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ADRIO KUSMAREZA ADIM
Telkom University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

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Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom) Rahmaraina, Aliyah; Adim, Adrio Kusmareza
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.1993

Abstract

Marketing orientation in educational institutions needs to be adjusted to the impact of globalization and innovative marketing strategies used by companies, especially through social media platforms such as Instagram. This research was conducted to analyze creative content creation strategies by Tanjidor (Telutizen Menjadi Ambassador) as Telkom University's brand ambassador in carrying out academic branding via Instagram. This research was carried out using descriptive qualitative methods and based on a case study on Instagram @telkomuniversity. The results of this research conclude that Tanjidor as the brand ambassador of Telkom University has succeeded in implementing creative strategies on Instagram social media by creating content that includes information and messages related to Telkom University in achieving the academic branding goals that have been set
Co-Authors Abdul Fadli Kalaloi Abdurahim, Muhammad Yusuf Alila Pramiyanti Anastasya, Jihan Rahma Anisa Diniati Antika, Frenica Dwi Armida Nova Ariyanti Astri Lestari Agustin Aurelia, Renita Dimas Fikria Nur'Dai Pratama Dimas Satrio Wijaksono Disty, Nur Annisa Fahtin, Adelia Fauzan, Mochammad Alfi Fidriansyach, Mochammad Gilang Fiqie Lavani Melano Hafada, Muhammad Galuh hakim, Muhammad Naufal al Idola Perdini Putri Ikhwan, Nailaturrohma Indria Angga Dianita Ismaniari, Afina Jale Sita Jayanti, Safa Jessica Caroline Charis Karamoy, Angelica Dewi Khairunnisa, Anindia Luthfan Wagas Wiratirta Magfirotunisa, Oryza Ma’rifatunnisaa, Anis Mhd Insan Gunawan Lubis Mohamad Syahriar Sugandi Nisa Nurmauliddiana Abdullah Nofha Rina Nurbani, Tasya Oki Achmad Ismail Pradipta Dirgantara Putri Rachmawati, Putri Raflie, Akbar Ananda Rah Utami Nugrahani Rahmaraina, Aliyah Rajiv Dharma Mangruwa Ramadhan, Muhammad Fahri Fadillah Ramadhan, Rafid Dhiyaulhaq Ramdan, Andry Mochamad Rasyid, Muhammad Ahlam Reni Nuraeni, Reni Rizca Haqqu Rusdiana, Nazla Melani Sandwina, Farra Nastya Silva, Amelia Rosa Da Syarifah, Fadia Anindita Tjoagam, Chelshia Utomo, Maheswara Sulistyo Yadeva, Shaloom Fortuna Yoka Pradana Zahra, Diza Malikah