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All Journal Jurnal Manajemen Teknologi Equilibrium Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen Eduturisma Journal of Social Science
Parlagutan Silitonga
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Sustainability in the Hospitality Sector: Leveraging Development Value as a Mediating Variable Raharjo, Pamuji Gesang; Silitonga, Parlagutan; Darawanti, Anti Ruslan; Sembiring, Murpin
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.37574

Abstract

Amidst the recent challenges the declining hospitality industry faces, this study focuses on enhancing employer branding sustainability in the hotel sector post the COVID-19 pandemic. The research targets hotel employees who have graduated from hospitality vocational schools and colleges. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, the results highlight the pivotal role of Development Value as a mediator in promoting sustainability within the hotel industry. This underscores the critical importance of hotel management in prioritizing the cultivation and recognition of development value among employees, where management of hotels can effectively enhance their sustainability practices. Inclusion of Development Values as a mediator is a novelty of this research. Employee development is the core that affects the sustainability of employer branding, and it is a strategic step to improve employer branding. Improvements were made to increase the fluency of sentences, consistency in the use of terms, and to clarify some parts to make them easier to understand
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN DI PIZZA MARZANO PONDOK INDAH MALL 2 Achmad Fadjri; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims is to analyze the impact of product quality price perception and digital marketing. The research done in Restaurant Pizza Marzano Pondok Indah Mall 2, South Jakarta, as many as 200 respondents. Methode used is multiple regression . Based on the analysis, it can be concluded that, there is a real effect of product quality variables to the customer satisfaction with a contribution of 3,42%. There is a real influence of bundling price variable to customer satisfaction with contribution equal to 13,69%. There is a real influence of digital marketing variable to customer satisfaction with contribution equal to 16%. If the variables are combined together it is found that there is a concrete influence of the three variables together to determine the customer satisfaction with a contribution of 45,83%, where other factors are influential but not discussed in this research that is equal to 54.17%.
PENGARUH PUBLISITAS, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CYCLO COFFEE & APPAREL Novia Anggraini; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the impact of publicity, product quality, and price on customer loyality at Cyclo Coffee & Apparel. The population are buyers at Cyclo Coffee & Apparel. Samples were taken of 100 respondens by accidental sampling technique. Data were collected after quantitive. The quantitive analysis by classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linierity test), then by multiple regression. While hypotheses testing by the F test and t-test, and analysis correlations and determination (R2). The results found that Publicity, Product Quality, and Price have affected Customer Loyality (Y), significantly both by partially and simultaneously.
Pengaruh Daya Tarik Objek Wisata, Akomodasi, dan Motif Wisata Terhadap Kepuasan Wisatawan di Pulau Tidung Kepulauan Seribu Jakarta Ruhil Easoci; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze the influences of tourist attraction, accommodation and tourist motive toward tourists satisfaction in Tidung of Thousand Islands Jakarta. It also aims to determine the most dominant variabel contribute to tourist satisfaction. The data were collected by distributing questionnaires to 100 respondents in Tidung Island, using accidental sampling technique. The analysis used for this research is multiple linear regression. The result of the research shows that those variabels partially and simultaneously affect toward tourists satisfaction and also contribute 37.45% for it. Among variabels, tourist attraction also becomes the most dominant variabel to affect tourists satisfaction.
PENGARUH LOKASI, KUALITAS PRODUK DAN EVENT TERHADAP KEPUTUSAN BERWISATA KE MUSEUM BANK INDONESIA JAKARTA Syiar Fatiara; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the effect of location (X1), quality of product (X2), and event (X3) toward the decision of travelling (Y) partially and simultaneously. Using Slovin formula, samples used in this research are 100 of the visitors of Bank Indonesia Museum Jakarta, with accidental sampling technique. Data analysis uses multiple linear regression with the assistance of SPSS ver. 20 software. The research shows that location, quality of product, and event have significant influences partially and simultaneously, and contribute 52.41% toward the decision of traveling (Y) as well.
PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL MANHATTAN JAKARTA Firdha Novianti; Parlagutan Silitonga
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The competition among hotel industries in Jakarta is very tight. This is due to new establishment of hotels and other forms of accommodations during the last decade. Manhattan hotel in Kuningan Jakarta is a-5-star hotel that is really facing this tough competition, as it is close to many four and five- star-hotels. This research aimed to analyze the effect of independent variables, namely advertising and sales promotion, toward purchasing decision of customers (guests). The population are the guest for one month period and out of them are selected 100 samples, purposively, using accidental technique. While the analysis technique is using regression analysis. As a quantitative research where all prerequisite formula are applied, the tool is using SPSS for Windows ver. 20. The result shows that advertising and sales promotion significantly influenced the purchasing decision of customers. For further research, it is suggested to deploy other variables such as public relations, personal selling, and direct marketing.
Peran Search Engine Terhadap keputusan Pemesanan Hotel di Masa Pandemi Covid-19 parlagutan silitonga; Lalu Aswadi Jaya; Sigit Dani Nugroho
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to analyze the role of brand image, service quality and Reputation Performance Score in determining hotel bookings in Jakarta during the pandemic. The study population covered all guests who stayed at the research object with purposive sampling techniques. While the applied analysis method is descriptive. The results of the study explained that online booking is dominated by online travel agents. The implications of this research are that managers will intensify treating and updating information to online travel entrepreneurs.
Co-Authors Achmad Fadjri Achmadi, Rudhi Agus Kristiadi, Al. Agus Riyanto AGUS RIYANTO agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Anti Ruslan Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Firdha Novianti Fitri Juni Puspasari Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Lalu Aswadi Jaya Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nova Eviana Novia Anggraini Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Raharjo, Pamuji Gesang Reyes, Victor T. Roby Darmadi Ruhil Easoci Sembiring, Murpin Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sigit Dani Nugroho Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Syiar Fatiara Ulfa Dwi Lestari