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Hands-On Training Improving Barista Competency: The Role Of Delivery Strategy Chairul Razak; Agus Riyanto; Silitonga, Parlagutan; Sigit Dani Nugraha
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.319

Abstract

A competent barista is needed, along with the increasing prevalence of coffee shops in Indonesia. This study aims to analyze the influence of training facility and training modules on participants' competencies mediated by delivery strategy. There are 212 respondents in a simple random technique to collect data by an accidental method. The PLS-SEM analysis method was applied using the Smart PLS 3.0 application. The results of the study showed that training facilities and delivery strategies have a direct effect on competent participants. Meanwhile, the training module does not directly influence competent participants. Training facilities and training modules have a direct effect on delivery strategies. Training facilities and training Modules affect competencies through delivery strategies. Delivery strategies have played a strong role in mediating the effect of training modules and competent participants that strengthen human resources in the hospitality industry. The researchers assumed that this is the contribution of this study since no such research has been conducted yet, in accordance with our observation
Kualitas Produk, Kualitas Layanan, dan Promosi terhadap Kepuasan Pelanggan di Starbucks Coffee Cipinang Indah Mall Gunawan, Sherlyna; Silitonga, Parlagutan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7054

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk, dan promosi terhadap kepuasan pelanggan Starbucks. Populasi dalam penelitian ini adalah pelanggan Starbucks, dengan pengambilan sampel menggunakan teknik purposive sampling, yaitu pelanggan yang pernah melakukan pembelian dan merasakan langsung produk serta layanan Starbucks. Teknik ini digunakan agar responden benar-benar memiliki pengalaman yang relevan terhadap variabel yang diteliti. Data penelitian diperoleh dari responden yang memenuhi kriteria tersebut dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antarvariabel secara komprehensif dan sistematis. Hasil penelitian menunjukkan bahwa kualitas produk dan promosi berpengaruh positif terhadap kepuasan pelanggan, sedangkan kualitas pelayanan tidak menunjukkan pengaruh signifikan secara parsial terhadap kepuasan pelanggan. Namun demikian, secara simultan kualitas pelayanan, kualitas produk, dan promosi memiliki peran penting dalam membentuk kepuasan pelanggan. Temuan ini mengindikasikan bahwa kepuasan pelanggan Starbucks lebih dipengaruhi oleh persepsi terhadap kualitas produk yang ditawarkan serta strategi promosi yang diterapkan, sementara kualitas pelayanan cenderung dipersepsikan sebagai standar layanan yang sudah sewajarnya diterima oleh pelanggan. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan kajian pemasaran, khususnya dalam memahami faktor-faktor yang memengaruhi kepuasan pelanggan pada industri coffee shop, serta menjadi bahan pertimbangan bagi perusahaan dalam merumuskan dan menyempurnakan strategi pemasaran yang lebih efektif, efisien, berkelanjutan, dan berorientasi pada kebutuhan pelanggan.
Sustainability in the Hospitality Sector: Leveraging Development Value as a Mediating Variable Raharjo, Pamuji Gesang; Silitonga, Parlagutan; Darawanti, Anti Ruslan; Sembiring, Murpin
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.37574

Abstract

Amidst the recent challenges the declining hospitality industry faces, this study focuses on enhancing employer branding sustainability in the hotel sector post the COVID-19 pandemic. The research targets hotel employees who have graduated from hospitality vocational schools and colleges. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, the results highlight the pivotal role of Development Value as a mediator in promoting sustainability within the hotel industry. This underscores the critical importance of hotel management in prioritizing the cultivation and recognition of development value among employees, where management of hotels can effectively enhance their sustainability practices. Inclusion of Development Values as a mediator is a novelty of this research. Employee development is the core that affects the sustainability of employer branding, and it is a strategic step to improve employer branding. Improvements were made to increase the fluency of sentences, consistency in the use of terms, and to clarify some parts to make them easier to understand
Customer Focus and Organisational Culture Increasing Work Life Balance Moderated by Supportive Management Nugroho, Sigit Dani; Riyanto, Agus; Silitonga, Parlagutan
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3502

Abstract

Purpose: Demanding work-life balance is a human right; therefore, this study aimed to design evidence-based interventions to improve work-life balance. Research Methodology: This study was conducted from December 2024 to March 2025, involving 220 respondents who were employees of an industrial company in the Cikarang, Karawang, and Jakarta regions. The instrument was tested for validity and reliability among 30 respondents prior to the actual survey. Data were analyzed by PLS-SEM using SmartPLS software version 3.0. Results: The organizational culture and supportive management in promoting work-life balance also suggest that their interaction effects are limited in this context. These findings offer theoretical and practical implications for developing comprehensive HR strategies to promote employee well-being. Conclusions: This study provides empirical evidence that organizational culture and supportive management play significant and independent roles in shaping employees' perceptions of work-life balance (WLB). Among the examined variables, supportive management was the most influential factor, followed closely by organizational culture. Limitations: The respondents were permanent staff, excluding non-permanent staff on contract. Limitations: The respondents were permanent staff, excluding non-permanent employees on a contract basis, even though their WLB matters. Contributions: This study contributes to the body of knowledge on managing work-life balance through cultural engagement and supportive management.