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All Journal E-Journal of Tourism Sosiohumaniora Fokus Bisnis Pro Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Monex: Journal of Accounting Research International Journal Ihya' 'Ulum al-Din J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Accounting and Management Journal Jurnal Mantik BISECER (Business Economic Entrepreneurship) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS AMAR (Andalas Management Review) Jurnal Cafetaria Medikonis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Jipmas : Journal Inovasi Pengabdian Masyarakat
Harini Abrilia Setyawati
Universitas Putra Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Electronic Word of Mouth, Brand Image, dan Brand Trust terhadap Keputusan Pembelian Produk Moisturizer Skintific: Studi pada Masyarakat Kabupaten Kebumen Hanifah Nur Apriliani; Harini Abrilia Setyawati
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.448

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh electronic word of mouth, brand image, dan brand trust tehadap keputusan pembelian produk moisturizer Skintific di Kabupaten Kebumen. Teknik pengumpulan data menggunakan metode purposive sampling dengan jumlah responden 100 orang. Penelitian ini menggunakan teknik analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi dengan bantuan aplikasi SPSS 26 for windows. Berdasarkan hasil uji secara parsial (uji t) menunjukkan bahwa variabel electronic word of mouth berpengaruh terhadap keputusan pembelian, brand image berpengaruh terhadap keputusan pembelian, dan brand trust berpengaruh terhadap keputusan pembelian. Hasil uji F menunjukkan bahwa variabel electronic word of mouth, brand image, dan brand trust berpengaruh secara simultan terhadap keputusan pembelian.
Linking Transformational Leadership, Compensation, and Employee Performance: The Mediationg Role of Work Engagement Setyawati, Harini Abrilia; Wiwoho, Gunarso; Adi, Bagus Waskito; Hidayat, Aji; Hilabi, Oki Fad'ali
Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i1.2246

Abstract

This paper aims to examine the effect of transformational leadership and compensation on employee performance. The survey involved as many as 157 employees. The structural Equation Model is used to examine the research model. The statistical analysis tool used to test the hypothesis is Smart PLS. According to hypothesis testing analysis, this research concludes that transformational leadership significantly affects employee performance. However, contrary to the prediction, the result reported that compensation did not significantly impact employee performance. In addition, this study investigates work engagement as a mediating variable. The result showed that work engagement mediates the relationship of compensation with employee performance. Work engagement also significantly mediates the connection between transformational leadership and work performance. This study provides the managerial practice regarding improving employee performance through leadership, compensation and work engagement. Primarily, we recommend that SME leaders be more open and maintain employee development. Besides, compensation as a motivation strategy should be evaluated regarding the impact on employee work engagement.Keywords: transformational leadership, compensation, work engagement, and employee performance.
Measuring Indigenous Product Attractivens trough Autenticity Perspective Setyawati, Harini Abrilia; Trifiyanto, Kabul; Zakiyah, Tuti
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2632

Abstract

Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.
Optimalisasi Daya Tarik Wisata Melalui Kolaborasi Penthahelix di Brudjul Adventure Park Setyawati, Harini Abrilia; Syarifudin, Akhmad; Huda, Miftahul
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of tourist villages is in line with the spirit of establishing BUMDes to support village economic growth and prosperity. The aim of this community service activity (PKM) is to innovate the development of tourist villages to increase tourist attraction and create productive businesses as a new source of income for tourist villages. The activity period is June-Dec 2023 at the Brujual Adventure Park (BAP) tourist attraction Peniron tourist village, district. Pejagoan, Kebumen. The penthahelix approach is carried out by collaborating the roles of academy, business, community, government and media. The implementation method is by conducting outreach and discussions (FGD), training, providing facilitation , mentoring, and in the final phase conducting evaluation and measurement. The results show that the application of the penthahelix model in the Peniron tourist village is effective in increasing tourist attraction , creating new productive businesses, increasing the income of the tourist village, and providing economic benefits for the local community and the surrounding environment
MEMBANGUN JIWA ENTREPRENEURSHIP SANTRI MELALUI WORKSHOP KEWIRAUSAHAAN SYARI'AH DAN PEMASARAN DIGITAL PADA INSTITUT TAHFIZ BINTULU MALAYSIA Puji Purwatiningsih, Aris; Setiawan, Aries; Rakhman, Itmam Aulia; Janah, Miftahul; Setyawati, Harini Abrilia; Azizah, Siti Nur
DHARMA RAFLESIA Vol 22 No 2 (2024): DESEMBER (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v22i2.38092

Abstract

Artikel ini mengkaji optimalisasi literasi digital dan pengetahuan syariah dalam mempersiapkan remaja menghadapi tantangan era digital, dengan fokus pada studi kasus di Institut Tahfiz Bintulu Malaysia. Perkembangan teknologi yang pesat telah memberikan dampak besar pada kehidupan sosial, ekonomi, dan pendidikan, termasuk bagi remaja Muslim. Oleh karena itu, literasi digital menjadi kunci untuk membantu remaja memanfaatkan teknologi secara bijak dan produktif, terutama dalam bisnis dan kewirausahaan berbasis syariah. Metode pelaksanaan kegiatan ini menggunakan pendekatan kualitatif melalui lokakarya, observasi, wawancara, dan studi literatur, dengan santri dari Institut Tahfiz Bintulu, Malaysia, 11-14 Oktober 2024 dengan jumlah peserta 91 santri putra dan putri sebagai subjek. Hasil kegiatan menunjukkan bahwa penguatan literasi digital dan pengetahuan syariah secara sinergis dapat memberdayakan remaja untuk menghadapi tantangan digital, membangun bisnis syariah, dan tetap menjaga etika serta moralitas Islam. Sinergi antara pendidikan agama dan teknologi digital sangat diperlukan dalam membentuk generasi muda yang cerdas, kompeten, dan berakhlak mulia di era modern.
Measuring Indigenous Product Attractivens trough Autenticity Perspective Setyawati, Harini Abrilia; Trifiyanto, Kabul; Zakiyah, Tuti
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2632

Abstract

Batik is Indonesia's cultural heritage. Batik can be associated as an Indonesian brand. This research is aimed at examining the influence of the authenticity dimension which contains heritage, sincerity and quality commitment on indigenous product attractiveness. The research design used was expanatory. The number of samples in this study was 100 batik practitioners spread across 6 big cities in Central Java. The data collection method uses a questionnaire. Processing using SEM techniques and using the Smart PLS tool. The findings of this research are that heritage and quality commitment influence indigenous product attractiveness. Sincerity is proven to have no effect on indigenous product attractiveness. These findings contribute to research on how to build indigenous product attractiveness by strengthening authenticity values.
The influence of work environment, work ability, and affective commitment on performance management at kpspam, with work motivation as a mediating variable: a study in purworejo regency Romadhonasari, Asih; Setyawati, Harini Abrilia
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6294

Abstract

This study aims to determine the influence environment work , ability work and commitment affective directly or through work motivation towards performance KPSPAM administrators in the Regency Purworejo. The independent variable in this study is the environment. work, ability work and commitment affective , the mediating variable is work motivation while the dependent variable is employee performance. The data collection technique in this study used a questionnaire to KPSPAM administrators in the Regency Purworejo totaling 159 respondents who were then analyzed using SEM using Smart PLS 3 .0. This study found that there was a significant influence of the environment work , ability work and commitment affective to work motivation and performance KPSPAM administrators in the Regency Purworejo . Motivation Work capable mediate influence environment work , ability work and commitment affective towards employee performance
Pengaruh Brand Ambassador, Daya Tarik Iklan, dan Product Packaging Terhadap Keputusan Pembelian Produk Kosmetik Wardah Exclusive Matte Lip Cream: Studi pada Masyarakat di Kabupaten Kebumen Sasongko, Gracelda Asprila; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 4 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i4.135

Abstract

The purpose of this study was to determine the effect of Brand Ambassador, Advertising Attractiveness and Product Packaging on Purchase Decisionns on Wardah Exclusive Matte Lip Cream cosmetic products (Study on Communities in Kebumen Regency). Data was collected using a questionnaire, using a Likert scale 4. This study took 100 respondents. The method used is purposive sampling. The data analysis technique in this research uses Validity Test, Reliability Test, Classical Assumption Test (Multicollinearity Test, Heteroscedasticity Test and Normality Test), Multiple Linear Regression Test, and Hypothesis Testing (Partial Test / t Test, Simultaneous Test / F Test, and Coefficients determination). Data processing in this study used SPSS (Statistical Package For the Social Sciences) software version 20.0. The results of this study indicate that it is known that the brand ambassador has no effect on the purchase decision of Wardah exclusive matte lip cream cosmetic products. The attractiveness of advertisements does not affect the Purchase Decision of Wardah Cosmetics Exclusive Matte Lip Cream. Product packaging has a significant effect on the purchasing decision of Wardah exclusive matte lip cream. Brand ambassador, advertising attractiveness, and product packaging have a significant simultaneous (together) effect on the Purchase Decision of Wardah Exclusive Matte Lip Cream Cosmetic Products in the community in Kebumen Regency.
Pengaruh Healthy Lifestyle, Product Quality, Product Variation, Dan Word Of Mouth Terhadap Keputusan Pembelian Sepeda United: Studi pada Masyarakat Kabupaten Kebumen Asih, Sabila Yuli; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 6 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i6.154

Abstract

Tujuan penelitian ini adalah  untuk mengetahui pengaruh healthy lifestye, product quality, product variation, dan word of mouth terhadap keputusan pembelian Sepeda United (studi pada masyarakat Kabupaten Kebumen), baik secara parsial maupun simultan populasi dalam penelitian ini adalah masyarakat di Kabupaten Kebumen yang pernah membeli dan menggunakan Sepeda United. Teknik pengambilan sampel yang dilakukan menggunakan teknik non probability sampling. Jumlah sampel dalam penelitian ini adalan 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner yang menggunakan skala likert. Teknik analisa data dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji asumsi klasik (uji multikolinearitas, uji heteroskedastisitas, dan uji normalitas), uji regresi linear berganda, uji hipotesis (uji parsial/ uji t dan uji simultan (uji f), dan koefisien determinasi). Pengolaha data dalam penelitian ini mengunakan software SPSS (Statistic Package For the Social Sclences) versi 23.0. Hasil penelitian ini menunjukan bahwa healthy lifestyle tidak berpengaruh signifikan terhadap keputusan pembelian Sepeda United, product quality berpengaruh signifikan terhadap keputusan pembelian Sepeda United, product variation berpengaruh signifikan terhadap keputusan pembelian Sepeda United, word of mouth berpengaruh signifikan terhadap keputusan pembelian Sepeda United. healthy lifestyle, product quality, product variation, word of mouth berpengaruh signifikan secara simultan (bersama-sama) berpengaruh terhadap keputusan pembelian Sepeda United pada masyarakat Kabupaten Kebumen.
Pengaruh Brand Awareness, Product Quality, dan Desain Product Terhadap Keputusan Pembelian Sepatu Lokal Pride Merek Compass : Studi pada Masyarakat di Kebumen Pangestu, Aji; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 6 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i6.428

Abstract

Penelitian ini bertujuan untuk mengetahui tentang pengaruh brand awareness, product quality, dan desain product terhadap keputusan pembelian sepatu compass (studi pada masyarakat di Kebumen). Permasalahan yang diangkat dalam penelitian ini adalah analisi pengaruh brand awareness, product quality, dan desain product terhadap keputusan pembelian sepatu compass, dengan tujuan untuk mengetahui seberapa besar pengaruh secara parsial maupun simultan. Data sampel yang diambil pada penelitian ini yaitu masyarakat di Kebumen yang berusia minimal 18 tahun yang melakukan pembelian dan menggunakan produk sepatu Compass dengan jumlah 100 responden. Pada penelitian ini menggunakan angket/kuesioner sebagai alat pengumpulan data. Analisi data yang digunakan pada penelitian ini menggunakan analisis regresi linier berganda dan hasilnya dianalisis menggunakan program SPSS 25 for windows. Hasil hipotesis pertama bahwa brand awareness secara parsial mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian. Hasil hipotesis kedua bahwa product quality secara parsial mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian. Hasil hipotesis ketiga bahwa desain product secara parsial mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian. Hasil hipotesis keempat bahwa brand awareness, product quality, dan desain product secara parsial mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian.
Co-Authors AA Sudharmawan, AA Adi, Bagus Waskito Agustini, Dwi Siwi Akhmad Syarifudin Ali Djamhuri Ami Nilmala Hanung Amini, Dwi Apriliani, Hanifah Nur Aris Puji Purwatiningsih Aruna, Bima Asih, Sabila Yuli Bakri Abdul Karim Dian Ayu Saputri Eli Rahmawati Eli Rahmawati, Eli Gracelda Asprila Sasongko Gunarso Wiwoho Hanifah Nur Apriliani Hanung, Ami Nilmala Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isnaeni Oktavianingsih Larasati Puspita Saridewi Mawadah, Roihatul Miftahul Huda Miftahul Janah, Miftahul Ninin Trisnawati Novita Laraswanti Oktavianingsih, Isnaeni Prasada, Imade Yoga Prasanu, Fachturhadi Puji Purwatiningsih, Aris Puspajanati, Rizqika Rakhman, Itmam Aulia Reni Suci Wahyuni Riptiono, Sulis Ririn Zullaihah Risky Yuniar Rahmadieni Ristiyani, Eva Rizqika Puspajanati Romadhonasari, Asih Sabila Yuli Asih Saridewi, Larasati Puspita Sasongko, Gracelda Asprila Setiawan, Aries Siti Nur Azizah Siti Nur Azizah, Siti Nur Solly Aryza Sri Kartinah Suryanto, Mukhlison Susanti Widhiastuti Trifiyanto, Kabul Trisnawati, Ninin Zakiyah, Tuti