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Integrating Local Wisdom into Entrepreneurship Education for Sustainable Tourism in Pulo Aceh, Indonesia Rizka, Rizka; Anwar, Anwar; Nasir, Nasir; Sinala, Ahmad; Imam, Gunanjar; Faridy, Najihatul; Bangkara, B.M.A.S. Anaconda
Jurnal Ilmiah Peuradeun Vol. 13 No. 3 (2025): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v13i3.1909

Abstract

Pulo Aceh is rich in natural resources and local wisdom with high potential to become a tourist destination. However, community awareness of this potential is still low, encouraging us to find strategies to raise this awareness and develop entrepreneurial spirit among local students in the tourism industry. A qualitative method with a descriptive analysis approach was employed. The data collection techniques included observations and interviews with school teachers and several local people of Pulo Aceh. The findings revealed that Pulo Aceh’s natural landscape and resources play an essential role in the development of Pulo Aceh’s tourism. For the sustainability purpose, the awareness and skills in tourism businesses should be built from a young age, specifically in the middle school and high school levels. The knowledge and skills can be integrated into a school subject and taught through tourism business-related materials. Seven strategies were also proposed to build students’ entrepreneurial spirit, namely 1) linking lesson material to real life, 2) using technology, 3) applying project-based learning, 4) designing creative activities, 5) social involvement, 6) giving appreciation to students, 7) material flexibility and adequate information about future careers in the tourism industry. Through these strategies, it is expected that these young entrepreneurs are born and improve the region’s economy
Pengaruh Country Of Origin Dan Celebrity Endorser Terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Langsa Lupilia, Ria; Amilia, Suri; Faridy, Najihatul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11452

Abstract

Studi ini dimaksudkan untuk mengidentifikasi dampak country of origin dan celebrity endorser terhadap keputusan pembelian produk skincare Skintific di Kota Langsa. Kajian ini memakai metode kuantitatif korelasional dengan teknik accidental sampling terhadap 96 partisipan. Alat pengumpulan data berupa angket berskala Likert dan dianalisis melalui regresi linier berganda menggunakan perangkat lunak SPSS edisi ke-25. Uji normalitas, heteroskedastisitas, dan multikolinearitas mengindikasikan bahwa data telah memenuhi syarat asumsi klasik. Hasil uji parsial (t-test) memperlihatkan bahwa asal negara produk dan dukungan selebritas memberikan pengaruh signifikan secara terpisah terhadap keputusan pembelian. Uji simultan (F-test) juga memperlihatkan pengaruh kedua variabel secara bersama-sama. Nilai Adjusted R² sebesar 0,561 menyiratkan bahwa 56,1% variasi dalam keputusan pembelian dijelaskan oleh dua variabel tersebut. Dengan demikian, persepsi terhadap country of origin dan celebrity endorser dalam promosi terbukti berperan penting dalam membentuk keputusan konsumen
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, dan Harga Terhadap Loyalitas Pelanggan pada Jasa Pengiriman Barang J&T Express di Aceh Tamiang Amanda, Wahyu; Fuad, Muhammad; Faridy, Najihatul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11541

Abstract

riset ini bertujuan untuk mengetahui seberapa besar variabel kualitas pelayanan, ketepatan waktu dan harga berpengaruh terhadap loyalitas pelanggan. Populasi pada penelitian ini adalah masyarakat Aceh Tamiang yang menggunakan jasa ekspedisi J&T ekspress. Teknik pengambilan sampel menggunakan teknik accidental sampling dan diperoleh sampel sebanyak 100 orang. Metode pengumpulan data penelitian menggunakan penelitian lapangan berupa wawancara dan kuesioner. Metode analisis dalam penelitian ini menggunakan analisis regresi linear berganda, uji t, uji F dan uji koefisien determinasi (Adjusted R2). Hasil persamaan regresi linear berganda menunjukkan Y = 9,012+0,301 X1+ 0,094 X2s+ 0,712 X3. Berdasarkan hasil analisis data dengan menggunakan uji parsial (uji-t) variabel kualitas pelayanan, ketepatan waktu dan harga berpengaruh signifikan terhadap loyalitas pelanggan. Berdasarkan hasil uji simultan (Uji F) memperlihatkan bahwasanya kualitas pelayanan, ketepatan waktu dan harga berpengaruh signifikan terhadap loyalitas pelanggan.
Implementasi Eco-Innovation dan Sustainable Manufacturing terhadap Pertumbuhan Ekonomi Sirkular UMKM Di Kota Langsa Lubis, Nurliza; Faridy, Najihatul
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 2 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i2.92-100

Abstract

This study aims to determine the implementation of Eco-Innovation and Sustainable Manufacturing on the Circular Economic Growth of MSMEs in Langsa City. This study uses quantitative research. Data collection by conducting surveys and questionnaires. The number of respondents is 100 people consisting of MSMEs in the food and beverage sector in Langsa City. Questionnaire data was tested using SPSS Version 23. The data analysis technique used linear regression analysis. The implementation of Eco-innovation is relatively small in influencing the circular economy. However, if the individual influence on the circular economy is tested, partially Eco-Innovation has not had an influence on the circular economy. However, if tested by multiple linear regression, Eco-Innovation still has hope in increasing the circular economy of MSMEs by 25%. If tested individually, Sustainable Manufacturing has a significance value of 0.00 <0.05. The conclusion of the hypothesis research is accepted because Sustainable Manufacturing has an effect on the circular economy. Likewise, the results of the multiple linear regression of Sustainable Manufacturing have a regression coefficient of 0.620. A positive coefficient means that every 1% increase in Sustainable Manufacturing will increase the Circular Economy by 62%. The recommendation of the research results requires a deeper study of eco-innovation in the production sector.
The Influence Of Religiosity And Reference Groups On Decision To Purchase Halal Labeled Products Amilia, Suri; Fuad, Muhammad; Zati, Muhammad Rizqi; Faridy, Najihatul; Gunanjar, Imam
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.229

Abstract

This study aims to analyze the influence of religiosity and reference groups on purchasing decisions for halal-labeled products. This study uses multiple linear regression analysis. Based on the results of the t-test, religiosity and reference groups partially have a significant influence on purchasing decisions for halal-labeled products. Meanwhile, the F-test shows that religiosity and reference groups simultaneously influence purchasing decisions for halal-labeled products. Through the analysis of the coefficient of determination, it can be explained that religiosity and reference groups have an influence on purchasing decisions for halal-labeled products by 46.6%, the difference of 53.4% is influenced by variables outside this study.
PELATIHAN PERSIAPAN KULIAH KE LUAR NEGERI BAGI ALUMNI DAN MASYARAKAT Faridy, Najihatul; Syahputra Bania, Allif; Akob, Bachtiar; Nuraini, Nuraini
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i1.19-26

Abstract

Kegiatan untuk melanjutkan studi ke luar negeri sangat didambakan dan menjadi primadona bagi kalangan masyarakat di Kota Langsa. Permasalahan yang dihadapi mitra yaitu alumni lulusan Universitas Samudra serta masyarakat kota langsa secara umum adalah kurangnya pengetahuan ataupun sosialisasi yang diadakan berkaitan dengan informasi baik dalam hal persiapan untuk pendaftaran, beasiswa yang tersedia beserta persyaratan dokumen untuk berangkat ke negara tujuan. Metode penyelesaian masalah  dalam menangani permasalahan mitra berkaitan dengan motivasi untuk dapat melanjutkan studi ke luar negeri adalah dengan melakukan pelatihan persiapan melanjutkan studi ke luar negeri secara formal dengan mengundang peserta mitra yang berasal dari alumni dan masyarakat di Fakultas Ekonomi Universitas Samudra. Metode yang digunakan berupa tiga tahapan yaitu tahapan persiapan, tahapan pelaksanaan dan tahapan evaluasi. Hasil dari monitoring ini diperoleh telah ada mitra yang menembus beasiswa dan mayoritas masih berusaha untuk memilki persyaratan wajib berupa pemenuhan skors ambang batas persyaratan beasiswa dari tes TOEFL ITP.
PELATIHAN PEMBUATAN AGAR-AGAR U TEUTOT REMPAH SEBAGAI SUPLEMEN DAYA TAHAN TUBUH PADA MASA COVID-19 Bania, Allif Syahputra; Nursamsu, Nursamsu; Faridy, Najihatul
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i2.467-473

Abstract

U teutot is a typical drink passed down from generation to generation from the time of the Aceh sultanate. U (Coconut) as a basic material for PKM training is one of 17 plant species for Acehnese special food that comes from intensive cultivation. Perior's problems are the increasing need for immune supplements against the COVID-19 pandemic that is effective and has a selling value from ingredients that are easily obtained by PKK mothers in Gampong Bayeun, Birem Bayeun District, East Aceh Regency, especially coconut and spices and the lack of knowledge of PKK mothers in the use and process of entrepreneurship for immune supplements. Justification of Solutions to Partner Problems is training in making jelly from spice-roasted coconut as an immune supplement for PKK mothers in Bayeun Village during the COVID-19 outbreak and increasing the empowerment of mothers in the entrepreneurial process and making natural immune supplements in the form of jelly from spice-roasted coconut during the COVID-19 pandemic. Implementation methods are field survey, schedule determination, preparation, training, implementation, monitoring and evaluation. 
Peran Inklusi Keuangan dalam Memediasi Pengaruh Ekonomi Kreatif dan Blue Economy terhadap Kesejahteraan Ekonomi Nelayan Pesisir Lubis, Nurliza; Ainul Yusna Harahap; Najihatul Faridy; Muh Rifai Arrasyid
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 3 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i3.185-198

Abstract

This study aims to analyze the influence of Creative Economy and Blue Economy on the Economic Welfare of Coastal Fishermen, with Financial Inclusion as a mediating variable. Langsa City, Aceh, was chosen as the research site due to its significant marine potential, yet facing a decline in the number of fishermen from 3,194 in 2023 to 2,359 in 2024, despite the increasing contribution of the fisheries sector to regional GDP. This phenomenon highlights the need for an inclusive and sustainable coastal economic development strategy. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. A total of 150 fishermen were selected using Slovin’s formula and purposive sampling. The analysis covered outer model evaluation (validity and reliability) and inner model testing (direct effects, moderation, and mediation). The results reveal that the Blue Economy has a positive and significant effect on fishermen’s welfare, while the Creative Economy shows no significant effect. Financial Inclusion positively and significantly influences welfare, but its interaction with the Blue Economy is negative, indicating potential overcapitalization risks if financing is not environmentally sustainable. Mediation by Financial Inclusion is also significantly negative for the Blue Economy pathway, but not significant for the Creative Economy pathway. This study emphasizes the importance of strengthening the Blue Economy, providing supportive ecosystems for the creative economy, and implementing sustainability-based financial inclusion (green finance) to improve fishermen’s welfare without compromising marine ecosystems.
Pengaruh Social Media Marketing Dan Kepercayaan Merek Terhadap Keputusan pembelian Skincare di Kota Langsa Zakia, Marsha Nur; Zati, Muhammad Rizqi; Faridy, Najihatul
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13264

Abstract

Tujuan dari penelitian ini adalah untuk menentukan bagaimana social media marketing dan kepercayaan merek memengaruhi keputusan pembelian tentang produk perawatan kulit di Kota Langsa. Penelitian ini mengadopsi metode kuantitatif dengan mensurvei 96 peserta, yang semuanya adalah pengguna media sosial dan konsumen produk Whitelab. Data dianalisis menggunakan regresi linear berganda dalam SPSS versi 26.0. Seperti halnya kepercayaan merek, yang juga memiliki dampak positif dan signifikan terhadap keputusan pembelian, social media marketing memiliki efek yang signifikan dan menguntungkan pada keputusan pembelian, menurut uji-t. Selain itu, hasil uji-F menunjukkan bahwa kedua variabel memiliki dampak positif dan signifikan terhadap keputusan pembelian pada saat yang bersamaan. Nilai Adjusted R2 sebesar 0,417 menunjukkan bahwa social media marketing dan kepercayaan merek menyumbang 41,7% dari varians dalam keputusan pembelian, dengan varians yang tersisa dijelaskan oleh variabel lain. Temuan ini menekankan betapa pentingnya memiliki strategi pemasaran digital yang efektif dan membangun kepercayaan merek untuk memengaruhi keputusan pembelian mengenai produk perawatan kulit di era digital.
Application Of Artificial Intelligance-Based Photography On Ornamental Plants Hobbies For Wives To Reduce The Mental Health Crisis Of Civil Servants Nuraini Nuraini; allif syahputra bania; Najihatul Faridy; Bachtiar Akob; Teuku Hasan Basri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.923

Abstract

The urgency of this research lies in the importance of studying the impact of artificial intelligence (AI)-based ornamental plant photography applications by wives on the mental health of civil servants because the crisis of mental illness such as stress, anxiety, and depression has taken a toll on the psychology and led to physical illness of civil servants in the Unitary State of the Republic of Indonesia. Therefore, this study aims to develop the usefulness of the function of AI-based photography applications to reduce the crisis of mental illness of civil servants through wives' hobbies for ornamental plants which can be an alternative cure. The method in this study uses an ethnographic approach which functions to determine the effect of AI-based photography applications on ornamental plant hobbies by wives in minimizing the influence of mental illness of civil servants in accordance with the views embedded in the minds of the people in Aceh. The steps of the critical ethnographic approach include: determining the research location, determining research informants, interviewing informants, making ethnographic notes, asking descriptive questions, analyzing interview results, submitting domain analysis, utilizing interpretive approaches and critical findings, actively involving participants, and emphasizing reflexivity and ethical responsibility. The conclusion of the study of 50 respondents in the activity of photographing and obtaining information from three types of ornamental plants is that this can suppress mental illness, make people happy, and relieve stress.