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All Journal Sosiohumaniora Fokus Bisnis Pro Bisnis Monex: Journal of Accounting Research International Journal Ihya' 'Ulum al-Din J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Accounting and Management Journal Jurnal Mantik BISECER (Business Economic Entrepreneurship) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS AMAR (Andalas Management Review) Jurnal Cafetaria Medikonis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of International Conference Proceedings Journal of Digital Business and Management Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Jipmas : Journal Inovasi Pengabdian Masyarakat
Harini Abrilia Setyawati
Universitas Putra Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Electronic Word of Mouth, Brand Image, dan Brand Trust terhadap Keputusan Pembelian Produk Moisturizer Skintific: Studi pada Masyarakat Kabupaten Kebumen Apriliani, Hanifah Nur; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 3 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i3.448

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh electronic word of mouth, brand image, dan brand trust tehadap keputusan pembelian produk moisturizer Skintific di Kabupaten Kebumen. Teknik pengumpulan data menggunakan metode purposive sampling dengan jumlah responden 100 orang. Penelitian ini menggunakan teknik analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi dengan bantuan aplikasi SPSS 26 for windows. Berdasarkan hasil uji secara parsial (uji t) menunjukkan bahwa variabel electronic word of mouth berpengaruh terhadap keputusan pembelian, brand image berpengaruh terhadap keputusan pembelian, dan brand trust berpengaruh terhadap keputusan pembelian. Hasil uji F menunjukkan bahwa variabel electronic word of mouth, brand image, dan brand trust berpengaruh secara simultan terhadap keputusan pembelian.
Pengaruh Kualitas Pelayanan, Aksesibilitas, dan Citra Perusahaan Terhadap Loyalitas Pasien Klinik Pratama Sentra Medika Prasanu, Fachturhadi; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 5 No. 5 (2023): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v5i5.455

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh, Kualitas Pelayanan, Aksesibilitas, dan Citra Perusahaan terhadap Loyalitas Pasien Klinik Pratama Sentra Medika. Populasi dalam penelitian ini adalah Pasien Klinik Pratama Sentra Medika. Penelitian ini mengambil 100 responden menggunakan Teknik Purposive Sampling dengan angket/kuesioner sebagai alat pengumpulan data. Variabel yang digunakan dalam penelitian ini adalah Kualitas Pelayanan (X1), Aksesibilitas (X2), Citra Perusahaan (X3), dan Loyalitas Pasien (Y). Teknik analisis dalam penelitian ini menggunakan analisis desktiptif dan statistik yang meliputi uji validitas dan reliabilitas, uji asumsi kalsik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan bantuan program SPSS Release 25.0 for Windows. Hasil penelitian ini menunjukan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinearitas, tidak terjadi heterokedastisitas dan model memenuhi asumsi normalitas. Hasil penelitian menunjukan bahwa (1) Kualitas Pelayanan tidak berpengaruh positif dan signifikan terhadap loyalitas pasien (2) Aksesibilitas tidak berpengaruh positif dan signifikan terhadap loyalitas pasien (3) Citra Perusahaan berpengaruh positif dan signifikan terhadap loyalitas pasien (4) Kualitas Pelayanan, Aksesibilitas, dan Citra Perusahaan secara simultan berpengaruh terhadap loyalitas pasien. Nilai R Square persamaan diatas sebesar 0,626, artinya 62,6% variabel loyalitas pasien Klinik Pratama Sentra Medika dapat dijelaskan oleh variabel kualitas pelayanan, aksesibilitas, dan citra perusahaan sedangkan sisanya 37,4% dapat dijelaskan oleh variabel lain diluar model penelitian ini.
Pengaruh Daya Tarik Produk Indigenous, Fanatisme, dan Promosi Terhadap Keputusan Pembelian pada Produk Keris Ndusun Collection (Studi pada Konsumen di Jawa Tengah & DIY) Aruna, Bima; Setyawati, Harini Abrilia
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 6 No. 2 (2024): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/cdex8r04

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik produk indegenous, fanatisme, dan promosi terhadap keputusan pembelian pada produk keris ndusun collection di Jawa Tengah dan DIY. Data sampel yang diambil pada penelitian ini yaitu konsumen ndusun collection di Jawa Tengah dan DIY yang berjumlah 100 orang. Hasil pembuktian hipotesis pertama bahwa daya tarik produk indegenous berpengaruh terhadap keputusan pembelian. Hasil hipotesis ke dua bahwa fanatisme bepengaruh terhadap keputusan pembelian. Hasil pembuktian hipotesis ketiga bahwa Promosi berpengaruh terhadap keputusan pembelian. Hasil hipotesis daya tarik produk indegenous, fanatisme, dan promosi secara simultan berpengaruh terhadap keputusan pembelian.
Mengatasi Kesenjangan Teknologi di UMKM: Studi Pengabdian Masyarakat dengan Digital Marketing dan HRM Inovatif Suryanto, Mukhlison; Mawadah, Roihatul; Setyawati, Harini Abrilia
Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Vol. 3 No. 1 (2025): (Mei)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/ecos-preneurs.v3i1.342

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but still face significant technological gaps, especially in rural areas. In the era of Industry 4.0, adapting to technology is essential to enhance competitiveness. This community service program aimed to address technological disparities in the MSME group of Bocor Village, Kebumen, through training in digital marketing and innovative Human Resource Management (HRM). The activity used a Participatory Action Research (PAR) approach, engaging MSME actors in three stages: problem identification through surveys and focus group discussions, training on WhatsApp Business, Instagram marketing, and innovative HRM, followed by one-month mentoring and performance evaluation. The results showed a notable improvement in digital literacy: 90% of participants successfully adopted WhatsApp Business, and over 70% began actively using Instagram for marketing. The HRM strategies fostered team collaboration and operational efficiency. Participants experienced a 15% average increase in revenue within one month. This program demonstrated that a combination of digital marketing and innovative HRM is effective in overcoming technological gaps and can serve as a replicable model for MSME development in other regions.
HOW QUIET QUITTING UNDERMINES INNOVATION: MEDIATING EFFECTS OF KNOWLEDGE HOARDING AND PROCRASTINATION AMONG SALESPERSONS IN INDONESIA Helmy, Irfan; Setyawati, Harini Abrilia
Sosiohumaniora Vol 26, No 3 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i3.60246

Abstract

The increasing competition in digital financial services challenges salespersons in traditional microfinance institutions (MFIs) to adopt innovative strategies for survival. This intense pressure has contributed to the growing trend of quiet quitting behavior among salespersons. This research aims to investigate the impact of quiet quitting on innovative work behavior (IWB), with knowledge hoarding and work procrastination as mediating variables. Data were collected through a survey of 557 MFI employees across five districts in Central Java, Indonesia. This study used Smart PLS 4 to examine the proposed hypotheses. The results demonstrate that quiet quitting negatively relates to salespersons’ innovative work behavior. Quiet quitting also has a positive effect on knowledge hoarding and work procrastination, both of which negatively impact innovative work behavior. In addition, based on the evaluation of indirect effects, this study reveals that the association between quiet quitting and innovative work behavior is mediated by knowledge hoarding and work procrastination. This research addresses an important gap in the literature by investigating the influence of quiet quitting on innovative work behavior. Although scholars have investigated both constructs independently, their direct empirical linkage remains insufficiently explored within previous studies. By incorporating knowledge hoarding and work procrastination as mediating variables, this study develops a more comprehensive model to understand the mechanisms through which quiet quitting impacts employees’ innovation. The findings also provide valuable insights for MFI managers to address quiet quitting and foster a more innovative sales workforce.
Strategi Pemasaran: Strategi Bertumbuh di Era Resesi bagi UMKM di Kebumen Agustini, Dwi Siwi; Setyawati, Harini Abrilia
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.687

Abstract

Amidst the global economic challenges caused by the recession, micro, small, and medium enterprises (MSMEs) in Kebumen face significant pressure in maintaining their business sustainability and growth. This training aims to equip the owners and managers of MSMEs, particularly those involved in Rukun (Rumah UMKM Kebumen), with effective and adaptive marketing strategies to thrive during the recession. The training methods include interactive workshops, case studies, and marketing simulations relevant to the local conditions in Kebumen. The results of the training indicate that participants were able to identify new market opportunities, develop creative marketing plans, and enhance their digital skills to expand their marketing reach. This training is expected to make a significant contribution to increasing the competitiveness of MSMEs in Kebumen and inspire innovative and sustainable marketing practices.
PENGARUH PENGETAHUAN PRODUK DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP SEBAGAI VARIABEL INTERVENING Setyawati, Harini Abrilia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 5 No 1 (2021): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v5i1.2047

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pengetahuan produk dan religiusitas terhadap keputusan pembelian melalui sikap sebagai variabel intervening. Populasi penelitian ini yaitu wanita di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria wanita yang membeli kosmetik dengan label halal. Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Services Solutions) for windows versi 25.0. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur).Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh signifikan antara pengetahuan produk terhadap sikap namun terdapat pengaruh signifikan antara pengetahuan produk terhadap keputusan pembelian. Kemudian religiusitas berpengaruh terhadap sikap, sikap terhadap keputusan pembelian.
Personal Branding pada Finalis Duta Pelajar Peduli HIV AIDS Kabupaten Kebumen Setyawati, Harini Abrilia
Jurnal Inovasi Pengabdian Masyarakat Vol 1 No 1 (2024): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v1i1.68

Abstract

The process of controlling and managing others' perceptions of a personal brand is what is referred to as personal branding (Montoya and Vandehey, 2004:7). The main goal of building personal branding is to gain trust or credibility from those around us. Consequently, every endeavor we undertake receives support from the people around us, a condition that can lead us to achieve even better careers or businesses. The method used is the Finalist Training for the Selection of HIV/AIDS Youth Ambassadors in Kebumen Regency in 2023, which took place in Meeting Room 1 of the Kebumen Regency Secretariat on June 17, 2023, attended by the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency. The result of this activity is that the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency can understand the importance of personal branding and can build personal branding effectively. The conclusion of this activity is that the finalists of the HIV/AIDS Youth Ambassadors in Kebumen Regency who attended were very active in participating in the seminar activities related to personal branding and committed to applying the tips that have been conveyed as provisions for personal branding
Influence service quality against customer loyalty : mediation role customer engagement Agustini, Dwi Siwi; Setyawati, Harini Abrilia
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6572

Abstract

This study seeks to explore how service quality influences customer loyalty, with customer engagement positioned as a mediating variable. Adopting a quantitative research design, data were obtained from a survey of 105 respondents and analyzed using SmartPLS 3 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that service quality exerts a significant positive impact on both customer engagement (? = 0.527; p < 0.001) and customer loyalty (? = 0.348; p < 0.01). Additionally, customer engagement is shown to strongly predict customer loyalty (? = 0.509; p < 0.001) and serves as a pivotal mediator in the link between service quality and loyalty (? = 0.268; p < 0.001). These results suggest that, aside from improving the technical dimensions of service delivery, companies should prioritize cultivating meaningful interactions with customers to strengthen engagement, nurture emotional bonds, and secure sustainable loyalty. The findings show that service quality brings greater impact when combined with customer engagement strategies like personalization, open communication, and community-building. Managers can apply this to boost satisfaction while building loyalty that withstands competitors. This reinforces the novelty of treating engagement as the key link between service quality and long-term business success.
Factor Influencing Social Entrepreneurial Intentions Setyawati, Harini Abrilia
JURNAL AKUNTANSI DAN MANAJEMEN Vol 9 No 2 (2025): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v9i2.8145

Abstract

Within Ajzen's Planned Behavior Theory framework, this article tests a model to estimate the predictors of entrepreneurial intention. We tested the entrepreneurship intention model on a sample of 100 students at a University in Indonesia. The results show that Experience significantly influences Social Entrepreneurial Intention through Moral Obligation. Individuals with more experience feel a stronger moral obligation, which positively impacts their intention to engage in social entrepreneurship. Fostering a sense of moral obligation can effectively leverage the experience of potential social entrepreneurs. The indirect effect of Experience on Social Entrepreneurial Intention through Perceived Social Support is not supported. Although experience influences perceived social support, it does not significantly impact social entrepreneurial intention. This highlights the need to better understand the role of social support in social entrepreneurship. Experience significantly influences Social Entrepreneurial Intention through Social Entrepreneurial Self-Efficacy. Experience enhances individuals’ belief in their capabilities for social entrepreneurship, influencing their intention to engage in it. Boosting self-efficacy can be a key strategy for harnessing the experience of potential social entrepreneurs.
Co-Authors AA Sudharmawan, AA Adi, Bagus Waskito Agustini, Dwi Siwi Akhmad Syarifudin Ali Djamhuri Ami Nilmala Hanung Apriliani, Hanifah Nur Aris Puji Purwatiningsih Aruna, Bima Asih, Sabila Yuli Bakri Abdul Karim Dian Ayu Saputri Eli Rahmawati Eli Rahmawati, Eli Gracelda Asprila Sasongko Gunarso Wiwoho Hanifah Nur Apriliani Hanung, Ami Nilmala Hidayat, Aji Hilabi, Oki Fad'ali Irfan Helmy Isnaeni Oktavianingsih Larasati Puspita Saridewi Mawadah, Roihatul Miftahul Huda Miftahul Janah, Miftahul Ninin Trisnawati Novita Laraswanti Oktavianingsih, Isnaeni Prasada, Imade Yoga Prasanu, Fachturhadi Puji Purwatiningsih, Aris Puspajanati, Rizqika Rakhman, Itmam Aulia Reni Suci Wahyuni Ririn Zullaihah Risky Yuniar Rahmadieni Ristiyani, Eva Rizqika Puspajanati Romadhonasari, Asih Sabila Yuli Asih Saridewi, Larasati Puspita Sasongko, Gracelda Asprila Setiawan, Aries Siswahyudianto Siti Nur Azizah Siti Nur Azizah, Siti Nur Solly Aryza Sri Kartinah Suryanto, Mukhlison Susanti Widhiastuti Trifiyanto, Kabul Trisnawati, Ninin Zakiyah, Tuti