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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora community: Pengawas Dinamika Sosial Jurnal Public Policy Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Sosiologi Agama Indonesia (JSAI) JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Society: Pengamat Perubahan Sosial Indo-Fintech Intellectuals: Journal of Economics and Business Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Riki Yulianda
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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

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Rasionalitas Masyarakat Berbelanja Secara Konvensional di Era E-Commerce Nurdin, Ibnu Phonna; Fajarni, Suci; Yulianda, Riki; Asri, Muh
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 1 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i1.343

Abstract

The existence of E-Commerce does not make people the main market for shopping. There are some major shopping problems with the E-Commerce system. This article aims to describe the rationality of people preferring conventional shopping over E-Commerce. This article is the result of field research carried out in Banda Aceh City. Research approach using qualitative methods. The research subjects are 10 informants, and data acquisition is produced through in-depth interviews and observations with conventional buyers selected through purposive techniques. Data analysis techniques in this study are: data reduction, data presentation, and conclusion drawing. The results of the study show that there are several forms of rationality why people do not shop in e-commerce, namely: products received do not match orders, high risk of buying electronic products in E-Commerce, delayed delivery of ordered goods, avoiding online fraud, and promotions that are bound to e-commerce. Therefore, the advantage that conventional markets have becomes the capital for their existence during the e-commerce market.
Rasionalitas Masyarakat Berbelanja Secara Konvensional di Era E-Commerce Ibnu Phonna Nurdin; Suci Fajarni; Riki Yulianda; Muh Asri
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 1 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i1.343

Abstract

The existence of E-Commerce does not make people the main market for shopping. There are some major shopping problems with the E-Commerce system. This article aims to describe the rationality of people preferring conventional shopping over E-Commerce. This article is the result of field research carried out in Banda Aceh City. Research approach using qualitative methods. The research subjects are 10 informants, and data acquisition is produced through in-depth interviews and observations with conventional buyers selected through purposive techniques. Data analysis techniques in this study are: data reduction, data presentation, and conclusion drawing. The results of the study show that there are several forms of rationality why people do not shop in e-commerce, namely: products received do not match orders, high risk of buying electronic products in E-Commerce, delayed delivery of ordered goods, avoiding online fraud, and promotions that are bound to e-commerce. Therefore, the advantage that conventional markets have becomes the capital for their existence during the e-commerce market.
Co-Authors Ainol Mardhiah Aja Fitria Annisah Putri Arfriani Maifizar Asri, Muh Dara Fatia Darmansyah, Dedy Dedy Darmansyah Devi Intan Chadijah Fasih Vidiastuti Sholihah Fatia, Dara Fauzi Fauzi hamsa, amrizal Hartini Heni Pujiastuti Ibnu Phonna Nurdin Ibnu Phonna Nurdin Ibnu Phonna Nurdin, Ibnu Phonna Ina Yuyun Jumadil Saputra Juraida, Irma Khairan M. Luttan Irwanto Tarigan Maisyura Maisyura Moh. Asri Muh Asri Muhammad Rizki Mursyidin Mursyidin Mursyidin Mursyidin Nova Sanita Nur Hafni Rachmat Tullah Rahmah Husna Yana Rozatul Annisa Saiful Asra Saleh Sjafei Samwil, Samwil Sherlia Darmayani Sopar Suci Fajarni Susvia Delta Kusdiane Teuku Zulkarnaen Uswatun Nisa Yana, Rahmah Husna