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All Journal Jurnal Manajemen Teknologi Equilibrium Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Eduturisma Journal of Social Science
Parlagutan Silitonga
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Daya Tarik Objek Wisata, Akomodasi, dan Motif Wisata Terhadap Kepuasan Wisatawan di Pulau Tidung Kepulauan Seribu Jakarta Ruhil Easoci; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze the influences of tourist attraction, accommodation and tourist motive toward tourists satisfaction in Tidung of Thousand Islands Jakarta. It also aims to determine the most dominant variabel contribute to tourist satisfaction. The data were collected by distributing questionnaires to 100 respondents in Tidung Island, using accidental sampling technique. The analysis used for this research is multiple linear regression. The result of the research shows that those variabels partially and simultaneously affect toward tourists satisfaction and also contribute 37.45% for it. Among variabels, tourist attraction also becomes the most dominant variabel to affect tourists satisfaction.
PENGARUH LOKASI, KUALITAS PRODUK DAN EVENT TERHADAP KEPUTUSAN BERWISATA KE MUSEUM BANK INDONESIA JAKARTA Syiar Fatiara; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the effect of location (X1), quality of product (X2), and event (X3) toward the decision of travelling (Y) partially and simultaneously. Using Slovin formula, samples used in this research are 100 of the visitors of Bank Indonesia Museum Jakarta, with accidental sampling technique. Data analysis uses multiple linear regression with the assistance of SPSS ver. 20 software. The research shows that location, quality of product, and event have significant influences partially and simultaneously, and contribute 52.41% toward the decision of traveling (Y) as well.
PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL MANHATTAN JAKARTA Firdha Novianti; Parlagutan Silitonga
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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The competition among hotel industries in Jakarta is very tight. This is due to new establishment of hotels and other forms of accommodations during the last decade. Manhattan hotel in Kuningan Jakarta is a-5-star hotel that is really facing this tough competition, as it is close to many four and five- star-hotels. This research aimed to analyze the effect of independent variables, namely advertising and sales promotion, toward purchasing decision of customers (guests). The population are the guest for one month period and out of them are selected 100 samples, purposively, using accidental technique. While the analysis technique is using regression analysis. As a quantitative research where all prerequisite formula are applied, the tool is using SPSS for Windows ver. 20. The result shows that advertising and sales promotion significantly influenced the purchasing decision of customers. For further research, it is suggested to deploy other variables such as public relations, personal selling, and direct marketing.
Peran Search Engine Terhadap keputusan Pemesanan Hotel di Masa Pandemi Covid-19 parlagutan silitonga; Lalu Aswadi Jaya; Sigit Dani Nugroho
Eduturisma Vol 6 No 2 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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This study aims to analyze the role of brand image, service quality and Reputation Performance Score in determining hotel bookings in Jakarta during the pandemic. The study population covered all guests who stayed at the research object with purposive sampling techniques. While the applied analysis method is descriptive. The results of the study explained that online booking is dominated by online travel agents. The implications of this research are that managers will intensify treating and updating information to online travel entrepreneurs.
Co-Authors Achmad Fadjri Achmadi, Rudhi Agus Kristiadi, Al. Agus Riyanto AGUS RIYANTO agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Firdha Novianti Fitri Juni Puspasari Jaya, Lalu Aswadi Kristiadi, Al Agus Lalu Aswadi Jaya Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nova Eviana Novia Anggraini Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Ruhil Easoci Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sigit Dani Nugroho Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Syiar Fatiara Ulfa Dwi Lestari