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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Indicators : Journal of Economic and Business Asian Management and Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Industrial Research Workshop and National Seminar Journal of International Conference Proceedings Return : Study of Management, Economic and Bussines e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
I Made Sukresna
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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ANALISIS PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI MELALUI REPUTASI DANWORD OF MOUTH (Studi Pada Maskapai Berbiaya Rendah di Indonesia) Oktav, Riyandika; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the facts there is a decline in the market share and the increasing complaints of low-cost carrier users in Indonesia. This study aims to analyze the effect of service quality and price perception on purchase intention made to low-cost carrier users in Indonesia. The variables used in this study are service quality, and price perception as independent variables, then reputation and word of mouth as the last intervening variable ppurchase intention as the dependent variable. According to Chiu, et al (2015) it is necessary to improve the quality of flight services to meet consumer needs and expectations to increase purchase intention. Meanwhile, according to Liu and Lee (2016) not only through improving the quality of services that can increase the interest of low-cost carrier users, but also must provide price perceptionto consumers.The sample in this study were 180 respondents, namely low-cost carrier users in Indonesia. The method used was purposive sampling by distributing questionnaires to low-cost carrier users in Indonesia. Data analysis used in this study is structural equation model (SEM).Based on the results of SEM data processing shows that all hypotheses tested have a positive and significant influence. Based on the total effect, obtained the best path is service quality → reputation → purchase intention.
Analisis Pengaruh Persepsi Manfaat Dan Citra Merek Terhadap Keputusan Pembelian Melalui Persepsi Nilai Pelanggan Sebagai Intervening (Studi pada Pengguna E-Toll card Tahun 2015 di Kota Semarang) Sekarini, Dita Monica; Sukresna, I Made
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to investigate the influence of perceived usefulness, brand image, perceived risk, and perceived  customer value, on purchase decision variable at e-toll card user in Semarang city. This study uses perceived usefulness, brand image, and perceived risk as the independent variables and perceived customer value as the intervening variable, and purchase decision as the dependent variable. This study uses quantitative methodology with Structural Equation Method (SEM) and uses primer and secondary data, the data analysis by collecting questionnaire respondents and company data. There are 181 respondents in this research. The analysis showed that the two independent variables are perceived usefulness (0,241), brand image (0,438), and perceived risk (0,158) has a positive and significant relationship to the intervening variable that is the perceived customer value. There is one independent variable that has a negative correlation to the dependent variables is perceived risk (0,017). There are three variables that have a positive and significant relationship to the dependent variable (purchase decisions) that perceived usefulness, brand image and perceived customer value. Meanwhile, perceived risk has a negative relationship and does not significantly influence the purchasing decision as the dependent variable.
STUDI TENTANG PERSEPSI KUALITAS DAN KESADARAN MEREK SERTA DAMPAKNYA PADA LOYALITAS MEREK (Studi pada Konsumen AMDK Pelangi 600ml Kota Semarang) Simbolon, Nathalia Rouli; Sukresna, I Made
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bottled drinking water is an alternative for people to get clean water easily. This opportunity makes the bottled water industry grow every year. Both the new brands and older brands adopted new strategies to get consumers' attention. Although many brands are rebranding and make an innovation in their products, the bottled water market is still dominated by big brand such as Aqua and Club with a gap that is quite far from its competing brands. One of growing brand of bottled water is Pelangi. This study discusses several factors such as packaging design, attitudes toward advertising, and perceived price and their effects on perceived quality and brand awareness and its impact on Pelangi’s brand loyalty.The population in this study were consumers of Rainbow AMDK in Semarang. The number of samples used was 156 people who were selected using purposive sampling through a questionnaire. Data obtained from questionnaires were then processed and analyzed using SPSS and AMOS programs.This study shows that there is a positive and significant influence between packaging design and perceived quality, between attitudes toward advertising and perceived quality, between attitudes toward advertising and brand awareness, between perceived price and perceived quality, and between price perceptions and awareness brand. In addition, there is also a positive and significant impact between perceived quality and brand loyalty, and between brand awareness and brand loyalty. As a result, companies can increase brand loyalty through a good attitudes towards advertising in the minds of consumers that will influence brand awareness and increase brand loyalty.
ANALISIS PENGARUH KESADARAN NILAI, PEMENUHAN STATUS SOSIAL, DAN MATERIALISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU TIRUAN MEREK TERKENAL (Studi pada Konsumen Sepatu Tiruan Merek Terkenal di Semarang) Widhi Pangestuti, Aisah; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Counterfeiting of luxury goods is a very profitable business, especially in China, Hong Kong, South Korea, Singapore, Taiwan, Thailand, Malaysia and Indonesia. billion dollars are lost every year because of the manufacture and sale of fake luxury goods. Researchers conducted a survey related to famous brand imitation footwear products. Famous shoe brands in Indonesia used in this study are Nike, Adidas, League, Reebok, Converse, Bata, Kasogi and Puma. The number of samples used was 207 respondents. This study uses analysis techniques of Structural Equation Modeling (SEM) using the AMOS 22.00 analysis tool and is also assisted by analysis using SPSS.The results of this study indicate that value awareness has a positive and significant influence on attitudes toward brands, fulfillment of social status has a positive and not significant influence on attitudes toward brands, materialism has a positive and significant influence on attitudes toward brands and attitudes towards brands have a positive and significant influence towards purchasing decisions.
Studi tentang Pengaruh Kepuasan Pelanggan terhadap Ekuitas Merk dan Word of Mouth pada Bengkel AHASS Semarang Barat Gunawan, Eric; Sukresna, I Made; Sugiono, Sugiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.243 KB) | DOI: 10.14710/jspi.v18i1.15-33

Abstract

Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh Customer Satisfaction terhadap Brand Equity dan Word of Mouth pada bengkel AHASS. Variabel yang ditambahkan adalah Service Quality dan Perceived Price sebagai Moderating Variabel yang berpengaruh terhadap Customer Satisfaction.Sampel penelitian ini adalah para pelanggan Bengkel AHASS kota Semarang bagian Barat. Analisis data  Structural Equation Model (SEM) menggunakan program software AMOSS dan SPSS. Hasil analisis menunjukkan bahwa Customer Satisfaction berpengaruh positif terhadap Brand Equity dan Word of Mouth. Service Quality berpengaruh positif terhadap Customer Satisfaction yang dimoderasi oleh Perceived Price sebagai Quasi Moderator.
STUDI PENGARUH PERIKLANAN, PROMOSI MONETER, DAN PERSEPSI ETIKA TERHADAP LOYALITAS MEREK BEDAK TABUR MUKA SARIAYU Dewi, Ade Puspita; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 1, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the percentage of the Sariayu brand in the Top Brand Index, it has increased and decreased. From the Top Brand Index data, it can be seen that in 2016 the percentage of powder face products was 8.3%. In 2017 it decreased to 8.0%. In 2018 sales rose to 10.4% but in 2019 there was a drastic decline of 5.9% with the figure reaching 4.5%. From these data it is known that Sariayu products for 3 consecutive years ranked number 4 and then dropped to number 5.This study aims to analyze the impact of advertising, monetary promotion, ethical perceptions, perceived quality and social media on brand loyalty conducted on Sariayu cosmetic users. In this study using advertising variables, monetary promotion, and ethical perception as an independent variable, perceived quality as an intervening variable, social media as a moderator variable and brand loyalty as the dependent variable.The population in this study was Sariayu cosmetic users. The number of samples used were 200 respondents. Data obtained from the questionnaire were processed and analyzed using the AMOS and SPSS programs.The results of this study indicate that advertising has a positive and significant effect on perceived quality, monetary promotion has no significant effect on perceived quality, ethical perceptions have a positive and significant effect on perceived quality, advertising moderated by social media does not have a significant effect on perceived quality, monetary promotion has moderated social media does not have a significant effect on perceived quality, ethical perceptions moderated by social media do not have a significant effect on perceived quality, and perceived quality has a positive and significant effect on brand loyalty.
STUDI PENGARUH PERIKLANAN, PROMOSI MONETER, DAN PERSEPSI ETIKA TERHADAP LOYALITAS MEREK BEDAK TABUR MUKA SARIAYU Dewi, Ade Puspita; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the percentage of the Sariayu brand in the Top Brand Index, it has increased and decreased. From the Top Brand Index data, it can be seen that in 2016 the percentage of powder face products was 8.3%. In 2017 it decreased to 8.0%. In 2018 sales rose to 10.4% but in 2019 there was a drastic decline of 5.9% with the figure reaching 4.5%. From these data it is known that Sariayu products for 3 consecutive years ranked number 4 and then dropped to number 5.This study aims to analyze the impact of advertising, monetary promotion, ethical perceptions, perceived quality and social media on brand loyalty conducted on Sariayu cosmetic users. In this study using advertising variables, monetary promotion, and ethical perception as an independent variable, perceived quality as an intervening variable, social media as a moderator variable and brand loyalty as the dependent variable.The population in this study was Sariayu cosmetic users. The number of samples used were 200 respondents. Data obtained from the questionnaire were processed and analyzed using the AMOS and SPSS programs.The results of this study indicate that advertising has a positive and significant effect on perceived quality, monetary promotion has no significant effect on perceived quality, ethical perceptions have a positive and significant effect on perceived quality, advertising moderated by social media does not have a significant effect on perceived quality, monetary promotion has moderated social media does not have a significant effect on perceived quality, ethical perceptions moderated by social media do not have a significant effect on perceived quality, and perceived quality has a positive and significant effect on brand loyalty.
Analysis of the Influence of Brand Communication, Brand Image and Brand Personality on Brand Trust in The Body Shop Products Dhikriyah, Laeli; Sukresna, I Made
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2293

Abstract

This study aims to determine the effect of brand communication variables, brand image, brand trust on the brand trust of The Body Shop products. This research is a quantitative research The data sources used in this research are primary data and secondary data. The sampling applied in this study uses a method called the Non Probability Sampling technique. This research make use of Structural Equation Modeling (SEM) as a statistical instrument in an effort to test various hypotheses that have been determinedwith the help of AMOS software. The results showed thatBrand communication has a positive effect on brand image, brand image has a positive effect on brand personality, meaning that the better the brand image of a product will affect the brand personality. The results also show that Brand communication has a positive effect on brand trust, meaning that brand communication has no influence on brand trust and brand image has a positive effect on brand trust and that the better the brand image created by a product will increase trust in consumers and brand personality has a positive effect on brand trust. . Keywords : Brand Communication; Brand Image; Brand Trust
FACTORS INFLUENCING CUSTOMER SATISFACTION OF SOLUSI LAUNDRY BEKASI Pamungkas, Brian Putra; Sukresna, I Made
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to see the effect of service quality, perceived value, brand image and promotion to customer satisfaction with customization as the moderating variable for service quality and customer satisfaction in Solusi Laundry. Service quality is one of the most important things for service based business in order to survive. Perceived value is the trade-off between perceived benefits and perceived sacrifice, if customer do not get the benefit equal to the cost paid then customer will be dissatisfied. Brand image is the overall perception of the product or brand formed from information and past experience of the product or a brand, a strong brand image can provide the main advantages for the company one of which can create competitive advantage. The main purpose of promotion is to inform, persuade, and remind consumers of a product or service. Customization will delight the customer because of the individualized attention and solutions which make them feel special and the customer will feel satisfied. This study emphasized that the higher and better the service quality, the better the perceived value, the better the brand image, and the better the promotion will increase the satisfaction of Solusi Laundry customer. This study also found that customization moderates the relationship between service quality and customer satisfaction. The number of samples were 150 customers of Solusi Laundry taken by purposive sampling method. The analytical method of this study uses MRA (Moderated Regression Analysis) and PROCESS analysis by AF Hayes with the SPSS 25 program which previously passed the classic assumption test.
PENGARUH KUALITAS PELAYANAN, PERSEPSI NILAI, DAN PERSEPSI KEGUNAAN, TERHADAP MINAT BERKELANJUTAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Dompet Digital (e-Wallet) OVO di Kota Semarang) Pangestu MT, M. Adjie; Sukresna, I Made
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the internet in the world is getting wider so that many companies are trying to create products and services to meet people's wants and needs. Companies must create new marketing strategies in order to survive and attract larger consumers. This study aims to determine the effect of service quality, perceived value, and perceived usefulness on continuance intention with customer satisfaction as an intervening variable. The population in this study were users of the OVO digital wallet (e-Wallet) who had used OVO to make purchase transactions. The number of samples used were 160 respondents and were selected by purposive sampling and data collection methods through questionnaires. The analytical tool used in this research is the AMOS program.The results of this study indicate that service quality, perceived value, and perceived usefulness have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction also has a positive and significant effect on continuance intention. The process that has the most influence on increasing continuance intention on OVO digital wallets (e-Wallets) is an increase in service quality that affects customer satisfaction as a determinant of success in increasing continuance intention.
Co-Authors Abdillah, Aris Abdulghani, Zaki Abrari, Fuad Aflit Nuryulia Praswati Ahyar Yuniawan Al Caesar, M. Rizky Augusty Tae Ferdinand Azra Rafi Nur Asy'ari Bintoro, Bintoro Chandra Dewi, Maharsiwi Diah Christyawan, Harry Dani, Akhmad Nur Dewi, Ade Puspita Dhikriyah, Laeli Dinata, Amet Candra Dita Monica Sekarini, Dita Monica Edy Rahardja Ekaputri, Alya Maherka Elmer Hafiizh Fernaldi ERIC GUNAWAN Farida Indriani Faturrazaq, Ramadhani Aulia Fernaldi, Elmer Hafiizh Fikri, Raden Muhammad Mukhlis Fitria Ridho Utami Fitriana, Diana Gunawan, Muhammad Arief Gunawan, Vanessa Cahyani Hapsari, Yunita Chandra Hari Basuki Harry Soesanto Hidayat, Dayu Nur Hikami, Syaroful Imroatul Khasanah Intan Shaferi Irawan, M. Felik Ferdy Irfan Affandi Jamhari Jamhari Kurniawan, Novan Laras Dipta Sri Ida Susilowati Mahfudz Mahfudz Mahfudz Mardiyah, Meicicho Muhammad Mirza Maulana Nafisa, Jihan Nagara, Agung Satya Najib, Muhammad Alfiyan Nalal Muna Naufaldy, Iqbal Nazareth, Mega Nida, Syifa Ni’matun Octavian, Yayan Oktav, Riyandika Pamungkas, Brian Putra Pangestu MT, M. Adjie Perkasa KS, Nicholas Anggada Pragunadi, Nindita Gabriele Pramudhita, Abimanyu Cahya Primandesera, Andika RA Nur Amalina, RA Nur Rahman, Yuwanda Ratna, Maria Moniqua Restiandi, Andri Rijal, Khusnur Rio Dhani Laksana Riyan Indra Pramana, Riyan Indra Salsabella, Shella Santoso, Wibowo Iman Satyarini, Yuane Selestio, Robby Setiawan, Annisaa Nabhila Simanjuntak, Mariana Simbolon, Nathalia Rouli Sugiharto, J. Sugiono Sugiono Sukaryono, Adilaksana Suratin, Mochammad Susilo Toto Raharjo Sutanto, Inggrid Benedicta Sutopo Sutopo Syarifudin, Faiz Syuhada Sufian Tamara Citra, Tamara Tri Astuti, Atik Rahmawati Utami, Fitria Ridho Utomo, Bagus Satrio Wardhani, Hernita Wisnu Wibawa, Hanasta Toar Widhi Pangestuti, Aisah Widoningrum, Luluk Nastiti Yuko, Mohammad Yunita Budi Rahayu Silintowe