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All Journal HAYATI Journal of Biosciences Jurnal Hortikultura Indonesia (JHI) Ulul Albab: Jurnal Studi Islam CAUCHY: Jurnal Matematika Murni dan Aplikasi El-HARAKAH : Jurnal Budaya Islam Tadris: Jurnal keguruan dan Ilmu Tarbiyah Biogenesis: Jurnal Ilmiah Biologi Proceeding International Conference on Global Resource Conservation Journal of Tropical Biodiversity and Biotechnology REINWARDTIA Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Islamic Architecture Biosfer: Jurnal Pendidikan Biologi Bioma : Jurnal Biologi Indonesia SEIKO : Journal of Management & Business Prosiding Seminar Nasional Sains dan Teknologi Terapan Jurnal Manajemen JEKPEND Jurnal Ekonomi dan Pendidikan Unri Conference Series: Community Engagement Construction and Material Journal Journal of Applied Civil Engineering and Infrastructure Technology (JACEIT) Brilliance: Research of Artificial Intelligence Dinamika Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Interelasi Humaniora
AGUNG SEDAYU
Fakultas Ekonomi dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Mengevaluasi Peran Celebrity Endorsement, Live Streaming Dan E-Wom Terhadap Perilaku Belanja Online Pada Generasi Z Tazkiyya, Iffa; Puspitasari, Diana; Sedayu, Agung; Kusuma, Pradana Jati
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2958

Abstract

Penggunaan media sosial yang luas di kalangan Gen-Z telah mempengaruhi banyak aspek dalam kehidupan mereka termasuk kebiasaan belanja online. Tren belanja online telah membuat persaingan bisnis makin ketat serta kompetitif. Penelitian ini bertujuan untuk mengevaluasi peran Celebrity Endorsement, Electronic Word of Mouth (e-WOM), Live Streaming pada perilaku belanja online pada Gen-Z. Selain itu, menguji faktor memengaruhi preferensi platform, pola konsumsi, dan keputusan pembelian. Jenis studi memanfaatkan metode kuantitatif, juga menggunakan penelitian deskriptif. Kuesioner online digunakan dalam mengambil 158 data dari konsumen Gen Z di Indonesia. Pendekatan olah data memanfaatkan Partial Least Squares Structural Equation Modeling (PLS-SEM) 4.1.0.9 digunakan untuk mengevaluasi data dan menguji hipotesis. Metode analisis PLS-SEM menunjukkan bahwa Celebrity Endorsement, Live Streaming, Electronic Word of Mouth (e-WOM) mempunyai dampak signifikan pada perilaku belanja online Gen-Z pada Gen-Z. Makalah penelitian ini menawarkan rekomendasi yang bermanfaat bagi bisnis online tentang bagaimana memanfaatkan peran dukungan selebriti, menggunakan platform live streaming dan pentingnya E-WOM untuk promosi yang ditargetkan untuk mendorong perilaku belanja online pada generasi z untuk melakukan pembelian.   Kata Kunci: Dukungan Selebrity, Siaran Langsung, e-WOM, Gen Z
The Correlation between Students Perception about School Garden with the Attitude of School Environmental Management Prastiwi, Lenny; Sigit, Diana Vivanti; Sedayu, Agung
Biosfer: Jurnal Pendidikan Biologi Vol. 8 No. 1 (2015): Biosfer: Jurnal Pendidikan Biologi
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.174 KB) | DOI: 10.21009/biosferjpb.8-1.4

Abstract

School garden is one of learning sources to introduce students with environmental education. Environmental education through school garden can form a student’s perception that helps to develop a good atittude of school environmental management. The aim of this study was to find out the correlation between student’s perception about school garden with the attitude of school environmental management. This study was conducted in May 2015 at SMAN 4 Tangerang and SMAN 5 Tangerang. This study used quantitative method through correlational studies. Sampling was done by simple random sampling used 214 students of class XI who had been using school garden as a learning sources. The analysis prerequisite test results are normally distributed and homogeneous data. The regression models was Ŷ = 19.41 + 0,672X, and the correlation coefficient was 0.715 which means there was positive correlation between student’s perception about the school garden with the attitude of school environmental management. The coefficient of determination was 51.1%. It can be interpreted that student’s perception about school garden contributed 51.1% to the attitude of school environmental management.
A Quantitative Study on the Effectiveness of Open Educational Resources (OER) in Enhancing Creative Thinking Skills Sedayu, Agung; Herpratiwi, Herpratiwi; Yuliyanti, Dwi; Distrik, I Wayan
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 8 No 2 (2023): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v8i2.18537

Abstract

This research aims to provide empirical evidence on the effectiveness of Open Educational Resources (OER) in facilitating transformative learning experiences that enhance students' creative thinking skills. A quantitative approach was employed for the study, wherein two groups, experimental and control, underwent pre-tests and post-tests to measure variables such as fluency, flexibility, elaboration, and evaluation of their creative thinking abilities. The study revealed significant differences between pre-test and post-test scores for both groups, particularly in the indicators of flexibility and evaluation. However, diverse outcomes were observed when examining n-gain scores across all indicators of creative thinking skills, suggesting that the effectiveness of OER in facilitating transformative learning varies depending on the specific creative thinking indicators measured. The research emphasizes that while OER can facilitate transformative learning processes, it may not yield uniform results across all dimensions of creative thinking. The obtained results indicate no significant difference in flexibility. Contradictory conditions can be observed in fluency, elaboration, and evaluation indicators, showing significant differences. Therefore, educators should adopt varied approaches when integrating OER into their curricula to maximize the potential benefits of enhancing students' creative thinking skills. For future research, it is highly recommended to focus on the effectiveness of OER based on the type of content or subject matter taught to identify the most effective sources. Further research is also needed to compare the effectiveness of OER with other teaching methods.
Optimization of the Shortest Tsunami Evacuation Route Using Djikstra’s Algorithm in Benoa Village K, Ida Bagus Kade Puja Arimbawa; Sukartiasih, Wayan; Sedayu, Agung
Brilliance: Research of Artificial Intelligence Vol. 3 No. 2 (2023): Brilliance: Research of Artificial Intelligence, Article Research November 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v3i2.3089

Abstract

Benoa Village has an area of approximately 2.38 km² and a population of 9,569 people in 2020 with a population density of 4,013 people/km2. This area is included in the list of tsunami-prone areas because the area is located on the edge of the Indian Ocean, which is known as an area with a high level of earthquake and volcanic activity. The 2004 tsunami that hit the coast of the Indian Ocean increased the potential for similar disasters to occur in the area. Determination of the shortest evacuation route in Benoa Village using Djikstra Algorithm. The result obtained is a path from the evacuation starting point vertex to the comfort zone node. Thisvertex represents places and road intersections arranged in the form of a weighted graph (distance) with a total of 51 vertexs, and an Adjacency Matrix is formed which is processed using the C++ Program. The Safe Zone vertex (Grand Hyatt Bali Temporary Meet Point (V50), Hattrick Futsal (V51)) are headed from the evacuation starting point of Serangan Beach (4.49km to V50, 6.94km to V51), Noanui Beach (3.95km to V50, 6.39km to V51), Samuh Beach (2.75km to V50, 5, 19km to V51), Nusa Dua Beach A (3.54km to V50, 5.48km to V51), Nusa Dua Beach B (3.47km to V50, 4.79km to V51), Peninsula Island (4.69km to V50, 4.80km to V51), Megiat Beach (4.81km to V50, 4.15km to V51) and Geger Beach (5.86km to V50, 5.09km to V51).
GAYA KEPEMIMPINAN KEPALA DESA DALAM MENINGKATKAN PELAYANAN PUBLIK DI DESA SRUNI KECAMATAN JENGGAWAH KABUPATEN JEMBER Sedayu, Agung
Interelasi Humaniora Vol. 1 No. 1 (2024): INTERELASI - September
Publisher : BRIN (Badan Riset dan Inovasi Nasional)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24716/wbmw5f64

Abstract

Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan yang diterapkan oleh kepala desa di Desa Sruni, Kecamatan Jenggawah, Kabupaten Jember, dalam usaha meningkatkan pelayanan publik. Metode penelitian yang digunakan adalah deskriptif kualitatif untuk mengeksplorasi dan mendeskripsikan peran serta pendekatan yang diterapkan oleh kepala desa perempuan. Data dikumpulkan melalui wawancara mendalam dengan informan kunci serta observasi langsung terhadap praktik kepemimpinan dan interaksi dengan masyarakat. Hasil penelitian menunjukkan bahwa kepala desa perempuan di Desa Sruni mengadopsi gaya kepemimpinan demokratis yang lebih dominan, di mana pengambilan keputusan melibatkan partisipasi aktif masyarakat. Selain itu, kepala desa juga menerapkan gaya kepemimpinan birokratis dan delegatif sesuai dengan situasi dan kondisi yang ada. Gaya birokratis digunakan dalam situasi yang memerlukan kepatuhan terhadap prosedur dan regulasi, sementara gaya delegatif diterapkan ketika melibatkan anggota masyarakat atau staf dalam pelaksanaan tugas tertentu untuk meningkatkan efektivitas dan efisiensi. Penelitian ini menemukan bahwa kombinasi gaya kepemimpinan tersebut berkontribusi pada peningkatan aksesibilitas pelayanan publik, memperkuat hubungan dengan masyarakat, serta membangun kapasitas dan kemandirian masyarakat untuk menghadapi tantangan lokal. Kepemimpinan perempuan juga berperan dalam mempromosikan kesetaraan gender dan meningkatkan kualitas hidup di tingkat desa.
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG Sadewa, Ryyo; Sedayu, Agung; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ygtehy23

Abstract

This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 respondents who had either purchased or shown interest in Ortuseight products. The data were analyzed using multiple linear regression to determine the impact of each independent variable on the dependent variable. The findings reveal that price perception, product quality, and brand image all have a significant and positive effect on purchase decisions. Consumers tend to assess the balance between price and product benefits, evaluate quality based on specifications and durability, and are influenced by brand reputation when making choices. These results highlight the importance for companies to maintain a balance between pricing and quality, while also strengthening brand image—not only in terms of corporate reputation but also in how the product is perceived. This research is expected to offer strategic insights for marketing policy development and serve as a reference for future studies.
Pengaruh Brand Image, Brand Luxury , Harga, Dan Desain Produk Terhadap Minat Beli Samsung Z Flip 5 Di Kota Semarang Naim, Aulia Anin; Sedayu, Agung; Usman, Usman; Hariyadi, Guruh Taufan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2199

Abstract

This research aims to determine the influence of brand image, luxury brand, price, and product design on buying interest in the Samsung Z Flip 5 in Semarang City. This research uses primary data and quantitative methods. Researchers conducted a pre-survey on 30 respondents by distributing questionnaires, then after that the researchers conducted a survey by distributing questionnaires via Google Form to 150 respondents and processing the data using SmartPLS. From the results of data processing, it was found that brand image had a significant influence, luxury brand had no significant influence, price had a significant influence, and design had no significant influence on interest in purchasing Samsung Z Flip 5 smartphone products in Semarang City.  Keywords:  Brand Image ; Brand Luxury ; Price ; Design ; Purchase Intention
Induksi Mutasi Pisang Cv. Tanduk secara In Vitro dan Deteksi Awal Ketahanan Tunas Varian terhadap Fusarium oxysporum f.sp cubense Reni Indrayanti; Khairatunnisa, Fauziah; Adisyahputra; Sedayu, Agung; Asharo, Rizak Koen
Jurnal Hortikultura Indonesia (JHI) Vol. 12 No. 2 (2021): Jurnal Hortikultura Indonesia
Publisher : Indonesian Society for Horticulture / Department of Agronomy and Horticulture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jhi.12.2.147-156

Abstract

Pisang Tanduk (AAB) merupakan jenis pisang olahan dengan ciri-ciri buah yang tidak cepat busuk, namun menghasilkan jumlah sisir relatif sedikit. Tujuan penelitian untuk menginduksi mutasi pisang Tanduk dan mengidentifikasi klon pisang yang resisten terhadap infeksi Fusarium oxysporum f.sp cubense (Foc). Pisang Tanduk ditanam pada media MS dengan penambahan 6.5 mg L-1 BAP, 1.175 mg L-1 IAA, dan 0.22 mg L-1 TDZ selama tiga bulan. Biakan tunas pisang kemudian di iradiasi gamma pada 0, 20, 30, 40, 50, dan 60 Gy (Co60). Hasil analisis dengan CurveExpert 1.4 diketahui bahwa reduksi pertumbuhan tunas pisang sebesar 20-50% (LD20-50) berada pada kisaran 30.64-68.66 Gy. Hasil multiplikasi tunas setelah 6 bulan menunjukkan bahwa jumlah tunas dan daun terbanyak dihasilkan oleh eksplan yang tidak di iradiasi (0 Gy) dan jumlah nodul meristem dan tunas terendah dihasilkan oleh eksplan hasil iradiasi gamma 60 Gy. Skrining awal ketahanan tunas varian melalui teknik kultur ganda secara in vitro menunjukkan bahwa sebagian besar varian bersifat rentan terhadap cendawan Foc. Tunas varian pisang putatif agak tahan terhadap Foc berasal dari hasil iradiasi gamma 30 Gy. Kata kunci: dosis letal, iradiasi gamma, kultur ganda, pisang olahan.
Pengaruh Harga, Inovasi Produk, dan Pemasaran Digital Terhadap Kepuasan Konsumen Fore Coffee di Kota Semarang Widya, Aanisah; Wardhani, Masitha Fahmi; Sedayu, Agung; Sartika, Mila
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11598

Abstract

Tujuan utama dari peneliti adalah untuk melihat pengaruh harga, inovasi produk maupunpemasaran digital terhadap kepuasan konsumen fore coffee di kota Semarang. Dengan menggunakan strategi penelitian purosif, dipilih 100 responden pembeli produk Fore Coffee di Kota Semarang. Dalam penelitian ini, metodologi kuantitatif diikuti saat menyebarkan kuesioner terdapat 15 indikator yang ditujukan kepada para responden. Microsoft Excel maupun SPSS 25 untuk Windows telah merilis data penelitian. Berdasarkan temuan penelitian dapat disimpulkan. Variabel harga mempunyai pengaruh positif terhadap kepuasan konsumen, namun inovasi produk juga mempunyai pengaruh positif dan besar terhadap kepuasan konsumen. Sebaliknya Digital Marketing tidak berpengaruh terhadap kepuasan pelanggan. Penelitian memperlihatkan pada variabel harga berpengaruh paling signifikan terhadap kepuasan konsumen kopi di kota semarang
Kamar Mandi sebagai Tempat Bersuci (Thaharah) Sedayu, Agung
el Harakah: Jurnal Budaya Islam Vol 13, No 1 (2011): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/el.v0i0.2020

Abstract

Keeping cleanliness and holiness is the duty for all Moslems. To perform these religious duties, every time and everywhere, we must keep and support hard on the holiness of the physic and psychic value aspects. Most cleaning activities have been done in toilet and the other similar places. The Main tool to clean is water; therefore toilet is always having water having the image as a wet place. Toilet is one of the arranged rooms in building and assumed to be added room that is not so important. In fact, it has a very vital and important function. Inside of the toilet we have the erudition and philosophy which must be done, like praying before and after entering this room, and also some other rules to follow when we are in it. Cleaning the psychic is started at cleaning the body, and cleaning the psychic is supported by cleanliness of our environment including toilet as a part of the house. Therefore, before designing it, all of the Moslem architects must concern and focus on the erudition and philosophy of Islamic fiqh containing about the effort to be clean and holy. Design results should reflect Islamic values, and the toilet having Islamic characteristics, especially having strength points on cleanliness and holiness. This paper is to discuss about toilet design from the perspective of fiqh values on cleanliness and holiness. The objectives are to give more information and knowledge about toilet design principles having Islamic values based on  fiqh law references on cleanliness and holiness. Menjaga kebersihan dan kesucian adalah tugas semua umat Islam. Untuk melakukan tugas keagamaan ini, setiap saat dan dimana saja, kita harus menjaga dan mendukung keras kekudusan aspek nilai fisik dan psikis. Sebagian besar kegiatan pembersihan telah dilakukan di toilet dan tempat-tempat lain yang serupa. Alat utama untuk membersihkan adalah air; karena itu toilet selalu memiliki air dan sebagai tempat yang basah. Toilet adalah salah satu ruangan yang tersusun di dalam bangunan dan diasumsikan sebagai ruang tambahan yang tidak begitu penting. Padahal, ia memiliki fungsi yang sangat vital. Di dalam toilet kita memiliki pengetahuan dan filosofi yang harus dilakukan, seperti doa sebelum dan sesudah memasuki ruangan ini, dan juga beberapa kaidah lain yang harus diikuti saat kita berada di dalamnya. Pembersihan dimulai dari pembersihan tubuh, dan pembersihan psikis didukung oleh kebersihan lingkungan kita termasuk toilet sebagai bagian dari rumah. Karena itu, sebelum merancangnya, semua arsitek muslim harus peduli dan fokus pada pengetahuan dan filosofi fiqih Islam yang berisi tentang usaha untuk menjadi bersih dan suci. Hasil desain harus mencerminkan nilai-nilai Islam, dan toilet memiliki karakteristik Islam, terutama memiliki titik kekuatan pada kebersihan dan kesucian. Tulisan ini membahas tentang desain toilet dari sudut pandang fiqih nilai kebersihan dan kesucian. Tujuannya adalah untuk memberikan lebih banyak informasi dan pengetahuan tentang prinsip desain toilet yang memiliki nilai-nilai Islam berdasarkan referensi hukum fiqih tentang kebersihan dan kesucian.
Co-Authors Abdullah, Nazirah Muhamad Adisyahputra Ahmad, Mustaffa Anjang Amalia Nur Chasanah Amalia, Tasya Aminudin, Aminudin Ariati Anomsari Arumsari, Diah Retno Asharo, Rizak Koen Aulia, Rahmah Dermi, Devi Fauzia Destiyana, Nabilah Desy Herma Fauza, Desy Herma Dewi Wulandari Diana Puspitasari Diana Vivanti Sigit Elizabeth Anita Widjaja Erlandy Ulfa Ervianti, Dita Fajar Lestari, Indri Fatahillah, Ibrahim Febrianty, Intan Febrianur Ibnu Fitroh Sukono Putra Febriyani, Hilmi Hakamshe, Hafidz Prananta Hariyadi, Guruh Taufan Herpratiwi Herpratiw I Wayan Distrik Ida Bagus Kade Puja Arimbawa K. Irfan, Bintang Azzahra Rachil Khairatunnisa, Fauziah Komariah, Esti Kusuma, Pradana Jati Lestari, Alvita Dwi Lutfi, Nurul Adibah Masitha Fahmi Wardhani maulana, lana Mieke Miarsyah Mila Sartika, Mila Mohamad Isnin Noer Muchtar Mawardi Naim, Aulia Anin Prasetya, Priya Yuga Prastiwi, Lenny Pratama, Annisa Salsabilah Putera Agung Maha Agung Putri, Novita Putri, Rina Trihandayani Ramadhini, Kiky Ratna Komala, Ratna Ratna Pratiwi Reni Indrayanti Ririh Dian Pratiwi Rizhal Hendi Ristanto Rudi Kurniawan Rugayah Rugayah Sadewa, Ryyo Salsabila, Khairunnisa Sanubari, Meirina Orchidanti Septiyaningsih, Ari Sukartiasih, Wayan Sukmawati, Wulan Tazkiyya, Iffa Umi Kulsum Usman Usman Widya, Aanisah Wita Wardhani Yuliyanti, Dwi