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All Journal Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI GANEC SWARA JURNAL MANAJEMEN DAN BISNIS INDONESIA jurnal ilmiah hospitality SENTRI: Jurnal Riset Ilmiah SWARNA Jurnal Pengabdian Masyarakat Bhinneka Business Management Media Bina Ilmiah DEVOTE: Jurnal Pengabdian Masyarakat Global SWARNA: Jurnal Pengabdian Kepada Masyarakat Masyarakat: Jurnal Pengabdian Ekobis: Journal of Economy and Business Jurnal Ekonomi, Manajemen, Akuntansi SELAYAR: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Fundamental and Applied Management Journal
Asri Oktiani
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
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PERANAN PROMOSI PRODUK DAN PELAYANAN KLIEN DALAM RANGKA PENINGKATAN PENDAPATAN USAHA PADA SASH BEAUTY STUDIO DI KOTA DENPASAR Netrawati, I Gusti Ayu Oka; Permadi, I Gusti Agung Didit Eka; Oktiani, Asri; Fitri, Syarifah Massuki; Sari, Ni Wayan Nadia; Yuliartika, Dina; Shanianingrat, Shanianingrat
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i1.2528

Abstract

One of the rapid developments in the business world in Indonesia is in the beauty sector. This condition is characterized by intense business competition in the beauty sector. The increasing external need of humans is to always want to appear perfect in various circumstances. This is an incentive for the beauty business to continue to grow rapidly because demand for beauty continues to increase. Sash Beauty Studio which is located on Jalan Kaliasem No. 14 Denpasar Timur is business participating salon services give color in competition beauty salon services in Denpasar City with put forward promotion through narrated experience​ by clients/customers. Because service best ever​ he obtained so that enhancement income business service the salon can keep going increase. The marketing strategy that must be maintained based on the results of the SWOT analysis evaluation by Sash Beauty Studio and which has the most influence on the development of its business is the marketing strategy through social media Instagram and Facebook , namely uploading the results of make up and other beauty care activities in its salon as well as word of mouth or online marketing strategies such as mouth to mouth. Sash Beauty Studio is best intertwine work the same partnership with company cosmetics and wedding organizer in Denpasar City.
Pelatihan Digital Marketing dan Branding Produk UMKM untuk Penguatan Ekonomi Kreatif Lokal di Desa Selebung Kabupaten Lombok Tengah Oktiani, Asri; Maryanti, Sri
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.639

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha Mikro, kecil dan menengah (UMKM) Desa Selebung dalam memanfaatkan pemasaran digital serta memperkuat branding produk sebagai Upaya pengembangan ekonomi kreatif lokal. Hasil analisis situasi menunjukkan bahwa sebagian besar pelaku UMKM masih menggunakan sistem pemasaran konvensional dan belum memahami pentingnya identitas merek dalam meningkatkan daya saing produk. Permasalahan ini berdampak pada terbatasnya jangkauan pasar dan rendahnya nilai jual produk lokal. Sebagai solusi, kegiatan ini menerapkan pendekatan partisipatif melalui pelatihan digital marketing dan branding produk, yang mencakup tiga tahapan utama: persiapan, pelaksanaan, dan evaluasi. Pelaksanaan kegiatan dilakukan dalam bentuk pelatihan interaktif dan praktik langsung menggunakan aplikasi Canva dan media sosial bisnis seperti Instagram dan Facebook. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta sebesar 78%, dengan 88% peserta berhasil membuat akun bisnis aktif dan 72% mampu mendesain ulang logo serta kemasan produk mereka. Selain itu, terbentuk komunitas “UMKM Digital Desa Selebung” sebagai wadah kolaborasi dan promosi bersama antar pelaku usaha. Kegiatan ini menunjukkan bahwa penerapan IPTEKS melalui pelatihan digital marketing dan branding produk efektif dalam meningkatkan kapasitas dan kemandirian UMKM, sekaligus memperkuat pengembangan ekonomi kreatif berbasis potensi lokal.
Pendampingan UMKM dalam Transformasi Digital Melalui Marketplace Lokal Syafaat, Nurul; Oktiani, Asri; Yuliandari, Rini
SELAYAR: Jurnal Pengabdian Masyarakat Vol. 1 No. 5: SELAYAR: Jurnal Pengabdian Masyarakat, Oktober 2025
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/selayar.v1i5.239

Abstract

Transformasi digital menjadi kebutuhan mendesak bagi UMKM agar dapat bertahan dan bersaing di era ekonomi digital. Program pengabdian ini bertujuan memberikan pendampingan UMKM dalam transformasi digital melalui marketplace lokal, sehingga meningkatkan kemampuan digital, akses pasar, dan kinerja usaha. Kegiatan ini dilaksanakan melalui tahapan: identifikasi kebutuhan digital UMKM, pelatihan teori dan praktik, pendampingan langsung, serta evaluasi dan monitoring. Metode yang digunakan meliputi survei, wawancara, observasi praktik, serta kombinasi analisis kualitatif dan kuantitatif untuk menilai efektivitas kegiatan. Hasil kegiatan menunjukkan bahwa sebagian besar UMKM memiliki potensi tinggi namun terbatas dalam kemampuan teknis digital, sehingga pendampingan intensif terbukti meningkatkan pengelolaan toko online, strategi pemasaran digital, dan interaksi dengan konsumen. Pendampingan berbasis praktik langsung memungkinkan UMKM memahami penggunaan marketplace lokal secara efektif, mengoptimalkan promosi, mengelola inventori, serta meningkatkan jumlah transaksi. Kegiatan ini juga menekankan konteks lokal, sehingga metode pelatihan disesuaikan dengan karakteristik UMKM, jenis produk, dan kondisi pasar. Temuan menunjukkan bahwa pendampingan dan pemanfaatan marketplace lokal dapat menjadi model efektif untuk transformasi digital UMKM, memperkuat daya saing, serta membangun ekosistem ekonomi digital yang berkelanjutan. Kegiatan ini sejalan dengan rekomendasi OECD (2021), APEC (2023), dan T20 Indonesia (2022), serta memberikan panduan praktis yang dapat direplikasi di wilayah lain.
MEMANFAATKAN SOCIAL MEDIA MARKETING PADA IBU PERSIT KARTIKA CHANDRA KIRANA RANTING 05-MASBAGIK GUNA MENAMBAH PENDAPATAN KELUARGA Asri Oktiani; Suharti Suharti; Sri Maryanti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3744

Abstract

The purpose of this community service activity is to analyze and evaluate the use of social media in product promotion amid the continuously evolving digitalization era. The partner in this project is the women's organization Persit Kartika Chandra Kirana, Ranting 05 Masbagik. Based on initial observations, several problems were identified, including: a lack of understanding regarding the use of social media as a marketing tool, limited technical skills in creating engaging promotional content, and the suboptimal use of social media in increasing household income. The community service activities were carried out in the form of outreach and training sessions on using social media as a promotional tool. The program showed a significant improvement in the participants’ knowledge about how to utilize social media to initiate and optimize product promotion, ultimately achieving the goal of increasing family income.
SOSIALISASI DESAIN KONTEN GAMBAR SEBAGAI DIGITAL MARKETING DI MEDIA SOSIAL MENGGUNAKAN APLIKASI CANVA BAGI UMKM DI DESA SELEBUNG KABUPATEN LOMBOK TENGAH I Gusti Agung Didit Eka Permadi; Asri Oktiani; Faezal Faezal
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4722

Abstract

Digital marketing is a marketing activity that utilizes digital technology to facilitate interactions between producers, intermediaries, and potential consumers. Selebung Village is located in Batukliang District, Central Lombok Regency, West Nusa Tenggara (NTB) Province. MSMEs in Selebung Village consists of from business handycrafts/art shop, various snacks fried food sasak, shop/outlet fruits, coffee shops, and others. However, MSME actors in the village this part big not yet do social media promotion. In the ever evolving digital era, digital marketing has become a key element of modern business strategy. The use of online graphic design tools like Canva has made it easier for businesses, marketers, and individuals to create engaging and captivating visual content. The methods used in this community service activity were mapping, design, and outreach and mentoring. The activity began with a focus group discussion with representatives of MSMEs in Selebung Village to determine the extent of understanding regarding the importance of engaging image content on social media and the Canva application. The results of the discussion indicated that many did not yet understand the importance of engaging content and the use of the Canva application. The activity continued with a presentation on the Canva application. The conclusions obtained were through the use of the Canva app, it is hoped that in the future, MSMEs in Selebung Village will increase their creativity and become more skilled at creating image and other content. The recommendation is that MSMEs in Selebung Village be encouraged to create engaging promotional media, such as image content designs for social media and brochures, to increase their business competitiveness and branding, which will ultimately lead to increased sales.
Analisis SWOT dalam Upaya Meningkatkan Daya Saing: Studi Kasus Art Coffee Lago di Kota Mataram Sri Maryanti; Febrian Humaidi Sukmana; Asri Oktiani; Lale Puspita Kembang
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gaya hidup masyarakat modern yang terus berkembang, disertai meningkatnya kebutuhan akan “tempat ketiga” di luar rumah dan tempat kerja, menjadikan industri kedai kopi sebagai sektor bisnis yang menjanjikan sekaligus sangat kompetitif. Penelitian ini mengkaji kekuatan, kelemahan, peluang, dan ancaman (SWOT) pada bisnis kedai kopi Art Coffee Lago di Kota Mataram. Tujuan penelitian adalah mengidentifikasi dan merumuskan rekomendasi strategis untuk mengoptimalkan kekuatan dan peluang sekaligus meminimalkan kelemahan serta ancaman. Data dikumpulkan melalui wawancara dan survei, kemudian dianalisis menggunakan matriks IFE dan EFE yang diintegrasikan ke dalam matriks SWOT. Hasil analisis menunjukkan bahwa terdapat 21 alternatif strategi yang dikelompokkan ke dalam strategi Ofensif (SO), Kompetitif (ST), Konservatif (WO), dan Defensif (WT), yang mencakup penerapan teknologi modern, peningkatan kualitas layanan, kolaborasi digital, dan penguatan jejaring komunitas lokal. Temuan ini menegaskan pentingnya adaptasi terhadap perubahan pasar dan preferensi konsumen sebagai dasar peningkatan daya saing. Studi ini memberikan kontribusi sebagai referensi strategis bagi pengelola kedai kopi dalam merumuskan kebijakan operasional yang mendukung keberlanjutan usaha di tengah persaingan industri.
Analisis Faktor penghambat perkembangan Ekonomi Kreatif Pada Destinasi Wisata Pantai Sengigi Kabupaten Lombok Barat Asri Oktiani; Sri Maryanti; Faezal Faezal
Business Management Vol. 4 No. 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9811

Abstract

This study aims to analyze the factors inhibiting the development of the creative economy in the Senggigi Beach Tourism Destination, West Lombok. The research is motivated by the declining competitiveness of the destination, limited innovation among creative economy actors, and increasing competition from emerging destinations such as the Mandalika Special Economic Zone. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving 28 informants from various creative economy subsectors. Data analysis was conducted using a root cause analysis approach, including a Fishbone Diagram and thematic coding. The findings reveal that the main inhibiting factors originate internally, including low product innovation and differentiation, weak digital marketing, limited human resource competencies, and inadequate use of technology and business networks. External factors include the decline in tourist arrivals due to earthquakes and the pandemic, competition with modern destinations, shifting tourist preferences, and suboptimal government support. The interaction between these internal and external factors creates a stagnation cycle that hampers the growth of the creative economy in Senggigi. The study concludes that an integrated strategy is required, encompassing capacity building for creative actors, strengthening digital marketing, enhancing pentahelix collaboration, and repositioning Senggigi as a culture-based creative destination.
EDUKASI PEMBUATAN DAN PENGELOLAAN METODE PEMBAYARAN QRIS PADA PEDAGANG SATE BULAYAK DI DESA SURANADI KABUPATEN LOMBOK BARAT I Gusti Agung Didit Eka Permadi; Asri Oktiani; Sri Ayu Febrianti; Sri Maryanti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6531

Abstract

QRIS (Quick Response Code Indonesian Standard) is one of the innovations introduced by Bank of Indonesia to facilitate system more payments efficient for perpetrator business and consumers. Sate Bulayak as a business culinary located in Suranadi Village, Narmada District, West Lombok Regency is one of the examples of MSMEs that are starting implementing QRIS as method payment for fulfil need increasingly consumers used to with digital transactions. The method used in activity devotion to public this is approach participatory with technique data collection and discussion in the form of observation direct, interviews, and studies documentation. Evaluation post implementation shows positive results. Sate Bulayak traders in Suranadi Village, Narmada District, West Lombok Regency experienced improvement in efficiency operational, because payment become faster and system recording transaction neater and easier monitored. Additionally, customers feel more comfortable because they no need again bring cash, enough with scan QRIS using application their digital wallet. Conclusions obtained that is in a way overall, activities devotion to public this has succeed give contribution big to development of MSMEs with introduce technology digital payments. Suggestions that can be recommended that is continuous mentoring is very important for Sate Bulayak traders can utilise technology this with better and safe from error in management digital payments.
Implementasi Bauran Pemasaran Usaha Keripik Singkong “Laziza” Di Desa Banyumulek Kecamatan Kediri Kabupaten Lombok Barat Faezal Faezal; Asri Oktiani; Sri Maryanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5899

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penerapan strategi bauran pemasaran yang diterapkan pada produk keripik singkong Laziza dan kendala yang dihadapi dalam penerapannya. Penelitian in menggunakan metode diskriptif kualitatif dengan pendekatan studi kasus yang mengkaji penerapan bauran pemasaran yang terdiri dari produk, harga distribusi dan promosi. Hasil dari penelitian menunjukkan bahwa Usaha keripik singkong laziza telah menerapkan strategi bauran pemasaran yang cukup baik meskipun terdapat beberapa kendalam dalam pelaksanaanya yang terkait sistem saluran distribusi dan juga promosi produk yang masih mengandalkan personal selling dan juga wordn of mouth. Disarankan penerapan bauran pemasaran yang lebih adaptif dan inovatif untuk meningkatkan saya saing dan mempertahankan kebarlanjutan usaha keripik singkong Laziza.
The Role of Social Media Marketing in Enhancing Consumer Purchase Decisions among Local Businesses in Mataram City Asri Oktiani; Sri Maryanti
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.695

Abstract

This research explores the mechanisms through which social media-based marketing activities influence purchasing behaviour among customers of locally operated businesses in Mataram, Indonesia. The study responds to the scarcity of empirical research focusing on digital marketing practices in regional small-enterprise settings. Data were obtained from 250 individuals who had been exposed to and interacted with promotional content published by local businesses on social media. Using a cross-sectional quantitative approach, responses collected through a structured questionnaire were examined through partial least squares structural equation modelling. The analysis first verified the adequacy of the constructs in terms of reliability and validity before evaluating the proposed relationships among the variables. The findings demonstrate that consumer trust is significantly strengthened by content quality, interactivity, informativeness, entertainment, and electronic word-of-mouth. Electronic word-of-mouth produced the largest contribution to trust formation (β = 0.29, p < 0.001). Trust subsequently showed a substantial positive association with purchasing decisions (β = 0.67, p < 0.001). The model accounted for 58% of the variation in consumer trust and 45% of the variation in purchasing decisions. The indirect-effect analysis further established that trust serves as a significant intermediary between each social media marketing dimension and consumer purchasing decisions. These findings extend digital marketing research by offering evidence from a regional Indonesian market and emphasizing that trust-building communication is particularly important for small and locally based enterprises. Practically, local businesses should prioritize credible customer reviews, useful information, responsive interactions, and authentic content to strengthen their digital competitiveness.
Co-Authors Ahmad Zakaria Aish Jusmaliyah Alfianti, Anggun Sukma Anang Risky Anugrah Hakiky Anggun Sukma Alfianti Bagus Oka Mahadi Putra Bagus Tri Suandana Ceila Ramadhani Dina Yuliartika Faezal Faezal Faezal Faezal Faezal, Faezal Febrian Humaidi Sukmana Fikri, Modh. Haikal Gina Andriyani Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Nuada Nuada I Wayaan Nuada I wayan Nuada Ilham Khalid Irawan, Moh. Ali Yahya Kurniati, Mia L. Gede Ahmad Yuna Niza Maulana Lale Puspita Kembang M Faezal Maulana, L. Gede Ahmad Yuna Niza Moh. Ali Yahya Irawan Netrawati, I Gusti Ayu Oka Ni Wayan Nadia Sari Nuada, I Wayan Nurul Marlianti PERMADI, I GUSTI AGUNG DIDIT EKA Putra, Bagus Oka Mahadi Raharja, Rizki Maulana Ramadhani, Ceila Rini Yuliandari Rizki Maulana Raharja Roli Apriyansyah Rozy Khadafi Salsabila Fitriani sari, Ni Wayan Nadia Shanianingrat Shanianingrat Shanianingrat, Shanianingrat Siswahyudianto Sri Ayu Febrianti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Suharti Suharti SYAHRUL SYAHRUL Syahrul Syahrul Syarifah Massuki Fitri Yuliandari, Rini Yuliartika, Dina