options are available, people have difficukty choosing suitable media and tools. A few people are even ensnared by “profits anywhere” due to a lack understanding regarding investment that comply with OJK regulation. Therefore education abaout stock investment needs to be supported by understanding various safe options and can be option for investing. Therefore, it is necessary to carry out community service activites related to basic training on stock investment in the Indonesian Capital Market long with supporting fintech supervised by the OJK. The ouotput of this activity is training services to increase public knowledge about the importantce of investment and fintech options that can be used to invest safely.
Pandangan Gen Z: Customer Review Dan Customer Rating Terhadap Keputusan Pembelian Produk Di Marketplace Tokopedia Latifa, Havna Nur; Hidayat, Syamsul; Dwihandoko, Toto Heru
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11368

Abstract

This study examines Gen Z’s perspective on the influence of Customer Reviews and Customer Ratings on purchase decisions in the Tokopedia marketplace. Customer Reviews are consumer feedback based on product or service usage experiences, while Customer Ratings are evaluations using a scale, typically represented by stars. Purchase decisions refer to the process of selecting a product after identifying needs, gathering information, and comparing alternatives. Employing a quantitative paradigm in conjunction with multiple linear regression analysis, this inquiry was oriented toward members of Generation Z residing within Mojokerto Regency, aged 17 to 28 years, who possessed both purchasing capacity and registered Tokopedia accounts. The selection of participants was executed through a purposive sampling technique, culminating in the acquisition of 100 valid respondents., and data were collected via questionnaires. The t-test results revealed that both Customer Reviews and Customer Ratings exert a constructive and consequential influence upon purchasing determinations, as evidenced by a probability value inferior to 0.05. The Adjusted R² value of 0.598 indicates that 59.8% of purchase decision variation is explained by these two variables, Whilst 40.2% is governed by heterogeneous contingencies external to the model’s explanatory domain. These findings highlight the crucial role of online reviews and ratings in shaping Gen Z consumers’ purchasing behavior.
Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto M.Syamsul Hidayat; Budi Utami; Eny Setyariningsih; Toto Heru Dwihandoko
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.987

Abstract

Social media is one of the main digital marketing strategies used to promote business products, with the aim of obtaining maximum profits (Hidayat et al., 2022). Social media and digital technology are gradually changing the way companies market their own products (Fraccastoro et al., 2021). However, there are still many MSMEs that do not use online sales optimally when marketing their products. Likewise, the MSME "Rengas Jaya" Mojokerto in carrying out its product marketing activities already uses digital technology. To overcome this problem, the Service Team of the Faculty of Economics, Majapahit Islamic University designed a solution by providing assistance in preparing a Digital Marketing strategy so that partners understand what a good marketing management strategy is by utilizing social media.This has an impact on increasing sales at the MSME "Rengas Jaya" address Mejero Village, Mojoanayar District, Mojokerto Regency. It is hoped that through digital marketing assistance it will have an effect on increasing their income. The results obtained from this activity for partners are: Partners understand the promotion strategy via social media. Then, by implementing the promotion strategy via social media, partners can increase the number of customers and increase sales.
Local Wisdom-Based Digital Marketing Strategy in Brambang Gareng Slawe MSMEs Toto Heru Dwihandoko
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4267

Abstract

This study examines the implementation of local wisdom-based digital marketing strategies by Brambang Gareng Slawe MSMEs in adapting to the demands of the digital market. Rooted in a qualitative case study approach, the research was conducted in Slawe Village, Mojokerto Regency, East Java, with seven purposively selected informants. Data were collected through in-depth interviews, participant observation, and documentation, and analysed thematically. The findings reveal that while MSMEs in this region have begun to engage digital platforms such as WhatsApp, Facebook, and Instagram, their digital marketing strategies remain intuitive and unstructured. The integration of local values, such as traditional recipes, Javanese expressions, and visual cultural symbols, has enhanced product authenticity and emotional connection with consumers. However, significant barriers persist, particularly the lack of digital literacy, limited access to infrastructure, and the absence of dedicated branding personnel. Despite these constraints, the rise in digital consumer behaviour and community-based platforms presents strategic opportunities. This study concludes that cultural branding, when combined with basic digital marketing literacy, offers a viable pathway for rural MSMEs to achieve sustainable competitive advantage in the digital economy.
Omnichannel Strategies in Retail Marketing: A PRISMA-Based Systematic Literature Review and Bibliometric Analysis Toto Heru Dwihandoko
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.359

Abstract

This study aims to map and synthesize the development of research on omnichannel strategies in retail marketing. The research was undertaken to address the fragmented nature of existing studies, which predominantly focus on customer outcomes while overlooking organizational enablers. A PRISMA-based systematic literature review, combined with a bibliometric analysis, was employed to ensure a rigorous, transparent, and replicable approach. Following a structured screening process, 70 relevant empirical articles published between 2020 and 2025 were analyzed to identify publication trends, dominant themes, and research gaps. The findings indicate that omnichannel research has grown rapidly and is strongly centered on customer experience, satisfaction, loyalty, and behavioral intentions, reflecting the prominence of Customer Journey Theory. However, limited attention is given to internal organisational capabilities. By integrating the Resource-Based View, this study highlights the importance of coordinated internal resources for effective omnichannel implementation and provides directions for future research and managerial practice.
FGD SEBAGAI MEDIA PEMBERDAYAAN MAHASISWA DALAM MENGIDENTIFIKASI PELUANG PENGEMBANGAN PRODUK PANGAN LOKAL PADA PROGRAM MBKM KEWIRAUSAHAAN ., Rahayu; Hernanik, Nova Dwi; Dwihandoko, Toto Heru; Bahri, Syaiful; Doloksaribu, Tio Arriela
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 10 No 1 (2026): In Progres
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v10i1.796

Abstract

Program Merdeka Belajar Kampus Merdeka (MBKM) Kewirausahaan bertujuan meningkatkan kompetensi kewirausahaan mahasiswa melalui pengalaman belajar yang berbasis praktik. Namun, sebagian mahasiswa masih mengalami kesulitan dalam mengidentifikasi peluang usaha yang berasal dari potensi pangan lokal di lingkungan sekitarnya. Kegiatan pengabdian kepada masyarakat ini bertujuan memberdayakan mahasiswa peserta Program MBKM Kewirausahaan dalam mengidentifikasi peluang pengembangan produk pangan lokal melalui Focus Group Discussion (FGD). Kegiatan melibatkan 25 mahasiswa peserta MBKM Kewirausahaan dengan menggunakan pendekatan partisipatif. Pelaksanaan kegiatan dilakukan melalui tiga tahapan, yaitu persiapan, pelaksanaan FGD, dan evaluasi. Data diperoleh melalui hasil diskusi kelompok, lembar refleksi peserta, dan dokumentasi kegiatan, kemudian dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan bahwa peserta mampu mengidentifikasi berbagai potensi pangan lokal yang dapat dikembangkan menjadi produk bernilai tambah, seperti gembili, uwi, singkong, talas, jagung lokal, dan minuman herbal tradisional. Selain itu, peserta berhasil merumuskan berbagai ide bisnis inovatif serta strategi pengembangan usaha berbasis digital. Kegiatan FGD juga meningkatkan pemahaman peserta mengenai potensi pangan lokal, peluang kewirausahaan, dan tantangan pengembangan usaha. Dengan demikian, FGD terbukti efektif sebagai media pemberdayaan mahasiswa dalam mengembangkan wawasan kewirausahaan berbasis potensi pangan lokal.
METODE ECONOMIC VALUE ADDED (EVA) SEBAGAI ALTERNATIF UNTUK MENGUKUR KINERJA PERUSAHAAN PADA PT. CITRA UTAMA BAROKAH dwihandoko, toto heru
Majalah Ekonomi Vol 22 No 2 (2017): Desember
Publisher : Universitas PGRI Adi Buana

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Abstract

Pada era globalisasi seperti ini, persaingan antar perusahaan semakin ketat sehingga hal ini menuntut semua perusahaan untuk selalu melakukan perbaikan dan menciptakan suatu keunggulan bersaing agar dapat mempertahankan kelangsungan hidupnya.Untuk mengetahui perkembangan kinerja perusahaan maka perlu dilakukan pengukuran. EVA dianggap sebagai alternatif mengukur kinerja yang lebih baik ketimbang alat ukur tradisional seperti rasio keuangan, karena EVA mampu menghitung laba ekonomi yang sebenarnya suatu perusahaan pada tahun tertentu dan sangat berbeda jika dibanding laba akuntansi. Tujuan dari penelitian ini adalah untuk mengetahui kinerja keuangan berdasarkan metode Economic Value Added (EVA) Jenis penelitian ini adalah jenis penelitian analisa kualitatif. Untuk data sekunder diambil dari data laporan keuangan Hasil dari penelitian menjelaskan bahwa hasil kinerja keuangan perusahaan PT. Citra Utama barokah diukur dengan metode Economic Value Added (EVA) adalah baik dan sehat karena didapatkan hasil yang positif yang berarti bahwa perusahaan telah berhasil menciptakan nilai tambah ekonomis dengan peningkatan setiap tahunnya dalam ke tiga periode dari tahun 2014 - 2016 namun dalam tahun 2015 mengalami penurunan nilai EVA dari tahun sebelumnya.
Co-Authors Abdul Karim Abdul Karim Afandi, Arif Agoes Hadi Poernomo Aida Anjelina Alfiana Amelia Asma’ul Windasari Arindi Listasari Aula, Vikrul Budi Utami Budi Utami Dean Faris Pandea Dian Novitasari Dwi Fitriyani, Dwi Dwi Silvialorensa, Dina Eko Budi Lestari Evi Sirait Fitri Isnaini, Nurdiana Galang Dewa Maulana Hadi Purnomo, Agus Hari Setiono, Hari Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hernanik, Nova Dwi Hidayat, M. Syamsul Imam Baidlowi Imam Baidlowi Baidlowi Indra Kusumawati Jarul Mustajirin Junus Paulus Patty kasnowo, kasnowo Kusumawati, Indra Latifa, Havna Nur M. Adik Rudiyanto M. Syamsul Hidayat M.Syamsul Hidayat Mohammad Ainur Rofik Mohammad Muslimin Mohammad Muslimin Muhamad Rifa’i Muhammad Ja’far Baihaqi Muslimin, Mohammad Nersiwad Nersiwad Nersiwad Nisa'ul Kaamilah Noviandhi Sanggar Nirvandhi Nur Ainiyah Nur Ainiyah Nur Puji Astutik Nur Rosyidah Patty, Junus Paulus Pratidina, Shinta Muji Putri Aulia Sofiana Putri, Meyleni Rahayu Rahayu Rahayu Retno Ayu Deyandra, Anisa Rini Armin Rini Armin Risa Alfiah Menganti ROOSGANDA ELIZABETH Roosganda Elizabeth Rosyidah, Nur Saifuddin Zuhri Setyariningsih, Eny Sigit Priambodo sintesa, nika Sirait, Evi Siti Roina Laili SYAIFUL BAHRI Syamsudin Wijaya SYAMSUL HIDAYAT Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Tio Arriela Doloksaribu Tiragiajeng Fandira Tri Anggun Melen Novari Verlandes, Yuliasnita Vina Linda Maulah Yolanda Putri Sabrina Young Parulian Panggabean Yusuf Dwi Nur Rahmad Zainal Abidin Zainal Abidin