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All Journal Quantitative Economics Journal LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Ensiklopedia Education Review JUMAN Tools (Jurnal Manajemen Tools) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Ramadhan Harahap
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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PERANAN KUALITAS PRODUK, PELAYANAN SERTA BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. ASTRA INTERNATIONAL DAIHATSU Ramadhan Harahap; Harianto Harianto
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 1 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i1.2023.457-467

Abstract

Penelitian ini bertujuan untuk melihat pengaruh dari variabel kualitas produk, pelayanan dan brand image terhadap keputusan pembelian di PT Astra International Daihatsu, sedangkan sampel yang dipakai berjumlah 66 responden, data yang dipakai adalah data primer dan skunder, metode yang dipakai kuantitatif. Dari hasil uji dari ketiga variabel tersebut adalah diketahui bahwa variabel kualitas produk (X1) memiliki nilai t-hitung 393 yang mengidentifikasi bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan nilai signifikan 0. 004 < 0.05 artinya Ho (terima Ha). diketahui bahwa variable pelayanan (X2) memiliki nilai regresi 13.866 yang mengidentifikasi bahwa pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian sedangkan nilai signifikan 0.000 < 0.05 artinya Ho (terima Ha). Sehingga dapat disimpulkan bahwa secara parsial terdapat pengaruh yang signifikan dari keputusan pembelian. brand image (X3) memiliki nilai t-hitung sebesar 0.920 mengidentifikasi bahwa brand image mempunyai pengaruh dan signifikan terhadap keputusan pembelian sedangkan nilai signifikan 0.002 < 0.05 artinya dapat disimpulkan bahwa brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian.
ANALISIS PERILAKU PEKERJA INFORMAL DAN PLATFORM DIGITAL TERHADAP KEPUASAN JASA LAYANAN DARING (STUDI KASUS LAYANAN DARING PADA DESA KELAMBIR V) Firman Ario; Harianto Harianto; Ramadhan Harahap
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 3 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i3.2023.1581-1591

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang berhubungan dengan pengaruh pekerja informal dan platform digital terhadap kepuasan konsumen melalui studi kasus penyedia layanan online di Desa Kelambir V, di Kabupaten Deli Serdang kecamatan Hamparan Perak. Hubungan dalam penelitian ini adalah hubungan klausa, yaitu hubungan sebab akibat yang timbul dari variabel bebas yaitu (X1) Perilaku Pekerja Informal dan (X2) Platform Digital terhadap (Y) Kepuasan Layanan Daring. Penelitian ini akan dilaksanakan bersamaan dengan pengabdian yang dilakukan pada Desa Kelambir V, di Kabupaten Deli Serdang kecamatan Hamparan Perak, penelitian ini dilaksanakan pada bulan Oktober 2022 s/d Februari 2023. Hasil penelitian menunjukkan bahwa secara parsial variabel Pekerja Informal mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V. (2) Hasil penelitian menunjukkan bahwa secara parsial variabel Platform Digital mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V. (3) Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel Pengaruh Pekerja Informal dan Platform Digital mempengaruhi terhadap Kepuasan Pelanggan Jasa Layanan Daring oleh pengguna pada Desa Kelambir V.
An Analysis of Compensation and Communication on Employee Performance at Parkson Center Point Medan Faisal Amri; Rindi Andika; Ramadhan Harahap
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.125 KB) | DOI: 10.53695/injects.v3i1.750

Abstract

This research is a quantitative model, and while the respondents in this study are all employees who are in the company Parkson Center Point Medan which amounts to 33 people. The data in this study is primary by using questionnaires and distribution of questionnaires to employees. From the results of research data processing, obtained number 2,426> table 1.69, the conclusion is that the Compensation variable (X1) has a significant positive effect on employee performance. And the results of research data processing, obtained number 3,895> table 1.69 then the conclusion is that the communication variable (X2) has a significant positive effect on employee performance
Entrepreneurial Knowledge, Motivation, Desires, and Intention: A Content Analysis Approach Muhammad Dharma Tuah Putra Nasution; Yossie Rossanty; Ramadhan Harahap; Aulia Ramadhan Tanjung
Jurnal Akuntansi Vol. 14 No. 2 (2024): Accounting Journal
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jakuntansi.14.2.119-140

Abstract

Entrepreneurial marketing is widely recognized for its dynamic nature, characterized by innovation and adaptability in navigating intricate market dynamics. However, a significant gap persists in understanding how entrepreneurial knowledge intersects with market dynamics. This study aims to bridge this gap by exploring the influence of entrepreneurial knowledge on motivation, desires, and intentions. It emphasizes the pivotal role of entrepreneurial knowledge in shaping market outcomes, offering valuable insights for scholars and practitioners alike. Utilizing content analysis as a fundamental research method, the study delves into qualitative data to uncover themes, words, and concepts in entrepreneurship research domains. Through this methodological approach, it meticulously tracks antecedents, mechanisms, impacts, patterns, and trends in entrepreneurship, thus enriching the understanding of entrepreneurial dynamics. Moreover, the study explores the relationship between entrepreneurial knowledge and motivation within the context of entrepreneurship. Drawing on extensive research on entrepreneurial motivation and psychological mechanisms, it elucidates how entrepreneurial knowledge serves as a primary driver of motivation, influencing attitudes, intentions, and actions toward entrepreneurial pursuits. By integrating insights from diverse perspectives, this study contributes to a deeper comprehension of the interplay between knowledge and motivation in shaping entrepreneurial behaviors. Ultimately, the findings underscore the critical importance of fostering entrepreneurial knowledge and addressing socio-cultural influences to promote entrepreneurship across diverse contexts.
Unveiling the Impact of Entrepreneurial, Organizational Learning, Innovation, and Customer Orientations on Innovation Performance: A Conceptual Framework Muhammad Dharma Tuah Putra Nasution; Ramadhan Harahap; Irawan; Aulia Ramadhan Tanjung
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6209

Abstract

This study explores the conceptual framework for understanding how entrepreneurial orientation, organizational learning orientation, innovation orientation, and customer orientation potentially impact innovation performance. Addressing the need for a comprehensive theoretical model, this research aims to clarify the roles of these orientations in fostering innovation within organizations. The study employs a conceptual approach, integrating existing literature to propose a model that outlines the relationships between these orientations and their expected effects on innovation performance. The conceptual framework suggests that entrepreneurial orientation drives innovation performance by creating a proactive and risk-taking environment. Organizational learning orientation is posited to enhance innovation performance through the continuous acquisition and application of knowledge. Innovation orientation is proposed to support innovation performance by emphasizing the development of new ideas and processes. Additionally, customer orientation is expected to improve innovation performance by aligning innovations with customer needs and preferences. This framework offers valuable insights for future empirical research and provides a foundation for understanding how these orientations can be effectively managed to boost innovation. Future studies are encouraged to test this model empirically to validate and refine the proposed relationships.
Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Sepatu Ventela di Marketplace Shopee Pada Mahasiswa Aktif Universitas Pembangunan Panca Budi Medan Tridia Kumula Dewi; Ramadhan Harahap; Mesra B
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3611

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan online customer review terhadap keputusan pembelian sepatu ventela di marketplace shopee pada mahasiswa aktif Universitas Pembangunan Panca Budi Medan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form. Metode analisis data dalam penelitian ini yaitu analisis regresi linear berganda, uji t, uji f dan uji determinasi dengan menggunakan software SPSS. Hasil penelitian menunjukan bahwa 1) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee; 2) online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee; 3) kualitas produk dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu ventela di marketplace shopee.
Co-Authors , Elfitra Desy Surya , Harianto , Miftah El Fikri Aulia Ramadhan Tanjung Dewi Nurmasari Pane Eka Putri Istiqomah Faisal Amri Firman Ario Hernawaty Hernawaty Irawan M. Zulfikri Mesra B Muhammad Dharma Tuah Putra Nasution Ramadhan Akbari Rindi Andika Rizal Ahmad Rizal Ahmad Slamet Widodo Sri Rahayu Surya Asih Tridia Kumula Dewi Yossie Rossanty