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All Journal EnviroScienteae Jukung (Jurnal Teknik Lingkungan) Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Akrab Juara : Jurnal Ilmu-ilmu Sosial TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan JOURNAL OF WETLANDS ENVIRONMENTAL MANAGEMENT
Idiannor Mahyudin
Fakultas Perikanan Dan Kelautan Universitas Lambung Mangkurat
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences

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Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah Mailita; Idiannor Mahyudin; Emmy Sri Mahreda; Emmy Lilimantik; Tri Dekayanti; Ulfah Riani, Maria; Aswin
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6231

Abstract

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital training was conducted as an effort to increase the marketing capacity of MSMEs in Nila Banjar Indah through the utilization of digital technology. During the activity, participants were given a basic understanding of the importance of digital marketing in the modern economic era, as well as practical training on the use of social media, marketplaces, and other digital tools to market processed tilapia products effectively. The extension activities consisted of 4 sessions, namely a pre-test, provision of materials and training, discussions, and a post-test. Before the extension activities were carried out, a pre-test was conducted with a pre-test calculation result of 31% and after the activities were carried out, a post-test was carried out with a calculation result of 69% which indicated that initially some participants did not know much about digital marketing. However, after the extension activities were carried out, several digital marketing tools were created in its implementation through FB, Instagram, and Tik Tok to expand the market. It is hoped that the creation of social media as a digital marketing tool will gradually increase the profits of the Nila Banjar Indah MSME by expanding its market share, which has previously relied solely on existing customers. This digital marketing strategy will help it compete with similar MSMEs and larger companies operating in the same area as the Nila Banjar Indah MSME.
Co-Authors A. Riswandi Bandung Abdi Fithria Abdul Haris Achmad Syamsu Hidayat Ahmad Rizqan Akhmad Syarwani Arwis Umar Gaib Aswin Bagas Priyono Bambang Joko Priatmadi Bambang Joko Priatmadi Basir Achmad Danang Biyatmoko Diah Puspitasari Diah Puspitasari Dini Sofarini Edi Budiono Edi Budiono, Edi Edy Budiono Eko Rini Indrayatie Emmy Lilimantik Emmy Lilimantik Emmy Sri Mahreda Emmy Sri Mahreda Emmy Sri Mahreda Erma Agusliani Fadly Hairannoor Yusran Fakhrur Razie Faridl, Difo Miftahul Fatimah Fatimah Fatmawati Fatmawati Febtu Arisandi Firdausy, Muhammad Abrar Fitriani Fitriani Gunawansyah Gunawansyah Gusti Rusmayadi Hafizianor Hafizianor, Hafizianor Hasteti, Rimelda Yuni Ichi Langlang Buana Machmud Ira Mentayani Irma Febrianty Irwan Yudha Hadinata, Irwan Yudha Jamzuri Hadie Jauhari, Rijal Jevon Ona Ivena Khalid Darda Laksono Trisnantoro Leliana Leliana M. Adriani Mahfudz Shiddieq Mahrus Aryadi Mailita Manruni, Manruni Mardiana Mardiana Maria Ulfah Riani, Maria Martiah Akhdianti Martiah Akhdianti, Martiah Masrun Masrun Mijani Rahman Mijani Rahman, Mijani Muhammad Ahsin Rifa'i Muhammad Aini Muhammad Aini Muhammad Aini, Muhammad Muhammad Husin Muhammad Ruslan Muhammad Ruslan Mukhlis Abdi Prasetya, Yosef Luky Dwi Purwoko, Agus Rachmat Hidayat Ridhayah, Yusari Rina Mustika Riswandi Bandung Riswandi Bandung, Riswandi Rizqi Puteri Mahyudin Rony, Zahara Tussoleha Saprani Saprani Saputra, Randy Sari Amalia Suhaili Asmawi Susan Nadya Irawan Susilawati Susilawati Suyanto - Sweking Sweking Syahrida Ariani Syahrida Ariani, Syahrida Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Teguh Agung Samudra Tjahjo M. Widjajanto Tri Dekayanti Tri Dekayanti Tri Dekayanti, Tri Tulus Bujur Tuti Haryati Ulfah Nurul Hidayah Ulfah Nurul Hidayah Ulfah Nurul Hidayah, Ulfah Umi Salawati Wahyu Gilang Nugraha Wahyuni Ilham Yosef Luky Dwi Prasetya Yudi Firmanul Arifin Zainal Abidin Zainal Abidin