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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Indicators : Journal of Economic and Business Asian Management and Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Industrial Research Workshop and National Seminar Journal of International Conference Proceedings e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
I Made Sukresna
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Pengaruh Hedonistic Value, Utilitarian Value, dan Aesthetic Labor terhadap Behavioral Intention pada Konsumen KFC Indonesia Muhammad Mirza Maulana; I Made Sukresna
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to analyze the effect of hedonistic value, utilitarian value, and aesthetic labor on behavioral intention with positive emotion as an intervening variable on KFC customers in Indonesia. According to data from KFC's financial statements, KFC experienced a decline in revenue growth from 2018 to 2020 and in the first three quarters of 2021 KFC's revenue fell from the previous period. The sample in this study amounted to 130 respondents, namely KFC customers in Indonesia. The sample collection method used is purposive sampling by distributing questionnaires to the respondents which are specifically addressed to KFC customers in Indonesia. In this study, a theoretical model was developed by proposing seven hypotheses to be tested using the Structural Equation Modeling (SEM) analysis tool operated through the AMOS 22 program. The results of this study indicate that hedonistic value affects behavioral intention directly but positive emotion cannot mediate between hedonistic values and behavioral intentions. On the other hand, utilitarian values and aesthetic labor do not have a direct influence on behavioral intention. However, when positive emotion acts as an intervening variable, it shows that there is a significant effect on behavioral intentions.
PENGARUH PRINSIP GAMIFICATION TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Lazada di Kota Semarang) Azra Rafi Nur Asy'ari; I Made Sukresna
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT E-commerce competition in Indonesia has forced e-commerce companies to create new strategies in order to maintain consumer loyalty. Gamification is believed to have a strong influence on being able to attract and engage consumers so that they are loyal to an e-commerce This study aims to determine the influence of gamification principles on customer engagement in brand loyalty. The sample used in this study amounted to 205 respondents and was selected by purposive sampling. The method used in data collection is a questionnaire. The data obtained from the results of the questionnaire were then processed and analyzed using the Structural Equation Model (SEM) technique using the AMOS software tool. The results of this study indicate that the principles of gamification consisting of social interaction, sense of control, goals, rewards, and prompts have a positive and significant impact on customer engagement, progress tracking has a negative impact on customer engagement, and customer engagement has a positive and significant impact on brand loyalty
PENGARUH DESAIN LAMAN, PERCEIVED EASE OF USE DAN E-TRUST TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen PT Bhineka Rahsa Nusantara) Laras Dipta Sri Ida Susilowati; I Made Sukresna
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of information quality on page design, perceived ease of use and e-trust on e-loyalty with e-satisfaction as an intervening variable for PT Bhineka Rahsa Nusantara consumers. Rahsa Nusantara has several sales channels, one of which is a website. Initially, the Rahsa Nusantara website was running well, but as time went on, the number of loyal customers and new customers decreased. However, in 2022 this website will experience a comeback which is the problem in this study to review the effect behind the increase in loyal customer returns. The sample in this study was 200 respondents, namely Rahsa Nusantara customers who had made purchases on the website at least 2 times. The sampling technique used was purposive sampling by distributing questionnaires to the intended respondents. In this study a theoretical model was developed by proposing four hypotheses which would be tested using the Structural Equation Modeling (SEM) tool operated through the AMOS 22.0 program. Based on the results of SEM data processing for models that meet the goodness of fit criteria are as follows chi-square 193.701, significance probability 0.171, CMIN/DF 1.101 RMSEA 0.022, TLI 0.994, CFI 0.995 with one marginal value, namely AGFI value 0.893. With the results obtained, the research model is considered feasible to use. The results of this study indicate that e-loyalty can be increased by improving page design, perceived ease of use and e-trust which can influence e-satisfaction as a determinant of e-loyalty success.
PENGARUH POTONGAN HARGA, KENYAMANAN, INTERAKTIVITAS, DAN KETERLIBATAN TERHADAP NIAT PEMBELIAN IMPULSIF PADA FITUR LIVE STREAMING DI PLATFORM E-COMMERCE Gunawan, Muhammad Arief; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to analyze the effect of price discount, convenience, interactivity, and involvement on impulsive buying intention with perceived enjoyment as an intervening variable on live streaming at e-commerce platform. Previous research on e-commerce live streaming focused on impulse purchases consisting of several factors, but there were still few and differing significance in using the price discount variable on impulsive buying. Therefore, this research gathered 159 respondents from people who watch and buy product during live streaming e-commerce. The sampling method used is purposive sampling by distributing questionnaires to the respondents. In this research, a theoretical model was developed by proposing five hypotheses that will be tested using a Structural Equation Modeling (SEM) analyzer operated through the SMART PLS 3.0 program. With the result of the research showed that price discount, convenience, interactivity, involvement have significant impact on impulsive buying intention with perceived enjoyment as an intervening variable on live streaming at e- commerce platform
PENGARUH PEMASARAN MEDIA SOSIAL, KEINOVATIFAN, DAN PERSONALISASI TERHADAP EKUITAS MEREK DENGAN KETERLIBATAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Mie Sedaap) Gunawan, Vanessa Cahyani; Sukresna, I Made
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The FMCG products, particularly in food industry is one of the competitive fields. With Indonesia's continued growth, resilience and opportunities, many brands are competing in this sector. One of them is the brand Mie Sedaap. Based on a number of data, Mie Sedaap has never been the first choice for Indonesians in the instant noodle category. In addition, based on brief interviews with 10 Mie Sedaap customers, it was found that the loss of competition for Mie Sedaap occurred due to the lack of brand equity of Mie Sedaap compared to competitors, namely Indomie. The brief interview also revealed a number of factors that influence brand equity, namely social media marketing, innovativeness, personalization, and customer engagement. This study aims to investigate the factors that influence brand equity. With the quantitative research method, a sample of 105 questionnaire respondents with criteria had consumed Mie Sedaap and people aged 17-55 years who had seen Mie Sedaap social media campaigns or marketing. This data is then analyzed with SEM-PLS with SmartPLS application version 4. The results showed a positive and significant relationship between innovativeness and personalization with customer engagement, but social media marketing had an insignificant relationship with customer engagement. Where, personalization with flexibility indicators has the most powerful role in influencing customer engagement. Furthermore, customer engagement has a positive and significant influence on brand equity.
The Influence of Brand Identification and Brand Image toward Loyalty through Brand Trust and Customer Satisfaction of H&M Setiawan, Annisaa Nabhila; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The phrase "Buy it now, it won't be here tomorrow" serves as an implicit signal that fashion retailers expeditiously communicate to their intended clientele. The stimulus prompts individuals to take prompt action. The focus of this study is H&M, a global fast fashion retail industry. The swift advancement of global society has led to heightened commercial rivalry, particularly within the contemporary retail sector that flourishes in Indonesia. According to the findings of preliminary research conducted on H&M customers in DKI Jakarta Province, it is evident that H&M is currently lagging behind other prominent international brands. Researcher also conducted a pre-resarch on H&M related to the variable used in this study in the form of loyalty, brand trust, and customer satisfaction in DKI Jakarta Provinve, the average answerd "maybe" and "no". This study uses people in DKI Jakarta Province, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 200 respondents who live in DKI Jakarta Province, over 17 years old, and have purchased products from H&M more than 2 times in the last 1 year. The collected data will be analyzed using the structural equation model (SEM) method and processed with AMOS software. The result of this study indicate all hypothesis are accepted: brand identification has a significant positive effect on brand trust, brand image has a significant positive effect on brand trust, brand identification has a significant positive effect on customer satisfaction, brand image has a significant positive effect on customer satisfaction, brand trust has a significant positive effect on loyalty, and customer satisfaction has a significant positive effect on loyalty.
PENGARUH CELEBRITY ENDORSER KOREA SELATAN PADA BRAND EQUITY DENGAN BRAND CREDIBILITY DAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Pengguna Produk Whitelab) Wardhani, Hernita Wisnu; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Celebrities are often used by companies to introduce their products or services. The product or service can be a recent release or an existing one. Whitelab adds to the long list of local brands following the Korean Wave phenomenon by collaborating with Sehun, a member of boy group EXO from South Korea. Credible celebrity endorsers are expected to have an impact on brand equity. The study was conducted on 200 respondents through a quantitative questionnaire with closed questions that had a Likert scale of 1-5. Research analysis was carried out using the Structural Equation Model (SEM) method using AMOS software. The results of the study show that celebrity endorsers do not have a direct effect on brand equity, but through the influence of brand credibility. Celebrity endorsers have a positive and significant effect on brand credibility and brand image. It was found that brand image has no significant effect on brand equity. With this, brand credibility positively influences consumers' ideas as well as helps to increase brand value.
Utilization of Digital Banking Services for Generation Z Economic Sustainability Abdillah, Aris; Basuki, Hari; Santoso, Wibowo Iman; Sukresna, I Made; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

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Digitalization in banking has changed the way banks operate and interact with their customers. Starting with the emergence of ATM machines, then developing into internet banking and mobile banking, and now comes with various e-wallet and fintech applications that offer convenience in transactions. Generation Z as digital native really benefits from this development because they can easily take advantage of the digital services provided by banks to support their transactions. Even so, not many Gen-Z realize the importance of utilizing banking products for their future (both for investment and protection) because they tend to have impulsive consumption behaviour. Many factors cause a lack of awareness of the need to do investment and to have protection, one of which is their low financial literacy. This article aims to identify and analyse the benefits of digital banking services in three main aspects: transactions, savings, investment, and protection. With a focus on generation Z in Indonesia, this article will discuss how these services can support future economic sustainability. This article was prepared using a literature study method by analysing previous scientific articles that discussed the topic of digital banking and its implications for economic growth and financial stability from the perception of Generation Z.
Potential For Financing New Renewable Energy Solar Energy in Supporting Green Banking Rahman, Yuwanda; Syarifudin, Faiz; Mardiyah, Meicicho; Sukresna, I Made
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

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Indonesia, with great potential in the use of solar energy due to its position at the equator, has significant opportunities in developing the renewable energy sector. This journal will explore the potential of solar energy financing in supporting green banking initiatives in Indonesia. Through an analysis of government policies, economic benefits and environmental impacts, this journal and journal highlights how solar energy can contribute to sustainable development and carbon emission reduction. The banking sector has a key role in providing various financing products for solar energy projects. These products include green investment loans, People's Business Loans for small and medium enterprises and the issuance of green bonds. Solar energy financing is not only profitable from an environmental perspective but also offers portfolio diversification and improved bank image. The journal identifies key challenges in the implementation of solar energy financing, such as high initial costs and lack of public understanding as well as offering solutions such as education and attractive financing schemes. By harnessing the potential of solar energy, banks in Indonesia can support the transition to a green economy and contribute to climate change mitigation.
The Effect of Price Perception, Product Reviews, and Product Appearance on Purchasing Decisions Rijal, Khusnur; Sukresna, I Made
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

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In 2023 Shopee will be the marketplace with the most visitors in Indonesia (January-December 2023). In that period Shopee recorded around 2.3 billion visits, far surpassing its competitors. Shopee not only wants to create a better life through technology, but also has a mission to address environmental issues and support environmental sustainability. This research aims to determine price perceptions, product reviews and product appearance on purchasing decisions through trust as an intervening variable, with a focus on Shopee consumers in Pekalongan City. The sampling technique used non-probability sampling technique with 120 respondents who met the criteria. The data analysis technique in this research is Structural Equation Modelling (SEM) which is measured through AMOS (Analysis of Moment Structure) tools or applications. The results of this research show that price perceptions, product reviews, and product appearance significantly influence purchasing decisions through trust as an intervening variable for Shopee consumers in Pekalongan City. These findings emphasize the importance of increasing perceived price appropriateness, obtaining good product reviews, and presenting consumers with an attractive product appearance to strengthen trust and influence purchasing decisions.
Co-Authors Abdillah, Aris Abdulghani, Zaki Aflit Nuryulia Praswati Ahyar Yuniawan Al Caesar, M. Rizky Augusty Tae Ferdinand Azra Rafi Nur Asy'ari Bintoro, Bintoro Christyawan, Harry Dani, Akhmad Nur Dewi, Ade Puspita Dhikriyah, Laeli Dinata, Amet Candra Dita Monica Sekarini, Dita Monica Edy Rahardja Ekaputri, Alya Maherka Elmer Hafiizh Fernaldi ERIC GUNAWAN Farida Indriani Fernaldi, Elmer Hafiizh Fikri, Raden Muhammad Mukhlis Fitria Ridho Utami Fitriana, Diana Gunawan, Muhammad Arief Gunawan, Vanessa Cahyani Hapsari, Yunita Chandra Hari Basuki Harry Soesanto Hidayat, Dayu Nur Hikami, Syaroful Imroatul Khasanah Intan Shaferi Irawan, M. Felik Ferdy Irfan Affandi Jamhari Jamhari Kurniawan, Novan Laras Dipta Sri Ida Susilowati Mahfudz Mahfudz Mahfudz Mardiyah, Meicicho Muhammad Mirza Maulana Nafisa, Jihan Nagara, Agung Satya Najib, Muhammad Alfiyan Nalal Muna Naufaldy, Iqbal Nazareth, Mega Octavian, Yayan Oktav, Riyandika Pamungkas, Brian Putra Pangestu MT, M. Adjie Perkasa KS, Nicholas Anggada Pragunadi, Nindita Gabriele Pramudhita, Abimanyu Cahya Primandesera, Andika RA Nur Amalina, RA Nur Rahman, Yuwanda Ratna, Maria Moniqua Restiandi, Andri Rijal, Khusnur Rio Dhani Laksana Riyan Indra Pramana, Riyan Indra Salsabella, Shella Santoso, Wibowo Iman Satyarini, Yuane Selestio, Robby Setiawan, Annisaa Nabhila Simanjuntak, Mariana Simbolon, Nathalia Rouli Sugiharto, J. Sugiono Sugiono Sukaryono, Adilaksana Suratin, Mochammad Susilo Toto Raharjo Sutanto, Inggrid Benedicta Sutopo Sutopo Syarifudin, Faiz Syuhada Sufian Tamara Citra, Tamara Tri Astuti, Atik Rahmawati Utami, Fitria Ridho Utomo, Bagus Satrio Wardhani, Hernita Wisnu Wibawa, Hanasta Toar Widhi Pangestuti, Aisah Widoningrum, Luluk Nastiti Yuko, Mohammad Yunita Budi Rahayu Silintowe