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All Journal E-Journal of Tourism Sosiohumaniora Fokus Bisnis Pro Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Monex: Journal of Accounting Research International Journal Ihya' 'Ulum al-Din J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Accounting and Management Journal Jurnal Mantik BISECER (Business Economic Entrepreneurship) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS AMAR (Andalas Management Review) Jurnal Cafetaria Medikonis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Jipmas : Journal Inovasi Pengabdian Masyarakat
Harini Abrilia Setyawati
Universitas Putra Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Influence service quality against customer loyalty : mediation role customer engagement Agustini, Dwi Siwi; Setyawati, Harini Abrilia
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6572

Abstract

This study seeks to explore how service quality influences customer loyalty, with customer engagement positioned as a mediating variable. Adopting a quantitative research design, data were obtained from a survey of 105 respondents and analyzed using SmartPLS 3 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that service quality exerts a significant positive impact on both customer engagement (? = 0.527; p < 0.001) and customer loyalty (? = 0.348; p < 0.01). Additionally, customer engagement is shown to strongly predict customer loyalty (? = 0.509; p < 0.001) and serves as a pivotal mediator in the link between service quality and loyalty (? = 0.268; p < 0.001). These results suggest that, aside from improving the technical dimensions of service delivery, companies should prioritize cultivating meaningful interactions with customers to strengthen engagement, nurture emotional bonds, and secure sustainable loyalty. The findings show that service quality brings greater impact when combined with customer engagement strategies like personalization, open communication, and community-building. Managers can apply this to boost satisfaction while building loyalty that withstands competitors. This reinforces the novelty of treating engagement as the key link between service quality and long-term business success.
Factor Influencing Social Entrepreneurial Intentions Setyawati, Harini Abrilia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 9 No 2 (2025): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v9i2.8145

Abstract

Within Ajzen's Planned Behavior Theory framework, this article tests a model to estimate the predictors of entrepreneurial intention. We tested the entrepreneurship intention model on a sample of 100 students at a University in Indonesia. The results show that Experience significantly influences Social Entrepreneurial Intention through Moral Obligation. Individuals with more experience feel a stronger moral obligation, which positively impacts their intention to engage in social entrepreneurship. Fostering a sense of moral obligation can effectively leverage the experience of potential social entrepreneurs. The indirect effect of Experience on Social Entrepreneurial Intention through Perceived Social Support is not supported. Although experience influences perceived social support, it does not significantly impact social entrepreneurial intention. This highlights the need to better understand the role of social support in social entrepreneurship. Experience significantly influences Social Entrepreneurial Intention through Social Entrepreneurial Self-Efficacy. Experience enhances individuals’ belief in their capabilities for social entrepreneurship, influencing their intention to engage in it. Boosting self-efficacy can be a key strategy for harnessing the experience of potential social entrepreneurs.
STRATEGI PEMASARAN DIGITAL ANYAMAN PANDAN DI KAWASAN PERDESAAN ANYAMAN PANDAN KABUPATEN KEBUMEN Imade Yoga Prasada; Setyawati, Harini Abrilia; Saridewi, Larasati Puspita; Hanung, Ami Nilmala; Puspajanati, Rizqika
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.149

Abstract

Anyaman pandan merupakan salah satu produk unggulan di Kabupaten Kebumen. Saat ini pemasaran produk anyaman pandan masih menggunakan cara-cara konvensional, sehingga lingkup pemasaran produk menjadi terbatas. Oleh karena itu, penelitian ini dilakukan menentukan strategi penerapan pemasaran digital anyaman pandan di Kawasan Perdesaan Anyaman Pandan Kabupaten Kebumen. Penelitian ini menggunakan data primer dengan 50 responden penelitian. Data dianalisis dengan menggunakan metode SWOT. Hasil penelitian menunjukkan bahwa strategi terbaik yang dapat dilakukan untuk menerapkan pemasaran digital adalah dengan menggunakan strategi agresif.
Co-Authors AA Sudharmawan, AA Adi, Bagus Waskito Agustini, Dwi Siwi Akhmad Syarifudin Ali Djamhuri Ami Nilmala Hanung Amini, Dwi Apriliani, Hanifah Nur Aris Puji Purwatiningsih Aruna, Bima Asih, Sabila Yuli Bakri Abdul Karim Dian Ayu Saputri Eli Rahmawati Eli Rahmawati, Eli Gracelda Asprila Sasongko Gunarso Wiwoho Hanifah Nur Apriliani Hanung, Ami Nilmala Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isnaeni Oktavianingsih Larasati Puspita Saridewi Mawadah, Roihatul Miftahul Huda Miftahul Janah, Miftahul Ninin Trisnawati Novita Laraswanti Oktavianingsih, Isnaeni Prasada, Imade Yoga Prasanu, Fachturhadi Puji Purwatiningsih, Aris Puspajanati, Rizqika Rakhman, Itmam Aulia Reni Suci Wahyuni Riptiono, Sulis Ririn Zullaihah Risky Yuniar Rahmadieni Ristiyani, Eva Rizqika Puspajanati Romadhonasari, Asih Sabila Yuli Asih Saridewi, Larasati Puspita Sasongko, Gracelda Asprila Setiawan, Aries Siti Nur Azizah Siti Nur Azizah, Siti Nur Solly Aryza Sri Kartinah Suryanto, Mukhlison Susanti Widhiastuti Trifiyanto, Kabul Trisnawati, Ninin Zakiyah, Tuti