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All Journal Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI GANEC SWARA JURNAL MANAJEMEN DAN BISNIS INDONESIA SENTRI: Jurnal Riset Ilmiah SWARNA Jurnal Pengabdian Masyarakat Bhinneka Business Management Media Bina Ilmiah DEVOTE: Jurnal Pengabdian Masyarakat Global SWARNA: Jurnal Pengabdian Kepada Masyarakat Masyarakat: Jurnal Pengabdian Ekobis: Journal of Economy and Business Jurnal Ekonomi, Manajemen, Akuntansi SELAYAR: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Fundamental and Applied Management Journal Pariwisata
Asri Oktiani
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
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Implementasi Bauran Pemasaran Usaha Keripik Singkong “Laziza” Di Desa Banyumulek Kecamatan Kediri Kabupaten Lombok Barat Faezal Faezal; Asri Oktiani; Sri Maryanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5899

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penerapan strategi bauran pemasaran yang diterapkan pada produk keripik singkong Laziza dan kendala yang dihadapi dalam penerapannya. Penelitian in menggunakan metode diskriptif kualitatif dengan pendekatan studi kasus yang mengkaji penerapan bauran pemasaran yang terdiri dari produk, harga distribusi dan promosi. Hasil dari penelitian menunjukkan bahwa Usaha keripik singkong laziza telah menerapkan strategi bauran pemasaran yang cukup baik meskipun terdapat beberapa kendalam dalam pelaksanaanya yang terkait sistem saluran distribusi dan juga promosi produk yang masih mengandalkan personal selling dan juga wordn of mouth. Disarankan penerapan bauran pemasaran yang lebih adaptif dan inovatif untuk meningkatkan saya saing dan mempertahankan kebarlanjutan usaha keripik singkong Laziza.
Analysis of Consumer Perceptions of Marketing Mix Strategies in the Home Industry of "Ayang" Skin Crackers in Mataram City Oktiani, Asri; Maryanti, Sri
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8677

Abstract

This research aims to analyze consumer perceptions regarding the implementation of the marketing mix which includes product, price, place and promotion at the Home Industry of Ayang Skin Crackers in Mataram City. The research method used was quantitative descriptive with data collection techniques through observation, interviews, documentation and distributing questionnaires to 70 respondents. Data analysis was carried out using a Likert scale to measure the level of consumer perception. The research results show that consumer perceptions of all aspects of the marketing mix are in the good category, with the product aspect getting the highest assessment, especially in terms of indicators of taste and product variety. Promotion strategies through social media and word of mouth have proven effective in expanding market reach. These findings emphasize the importance of implementing marketing strategies that are adaptive to consumer needs in order to increase customer satisfaction and loyalty. It is hoped that this research can be a reference for small businesses in developing marketing strategies based on consumer perceptions.
PEMANFAATAN LAPORAN KEUANGAN BERBASIS APLIKASI “SIAPIK” PADA USAHA TERNAK AYAM PETELUR UD. SUKE KEDIRI LOMBOK BARAT Nuada, I Wayan; Oktiani, Asri; Kurniati, Mia
Masyarakat: Jurnal Pengabdian Vol. 2 No. 2 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i2.473

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam pengelolaan keuangan melalui pemanfaatan aplikasi SIAPIK. Sasaran kegiatan adalah UD. Suke, usaha ternak ayam petelur di Kecamatan Kediri, Lombok Barat. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan metode partisipatif yang terdiri dari empat tahap utama: (1) observasi awal untuk mengidentifikasi kondisi pencatatan keuangan mitra, (2) pelatihan mengenai akuntansi dasar dan pentingnya laporan keuangan, (3) demonstrasi dan simulasi langsung penggunaan aplikasi SIAPIK dengan data usaha mitra, serta (4) pendampingan personal dan monitoring untuk memastikan keberlanjutan praktik pencatatan digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman mitra terhadap pentingnya pencatatan keuangan dan kemampuan teknis dalam mengoperasikan aplikasi. Mitra berhasil mencatat transaksi harian secara digital, menyusun laporan laba rugi dan neraca, serta menggunakan data tersebut dalam pengambilan keputusan usaha. Implikasi dari kegiatan ini mencakup peningkatan literasi keuangan dan digital, transformasi pengelolaan usaha dari cara manual ke sistem berbasis aplikasi, serta terciptanya tata kelola usaha yang lebih transparan dan akuntabel. Keberhasilan ini menunjukkan bahwa pendekatan edukatif berbasis teknologi dan pendampingan intensif dapat menjadi strategi efektif dalam pemberdayaan UMKM di tingkat lokal.
Hambatan dalam Mempertahankan Eksistensi Pelaku Usaha Ekonomi Kreatif di Desa Wisata Sengigi Kabupaten Lombok Barat Oktiani, Asri; Permadi, I Gusti Agung Didit Eka; Zakaria, Ahmad; Fikri, Modh. Haikal
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 10 (2025): SENTRI : Jurnal Riset Ilmiah, Oktober 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i10.4724

Abstract

This study investigates the challenges faced by creative economy actors in Senggigi Tourism Village, West Lombok Regency, in maintaining their business sustainability. The background of this research stems from the decline in tourist visits following the 2018 earthquake, the Covid-19 pandemic, and the rise of competing destinations such as the Mandalika Special Economic Zone. These conditions have significantly impacted the continuity of local creative businesses. A descriptive qualitative method with a case study approach was employed. Data were collected through interviews, observations, and documentation involving actors in the creative economy. The data were then analyzed using thematic analysis and the fishbone diagram to identify the root causes of the problems. The findings show that internal challenges include limited product innovation, uncompetitive pricing, restricted distribution channels, insufficient digital promotion, inconsistent service processes, weak branding, and inadequate managerial and foreign language skills. External challenges include natural disasters, pandemics, competition from modern destinations, shifting tourist preferences, inadequate government support, limited access to financing, and underutilization of technology and networks. This study finds that Senggigi’s creative economy can thrive by embracing its unique culture, innovating products, ensuring fair prices and quality, and connecting more with stakeholders. Strong business management, skilled people, and digital marketing will help meet global challenges. The study’s results show how the 7P marketing mix applies to tourism, and provide clear steps Senggigi Tourism Village can take to stand out in the world.
PENETAPAN DAN PENERAPAN HARGA POKOK PENJUALAN SAPI PADA UD. RAJA FARM DI DESA SALAWAT KECAMATAN BATU KELIANG KABUPATEN LOMBOK TENGAH Permadi, I Gusti Agung Didit Eka; Netrawati, I Gusti Ayu Oka; Oktiani, Asri; Putra, Bagus Oka Mahadi; Maulana, L. Gede Ahmad Yuna Niza
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1913

Abstract

This community service activity aims to provide training in the form of a simulation of the calculation of the cost of goods sold which is the basis for determining the selling price of cattle to farmers at UD. Raja Farm. The conclusion obtained from this community service activity is that this activity takes place within one day which begins with a basic and systematic explanation of the method of determining the selling price with a full costing approach. Suggestions that can be given by the Community Service Team to UD. Raja Farm that the determination of the selling price of cattle must be calculated based on the cost of goods sold because the costs during maintenance can be identified with a full costing approach so that it can determine the appropriate selling price so that cattle farmers can get greater profits.
PENGELOLAAN BISNIS DALAM MENGEMBANGKAN EKONOMI KREATIF PADA SANTRI YAYASAN PONDOK PESANTREN YATIM DAN DUAFA “NURUL HIKMAH” DESA LANGKO KECAMATAN LINGSAR Oktiani, Asri; Faezal, Faezal; Syahrul, Syahrul; Maryanti, Sri; Raharja, Rizki Maulana; Irawan, Moh. Ali Yahya
Devote: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v2i2.1932

Abstract

Islamic boarding schools are educational institutions that provide teaching with the main study being Islamic religious knowledge. Islamic boarding schools are expected to be able to develop their students to be able to live independently and creatively through entrepreneurship. Managing a good business is an effort to train students to respond to the challenges and developments of the times be able to be independent with the supplies they have and be able to create jobs. This activity aims to change the mindset of how to manage business well to develop a creative economy within the Nurul Hikmah Langko Islamic boarding school environment which is a partner in community service activities. The target of this activity is students who are also studying at SMKS Islam Nurul Hikmah grades 11 and 12. The results of this activity show a change in mindset and understanding of business management and innovation towards creative and innovative businesses with the ultimate goal of developing a creative economy in the Pondok environment Nurul Hikmah Islamic boarding school in particular.
PERANAN PROMOSI PRODUK DAN PELAYANAN KLIEN DALAM RANGKA PENINGKATAN PENDAPATAN USAHA PADA SASH BEAUTY STUDIO DI KOTA DENPASAR Netrawati, I Gusti Ayu Oka; Permadi, I Gusti Agung Didit Eka; Oktiani, Asri; Fitri, Syarifah Massuki; Sari, Ni Wayan Nadia; Yuliartika, Dina; Shanianingrat, Shanianingrat
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i1.2528

Abstract

One of the rapid developments in the business world in Indonesia is in the beauty sector. This condition is characterized by intense business competition in the beauty sector. The increasing external need of humans is to always want to appear perfect in various circumstances. This is an incentive for the beauty business to continue to grow rapidly because demand for beauty continues to increase. Sash Beauty Studio which is located on Jalan Kaliasem No. 14 Denpasar Timur is business participating salon services give color in competition beauty salon services in Denpasar City with put forward promotion through narrated experience​ by clients/customers. Because service best ever​ he obtained so that enhancement income business service the salon can keep going increase. The marketing strategy that must be maintained based on the results of the SWOT analysis evaluation by Sash Beauty Studio and which has the most influence on the development of its business is the marketing strategy through social media Instagram and Facebook , namely uploading the results of make up and other beauty care activities in its salon as well as word of mouth or online marketing strategies such as mouth to mouth. Sash Beauty Studio is best intertwine work the same partnership with company cosmetics and wedding organizer in Denpasar City.
Pelatihan Digital Marketing dan Branding Produk UMKM untuk Penguatan Ekonomi Kreatif Lokal di Desa Selebung Kabupaten Lombok Tengah Oktiani, Asri; Maryanti, Sri
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.639

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha Mikro, kecil dan menengah (UMKM) Desa Selebung dalam memanfaatkan pemasaran digital serta memperkuat branding produk sebagai Upaya pengembangan ekonomi kreatif lokal. Hasil analisis situasi menunjukkan bahwa sebagian besar pelaku UMKM masih menggunakan sistem pemasaran konvensional dan belum memahami pentingnya identitas merek dalam meningkatkan daya saing produk. Permasalahan ini berdampak pada terbatasnya jangkauan pasar dan rendahnya nilai jual produk lokal. Sebagai solusi, kegiatan ini menerapkan pendekatan partisipatif melalui pelatihan digital marketing dan branding produk, yang mencakup tiga tahapan utama: persiapan, pelaksanaan, dan evaluasi. Pelaksanaan kegiatan dilakukan dalam bentuk pelatihan interaktif dan praktik langsung menggunakan aplikasi Canva dan media sosial bisnis seperti Instagram dan Facebook. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta sebesar 78%, dengan 88% peserta berhasil membuat akun bisnis aktif dan 72% mampu mendesain ulang logo serta kemasan produk mereka. Selain itu, terbentuk komunitas “UMKM Digital Desa Selebung” sebagai wadah kolaborasi dan promosi bersama antar pelaku usaha. Kegiatan ini menunjukkan bahwa penerapan IPTEKS melalui pelatihan digital marketing dan branding produk efektif dalam meningkatkan kapasitas dan kemandirian UMKM, sekaligus memperkuat pengembangan ekonomi kreatif berbasis potensi lokal.
Pendampingan UMKM dalam Transformasi Digital Melalui Marketplace Lokal Syafaat, Nurul; Oktiani, Asri; Yuliandari, Rini
SELAYAR: Jurnal Pengabdian Masyarakat Vol. 1 No. 5: SELAYAR: Jurnal Pengabdian Masyarakat, Oktober 2025
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/selayar.v1i5.239

Abstract

Transformasi digital menjadi kebutuhan mendesak bagi UMKM agar dapat bertahan dan bersaing di era ekonomi digital. Program pengabdian ini bertujuan memberikan pendampingan UMKM dalam transformasi digital melalui marketplace lokal, sehingga meningkatkan kemampuan digital, akses pasar, dan kinerja usaha. Kegiatan ini dilaksanakan melalui tahapan: identifikasi kebutuhan digital UMKM, pelatihan teori dan praktik, pendampingan langsung, serta evaluasi dan monitoring. Metode yang digunakan meliputi survei, wawancara, observasi praktik, serta kombinasi analisis kualitatif dan kuantitatif untuk menilai efektivitas kegiatan. Hasil kegiatan menunjukkan bahwa sebagian besar UMKM memiliki potensi tinggi namun terbatas dalam kemampuan teknis digital, sehingga pendampingan intensif terbukti meningkatkan pengelolaan toko online, strategi pemasaran digital, dan interaksi dengan konsumen. Pendampingan berbasis praktik langsung memungkinkan UMKM memahami penggunaan marketplace lokal secara efektif, mengoptimalkan promosi, mengelola inventori, serta meningkatkan jumlah transaksi. Kegiatan ini juga menekankan konteks lokal, sehingga metode pelatihan disesuaikan dengan karakteristik UMKM, jenis produk, dan kondisi pasar. Temuan menunjukkan bahwa pendampingan dan pemanfaatan marketplace lokal dapat menjadi model efektif untuk transformasi digital UMKM, memperkuat daya saing, serta membangun ekosistem ekonomi digital yang berkelanjutan. Kegiatan ini sejalan dengan rekomendasi OECD (2021), APEC (2023), dan T20 Indonesia (2022), serta memberikan panduan praktis yang dapat direplikasi di wilayah lain.
MEMANFAATKAN SOCIAL MEDIA MARKETING PADA IBU PERSIT KARTIKA CHANDRA KIRANA RANTING 05-MASBAGIK GUNA MENAMBAH PENDAPATAN KELUARGA Asri Oktiani; Suharti Suharti; Sri Maryanti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3744

Abstract

The purpose of this community service activity is to analyze and evaluate the use of social media in product promotion amid the continuously evolving digitalization era. The partner in this project is the women's organization Persit Kartika Chandra Kirana, Ranting 05 Masbagik. Based on initial observations, several problems were identified, including: a lack of understanding regarding the use of social media as a marketing tool, limited technical skills in creating engaging promotional content, and the suboptimal use of social media in increasing household income. The community service activities were carried out in the form of outreach and training sessions on using social media as a promotional tool. The program showed a significant improvement in the participants’ knowledge about how to utilize social media to initiate and optimize product promotion, ultimately achieving the goal of increasing family income.
Co-Authors Ahmad Zakaria Aish Jusmaliyah Alfianti, Anggun Sukma Anang Risky Anugrah Hakiky Anggun Sukma Alfianti Bagus Oka Mahadi Putra Bagus Tri Suandana Ceila Ramadhani Dina Yuliartika Faezal Faezal Faezal Faezal Faezal Faezal Faezal, Faezal Febrian Humaidi Sukmana Fikri, Modh. Haikal Gina Andriyani Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Nuada Nuada I Wayaan Nuada I wayan Nuada Ilham Khalid Irawan, Moh. Ali Yahya L. Gede Ahmad Yuna Niza Maulana Lale Puspita Kembang M Faezal Maulana, L. Gede Ahmad Yuna Niza Mia Kurniati Moh. Ali Yahya Irawan Netrawati, I Gusti Ayu Oka Ni Wayan Nadia Sari Nuada, I Wayan Nurul Marlianti PERMADI, I GUSTI AGUNG DIDIT EKA Putra, Bagus Oka Mahadi Raharja, Rizki Maulana Ramadhani, Ceila Rini Yuliandari Rizki Maulana Raharja Roli Apriyansyah Rozy Khadafi Salsabila Fitriani sari, Ni Wayan Nadia Shanianingrat Shanianingrat Shanianingrat, Shanianingrat Siswahyudianto Sri Ayu Febrianti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Sri Maryanti Suharti Suharti Syahrul Syahrul SYAHRUL SYAHRUL Syarifah Massuki Fitri Yuliandari, Rini Yuliartika, Dina