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All Journal Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI GANEC SWARA JURNAL MANAJEMEN DAN BISNIS INDONESIA jurnal ilmiah hospitality SENTRI: Jurnal Riset Ilmiah SWARNA Jurnal Pengabdian Masyarakat Bhinneka Business Management Media Bina Ilmiah DEVOTE: Jurnal Pengabdian Masyarakat Global SWARNA: Jurnal Pengabdian Kepada Masyarakat Masyarakat: Jurnal Pengabdian Ekobis: Journal of Economy and Business Jurnal Ekonomi, Manajemen, Akuntansi SELAYAR: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Fundamental and Applied Management Journal
Asri Oktiani
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
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MENUMBUHKAN MINAT BERWIRAUSAHA IBU-IBU DI DESA OMBE BARU KEDIRI LOMBOK BARAT DENGAN MENGOPTIMALKAN FACEBOOK MARKETPLACE Asri Oktiani; Suharti Suharti; Herry Syafhariawan; Ilham Khalid; Bagus Tri Suandana
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i1.299

Abstract

Penyuluhan dan motivasi untuk menumbuhkan minat ibu-ibu didesa Ombe Baru dengan mengoptimalkan Facebook Marketpace sangat dibutuhkkan untuk meingkatkan minat berwirausaha. Dari hasil kegiatan didapat kesimpulan bahwa keingian ibu-ibu untuk berwirausaha sangat tinggi namun adanya ketakutan mengenai modal dan cara promosi yang masih minim dilakukan. Hasil kegiatan menunjukkan antusiasme peserta penyuluhan dan tim penyuluh juga memberikan beberapa pertanyaan diskusi dengan tujuan dan memastikan bahwa peserta memahami apa yang telah disampaikan, selain diskusi juga ada sharing pengalaman dari ibu-ibu yang memiliki usaha dan bagaimana mempertahankan usahanya. Hasil akhir dari kegiatan ini menunjukkan bahwa ibu-ibu peserta penyuluhan telah memiliki pengetahuan mengenai bagaimana memulai sebuah usaha dan melakukan promosi terhadap produk yang akan diual dengan memanfaatkan media sosial yang selama sangat dikenal dan sering digunakan oleh ibu-ibu, tentunya diharapkan dengan bekal pengetahuan akan tumbuh minat berwirausaha di benak ibu-ibu di Desa Ombe Baru Kecamatan Kediri Lombok Barat.
PENTINGNYA MANAJEMEN KEUANGAN SEBAGAI UPAYA PENGEMBANGAN UMKM KERAJINAN TENUN TRADISIONAL DI DUSUN SADE LOMBOK TENGAH Oktiani, Asri; Faezal, Faezal; Ramadhani, Ceila; Alfianti, Anggun Sukma; Maryanti, Sri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i2.2771

Abstract

MSMEs have an important role in improving the economy of a region, therefore MSMEs must know the application of financial management principles to develop their business. The problem that will be raised in this service activity is the important role of financial management in developing the traditional weaving craft business in Sade Hamlet. The output target of this community service activity is to change the mindset of weaving craft sellers who are donated by women that it is important to apply financial management to develop the business being carried out. The results of this activity are that the average business actor still does not keep financial records and also separates personal money from business capital and limited ability to count and is too lazy to record sales transactions so that the profits earned are not known with certainty.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH POCI MELALUI KESADARAN MEREK Asri Oktiani
Ekobis Journal of Economy and Business Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Moch. Sroedji Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70079/ekobis.v1i1.16

Abstract

Pengaruh media sosial yang masif di antara mayoritas pengguna internet di Indonesia yang merupakan kaum milenial serta generasi Z menjadikan pertumbuhan bisnis minuman kekinian semakin melesat. Teh menjadi minuman yang dapat dikonsumsi oleh seluruh kalangan masyarakat di Indonesia, baik kalangan bawah, menengah, maupun atas. Penelitian ini bertujuan untuk menguji dan menjelaskan peran kesadaran merek dalam memediasi pengaruh electronic word of mouth terhadap niat beli konsumen Es Teh Poci di Kota Mataram. Penelitian ini dilakukan di Kota Mataram dengan jumlah sampel yang diambil sebanyak 100 responden dengan metode penentuan sampelnya adalah purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur, uji sobel dan uji VAF. Hasil penelitian menunjukan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap niat beli, electronic word of mouth berpengaruh positif dan signifikan terhadap kesadaran merek, kesadaran merek berpengaruh positif dan signfikan terhadap niat beli, dan kesadaran merek secara positif dan signifikan mampu memediasi pengaruh electronic word of mouth terhadap niat beli. Penelitian ini diharapkan memberikan kontribusi empiris pada ilmu manajemen khususnya perilaku konsumen serta bermanfaat bagi Perusahaan Es Teh Poci dalam menyusun srategi pemasaran produk yang berhubungan dengan kesadaran merek, electronic word of mouth, dan niat beli perusahaan
UPAYA MENINGKATKAN PRODUKTIVITAS MELALUI INOVASI KEMASAN PADA USAHA KERUPUK KULIT SAPI “AYANG” DI MATARAM Oktiani, Asri; Faezal, Faezal; Maryanti, Sri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 4 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i4.3529

Abstract

This community service program aims to enhance the productivity of the "Ayang" cowhide cracker business in Mataram through packaging and product innovation. The program is motivated by the challenges faced by the partner, who struggles with limited packaging capabilities, hindering the growth of product sales. The activities carried out include counseling and mentoring sessions to guide the partner in selecting and packaging products effectively, as well as conducting market research to gather consumer feedback on the new packaging. As a result of these efforts, the partner experienced a shift in mindset regarding the importance of packaging innovation and gained insight into effective packaging options, prompting a willingness to improve packaging to boost sales productivity. It is hoped that this initiative will motivate the partner to continue innovating, learning, and exploring new knowledge related to other marketing strategies, such as product promotion and distribution.
Implementasi Bauran Pemasaran Usaha Keripik Singkong “Laziza” Di Desa Banyumulek Kecamatan Kediri Kabupaten Lombok Barat Faezal Faezal; Asri Oktiani; Sri Maryanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5899

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penerapan strategi bauran pemasaran yang diterapkan pada produk keripik singkong Laziza dan kendala yang dihadapi dalam penerapannya. Penelitian in menggunakan metode diskriptif kualitatif dengan pendekatan studi kasus yang mengkaji penerapan bauran pemasaran yang terdiri dari produk, harga distribusi dan promosi. Hasil dari penelitian menunjukkan bahwa Usaha keripik singkong laziza telah menerapkan strategi bauran pemasaran yang cukup baik meskipun terdapat beberapa kendalam dalam pelaksanaanya yang terkait sistem saluran distribusi dan juga promosi produk yang masih mengandalkan personal selling dan juga wordn of mouth. Disarankan penerapan bauran pemasaran yang lebih adaptif dan inovatif untuk meningkatkan saya saing dan mempertahankan kebarlanjutan usaha keripik singkong Laziza.
Analysis of Consumer Perceptions of Marketing Mix Strategies in the Home Industry of "Ayang" Skin Crackers in Mataram City Oktiani, Asri; Maryanti, Sri
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8677

Abstract

This research aims to analyze consumer perceptions regarding the implementation of the marketing mix which includes product, price, place and promotion at the Home Industry of Ayang Skin Crackers in Mataram City. The research method used was quantitative descriptive with data collection techniques through observation, interviews, documentation and distributing questionnaires to 70 respondents. Data analysis was carried out using a Likert scale to measure the level of consumer perception. The research results show that consumer perceptions of all aspects of the marketing mix are in the good category, with the product aspect getting the highest assessment, especially in terms of indicators of taste and product variety. Promotion strategies through social media and word of mouth have proven effective in expanding market reach. These findings emphasize the importance of implementing marketing strategies that are adaptive to consumer needs in order to increase customer satisfaction and loyalty. It is hoped that this research can be a reference for small businesses in developing marketing strategies based on consumer perceptions.
PEMANFAATAN LAPORAN KEUANGAN BERBASIS APLIKASI “SIAPIK” PADA USAHA TERNAK AYAM PETELUR UD. SUKE KEDIRI LOMBOK BARAT Nuada, I Wayan; Oktiani, Asri; Kurniati, Mia
Masyarakat: Jurnal Pengabdian Vol. 2 No. 2 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i2.473

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam pengelolaan keuangan melalui pemanfaatan aplikasi SIAPIK. Sasaran kegiatan adalah UD. Suke, usaha ternak ayam petelur di Kecamatan Kediri, Lombok Barat. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan metode partisipatif yang terdiri dari empat tahap utama: (1) observasi awal untuk mengidentifikasi kondisi pencatatan keuangan mitra, (2) pelatihan mengenai akuntansi dasar dan pentingnya laporan keuangan, (3) demonstrasi dan simulasi langsung penggunaan aplikasi SIAPIK dengan data usaha mitra, serta (4) pendampingan personal dan monitoring untuk memastikan keberlanjutan praktik pencatatan digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman mitra terhadap pentingnya pencatatan keuangan dan kemampuan teknis dalam mengoperasikan aplikasi. Mitra berhasil mencatat transaksi harian secara digital, menyusun laporan laba rugi dan neraca, serta menggunakan data tersebut dalam pengambilan keputusan usaha. Implikasi dari kegiatan ini mencakup peningkatan literasi keuangan dan digital, transformasi pengelolaan usaha dari cara manual ke sistem berbasis aplikasi, serta terciptanya tata kelola usaha yang lebih transparan dan akuntabel. Keberhasilan ini menunjukkan bahwa pendekatan edukatif berbasis teknologi dan pendampingan intensif dapat menjadi strategi efektif dalam pemberdayaan UMKM di tingkat lokal.
Hambatan dalam Mempertahankan Eksistensi Pelaku Usaha Ekonomi Kreatif di Desa Wisata Sengigi Kabupaten Lombok Barat Oktiani, Asri; Permadi, I Gusti Agung Didit Eka; Zakaria, Ahmad; Fikri, Modh. Haikal
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4724

Abstract

This study investigates the challenges faced by creative economy actors in Senggigi Tourism Village, West Lombok Regency, in maintaining their business sustainability. The background of this research stems from the decline in tourist visits following the 2018 earthquake, the Covid-19 pandemic, and the rise of competing destinations such as the Mandalika Special Economic Zone. These conditions have significantly impacted the continuity of local creative businesses. A descriptive qualitative method with a case study approach was employed. Data were collected through interviews, observations, and documentation involving actors in the creative economy. The data were then analyzed using thematic analysis and the fishbone diagram to identify the root causes of the problems. The findings show that internal challenges include limited product innovation, uncompetitive pricing, restricted distribution channels, insufficient digital promotion, inconsistent service processes, weak branding, and inadequate managerial and foreign language skills. External challenges include natural disasters, pandemics, competition from modern destinations, shifting tourist preferences, inadequate government support, limited access to financing, and underutilization of technology and networks. This study finds that Senggigi’s creative economy can thrive by embracing its unique culture, innovating products, ensuring fair prices and quality, and connecting more with stakeholders. Strong business management, skilled people, and digital marketing will help meet global challenges. The study’s results show how the 7P marketing mix applies to tourism, and provide clear steps Senggigi Tourism Village can take to stand out in the world.
PENETAPAN DAN PENERAPAN HARGA POKOK PENJUALAN SAPI PADA UD. RAJA FARM DI DESA SALAWAT KECAMATAN BATU KELIANG KABUPATEN LOMBOK TENGAH Permadi, I Gusti Agung Didit Eka; Netrawati, I Gusti Ayu Oka; Oktiani, Asri; Putra, Bagus Oka Mahadi; Maulana, L. Gede Ahmad Yuna Niza
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1913

Abstract

This community service activity aims to provide training in the form of a simulation of the calculation of the cost of goods sold which is the basis for determining the selling price of cattle to farmers at UD. Raja Farm. The conclusion obtained from this community service activity is that this activity takes place within one day which begins with a basic and systematic explanation of the method of determining the selling price with a full costing approach. Suggestions that can be given by the Community Service Team to UD. Raja Farm that the determination of the selling price of cattle must be calculated based on the cost of goods sold because the costs during maintenance can be identified with a full costing approach so that it can determine the appropriate selling price so that cattle farmers can get greater profits.
PENGELOLAAN BISNIS DALAM MENGEMBANGKAN EKONOMI KREATIF PADA SANTRI YAYASAN PONDOK PESANTREN YATIM DAN DUAFA “NURUL HIKMAH” DESA LANGKO KECAMATAN LINGSAR Oktiani, Asri; Faezal, Faezal; Syahrul, Syahrul; Maryanti, Sri; Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1932

Abstract

Islamic boarding schools are educational institutions that provide teaching with the main study being Islamic religious knowledge. Islamic boarding schools are expected to be able to develop their students to be able to live independently and creatively through entrepreneurship. Managing a good business is an effort to train students to respond to the challenges and developments of the times be able to be independent with the supplies they have and be able to create jobs. This activity aims to change the mindset of how to manage business well to develop a creative economy within the Nurul Hikmah Langko Islamic boarding school environment which is a partner in community service activities. The target of this activity is students who are also studying at SMKS Islam Nurul Hikmah grades 11 and 12. The results of this activity show a change in mindset and understanding of business management and innovation towards creative and innovative businesses with the ultimate goal of developing a creative economy in the Pondok environment Nurul Hikmah Islamic boarding school in particular.
Co-Authors Ahmad Zakaria Aish Jusmaliyah Alfianti, Anggun Sukma Anang Risky Anugrah Hakiky Anggun Sukma Alfianti Bagus Oka Mahadi Putra Bagus Tri Suandana Ceila Ramadhani Dina Yuliartika Faezal Faezal Faezal Faezal Faezal, Faezal Febrian Humaidi Sukmana Fikri, Modh. Haikal Gina Andriyani Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Nuada Nuada I Wayaan Nuada I wayan Nuada Ilham Khalid Irawan, Moh. Ali Yahya Kurniati, Mia L. Gede Ahmad Yuna Niza Maulana Lale Puspita Kembang M Faezal Maulana, L. Gede Ahmad Yuna Niza Moh. Ali Yahya Irawan Netrawati, I Gusti Ayu Oka Ni Wayan Nadia Sari Nuada, I Wayan Nurul Marlianti PERMADI, I GUSTI AGUNG DIDIT EKA Putra, Bagus Oka Mahadi Raharja, Rizki Maulana Ramadhani, Ceila Rini Yuliandari Rizki Maulana Raharja Roli Apriyansyah Rozy Khadafi Salsabila Fitriani sari, Ni Wayan Nadia Shanianingrat Shanianingrat Shanianingrat, Shanianingrat Siswahyudianto Sri Ayu Febrianti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Suharti Suharti Syahrul Syahrul SYAHRUL SYAHRUL Syarifah Massuki Fitri Yuliandari, Rini Yuliartika, Dina