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The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
The Impact of Digital Marketing Adoption on Sustainable Growth Mediated by Firm Performance: An Empirical Study of SMEs Dianta, Indra Ava; Sinaga, Herty Ramayanti; Wicaksono, Jentoro; Zusrony, Edwin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1287

Abstract

MSMEs embrace the strategy of sustainable growth through firm performance by adopting digital marketing after the Covid-19 pandemic. The purpose of this study is to explain the direct effect of the adoption of digital marketing on the sustainable growth mediated by firm performance of MSMEs. The population in this study was all MSMEs operating in Salatiga City. The sample and limiting samples were 100 respondents who used a purposive sampling method. The data was collected using a questionnaire with a Likert scale. The data was analyzed using covSEM-PLS and the data was processed using the SmartPLS application Version 4.1.1.2. The conclusion of the study is that the variables of adoption of digital marketing have a direct influence on sustainable growth in MSMEs. Firm performance is able to mediate the effect of the variables of adoption of digital marketing on sustainable growth in MSMEs.
Pelatihan Digital Marketing Sebagai Model Bisnis Daring Bagi Kader PKK Desa Randusari, Desa Bangsalan dan Desa Salakan, Kecamatan Teras, Kabupaten Boyolali Edwin Zusrony; Widyaningsih, Dewi; Sumarlin, Tantik; Santoso, Agustinus Budi; Adriana, Myra; Dianta, Indra Ava; Setiawan, Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economic improvement of Indonesian society began to increase after the Covid-19 pandemic, which was supported by the household economy through the MSME industry. PKK (Family Welfare Empowerment) is an organization that drives development at the village level which has the main task of improving the quality of life of the community. STEKOM University, through a team of lecturers from across fields of science, tries to provide digital marketing training on making meeting invitation designs, designing MSME product promotions using the Canva application and product promotion via the "Warung UKM" website. The approach to training uses lectures, discussions and practice. In evaluating community service activities, it is hoped that periodic training will be held so that the competence of PKK cadres can increase.
Peningkatan Kompetensi Media Pembelajaran Di SMP IT Insan Cendekia Semarang Berbasis Teknologi Informasi Ashifuddin Aqham, Ahmad; Ava Dianta, Indra; Sudirman, Bagus; Ihsanil Huda, Haris; Haidar Azani Fajri, Laksamana Rajendra
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3043

Abstract

Media belajar yang didorong dan difasilitasi oleh sekolah meliputi pengadaan tape recorder, LCD proyektor, dan komputer. Pada umumnya pengadaan peralatan ini telah ada kurang lebih 10 tahun terakhir. Di era revolusi industri 4.0 harusnya semua aspek kehidupan termasuk pendidikan didorong untuk menggunakan teknologi informasi. Tujuan yang ingin dicapai adalah meningkatnya pengetahuan dan keterampilan dalam pembuatan media pembelajaran dengan menggunakan komputer dan internet bagi guru SMP IT Insan Cendekia. Sedangkan metode yang di gunakan dalam program pelatihan pembuatan pembelajaran adalah dengan pemaparan materi di dalam ruang kelas dan praktek langsung di ruang kelas dengan menggunakan laptop. Hasil temuan di dapatkan adalah Para guru SMP IT Insan Cendekia dapat memahami dan menggunakan tool-tool yang ada di aplikasi power point dan dapat mengeksport ke video, Para guru SMP IT Insan Cendekia dapat memahami dan menggunakan tool-tool yang ada di aplikasi canva.
Optimalisasi Artificial Intelligence (AI) Gamma App Dalam Membuat Presentasi Menarik dan Informatif Zusrony, Edwin; Santoso, Agustinus Budi; Dianta, Indra Ava; Kusumo, Haryo; Andriana, Myra; Magriyanti, Arie Atwa; Veliyanti, Reni; Purhita, Edy Jogatama; Sumarlin, Tantik
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4701

Abstract

Pelatihan dan pendampingan kegiatan pengabdian kepada masyarakat dengan topik optimaliasi AI (Artificial Intelligence) Gamma App dengan tujuan untuk meningkatkan kompetensi teknologi digital bagi para penggiat literasi di Desa Gladagsari, Kabupaten Boyolali. Kegiatan pelatihan ini dilakukan menggunakan metode presentasi, demostrasi, praktik, dan diskusi langsung. Pelatihan ini terdiri dari lima tahapan, yaitu Tahap sosialisasi, tahap pelatihan AI, tahap FGD, tahap pembuatan bahan presentasi, dan tahap evaluasi. Materi pelatihan berupa optimalisasi pembuatan bahan presentasi berupa PowerPoint yang menarik dengan bantuan AI Gamma App. Kegiatan dilaksanakan di Rumah Makan Ayam Goreng Mbah Bingah, Ampel, Boyolali dengan peserta berasal dari para penggiat literasi digital di Desa Galadagsari, Kabupaten Boyolali yang berjulmah 18 orang. Hasil implementasi berupa paraktik pembuatan PowerPoint dengan bantuan AI Gamma App dapat meningkatkan kompetensi literasi digital bagi para peserta pelatihan.
UTILIZING WHATSAPP API FOR SCHOOL PAYMENT SYSTEM IMPLEMENTATION WITH CODEIGNITER Indra Ava Dianta; Agustinus Budi Santoso; Muh Sabiq
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 15 No. 1 (2024): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i1.844

Abstract

SDIT NIDAUL HIKMAH SALATIGA is a private school with more than 600 students. Despite the large number of students, administrative services are still manually performed, including writing and compiling payment receipts in Microsoft Excel, manual data retrieval, and printing invoices from Excel. This method is not only impractical and inefficient but also often leads to calculation discrepancies. This study aims to develop an information system using the CodeIgniter framework. CodeIgniter, with its Model, View, Controller (MVC) concept, provides ease in designing information systems. The implementation of the WhatsApp API aims to create an up-to-date system by introducing WhatsApp notification features containing detailed billing and transaction information to parents/guardians of students. The research also aims to design a practical and effective information system in school administration services, making it easier and faster to perform administrative tasks. Through validation conducted by experts and users, it can be concluded that this system has received excellent ratings and can be applied as a tool for school administrative payment services, with revisions made if any issues are found. User Acceptance Testing (UAT) was conducted on sample respondents by asking users to try accessing the system and provide feedback by completing the provided questionnaire. From the test results, respondents gave a total score of 90% for ease of use, 86% for appearance, and 91% for functionality, indicating that users strongly agree that this school payment information system is easy to operate, has comprehensive features, and facilitates administrative services.
BLACK BOX APPROACH TO MONITORING CONTAINER MICROSERVICES IN FOG COMPUTING Danang Danang; Nuris Dwi Setiawan; Indra Ava Adianta
Journal of Technology Informatics and Engineering Vol. 1 No. 1 (2022): April: Journal of Technology Informatics and Engineering
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtie.v1i1.141

Abstract

In recent years IoT has developed very rapidly. IoT devices are used to monitor and control physical objects to transform the physical world into intelligent spaces with computing and communication capabilities. Compared to cloud computing, fog computing is used to support latency-sensitive applications at the edge of the network which allows client requests to be processed faster. This study aims to propose a monitoring framework for containerized black box microservices in a fog computing environment to evaluate CPU overhead, as well as to determine the operating status, service characteristics, and dependencies of each container. This study proposes a monitoring framework to integrate computing resource usage and run-time information from service interactions using a black box approach that seeks to integrate service-level information and computing resource information into the same framework. The proposed framework is limited to observing information monitoring after the server receives a request. This study uses JMeter to simulate user actions, which send requests to the server, and this research assumes the user knows the IP address of the server. For container monitoring methods in fog computing, all are indirect monitoring methods. The results of this study indicate that the proposed framework can provide operational data for visualization that can help system administrators evaluate the status of running containers using a black box approach. System administrators do not need to understand and modify target microservices to gather service characteristics from containerized microservices. Regarding future research, it is suggested to expand the exploration of modified system information, and that part of the container management tool code can be pre-tried so that the framework proposed in this study can provide real-time quantitative indexes for the load balancing algorithm to help optimize the load balancing algorithm.
PENERAPAN RFID PADA SISTEM INFORMASI PENCATATAN PERSEDIAAN BARANG DI PT. PRIMA SEJATI SEJAHTERA KOTA BOYOLALI Bagus Sudirman; Ahmad Ashifuddin Aqham; Indra Ava Dianta; Aqnes Wulandari
Jurnal Riset Sistem Informasi Vol. 1 No. 2 (2024): April : Jurnal Riset Sistem Informasi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/q7cpsk72

Abstract

A system is a series of data or more than one component that is connected and interacts with each other to achieve certain goals (Sallaby & Kanedi 2020). Radio Frequency Identification or what is called RFID is a small electronic device consisting of a chip and an antenna. The aim of this research is to make data input easier, save time and produce more detailed and clear data. This type of research is qualitative descriptive research. The research results obtained regarding the use of the Radio Frequency Identification (RFID) system are that by scanning the Radio Frequency Identification (RFID) data it can be input automatically, there will be no double scans, and the data can be seen in detail and in detail.
Automated Hand Sanitizer Dispensing System Based on Arduino for Kanisius Ungaran Elementary School Indra Ava Dianta; Dwi Setiawan; Thelsi Seubelan
Elkom: Jurnal Elektronika dan Komputer Vol. 16 No. 2 (2023): Desember : Jurnal Elektronika dan Komputer
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/elkom.v16i2.1436

Abstract

In the era of the new normal, maintaining health and hygiene has become critically important, especially in preventing the spread of viruses. One effective way to achieve this is through regular handwashing. Schools are particularly susceptible to the transmission of viruses and bacteria, which is why it's crucial to implement an effective hand sanitizer system. However, the use of conventional hand sanitizer bottles that require manual pressing or opening still carries the risk of virus transmission. Therefore, there is a need for the development of an automatic hand sanitizer system to reduce the risk of virus transmission. This research aims to design an Arduino-based automatic hand sanitizer system at SD Kanisius Genuk. The automatic hand sanitizer system utilizes an ultrasonic sensor to detect the distance between an object, in this case, a hand, and the hand sanitizer. When the hand approaches within a certain distance, the hand sanitizer fluid is dispensed automatically through a mini 5V pump. Additionally, the device features a liquid level sensor that provides information about the hand sanitizer fluid level via an LCD screen. The theoretical significance of this research lies in enriching knowledge about programming using the C++ programming language in designing an automatic hand sanitizer system. Furthermore, the research is expected to enhance creativity, innovation, and knowledge development in response to technological advancements. The practical benefits of this research include facilitating students, teachers, and guests at SD Kanisius Genuk in using the automatic hand sanitizer, thus reducing the risk of virus transmission. Additionally, this research can serve as a reference for universities and contribute to the field of human resource management knowledge.
SISTEM KEAMANAN RUANGAN LABORATORIUM KOMPUTER MENGGUNAKAN SENSOR PIR, MQ-7, SW420 DAN RFID BERBASIS SMS Dwi Setiawan; Indra Ava Dianta; Dendy Kurniawan
Jurnal Informatika Dan Tekonologi Komputer (JITEK) Vol. 1 No. 3 (2021): November : Jurnal Informatika dan Teknologi Komputer
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jitek.v1i3.127

Abstract

Penelitian ini secara umum bertujuan untuk merancang sebuah sistem keamanan laboratorium komputer yang dibangun untuk memperbaruhi sistem yang lama yaitu sistem yang masih menggunakan cara manual seperti petugas keamanan berkeliling dan tidak adanya sistem penjagaan yang setiap saat ada untuk memantau ruangan laboratorium komputer. Untuk mendukung penelitian, peneliti menggunakan metode penelitian Research and Development (R&D) melalui tahapan pengembangan desain sistem keamanan ruangan laboratorium komputer dengan sensor PIR, MQ-7, SW-420 dan RFID berbasis SMS Gateway dimana pada sistem ini menggunakan mikrokontroler arduino dengan RFID sebagai kontrol akses masuk ruangan dan kunci selenoid sebagai pengunci pintu. Penggunaan sensor PIR dan sensor getar untuk mendeteksi keberadaan pencuri serta sensor asap untuk mendeteksi terjadinya kebakaran di ruangan. Apabila terdeteksi adanya pencuri maka sistem akan mengaktifkan bazzer dan lampu yang langsung dikirim ke pos penjaga menggunakan teknologi nirkabel. Selain itu sistem dapat memberitahukan status keadaan ruangan melalui SMS. Berdasarkan hasil penelitian dan pembahasan, dapat disimpulkan bahwa sistem yang dikembangkan dapat mengatasi permasalahan pada sistem lama yang ada di SMK Negeri 3 Kendal, sehingga menghasilkan sistem yang dapat membantu memantau kondisi keamanan laboratorium komputer agar dapat terjaga secara maksimal.