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All Journal Journal of Economic, Bussines and Accounting (COSTING) SENTRALISASI GANEC SWARA jurnal ilmiah hospitality SWARNA Business Management Media Bina Ilmiah DEVOTE: Jurnal Pengabdian Masyarakat Global SWARNA: Jurnal Pengabdian Kepada Masyarakat Masyarakat: Jurnal Pengabdian Ekobis: Journal of Economy and Business Jurnal Ekonomi, Manajemen, Akuntansi
Asri Oktiani
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENTINGNYA MANAJEMEN KEUANGAN SEBAGAI UPAYA PENGEMBANGAN UMKM KERAJINAN TENUN TRADISIONAL DI DUSUN SADE LOMBOK TENGAH Oktiani, Asri; Faezal, Faezal; Ramadhani, Ceila; Alfianti, Anggun Sukma; Maryanti, Sri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i2.2771

Abstract

MSMEs have an important role in improving the economy of a region, therefore MSMEs must know the application of financial management principles to develop their business. The problem that will be raised in this service activity is the important role of financial management in developing the traditional weaving craft business in Sade Hamlet. The output target of this community service activity is to change the mindset of weaving craft sellers who are donated by women that it is important to apply financial management to develop the business being carried out. The results of this activity are that the average business actor still does not keep financial records and also separates personal money from business capital and limited ability to count and is too lazy to record sales transactions so that the profits earned are not known with certainty.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI ES TEH POCI MELALUI KESADARAN MEREK Asri Oktiani
Ekobis Journal of Economy and Business Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Moch. Sroedji Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70079/ekobis.v1i1.16

Abstract

Pengaruh media sosial yang masif di antara mayoritas pengguna internet di Indonesia yang merupakan kaum milenial serta generasi Z menjadikan pertumbuhan bisnis minuman kekinian semakin melesat. Teh menjadi minuman yang dapat dikonsumsi oleh seluruh kalangan masyarakat di Indonesia, baik kalangan bawah, menengah, maupun atas. Penelitian ini bertujuan untuk menguji dan menjelaskan peran kesadaran merek dalam memediasi pengaruh electronic word of mouth terhadap niat beli konsumen Es Teh Poci di Kota Mataram. Penelitian ini dilakukan di Kota Mataram dengan jumlah sampel yang diambil sebanyak 100 responden dengan metode penentuan sampelnya adalah purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur, uji sobel dan uji VAF. Hasil penelitian menunjukan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap niat beli, electronic word of mouth berpengaruh positif dan signifikan terhadap kesadaran merek, kesadaran merek berpengaruh positif dan signfikan terhadap niat beli, dan kesadaran merek secara positif dan signifikan mampu memediasi pengaruh electronic word of mouth terhadap niat beli. Penelitian ini diharapkan memberikan kontribusi empiris pada ilmu manajemen khususnya perilaku konsumen serta bermanfaat bagi Perusahaan Es Teh Poci dalam menyusun srategi pemasaran produk yang berhubungan dengan kesadaran merek, electronic word of mouth, dan niat beli perusahaan
UPAYA MENINGKATKAN PRODUKTIVITAS MELALUI INOVASI KEMASAN PADA USAHA KERUPUK KULIT SAPI “AYANG” DI MATARAM Oktiani, Asri; Faezal, Faezal; Maryanti, Sri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 4 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Desember 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i4.3529

Abstract

This community service program aims to enhance the productivity of the "Ayang" cowhide cracker business in Mataram through packaging and product innovation. The program is motivated by the challenges faced by the partner, who struggles with limited packaging capabilities, hindering the growth of product sales. The activities carried out include counseling and mentoring sessions to guide the partner in selecting and packaging products effectively, as well as conducting market research to gather consumer feedback on the new packaging. As a result of these efforts, the partner experienced a shift in mindset regarding the importance of packaging innovation and gained insight into effective packaging options, prompting a willingness to improve packaging to boost sales productivity. It is hoped that this initiative will motivate the partner to continue innovating, learning, and exploring new knowledge related to other marketing strategies, such as product promotion and distribution.
Implementasi Bauran Pemasaran Usaha Keripik Singkong “Laziza” Di Desa Banyumulek Kecamatan Kediri Kabupaten Lombok Barat Faezal Faezal; Asri Oktiani; Sri Maryanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5899

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penerapan strategi bauran pemasaran yang diterapkan pada produk keripik singkong Laziza dan kendala yang dihadapi dalam penerapannya. Penelitian in menggunakan metode diskriptif kualitatif dengan pendekatan studi kasus yang mengkaji penerapan bauran pemasaran yang terdiri dari produk, harga distribusi dan promosi. Hasil dari penelitian menunjukkan bahwa Usaha keripik singkong laziza telah menerapkan strategi bauran pemasaran yang cukup baik meskipun terdapat beberapa kendalam dalam pelaksanaanya yang terkait sistem saluran distribusi dan juga promosi produk yang masih mengandalkan personal selling dan juga wordn of mouth. Disarankan penerapan bauran pemasaran yang lebih adaptif dan inovatif untuk meningkatkan saya saing dan mempertahankan kebarlanjutan usaha keripik singkong Laziza.
MEMANFAATKAN SOCIAL MEDIA MARKETING PADA IBU PERSIT KARTIKA CHANDRA KIRANA RANTING 05-MASBAGIK GUNA MENAMBAH PENDAPATAN KELUARGA Oktiani, Asri; Suharti, Suharti; Maryanti , Sri
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3744

Abstract

The purpose of this community service activity is to analyze and evaluate the use of social media in product promotion amid the continuously evolving digitalization era. The partner in this project is the women's organization Persit Kartika Chandra Kirana, Ranting 05 Masbagik. Based on initial observations, several problems were identified, including: a lack of understanding regarding the use of social media as a marketing tool, limited technical skills in creating engaging promotional content, and the suboptimal use of social media in increasing household income. The community service activities were carried out in the form of outreach and training sessions on using social media as a promotional tool. The program showed a significant improvement in the participants’ knowledge about how to utilize social media to initiate and optimize product promotion, ultimately achieving the goal of increasing family income.
Analysis of Consumer Perceptions of Marketing Mix Strategies in the Home Industry of "Ayang" Skin Crackers in Mataram City Oktiani, Asri; Maryanti, Sri
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8677

Abstract

This research aims to analyze consumer perceptions regarding the implementation of the marketing mix which includes product, price, place and promotion at the Home Industry of Ayang Skin Crackers in Mataram City. The research method used was quantitative descriptive with data collection techniques through observation, interviews, documentation and distributing questionnaires to 70 respondents. Data analysis was carried out using a Likert scale to measure the level of consumer perception. The research results show that consumer perceptions of all aspects of the marketing mix are in the good category, with the product aspect getting the highest assessment, especially in terms of indicators of taste and product variety. Promotion strategies through social media and word of mouth have proven effective in expanding market reach. These findings emphasize the importance of implementing marketing strategies that are adaptive to consumer needs in order to increase customer satisfaction and loyalty. It is hoped that this research can be a reference for small businesses in developing marketing strategies based on consumer perceptions.
PEMANFAATAN LAPORAN KEUANGAN BERBASIS APLIKASI “SIAPIK” PADA USAHA TERNAK AYAM PETELUR UD. SUKE KEDIRI LOMBOK BARAT Nuada, I Wayan; Oktiani, Asri; Kurniati, Mia
Masyarakat: Jurnal Pengabdian Vol. 2 No. 2 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i2.473

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam pengelolaan keuangan melalui pemanfaatan aplikasi SIAPIK. Sasaran kegiatan adalah UD. Suke, usaha ternak ayam petelur di Kecamatan Kediri, Lombok Barat. Kegiatan dilaksanakan pada 9 Juni 2025 dengan menggunakan metode partisipatif yang terdiri dari empat tahap utama: (1) observasi awal untuk mengidentifikasi kondisi pencatatan keuangan mitra, (2) pelatihan mengenai akuntansi dasar dan pentingnya laporan keuangan, (3) demonstrasi dan simulasi langsung penggunaan aplikasi SIAPIK dengan data usaha mitra, serta (4) pendampingan personal dan monitoring untuk memastikan keberlanjutan praktik pencatatan digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman mitra terhadap pentingnya pencatatan keuangan dan kemampuan teknis dalam mengoperasikan aplikasi. Mitra berhasil mencatat transaksi harian secara digital, menyusun laporan laba rugi dan neraca, serta menggunakan data tersebut dalam pengambilan keputusan usaha. Implikasi dari kegiatan ini mencakup peningkatan literasi keuangan dan digital, transformasi pengelolaan usaha dari cara manual ke sistem berbasis aplikasi, serta terciptanya tata kelola usaha yang lebih transparan dan akuntabel. Keberhasilan ini menunjukkan bahwa pendekatan edukatif berbasis teknologi dan pendampingan intensif dapat menjadi strategi efektif dalam pemberdayaan UMKM di tingkat lokal.
Co-Authors Aish Jusmaliyah Alfianti, Anggun Sukma Anang Risky Anugrah Hakiky Anggun Sukma Alfianti Bagus Oka Mahadi Putra Bagus Tri Suandana Ceila Ramadhani Dina Yuliartika Faezal Faezal Faezal, Faezal Gina Andriyani Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Nuada Nuada I Wayaan Nuada I wayan Nuada Ilham Khalid Kurniati, Mia L. Gede Ahmad Yuna Niza Maulana M Faezal Maryanti , Sri Moh. Ali Yahya Irawan Ni Wayan Nadia Sari Nuada, I Wayan Nurul Marlianti Ramadhani, Ceila Rini Yuliandari Rizki Maulana Raharja Roli Apriyansyah Rozy Khadafi Salsabila Fitriani Shanianingrat Shanianingrat Sri Maryanti Sri Maryanti Sri Maryanti Suharti Suharti Suharti SYAHRUL SYAHRUL Syarifah Massuki Fitri